Rusticae

Name

Rusticae

Legal name

Rusticae Selección de Calidad S.L.

Website

https://rusticae.es

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Hotel Booking & Hospitality Services

NAICS

Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG), Wellness-Lifestyle Boutique Hotels (THAGADAF), Conference Retreat Hotels (THAGALAG), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Boutique hotel booking
• Charming rural hotels
• Hotel gift cards
• Curated hotel club
• Hotel reservations

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Reservation Intermediary Fees: Rusticae acts as intermediary between customers and hotels, transmitting reservation details and sending confirmations. A service fee is incorporated into reservation pricing. Cancellation fees apply (100% of first night for stays under 3 nights, 50% for longer stays if cancelled within 48 hours).
2. Gift Card Sales (Llaves Regalo): Sale of gift cards (Llaves Regalo) including 1-night packages (€150-230), 2-night packages (€300-460), themed gift cards (Palace hotels from €180, Pet-friendly from various amounts), and wallet cards with custom amounts. Gift cards valid for 12 months.
3. Experience Bookings: Sale of curated experiences at partner hotels such as wellness packages, gastronomic tastings, and adventure activities. Experiences include accommodation plus activities priced from €310 for 1-night wellness experiences to €820 for premium experience packages.
4. Membership Program (Club Rusticae): Club membership offering exclusive discounts, special promotions, preferential treatment, and 10% discount on first gift card purchase. Members accumulate benefits with more stays.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Rusticae curates and aggregates a portfolio of more than 200 independent boutique and charming rural hotels in Spain, Portugal, Morocco, Andorra, and Italy, selling accommodation reservations through its own website and call center. The company also sells gift cards (Llaves Regalo) redeemable across the portfolio and curates experience packages that bundle stays with activities such as wellness, gastronomy, and adventure.

Product overview

Rusticae is a curated collection and booking platform for boutique hotels with charm across Spain, Portugal, and Morocco, operating as a quality club that aggregates independent properties. The core offering centers on the Hoteles con Encanto platform for direct accommodation bookings, supported by Llaves Regalo gift card products available in fixed-night packages (1 night €150-230, 2 nights €300-460), customizable Monedero monetary cards, and themed collections (Palacios, No sin mi Perro, Bosques Encantados). The Experiencias module bundles accommodations with curated activities including wellness, gastronomy, and adventure. Club Rusticae provides a loyalty program with tiered benefits, while Rusticae Empresas serves corporate clients. The platform also includes specialized services for hotel partners (Portal del Hotelero extranet, digital marketing services, and consulting for viability, quality, and destination management) and apartment rentals under the Alquiler de Apartamentos sub-brand. Gift card experiences are segmented into Experiencias Clásicas (€580), Premium (€740), and Gran Lujo (€820) tiers.

Differentiator

Problem solved

Functional benefit

Brands

• Rusticae Empresas: Corporate travel services for business clients
• Club Rusticae & Friends
• Llave Regalo Rusticae

Products and services

• Hoteles con Encanto (Charming Hotels Booking) Main accommodation booking platform featuring a curated selection of boutique hotels with charm in Spain and Portugal, categorized by themes such as romantic, gastronomic, sustainable, and rural nature properties.
• Llaves Regalo (Gift Cards) Gift card products allowing recipients to book stays at Rusticae member hotels; available in fixed-night packages (1 night from €150-230, 2 nights from €300-460), monetary 'Monedero' format with custom amounts, and themed collections including palace hotels and pet-friendly options.
• Experiencias (Curated Experience Packages) Curated experiential travel packages offered at member hotels, including wellness treatments, gastronomic tastings, adventure activities, and cultural tours bundled with accommodation. Pricing ranges from about €310 for a 1-night wellness experience to €820 for premium experience packages.
• Club Rusticae Loyalty Membership Membership program offering exclusive benefits including direct client discounts, upgrade priority, welcome amenities, and access to special promotions, with members accumulating advantages based on the number of stays.
• Rusticae Empresas (B2B Corporate Program) B2B corporate travel program offering tailored accommodation and experience packages for business clients, employee incentives, and corporate events at member hotels.
• Consultoría Hotelera (Hotel Management Consulting) Hotel management and viability consulting services for independent hotel operators, including business plans, market studies, financial analysis, quality manuals, and digital marketing audits.
• Consultoría de Destinos (Tourism Destination Consulting) Tourism destination consulting services focused on strategic development and positioning for regional tourism boards and destination management organizations.
• Alquiler de Apartamentos (Boutique Apartment Rentals) Boutique apartment rental category featuring fully-equipped apartments suitable for families, offering kitchens, multiple bedrooms, and independent living spaces across rural and urban settings.
• Servicios Digitales para Hoteles (Hotel Digital Commercialization) Digital marketing and commercialization services for hotels including web audits, SEO analysis, social media strategy, reputation management, and online distribution optimization.

Quantifiable outcome

• Up to 20% discount available for long stays (4+ nights)
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• GooglecoreGTM or Marketing PartnerOfficial Google Partner managing digital advertising campaigns for multiple clients. The partnership includes a Google Partner badge displayed on the website, indicating certification through Google's partner program for agency advertising.
• +Renfe (Renfe Loyalty Program)coreGTM or Marketing PartnerPartnership allowing Renfecitos (Renfe loyalty points) to be redeemed for hotel bookings at participating Rusticae properties across Spain, Portugal, and Morocco. Also enables purchasing gift cards using accumulated points.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Paradores de Turismo: Spanish state-owned chain of 90+ historic hotels in unique locations across Spain. Comparable Spanish heritage/charm positioning to Rusticae's historic and rural portfolio, but operates as a single chain rather than a curated club of independents.
• Logitravel / Logishotels: Spain-based online travel agency with hotel inventory across Spain and Portugal. Comparable Iberian geographic focus, though broader mass-market offering rather than curated boutique focus.

Broad incumbents

• Preferred Hotels & Resorts: Largest independent hotel brand collection with 700+ properties globally. Comparable curated independent hotel model, but at much greater scale and more focused on luxury and upper-upscale segments.
• Leading Hotels of the World: Larger and more established curated luxury hotel collection (400+ properties). Overlaps with Rusticae's curated boutique positioning but targets a higher luxury tier and serves a global corporate and leisure clientele.

Emerging players

• Secret Escapes: Members-only travel deals platform offering discounted rates at 4-5 star hotels globally. Comparable curated luxury/boutique inventory with member-club access, but uses flash-sale model rather than guaranteed rates.
• Voyage Privé: Private club offering discounted luxury hotel stays and experiences to members. Overlaps with Rusticae's club model, experience packages, and curated boutique inventory, with strong presence in Southern Europe.

Direct peers

• Mr & Mrs Smith: Members' club and booking platform for 1,500+ curated boutique and luxury hotels worldwide. Direct peer with similar curation philosophy, membership/club structure, and gift voucher product, though broader geographic footprint.
• Design Hotels: Curated collection of 300+ independent design-led boutique hotels globally. Comparable curated model with similar brand-led differentiation targeting travelers seeking unique stays over standardized hotel chains.
• Small Luxury Hotels of the World (SLH): Curated collection of 400+ small luxury hotels in 90+ countries. Closely mirrors Rusticae's curated boutique model with similar brand positioning, though SLH targets higher price tiers and has global scale.
• Relais & Châteaux: Global association of 580+ curated luxury boutique hotels and gourmet restaurants. Most directly comparable to Rusticae's curated quality club model, but operates globally and at a higher price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/rusticae

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rusticae