University of Houston, C.T. Bauer College of Business

What University of Houston, C.T. Bauer College of Business does

C.T. Bauer College of Business is the AACSB-accredited business school of the University of Houston, a public research university governed by the State of Texas. It enrolls 8,000+ undergraduate students, making it one of the largest AACSB-accredited undergraduate business programs in the United States, and serves a diverse student body drawn from 127+ countries at the university level and 75+ countries specifically at Bauer, with Hispanic (35.1%), Asian American (25.9%), White (16.2%), and African American (9.6%) representation among Fall 2025 students. The college offers a Bachelor of Business Administration with multiple majors and minors, three MBA formats (Professional, Executive, Online), more than twelve Master of Science programs — several STEM-designated (Accountancy, Business Analytics, Finance, MIS, Supply Chain Management), full-time Ph.D. programs across six disciplines, an Executive Doctorate in Business Administration, and executive development offerings including the Bauer Mini-MBA, certificate programs, and custom corporate training.

The portfolio is delivered through a multi-channel footprint: the main Houston campus in Melcher Hall, the Classroom & Business Building, Michael J. Cemo Hall, the Katy campus, the UH Sugar Land transfer location, and fully online degree pathways. Fifteen specialized centers and institutes anchor the research and experiential layer, including the Wolff Center for Entrepreneurship (#1 undergraduate entrepreneurship program per The Princeton Review & Entrepreneur, 2026), the Human-Centered Artificial Intelligence Institute, the Gutierrez Energy Management Institute, the Healthcare Business Institute, the Stanford Alexander Center for Real Estate, and the Rockwell Career Center.

As a public educational institution, Bauer does not generate revenue in a corporate sense. Funding flows from tuition and fees (undergraduate, graduate, executive education), state appropriations, research grants, and private philanthropy — most notably the Ted Bauer Undergraduate Business Scholars program, which has cumulatively awarded over $13M to 478 students. Customer segments are primarily individual degree-seekers across the undergraduate, graduate, doctoral, and executive development tiers, with corporate training clients representing a secondary channel. Distribution is direct-to-student via admissions and information sessions, supported by content marketing (Inside Bauer magazine, Bauer Business Minds, Bauer Business Focus media partnership), social media, events, and email.

Name

University of Houston, C.T. Bauer College of Business

Legal name

C. T. Bauer College of Business at the University of Houston

Website

https://bauer.uh.edu

Company type

Public

Founded year

1927

Operating status

Operating

Short description

C.T. Bauer College of Business is the AACSB-accredited business school of the University of Houston, serving 8,000+ undergraduate and graduate students through BBA, MBA, MS, Ph.D., DBA, and executive development programs delivered across Houston-area campuses and online channels.

Ownership category

akta.pro rank

Product category

Business Education

NAICS

Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (611410), Colleges, Universities, and Professional Schools (61131)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industry

Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE)

Keywords

• Business education
• MBA programs
• Executive education
• Corporate training
• Undergraduate business degrees

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Fees: Revenue from undergraduate, graduate, and executive education programs including Professional MBA, Executive MBA, Online MBA, and various MS programs (Accountancy, Business Analytics, Finance, Global Business Leadership, Healthcare Leadership, HR Leadership, MIS, Marketing, Real Estate, Sales Leadership, Supply Chain Management).
2. Executive Development: Mini-MBA programs, certificate programs, and custom corporate training programs.
3. Private Philanthropy: Ted Bauer Undergraduate Business Scholarship program has distributed over $13M benefiting 478 students. During 2023-2024 academic year, over 700 students awarded more than $3 million in Bauer scholarships.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

C.T. Bauer College of Business is an AACSB-accredited public business school offering undergraduate BBA, three MBA formats (Professional, Executive, Online), eleven MS programs, Ph.D. and DBA programs, and executive development programs. The college serves 8,000+ undergraduate students and supports them through 15 specialized research centers and institutes including the #1 ranked Wolff Center for Entrepreneurship and the Human-Centered Artificial Intelligence Institute.

Product overview

C. T. Bauer College of Business at the University of Houston is a large AACSB-accredited business school offering a comprehensive portfolio of academic programs. The institution provides undergraduate education through its Bachelor of Business Administration (BBA) degree, with more than 8,000 undergraduate students enrolled. Graduate offerings include three specialized MBA programs (Professional, Executive, and Online), over ten Master of Science programs spanning disciplines including Accountancy, Business Analytics, Finance, Healthcare Leadership, HR Leadership, MIS, Marketing, Real Estate, Sales Leadership, Supply Chain Management, and Management & Leadership. The college also offers doctoral programs (Ph.D. and DBA) and executive development programs including the Bauer Mini-MBA and custom corporate training. Signature initiatives include the #1 ranked Wolff Center for Entrepreneurship and the Human-Centered Artificial Intelligence Institute. The institution is supported by the Rockwell Career Center for student career services.

Differentiator

Problem solved

Functional benefit

Brands

• Wolff Center for Entrepreneurship (WCE): Ranked #1 undergraduate entrepreneurship program in the United States by The Princeton Review & Entrepreneur.
• Rockwell Career Center
• Ted Bauer Undergraduate Business Scholars
• Bauer Excellence Scholars

Products and services

• Bachelor of Business Administration (BBA) Undergraduate business degree program offering majors and minors in various business disciplines including accounting, finance, management, marketing, and supply chain management. Designed for traditional undergraduate students, transfer students, and online learners.
• Professional MBA Full-time on-campus MBA program designed for working professionals with a mean age at graduation of 36. Includes experiential learning and career development support.
• Executive MBA Executive MBA program for experienced professionals with more than 12 years of average professional experience. Targeted at senior leaders and executives.
• Online MBA Fully online MBA program with a mean age at graduation of 34. Designed for working professionals who need flexible scheduling.
• MS Accountancy (STEM) Master of Science in Accountancy designated as a STEM program, preparing students for CPA certification and accounting careers.
• MS Business Analytics (STEM) Master of Science in Business Analytics STEM-designated program focusing on data analysis and business intelligence.
• MS Finance (STEM) Master of Science in Finance STEM-designated program covering investment management and financial analysis.
• MS Global Business Leadership Master of Science program focusing on leadership competencies for global business environments.
• MS Healthcare Leadership Master of Science program designed for healthcare industry professionals seeking leadership positions.
• MS HR Leadership Master of Science in Human Resources Leadership preparing students for senior HR roles.
• MS MIS (STEM) Master of Science in Management Information Systems STEM-designated program covering technology and information systems management.
• MS Marketing Master of Science in Marketing covering marketing strategy, digital marketing, and consumer behavior.
• MS Real Estate Master of Science in Real Estate focusing on real estate finance, development, and investment.
• MS Sales Leadership Master of Science in Sales Leadership program focused on professional selling and sales management.
• MS Supply Chain Management (STEM) Master of Science in Supply Chain Management STEM-designated program covering logistics and operations management.
• Online MS Management & Leadership Fully online Master of Science program in Management and Leadership for working professionals.
• Ph.D. Programs Full-time research doctoral programs in Accounting, Finance, Management & Leadership, MIS, Marketing, and Supply Chain Management. Designed for students pursuing academic research careers.
• Executive Doctorate in Business Administration (DBA) Executive doctoral program for business professionals seeking advanced research and academic credentials with a focus on applied business research.
• Bauer Mini-MBA Accelerated executive education program providing MBA-level content in a condensed format for working professionals and executives.
• Certificate Programs Professional certificate programs in various business disciplines offered through the Office of Executive Development for individual professionals.
• Custom Corporate Training Programs Bespoke corporate training programs designed for specific organizational needs, delivered through the Office of Executive Development to corporate clients.

Quantifiable outcome

• Graduation outcomes: Over 2,500 Executive MBA graduates
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• University of Southern California Marshall School of Business: Larger, higher-ranked private business school with comparable program breadth including STEM MS degrees. While private and more selective, Marshall competes with Bauer for international applicants and corporate employer attention in major metro markets.
• Boston University Questrom School of Business: Private business school with parallel program mix including Online MBA, MS, and executive development. Competes for the same graduate talent pool, particularly international students drawn to STEM programs.

Direct peers

• Ohio State University Fisher College of Business: Large public AACSB business school with full undergraduate, MBA, MS, and executive education portfolio. Comparable in scale, STEM-designated MS programs, and public-school value positioning.
• Babson College: Specialty business school consistently top-ranked for entrepreneurship. Directly competes with Bauer's Wolff Center for the #1 entrepreneurship ranking and the same student segment interested in startup-focused undergraduate programs.
• Indiana University Kelley School of Business: Public business school with comparable scale, AACSB accreditation, online MBA, and broad MS portfolio. Often used as a benchmark for public-school Online MBA quality and is a direct competitor for out-of-state and online graduate enrollment.
• University of Maryland Robert H. Smith School of Business: Public AACSB business school with comparable program mix including STEM MS degrees and Online MBA. Competitor for international, Online MBA, and executive education enrollments.
• Michigan State University Broad College of Business: Large public business school with strong supply chain management ranking — directly comparable to Bauer's top-ranked SCM program. Similar scale, AACSB accreditation, and program portfolio.
• University of Washington Michael G. Foster School of Business: Public business school similar in scale and program breadth, with strong undergraduate and graduate offerings. Competes with Bauer for out-of-state, international, and STEM-designated program applicants.
• University of Texas at Austin McCombs School of Business: Premier Texas public business school and the most direct competitor to Bauer for in-state applicants, MBA talent, and Houston/Texas corporate recruiters. McCombs consistently ranks higher in MBA rankings, providing a benchmark for Bauer's brand ceiling.
• Texas A&M University Mays Business School: Second major Texas public business school and a direct competitor for Texas undergraduate, MBA, and executive education applicants. Similar scale and AACSB accreditation, with overlapping industry partnerships in energy and agriculture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/uhbauercollege
• YouTubeyoutube.com/uhbauercollege
• Facebookfacebook.com/UHBauerCollege
• LinkedInlinkedin.com/company/uhbauercollege
• Instagraminstagram.com/uhbauercollege

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about University of Houston, C.T. Bauer College of Business