Salon Service Group
Salon Service Group is a privately-held B2B wholesale distributor of professional salon products, serving independent hair salons and hairstylists with premium third-party brands, proprietary branded lines, multi-channel distribution, and the SSGDirect white-label e-commerce platform.
- Company typePrivate
- Founded1987
- HeadquartersSpringfield, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Salon Service Group does
Salon Service Group (SSG) is a privately-held B2B wholesale distributor of professional salon products serving independent hair salons and individual hairstylists. The company distributes a portfolio of premium third-party brands including K18, Moroccanoil, Alfaparf Milano, Color Wow, KEVIN.MURPHY, Keune, Maria Nila, Schwarzkopf, Milbon, and J Beverly Hills, across categories covering hair color, styling tools, extensions, smoothing treatments, and salon essentials. Its product portfolio also includes proprietary branded lines such as the Gloss Collection (acidic demi-permanent color with Bonding Technology, launched 2024), The Protector, and Shimmering Body Oil.
The company's technology and channel infrastructure consists of three layered components: a B2B e-commerce storefront at store.salonservicegroup.com, a network of physical retail store locations with pickup and delivery, and SSGDirect, a white-label platform enabling salons to operate their own branded online stores powered by SSG's distribution backend. Supporting infrastructure includes The Groupie promotions catalog (a recurring mid-funnel marketing vehicle), a free salon marketing resources platform, and education programming (workshops, Groupie Gathering community events, and sessions with recognized industry educators such as Anh Co Tran). The Groupie Gathering 2026 is positioned as a flagship community event.
SSG's revenue model is one-time wholesale transaction-based distribution of professional beauty products, supplemented by SSGDirect white-label platform fees (implied) and value-added services such as education and marketing resources. The go-to-market is sales-led, targeting professional salon operators through promotional catalogs, consultant requests, online ordering, and in-store pickup. Pricing is not publicly disclosed and requires account login. The company is privately held with no disclosed parent company, subsidiaries, funding rounds, or executive team in the source material.
Salon Service Group firmographics
Firmographics- Name
- Salon Service Group
- Legal name
- Salon Service Group
- Website
- https://salonservicegroup.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Salon Service Group is a privately-held B2B wholesale distributor of professional salon products, serving independent hair salons and hairstylists with premium third-party brands, proprietary branded lines, multi-channel distribution, and the SSGDirect white-label e-commerce platform.
- Ownership category
- akta.pro rank
Salon Service Group industry classification
Industry- Product category
- Professional Salon Supply Distribution
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Professional/Salon Beauty Distribution (CRAOAEAB)
- akta.pro secondary industries
- Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Haircare & Hair Color Distribution (CRAOAEAE), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)
Keywords
Where Salon Service Group is headquartered
LocationHeadquarters
- HQ city
- Springfield
- HQ country
- United States
- HQ region
- North America
Markets served
Salon Service Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Salon Product Distribution: B2B distribution of professional hair care products including color, styling tools, extensions, smoothing treatments, and salon essentials. Carries multiple professional brands including K18, Moroccanoil, Alfaparf Milano, Color Wow, KEVIN.MURPHY, Keune, and others.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Salon Service Group product offering
Product offeringCore offering
Salon Service Group is a B2B wholesale distributor of professional salon hair care products, offering color, styling tools, hair extensions, smoothing treatments, and salon essentials from brands such as K18, Moroccanoil, Alfaparf Milano, Color Wow, KEVIN.MURPHY, Keune, and amika. The company distributes through its own e-commerce storefront, regional physical stores, and the SSGDirect white-label program that lets salons operate their own branded online stores.
Product overview
Salon Service Group operates as a wholesale distributor and service platform for professional salon products. The company offers a multi-faceted portfolio including The Groupie Promotions Catalog for exclusive deals, the Gloss Collection (acidic demi-permanent color with Bonding Technology), and SSGDirect (an online store platform for salons). Their core business distributes professional hair care brands across categories including color products, styling tools, salon essentials, hair extensions, smoothing treatments, and clean hair care. The company also provides education programs through workshops and training events. The product range includes both proprietary branded products and distributed third-party professional beauty brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Gloss Collection An acidic demi-permanent color line with built-in Bonding Technology that delivers high-shine, zero-lift color refinement, toning, and root shadow services for professional salons. Designed for versatile, customizable color results in as little as 5 minutes while protecting hair integrity.
- SSGDirect A white-label e-commerce platform that enables professional salons to create and operate their own branded online store, simplifying e-commerce setup and leveraging SSG's product catalog and fulfillment.
- Education Programs (Groupie Gathering, Cut & Style Workshop)
Companies that use Salon Service Group
Customer profileSegments1 record
Ideal customer profiles1 record
Salon Service Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salon Service Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Maria NilacoreProfessional hair care brand distributed through Salon Service Group. Featured in The Groupie promotions catalog with exclusive color collections.
Recent moves6 records
Expansion highlights4 records
Salon Service Group competitors and assessment
Company assessmentDirect peers
- SalonCentric: L'Oréal's U.S. professional beauty distribution arm, operating the same B2B salon supply model with multi-brand offerings, e-commerce, and a national physical store footprint. It is SSG's most direct national-scale competitor.
- Beauty Systems Group (CosmoProf): Henkel-owned professional beauty distributor serving salons through CosmoProf/Beauty Systems Group stores. Directly competes with SSG on multi-brand portfolio breadth and B2B salon supply across the U.S.
- State Beauty Supply: Mid-size professional beauty distributor with a comparable multi-brand portfolio and salon-first customer model. It overlaps with SSG on many of the same premium haircare brands and serves a similar stylist customer base.
- Marlo Beauty Supply: U.S. professional beauty distributor focused on salons and stylists with a comparable multi-brand B2B model. Overlaps with SSG in distribution of premium professional haircare and color brands.
- Beauty Alliance: Professional salon supply distributor with multi-brand portfolio and combined online and physical retail presence. Directly comparable to SSG's go-to-market model of serving salons with aggregated premium brands.
- Armstrong McCall Professional Beauty Supply: Regional professional beauty distributor serving Texas and Oklahoma salons with a comparable multi-brand product range and store-based B2B model. Most directly comparable to SSG's regional footprint and customer mix.
Regional players
- Salon Services: UK-based professional salon distributor operating the same B2B multi-brand supply model. Functionally comparable to SSG in product range and customer type, but operates in a different geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Salon Service Group social profiles
Digital presenceSalon Service Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salon Service Group leadership team
Management profileNumber of profiles
Salon Service Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salon Service Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salon Service Group
What does Salon Service Group do?
Salon Service Group is a B2B wholesale distributor of professional salon hair care products, offering color, styling tools, hair extensions, smoothing treatments, and salon essentials from brands such as K18, Moroccanoil, Alfaparf Milano, Color Wow, KEVIN.MURPHY, Keune, and amika. The company distributes through its own e-commerce storefront, regional physical stores, and the SSGDirect white-label program that lets salons operate their own branded online stores.
Is Salon Service Group a public or private company?
Salon Service Group is a private company. It is classified as unknown and is currently operating.
When was Salon Service Group founded?
Salon Service Group was founded in 1987. It employs 251 to 500 people.
Where is Salon Service Group based?
Salon Service Group is headquartered in Springfield, United States, in the North America region.
How does Salon Service Group make money?
One revenue line is on record: professional Salon Product Distribution.
Who are Salon Service Group's main competitors?
Direct peers on record are SalonCentric, Beauty Systems Group (CosmoProf), State Beauty Supply, Marlo Beauty Supply, Beauty Alliance and Armstrong McCall Professional Beauty Supply. Salon Services is listed as a regional player.
Does Salon Service Group have an API?
No public API is recorded for Salon Service Group.
What industry is Salon Service Group in?
Salon Service Group's product category is Professional Salon Supply Distribution. Its primary akta.pro industry code is CRAOAEAB, Professional/Salon Beauty Distribution, with a secondary code of CRABABAK, Professional/Salon Haircare (Backbar & Retail). Its NAICS code is 456120 and its SIC code is 2844.