Modern Beauty

What Modern Beauty does

Modern Beauty, operating as Modern Beauty Supplies Inc., is a privately held, family-owned Canadian wholesale distributor of professional beauty supplies founded in 1986 and headquartered in Calgary, Alberta. The company sells professional-grade hair care, hair color, skin and body, cosmetics, nail, men's grooming, professional tools, and salon furniture products to licensed beauty professionals — salons, spas, stylists, estheticians, and nail technicians — through three coordinated channels: physical retail showrooms across five Canadian provinces (Alberta, British Columbia, Manitoba, Saskatchewan, and Ontario), an e-commerce website (modernbeauty.com) that requires professional license verification for registration, and seasonal printed catalogues. The assortment is curated from over 100 authorized brand partnerships, including premium and exclusive professional lines such as Olaplex, Dyson, Wella, Schwarzkopf Professional, Joico, OPI, Moroccanoil, K18, ghd, Color Wow, CND, and Takara Belmont.

The business model is straightforward wholesale distribution with per-product pricing (one-time/perpetual license), pay-as-you-go billing, and gated access to wholesale pricing for verified professionals. There is no public subscription or membership tier. Revenue is generated through product resale across the categories above, augmented by paid professional education through the Modern Academy (classes and workshops that charge fees and require models) and the Modern Channel video content platform. Distribution is geographically constrained to Canada, with explicit shipping restrictions to confirmed Canadian addresses.

Operationally, the company employs 101–250 staff, has no disclosed parent company, no institutional investors, no public ticker, and no subsidiaries. Strategic posture emphasizes multi-provincial retail density, education-led loyalty (Modern Academy), curated brand portfolio expansion, and community-building initiatives such as the Beauty of Giving partnership with Lymphoma Canada. The underlying technology is a standard B2B e-commerce stack with no disclosed proprietary algorithms, APIs, or AI capabilities; differentiation rests on distribution relationships, multi-channel reach, and educational infrastructure rather than on technology IP.

Name

Modern Beauty

Legal name

Modern Beauty Supplies Inc.

Website

https://modernbeauty.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Modern Beauty is a Canadian wholesale distributor of professional beauty supplies serving licensed salons, spas, and stylists across five provinces since 1986, via retail showrooms, e-commerce, and Academy education.

Ownership category

akta.pro rank

Product category

Professional Beauty Supplies Wholesale Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Professional/Salon Beauty Distribution (CRAOAEAB)

Keywords

• Professional beauty supplies
• Salon wholesale distribution
• Licensed beauty professionals
• Salon furniture equipment
• Hair and skin care products

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale beauty supplies distribution: Modern Beauty operates as a wholesale distributor selling professional beauty products to licensed beauty professionals including salons, spas, and stylists. Revenue is generated through product sales across multiple categories including hair care, skin & body, cosmetics, nails, tools, and furniture. The company serves as an authorized distributor for over 100 professional beauty brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Modern Beauty operates as a wholesale distributor selling professional beauty products to licensed beauty professionals across Canada. The company distributes over 100 professional beauty brands across categories including hair care, skin and body, cosmetics, nails, salon tools, men's grooming, and salon furniture. Sales are conducted through physical retail locations across multiple Canadian provinces, an e-commerce platform requiring professional license verification, and printed catalogues.

Product overview

Modern Beauty is Canada’s leading B2B beauty supplier and wholesaler, operating as a family-owned business since 1986. The company offers a comprehensive portfolio of professional beauty products and salon supplies through both retail locations and an e-commerce platform. The product range encompasses hair care (shampoos, conditioners, styling products, treatments, color, extensions), skin and body care (skincare, spa, foot care, hair removal), cosmetics (makeup, fragrance), professional tools (heated tools, shears, clippers), nail products, men's grooming, salon furniture, and salon essentials. The company serves licensed beauty professionals and salons, requiring proof of professional licensing for online registration. Notable brands carried include K18, Olaplex, Color Wow, ghd, Dyson, Wella, Schwarzkopf, Joico, Moroccanoil, OPI, Cuccio, Footlogix, Gehwol, Therabath, and over 100 other professional beauty brands. The business also provides educational classes through its Academy and publishes seasonal catalogues featuring deals and promotions.

Differentiator

Problem solved

Functional benefit

Named customers1 record

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core.

• OlaplexcoreChannel Partner/ Reseller/ DistributorModern Beauty serves as authorized distributor for Olaplex professional hair care products, featuring new arrivals and exclusive offerings on their platform
• DysoncoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Dyson professional styling tools including Supersonic hair dryers and Airstrait flat irons with promotional bundles
• Wella ProfessionalscoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Wella Professional hair color and care products including new Ultimate Color collection
• JoicocoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Joico professional hair care and color products including K-PAK, LumiShine, and Color Intensity lines
• Schwarzkopf ProfessionalcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Schwarzkopf Professional including BlondMe, Fibre Clinix, and IGORA color lines
• OPIcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for OPI professional nail products including GelColor and nail care essentials
• MoroccanoilcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Moroccanoil professional hair care and styling products
• CHIcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for CHI professional hair care and styling tools including CHI Ionic and CHI Royal Treatment lines
• Color WowcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Color Wow professional hair care products featuring new arrivals like Money Laundering shampoo
• K18coreChannel Partner/ Reseller/ DistributorAuthorized distributor for K18 professional hair care products including new TripleBright purple shampoo
• ghd (good hair day)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for ghd professional styling tools including new ghd speed hair dryer
• Takara BelmontcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Takara Belmont professional salon furniture and equipment
• CucciocoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Cuccio professional nail and skin care products including Deep Dermal Transforming Wrap Mask and cuticle oils
• Malibu CcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Malibu C wellness-based hair care products including Swimmers Wellness, Blondes Enhancing, and Hard Water lines
• KeunecoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Keune Professional hair care and color products including Keune Care, Keune So Pure, and Keune Style lines
• FootlogixcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Footlogix professional foot care products featuring Dermal Infusion Technology
• GehwolcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Gehwol professional foot care products including foot creams, foot baths, and callus treatments
• BCL SpacoreChannel Partner/ Reseller/ DistributorAuthorized distributor for BCL Spa professional body care products including moisture masks and sugar scrubs
• Satin SmoothcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Satin Smooth professional hair removal products including waxes, warmers, and waxing accessories
• R+CocoreChannel Partner/ Reseller/ DistributorAuthorized distributor for R+Co professional hair care products including award-winning Metal Detector detox shampoo
• UnitecoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Unite professional hair care products including new frizz control line
• TherabathcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Therabath professional paraffin wax products and bath units made in USA with FDA food grade ingredients
• MilboncoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Milbon professional hair care products including Scalp Cleansing Spa Gel and styling products
• CNDcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for CND professional nail products including Shellac and Vinylux
• DevaCurlcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for DevaCurl professional curly hair care products
• Danger JonescoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Danger Jones professional hair color products including new Epilogue permanent color collection
• DesignMecoreChannel Partner/ Reseller/ DistributorAuthorized distributor for DesignMe professional hair care products including Puff Me sea salt spray
• IGKcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for IGK professional hair care products including Paid In Full collection
• American CrewcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for American Crew professional men's grooming products
• ReuzelcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Reuzel professional men's grooming products including beard care and pomades

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Emerging players

• Framar: Framar is a Canadian-based beauty supply company (originally rooted in hair color accessories) that has expanded into broader professional beauty distribution. It is an emerging player with partial overlap in the Canadian pro beauty market that Modern Beauty serves.

Direct peers

• Salon Service Group: Salon Service Group is a UK-based professional beauty distributor supplying salons with hair care, color, and beauty products. It operates the same B2B pro distribution model as Modern Beauty with showrooms, digital ordering, and education, serving as a close international analog.
• Salon Services (Wella): Salon Services is the Wella-owned direct distribution arm serving UK and Irish salons with Wella, OPI, and related professional brands. It is a manufacturer-controlled pro distributor peer, illustrating the vertical integration risk that brand-owning competitors pose to independent distributors like Modern Beauty.
• CosmoProf / Beauty Systems Group: CosmoProf is the Sally Beauty Holdings subsidiary that distributes professional beauty products to salons and licensed professionals across North America. It directly competes with Modern Beauty in the pro beauty wholesale channel, including in Canada, with comparable brand assortments and showroom formats.
• State Beauty Supply: State Beauty Supply is a US-based distributor of professional beauty products to salons, spas, and licensed professionals with a multi-state showroom footprint. It mirrors Modern Beauty's pro-channel distribution model and customer base.
• Burmax Company: Burmax is a US-based wholesale distributor of professional beauty supplies serving salons and licensed professionals for over 60 years. It competes in the same pro distribution channel as Modern Beauty, distributing hair care, tools, and salon essentials to similar B2B customers.
• SalonCentric Canada (L'Oreal): SalonCentric's Canadian arm (L'Oreal-owned) directly competes with Modern Beauty in the Canadian professional beauty wholesale channel, carrying many of the same brands (L'Oreal Professional, Redken, Matrix) and operating showrooms in overlapping provinces.
• SalonCentric: SalonCentric is a division of L'Oreal USA and the largest professional salon products distributor in the United States. It is the most direct analog to Modern Beauty, operating showrooms, e-commerce, and education programs serving licensed professionals with the same brand portfolio (Olaplex, Wella, Redken, etc.).
• Naimie's International Beauty Center: Naimie's is a California-based professional beauty supply store serving licensed stylists and salons with a multi-channel B2B model including showrooms and online ordering. It is a direct peer in the pro beauty distribution category with comparable brand assortments.

Regional players

• Salon Brands (Hairy Growler / Australian Beauty Group): Salon Brands is an Australian professional beauty distributor carrying a portfolio overlapping with Modern Beauty's (Olaplex, K18, Wella, etc.). It is a regional peer in the ANZ market operating the same pro-channel showroom and education model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/modernbeautyca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Beauty