Rasansky Law Firm

What Rasansky Law Firm does

Rasansky | McKenzie Law (operating as Rasansky Law Firm) is a Dallas, Texas-based personal injury plaintiff law firm founded in 1994 by Jeff Rasansky. The firm provides contingency fee legal representation to individuals across Texas and nationwide who have suffered personal injuries, medical malpractice, birth injuries, wrongful death, and vehicle accident-related harm. Practice areas span roughly 20 specialty categories including medical malpractice, birth injury (cerebral palsy, HIE, birth asphyxia), nursing home abuse, truck and car accidents, motorcycle accidents, wrongful death, construction accidents, daycare abuse, product liability (including mass tort matters such as Camp Lejeune water contamination and 3M combat earplugs), mesothelioma, and whistleblower protection.

The firm operates a three-attorney core team (Jeff Rasansky, Kolter McKenzie, Lizeth Becerra) with 11-50 total employees, supported by a marketing infrastructure built around a blog, podcast, video library, free downloadable legal books, testimonials, case results pages, and bilingual English/Spanish service. Client acquisition is direct-to-consumer via 24/7 phone/text intake and free consultation funnels. No fee is charged unless the case is won.

Business model is contingency fee professional services — clients pay nothing upfront and the firm recovers a percentage of settlement or verdict. Over 30+ years, the firm has represented thousands of clients and reports tens of millions of dollars recovered, with notable verdicts and settlements including $15M (cerebral palsy/medical malpractice), $11M (birth injury — at the time the largest medical malpractice settlement in Texas), $5.98M (truck accident), and $4.85M (birth injury). Jeff Rasansky has accumulated sustained recognition across Best Lawyers, Super Lawyers, Lawdragon 500, and Martindale-Hubbell AV Preeminent ratings, which functions as the firm's primary brand asset. There is no disclosed institutional investment, no parent company, and the firm remains a founder-owned private practice.

Name

Rasansky Law Firm

Legal name

Rasansky | McKenzie Law

Website

https://jrlawfirm.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Rasansky | McKenzie Law is a Dallas-based Texas plaintiff personal injury law firm providing contingency fee legal representation to individuals in medical malpractice, birth injury, wrongful death, vehicle accident, and mass tort cases across Texas and nationwide.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Medical malpractice
• Birth injury litigation
• Wrongful death claims
• Contingency fee representation

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Legal Services - Personal Injury Representation: Contingency fee-based legal representation for personal injury, medical malpractice, birth injury, and wrongful death cases. Clients pay nothing unless the firm wins their case. This is the primary revenue model for the firm.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Rasansky Law Firm provides contingency-fee legal representation to individuals who have suffered personal injuries in Texas. Its core offering is plaintiff-side personal injury litigation spanning medical malpractice, birth injuries, nursing home abuse, wrongful death, motor vehicle and truck accidents, construction site accidents, daycare abuse, product liability, brain injuries, and whistleblower claims. Services are delivered through free 24/7 consultations, direct attorney representation, and a no-fee-unless-they-win pricing model.

Product overview

Rasansky | McKenzie Law is a Texas-based personal injury law firm offering comprehensive legal services through a unified practice model. The firm provides specialized legal representation across multiple practice areas including Medical Malpractice, Birth Injury Cases, Nursing Home Abuse, Car Accidents, Truck Accidents, Motorcycle Accidents, Wrongful Death, Construction Site Accidents, Daycare Abuse, Product Liability, Brain Injuries, Whistleblower Protection, and various other personal injury matters. Core service features include a Free Consultation available 24/7 and a No Fee Until You Win contingency fee arrangement. The firm also provides educational resources including a legal blog, FAQs, podcasts, video library, and free legal books. With over 30 years of experience, the firm has recovered tens of millions of dollars in verdicts and settlements for clients across Texas and nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Malpractice Representation Plaintiff legal representation for victims of medical negligence, including cancer misdiagnosis, failure to diagnose, hospital mistakes, surgery mistakes, nursing errors, and prescription errors. Serves individuals in Texas who have been harmed by healthcare providers.
• Birth Injury Cases Specialized legal representation for families of newborns injured during childbirth, including cerebral palsy, hypoxic ischemic encephalopathy (HIE), birth asphyxia, prolonged labor, fetal distress, delayed C-sections, uterine rupture, placental abruption, umbilical cord problems, and Pitocin augmentation cases.
• Nursing Home Abuse Representation Legal representation for victims of nursing home abuse and neglect, including mental and emotional abuse, abandonment, negligence, sexual abuse, elopement, physical abuse, and neglect.
• Wrongful Death Claims Legal representation for families pursuing wrongful death claims, including drowning and other negligence- or misconduct-based fatalities.
• Car and Truck Accident Representation Legal services for victims of motor vehicle accidents including truck, car, drunk driving, armored car, ATV, bus, rollover, electric scooter, and passenger van accidents.
• Motorcycle Accident Representation Legal representation for motorcycle accident victims seeking compensation for injuries and damages.
• Construction Site Accident Representation Legal representation for construction accident victims, including crane accidents and other worksite injuries.
• Daycare Abuse Representation Legal services for victims of daycare abuse including emotional abuse, neglect, sexual abuse, and physical abuse of children.
• Product Liability Representation Legal representation for victims of defective products, including 3M defective combat earplugs, auto defects, dangerous toys, defective airbags, CPAP machines, IVC filters, medical devices, tires, and various drug injury cases.
• Brain Injury Representation Legal services for traumatic brain injury victims seeking compensation for life-altering injuries.
• Whistleblower Protection Legal representation for whistleblowers including environmental, federal employee, Medicare fraud, oil and gas fraud, OSHA, and securities fraud cases.
• Other Personal Injury Practice Areas Additional contingency-fee plaintiff representation covering dog bites, slip and fall / premises liability, workplace injuries (electrocution, forklift, fatal workplace accidents), pedestrian accidents, boat accidents, jet ski accidents, train accidents, mesothelioma claims, and Camp Lejeune water contamination claims.

Quantifiable outcome

• Over 30 years of personal injury law experience
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Snead Law Firm: Texas-based plaintiff personal injury firm with contingency-fee model focused on auto, truck, and workplace accidents. Comparable in structure and target clientele, though typically handling smaller-value matters than Rasansky.

Direct peers

• Fears Nachawati Law Firm: Texas-based plaintiff firm with significant mass tort, personal injury, and product liability practice. Comparable in contingency-fee plaintiff model and Texas-centric focus, with additional mass tort depth.
• The Barber Law Firm: Texas-based plaintiff personal injury firm with multi-market coverage and a similar focus on catastrophic injury and medical malpractice. Comparable in size, contingency model, and reliance on inbound marketing.
• The Button Law Firm: Dallas-based plaintiff personal injury firm with a similar mid-sized profile and contingency-fee model. Direct competitor for personal injury and wrongful death cases in the DFW market.
• The Benton Law Firm: Texas plaintiff personal injury firm handling car accidents, truck accidents, wrongful death, and medical malpractice. Operates on the same contingency-fee, plaintiff-side model serving similar injury clients.
• Simmons and Fletcher, P.C. Texas plaintiff personal injury firm specializing in personal injury, medical malpractice, and product liability. Operates on contingency fees and serves similar plaintiff-side clients in Texas.
• The Lanier Law Firm: Houston-based plaintiff personal injury and medical malpractice firm with a similar contingency-fee model and a heavy Texas footprint. Highly comparable in case mix (birth injury, catastrophic injury, mass tort) and contingency-fee economics.
• Eberstein & Witherite: Dallas-Fort Worth plaintiff personal injury firm with strong regional recognition. Operates on the same contingency-fee, plaintiff-side model serving injury victims in Texas, making it a directly comparable competitor in the DFW metro.

Broad incumbents

• Morgan & Morgan: Largest U.S. plaintiff personal injury firm with national reach and extensive TV/digital advertising. Operates in the same contingency-fee plaintiff space but at vastly greater scale and marketing intensity.
• Alexander Shunnarah Trial Attorneys: Large plaintiff personal injury firm with strong Texas presence and aggressive mass-market advertising. Comparable plaintiff-side offering but operates at significantly larger scale and marketing intensity than Rasansky.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rasanskylawfirm
• YouTubeyoutube.com/user/rasanskylawfirm
• Facebookfacebook.com/TheRasanskyLawFirm
• LinkedInlinkedin.com/company/rasansky-law-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rasansky Law Firm