Simmons Bank Arena

What Simmons Bank Arena does

Simmons Bank Arena is a multi-purpose indoor event venue located in North Little Rock, Arkansas, established in 1999. The firm operates as a for-profit, privately held facility with a headcount range of 1,001-5,000 employees — a range that, given the venue model, almost certainly reflects inclusion of part-time event-day, concessions, and security staff rather than a 1,001+ full-time corporate workforce. Its functional scope covers four event categories: live sports, concerts/touring entertainment, corporate meetings and banquets, and conventions/exhibitions, serving both consumer audiences and B2B event organizers.

The underlying "product" is physical event space — arena seating, floor space, back-of-house production infrastructure, and ancillary hospitality areas — combined with the booking, ticketing, and event-operations capabilities needed to run those spaces. The legacy corporate URL, verizonarena.com, indicates a prior naming-rights identity (Verizon Arena), with the current Simmons Bank branding reflecting a subsequent sponsorship/naming-rights transition; the website currently displays only a default cPanel hosting error page, so no digital product surface, proprietary technology stack, or online ticketing platform is observable in the source material.

Revenue mechanics for an arena of this profile are not disclosed in the input, but the implied model spans: (i) ticket sales and box-office receipts, (ii) facility rental and production fees from promoters and tour operators, (iii) concessions and in-arena F&B, (iv) premium hospitality (suites, clubs), (v) naming-rights and corporate sponsorship (headlined by Simmons Bank), and (vi) ancillary parking and merchandise. The customer base is a heterogeneous mix of touring promoters, sports tenants, corporate event clients, and walk-up consumer attendees. No pricing model, contracted customer list, segment revenue split, management team, funding history, or financial disclosure is available in the provided source data, which materially constrains any quantitative assessment.

Name

Simmons Bank Arena

Website

https://verizonarena.com

Company type

Private

Founded year

1999

Headcount range

1,001–5,000 employees

Short description

Simmons Bank Arena is a privately held multi-purpose indoor event venue in North Little Rock, Arkansas, founded in 1999, hosting sports, concerts, corporate meetings, banquets, conventions, and exhibitions for consumer audiences and B2B event clients.

Ownership category

akta.pro rank

Product category

Live Event Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Live event venue
• Sports arena hosting
• Concert venue rental
• Convention event space
• Banquet meeting facilities

Headquarters

HQ city

North Little Rock

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Core offering

Simmons Bank Arena operates a large-scale indoor venue that hosts live sports events and concerts, and rents space for meetings, banquets, conventions, and exhibitions. The facility serves touring entertainment acts, regional sports franchises, corporate event organizers, and private function hosts seeking a centralized North Little Rock location for gathering and performance.

Product overview

No product information available. The source content is a default web site error page indicating a server misconfiguration or DNS issue for verizonarena.com. No actual Simmons Bank Arena product, service, or technology information could be extracted from this source.

Differentiator

Problem solved

Functional benefit

Products and services

• Concert and live entertainment venue rental Rental of arena space to concert promoters and touring entertainment acts for live music and entertainment performances; serves touring artists, promoters, and attending audiences in North Little Rock.
• Sports event venue rental Rental of arena space to sports franchises and organizers for sporting events; serves sports teams, event organizers, and attending spectators.
• Meeting and banquet space rental Rental of meeting and banquet space inside the arena for corporate functions and private events; serves corporate meeting planners and private event hosts.
• Convention and exhibition space rental Rental of large-scale convention and exhibition space inside the arena for trade shows, conferences, and exhibitions; serves conference organizers, association planners, and exhibitors.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• BOK Center: Multi-purpose arena in Tulsa, Oklahoma of comparable size and programming (concerts, sports, family shows), serving a similar mid-sized US Southern market — directly comparable as a regional arena competitor for touring acts and events.
• Smoothie King Center: New Orleans arena hosting NBA's Pelicans, concerts, and conventions — directly comparable multi-purpose arena in the US South serving a similar tier of market with overlapping event programming.
• Paycom Center: Multi-purpose arena in Oklahoma City hosting NBA games (Oklahoma City Thunder), concerts, and family events — directly comparable in scale, programming mix, and regional market position to Simmons Bank Arena.
• Bridgestone Arena: Nashville arena hosting NHL's Predators, major concerts, and award shows — a comparable multi-purpose arena at the upper end of Simmons Bank Arena's competitive set, illustrating the upgrade path in market size.
• Amalie Arena: Tampa arena hosting NHL's Lightning, concerts, and family events — directly comparable multi-purpose arena with similar revenue mix and event programming in a comparable US metro market.
• Pinnacle Bank Arena: Lincoln, Nebraska arena hosting University of Nebraska basketball, concerts, and conventions — closely comparable mid-market multi-purpose arena with similar event profile and operating economics.
• Legacy Arena: Birmingham, Alabama arena hosting SEC sporting events, concerts, and family shows — directly comparable mid-sized Southern US multi-purpose arena with similar programming and target market.
• Dickies Arena: Fort Worth multi-purpose arena hosting concerts, family shows, and events — directly comparable as a mid-sized arena in a Southern US market with similar programming and operational scope.

Broad incumbents

• Oak View Group: Major venue development and operating company (owns/operates arenas including Climate Pledge Arena) — broad incumbent shaping the modern arena operating model against which legacy regional venues must compete for talent, sponsorships, and premium experiences.
• ASM Global: World's largest venue management company operating hundreds of arenas, stadiums, and convention centers globally — the broad incumbent that likely manages or could manage Simmons Bank Arena, providing a benchmark for operating model and scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SimmonsBnkArena
• Facebookfacebook.com/simmonsbankarena

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simmons Bank Arena