Advantage 1 Insurance Agency

Name

Advantage 1 Insurance Agency

Website

https://advantageoneins.com

Company type

Private

Founded year

1994

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Cloud

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Advantage 1 Insurance Agency is an independent insurance agency that brokers and sells personal insurance, health insurance, commercial insurance, and agriculture insurance products. The agency serves individuals, families, businesses, and farms through its office in Saint Cloud, United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Broad incumbents

• Erie Insurance: Regional mutual insurer with a multi-state exclusive-agent distribution model across personal and small-commercial lines. Broad incumbent — similar multi-line product mix and agency-channel go-to-market, but with regional concentration along the Eastern/Midwestern corridor.
• Auto-Owners Insurance: Mutual insurer with a strong Midwest agency distribution footprint, specializing in personal, commercial, and life lines. Broad incumbent — comparable multi-line product set and shared Midwest agency-channel model, but with materially larger scale and carrier-direct relationships.
• State Farm (agency channel): Largest US personal-lines insurer, distributing through a captive agent model in personal, life, and small-commercial lines. Broad incumbent — competes head-to-head for the same personal-lines households in central Minnesota, but with vastly superior brand recognition and digital tools.
• COUNTRY Financial: Large Midwest-direct writer and exclusive-insurer agency network spanning life, auto, home, farm, and commercial lines. Broad incumbent — operates in the same geography and overlapping product set (especially agriculture and small commercial) as Advantage 1, but at meaningfully greater scale.
• Hub International: Large North American insurance brokerage formed largely via roll-ups of regional agencies. Broad incumbent — represents the strategic-acquirer archetype for agencies like Advantage 1 and competes for the same small-to-mid commercial and agribusiness accounts in the Midwest.

Emerging players

• Rural Mutual Insurance (or similar farm-focused mutuals): Regional mutual carrier specializing in farm, ranch, and rural residential lines across the upper Midwest. Emerging/regional competitor — overlaps specifically with Advantage 1's agriculture insurance offering; comparable niche specialization within a narrower line set.

Direct peers

• North Risk Advisors: Minnesota-based multi-line insurance brokerage serving personal, commercial, and agricultural clients across the Upper Midwest. Direct peer — same operating geography (Minnesota), same multi-line agency model, and same rural/agricultural customer base as Advantage 1.
• Bremer Bank Insurance Services: Bank-affiliated insurance agency serving small businesses and individuals across Minnesota and the upper Midwest. Direct peer — comparable scale, multi-line offerings (personal, commercial), and overlapping agricultural/small-commercial customer base in the same region.
• Marsh & McLennan Agency (Haughey Insurance Group): Minneapolis-based insurance brokerage serving Midwest personal, commercial, and agricultural clients. Direct peer — same Minnesota geography, same multi-line distribution model, competing directly for the same household and commercial accounts.

Others

• TrustedChoice / Independent Insurance Agents association channel: Aggregator and referral platform for independent insurance agents across the US. Others — channel partner/ecosystem participant that drives inbound leads of the type an independent multi-line agency like Advantage 1 depends on, rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/advantageoneins

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advantage 1 Insurance Agency