thinkseg
Thinkseg is a Brazilian digital insurance company that pioneered Pay Per Use auto insurance using telematics. It serves individual consumers in Brazil with auto, life, home, and motorcycle coverage, and corporate clients with surety bonds through its dedicated Thinkseg Group division.
- Company typePrivate
- Founded2016
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What thinkseg does
Thinkseg is a Brazilian digital insurance technology company headquartered in São Paulo, founded in 2016 by insurance professionals responding to digital transformation in their industry. It is the self-described pioneer of Pay Per Use (PPU) car insurance in Brazil, leveraging telematics technology to price auto premiums based on actual vehicle usage and driver behavior rather than fixed annual rates. The platform is built around a usage-based pricing engine that monitors driver behavior and vehicle usage, enabling low-mileage or careful drivers to pay only for the coverage they consume.
The company operates a multi-line product portfolio across two go-to-market motions. For individual consumers, Thinkseg runs a self-serve digital platform (thinkseg.com) offering auto PPU insurance as the flagship, complemented by life (Vida), residential, and motorcycle (Moto) coverage. For corporate clients, the Thinkseg Group division operates a dedicated platform (thinksegcorporate.com) selling surety bonds across judicial, exchange, performance, financial, bidding, and advance payment guarantee modalities. Distribution is digital-first and direct: self-serve online quoting for consumers, and an enterprise/direct-sales motion for corporate surety.
Thinkseg monetizes through usage-based premiums in auto and recurring/subscription-style premiums in personal lines and corporate bonds. The firm reports 101-250 employees and has reportedly invested approximately R$50 million into the model. Andre Gregori serves as CEO and founder. There is no disclosed customer concentration, revenue figure, or detailed ownership structure beyond operating as a private Brazilian entity.
thinkseg firmographics
Firmographics- Name
- thinkseg
- Legal name
- Thinkseg
- Website
- https://thinkseg.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Thinkseg is a Brazilian digital insurance company that pioneered Pay Per Use auto insurance using telematics. It serves individual consumers in Brazil with auto, life, home, and motorcycle coverage, and corporate clients with surety bonds through its dedicated Thinkseg Group division.
- Ownership category
- akta.pro rank
thinkseg industry classification
Industry- Product category
- Digital Insurance (Auto / Personal Lines and Surety Bonds)
- NAICS
- Direct Insurance (except Life, Health, and Medical) Carriers (52412)
- SIC
- Surety Insurance (6351)
- akta.pro primary industry
- Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB)
- akta.pro secondary industry
- Telematics & Usage-Based Insurance (UBI) Platforms (FSAGAGAF)
Keywords
Where thinkseg is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
thinkseg business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Auto Insurance (Pay Per Use): Usage-based auto insurance where customers pay premiums aligned with their actual vehicle usage, providing cost efficiency for low-mileage or careful drivers.
- Personal Insurance Products: Life, residential, and motorcycle insurance offered as additional product lines to individual consumers through the digital platform.
- Seguro Garantia (Surety Bonds): Corporate-focused surety bond products including judicial, performance, financial, bidding, and advance payment guarantee bonds, sold through dedicated corporate platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay Per Use Auto Insurance |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels1 record
thinkseg product offering
Product offeringCore offering
Thinkseg is a Brazilian digital insurance company that sells Pay Per Use auto insurance priced by telematics, alongside personal lines (life, residential, motorcycle insurance) and corporate surety bonds (judicial, performance, financial, bidding, advance payment, exchange). Customers transact through self-serve online platforms — thinkseg.com and bidu.com.br for consumers, and thinksegcorporate.com for businesses.
Product overview
Thinkseg is a digital insurance company and pioneer of Pay Per Use car insurance in Brazil. The platform operates as a multi-product offering: its flagship product is the Seguro Auto Pay Per Use, which allows customers to pay only for what they use based on telematics technology. Beyond auto insurance, Thinkseg offers personal lines including life, home, and motorcycle insurance through its digital quoting platform. The company also operates a corporate division (Thinkseg Group) specializing in surety bonds (Seguro Garantia) across multiple modalities including judicial, exchange, performance, financial, bid, and advance payment guarantees.
Differentiator
Problem solved
Functional benefit
Brands
- Thinkseg Group: Corporate division specializing in Seguro Garantia (Surety Bond) products including Judicial, Permuta, Performance, Financial, Bid/Tender, and Advance Payment guarantee insurance
- Thinkseg Corporate
Products and services
- Seguro Auto Pay Per Use Usage-based digital auto insurance for individual vehicle owners in Brazil; customers pay premiums aligned with their actual vehicle usage and driver behavior, monitored via telematics.
- Seguro de Vida Digital life insurance offering personalizable coverage for individual consumers, distributed through Thinkseg's quoting platform.
- Seguro Residencial Digital home/residential insurance with customizable coverage for individual consumers, distributed through Thinkseg's quoting platform.
- Seguro Moto Digital motorcycle insurance for individual consumers, available through Thinkseg's online quoting platform.
- Seguro Garantia (Surety Bonds) Corporate surety bond products issued through the Thinkseg Group corporate platform for legal, contractual, financial, and procurement guarantee obligations, including Judicial, Permuta (exchange), Performance, Financial, Bidding/Licitações, and Advance Payment guarantee modalities.
Companies that use thinkseg
Customer profileSegments2 records
Ideal customer profiles2 records
thinkseg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
thinkseg partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
thinkseg competitors and assessment
Company assessmentDirect peers
- 180 Seguros: Brazilian digital auto insurer offering pay-per-kilometer/pay-per-use personal auto insurance in Brazil, with the most directly comparable UBI pricing model and digital self-serve distribution to Thinkseg.
- Justos: Brazilian auto insurtech combining telematics-based pricing with a digital, mobile-first experience for Brazilian drivers - directly overlaps with Thinkseg on usage-based personal auto insurance.
- Metromile: US pay-per-mile personal auto insurer using telematics to price policies based on actual miles driven - the closest international analogue to Thinkseg's Pay Per Use model, differing mainly by geography and mileage-only vs. broader usage tracking.
- Root Insurance: US telematics-driven personal auto insurer that prices based on driving behavior captured via smartphone app; mirrors Thinkseg's behavior-and-usage-based pricing approach in a different geographic market.
- Pottencial Seguradora: Brazilian insurance carrier specialized in surety bonds (Seguro Garantia); directly comparable to Thinkseg Group's corporate surety bond offering across judicial, performance, financial and bidding guarantees.
Broad incumbents
- Porto Seguro: Largest Brazilian auto and property insurer with extensive agent/broker distribution and broad P&C portfolio; competes with Thinkseg for the same Brazilian personal auto insurance customer and has launched digital initiatives to counter insurgent UBI players.
- SulAmérica (Azul Seguros auto business): One of Brazil's largest insurance groups whose auto operations (now branded Azul Seguros) compete head-on with Thinkseg's personal auto offering and bring incumbent pricing data and scale to the same market.
- Tokio Marine Seguradora: Major Brazilian auto insurer backed by global Tokio Marine group; relevant benchmark for incumbent auto pricing, distribution, and any incumbent-led UBI launches that would compete with Thinkseg's Pay Per Use model.
- Bradesco Seguros: Insurance arm of Bradesco, one of Brazil's largest financial conglomerates, offering broad personal lines including auto, life, home and residential - directly comparable portfolio breadth to Thinkseg's multi-line consumer products.
- Lemonade: US-listed digital-first insurance carrier that built a multi-line platform (renters, home, life, pet) on a mobile-native, AI-assisted distribution model; comparable to Thinkseg on digital-first consumer insurance UX and cross-sell infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
thinkseg social profiles
Digital presencethinkseg financial estimates
Financial estimateRevenue estimate
Valuation estimate
thinkseg leadership team
Management profileNumber of profiles
Profiles1 record
thinkseg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
thinkseg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about thinkseg
What does thinkseg do?
Thinkseg is a Brazilian digital insurance company that sells Pay Per Use auto insurance priced by telematics, alongside personal lines (life, residential, motorcycle insurance) and corporate surety bonds (judicial, performance, financial, bidding, advance payment, exchange). Customers transact through self-serve online platforms — thinkseg.com and bidu.com.br for consumers, and thinksegcorporate.com for businesses.
Is thinkseg a public or private company?
thinkseg is a private company. It is classified as venture growth investor backed and is currently operating.
When was thinkseg founded?
thinkseg was founded in 2016. It employs 101 to 250 people.
Where is thinkseg based?
thinkseg is headquartered in São Paulo, Brazil, in the Latin America region.
How does thinkseg make money?
Three revenue lines are on record. Auto Insurance (Pay Per Use) is the primary driver. The others are personal Insurance Products and seguro Garantia (Surety Bonds).
Who are thinkseg's main competitors?
Direct peers on record are 180 Seguros, Justos, Metromile, Root Insurance and Pottencial Seguradora. Broad incumbents are Porto Seguro, SulAmérica (Azul Seguros auto business), Tokio Marine Seguradora, Bradesco Seguros and Lemonade.
Does thinkseg have an API?
No public API is recorded for thinkseg.
What industry is thinkseg in?
thinkseg's product category is Digital Insurance (Auto / Personal Lines and Surety Bonds). Its primary akta.pro industry code is FSAJAAAB, Usage-Based / Telematics Personal Auto Insurance, with a secondary code of FSAGAGAF, Telematics & Usage-Based Insurance (UBI) Platforms. Its NAICS code is 52412 and its SIC code is 6351.