University of Southern California Marshall School of Business

What University of Southern California Marshall School of Business does

USC Marshall School of Business is a private, non-profit academic institution and constituent school of the University of Southern California, established in 1924 and headquartered in Los Angeles. The school delivers a comprehensive portfolio of business education programs spanning undergraduate degrees (seven BS programs plus the tri-continental World Bachelor in Business), five MBA formats (Full-Time, Part-Time, Executive, One-Year IBEAR, and Online), eight specialized master's degrees (Business Analytics, Global Supply Chain Management, Entrepreneurship + Innovation, Finance, Marketing, Social Entrepreneurship, and accounting tracks), PhD programs across five disciplines, graduate certificates, and executive education. All undergraduate degrees carry STEM designation from the U.S. Department of Homeland Security.

The school's core technology and curriculum differentiation rests on joint-degree partnerships across the USC ecosystem: BS Artificial Intelligence for Business (BUAI) with Viterbi School of Engineering, BS Business of Cinematic Arts with the School of Cinematic Arts, BS Real Estate Finance and Development with Sol Price School of Public Policy, and BS Accounting and Finance with the Leventhal School of Accounting. Additional proprietary platforms include the Virtual Business Professional (VBP) Project, a global student collaboration program engaging 500-700 students per semester from 50+ countries at 17 partner universities, with corporate sponsors including Google, Amazon, Audi, Starbucks, and Netflix.

Marshall's revenue model is tuition-based across its program portfolio, supplemented by executive education fees, alumni giving, and corporate partnerships. The school operates as part of USC's broader academic and financial structure with no separate corporate status; financial figures are not publicly disclosed at the school level. Distribution is executed through direct admissions, recruiting events, corporate recruiting via the Trojan Network, international exchange with 30+ partner universities, and the Online MBA channel. Marketing spans the school's own website, social media (Facebook, Instagram, LinkedIn, YouTube, X), the Marshall Monthly newsletter, and earned media through faculty expert appearances.

Name

University of Southern California Marshall School of Business

Legal name

University of Southern California Marshall School of Business

Website

https://marshall.usc.edu

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

10,001+ employees

Short description

USC Marshall School of Business is a private, non-profit business school within the University of Southern California, offering undergraduate, MBA, specialized master's, PhD, and executive education programs across seven academic departments with STEM-designated curricula and joint degrees across the USC ecosystem.

Ownership category

akta.pro rank

Product category

Business Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAA

Undergraduate Business Schools (BBA/BSBA Programs)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAIAIAC

Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts)

Education/International Education & Study Abroad/International Summer/Winter Schools & Short-Term Academic Programs

Keywords

• Business education
• Graduate degree programs
• MBA programs
• Executive education
• Undergraduate business degrees

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tuition and Fees: Revenue generated from tuition and fees for undergraduate, graduate, MBA, specialized masters, and executive education programs

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

USC Marshall School of Business delivers business education programs across undergraduate (seven BS degrees plus the World Bachelor in Business), graduate (five MBA formats, eight specialized Master's degrees), doctoral (PhD across five disciplines), and professional levels (graduate certificates and Executive Education). All undergraduate programs are STEM-designated, and select degrees are offered jointly with other USC schools including Viterbi Engineering, Cinematic Arts, Sol Price Public Policy, and Leventhal Accounting.

Product overview

USC Marshall School of Business offers a comprehensive portfolio of educational programs across undergraduate, graduate, and professional levels. The undergraduate programs include seven distinct BS degrees (Business Administration, Accounting, Artificial Intelligence for Business, Business of Cinematic Arts, Business of Innovation, Real Estate Finance and Development, and Accounting and Finance), plus the World Bachelor in Business international program spanning three continents. Graduate offerings encompass five MBA formats (Full-Time, Part-Time, One-Year/IBEAR, Executive, and Online), eight specialized Master's degrees (Business Analytics, Global Supply Chain Management, Entrepreneurship + Innovation, Finance, Marketing, Social Entrepreneurship, and Accounting programs including MAcc, MBT, and MBT.WP), plus PhD programs and Executive Education. The school also provides graduate certificates in Business Analytics, Optimization and Supply Chain Management, and Sustainability and Business. All Marshall undergraduate degrees are STEM designated. Programs feature cross-disciplinary joint degrees with other USC schools including Viterbi Engineering, Cinematic Arts, and Price School of Public Policy.

Differentiator

Problem solved

Functional benefit

Brands

• BS Business Administration (BUAD): Undergraduate degree in Business Administration
• FTMBA
• MBAPM
• IBEAR
• OMBA
• EMBA
• MSBA
• MSGSCM
• MSEI
• MSF
• MSMKT
• MAcc
• MBT
• WBB
• BCA
• BUAI
• REFD
• ACFN

Products and services

• BS Business Administration (BUAD) A four-year undergraduate business degree providing comprehensive coverage of business fundamentals with core curriculum spanning all major business disciplines.
• BS Artificial Intelligence for Business (BUAI) A joint-degree program with USC Viterbi School of Engineering combining machine learning and AI expertise with business applications.
• BS Business of Cinematic Arts (BCA) A joint degree with the School of Cinematic Arts preparing students for business leadership in the entertainment industry.
• BS Real Estate Finance and Development (REFD) A joint degree with USC Sol Price School of Public Policy combining real estate finance and investment with real estate development and urban planning.
• BS Accounting and Finance (ACFN) A joint degree with USC Leventhal School of Accounting incorporating technical accounting skills into the finance degree pathway.
• BS Business of Innovation (BUIN) An undergraduate degree focused on innovation and new venture creation within business contexts.
• BS Accounting (ACCT) An accounting degree offered through the Leventhal School of Accounting preparing students for careers in accounting, finance, and data analytics.
• World Bachelor in Business (WBB) A four-year, three-continent, three-degree program partnering with USC Marshall, HKUST, and Bocconi University Milan.
• Full-Time MBA (FTMBA) A comprehensive two-year MBA program developing business fundamentals, technological fluency, and leadership skills while expanding professional networks.
• Part-Time MBA (MBAPM) A flexible part-time MBA program for working professionals with customizable electives for global business and leadership education.
• One-Year MBA (IBEAR) An accelerated one-year MBA with international focus designed for highly experienced mid-career professionals.
• Executive MBA (EMBA) An executive education MBA program for senior professionals seeking advanced business leadership credentials.
• Online MBA (OMBA) A fully online MBA program providing flexible access to Marshall's business education for remote learners.
• MS Business Analytics (MSBA) A specialized master's program providing skills in business analytics, statistical and optimization tools for analyzing large data sets.
• MS Global Supply Chain Management (MSGSCM) A specialized master's program preparing students for global supply chain management with real-world applications and international site visits.
• MS Entrepreneurship + Innovation (MSEI) A specialized master's program focused on entrepreneurial studies and innovation management.
• MS Finance (MSF) A specialized master's program in finance preparing students for advanced financial careers.
• MS Marketing (MSMKT) A specialized master's program in marketing covering contemporary marketing strategies and consumer behavior.
• Master of Business for Veterans (MBV) A specialized MBA program designed specifically for military veterans transitioning to business careers.
• MS in Social Entrepreneurship (MSSE) A specialized master's program focused on social entrepreneurship and impact-driven business ventures.
• Master of Accounting (MAcc) A one-year graduate accounting program offered through USC Leventhal School of Accounting.
• Master of Business Taxation (MBT) A graduate program in business taxation preparing students for tax-related careers in public accounting and corporations.
• Master of Business Taxation for Working Professionals (MBT.WP) A part-time business taxation program designed for working professionals.
• PhD Program A doctoral program with specializations in Accounting, Data Sciences + Operations, Finance, Management + Organization, and Marketing.
• Executive Education Executive education programs for business professionals seeking continued education and leadership development.
• Graduate Certificate in Business Analytics Certificate program providing tools and frameworks for data-driven business decision-making; available to current USC Masters or Doctoral students.
• Graduate Certificate in Optimization and Supply Chain Management Certificate program on technology and data analysis applications for global supply chain management, offered with Viterbi School of Engineering; available to current USC Masters or Doctoral students.
• Graduate Certificate in Sustainability and Business Certificate program preparing students to address social and environmental sustainability challenges in business contexts; available to current USC Masters or Doctoral students.

Quantifiable outcome

• STEM designation for all undergraduate degrees
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, flagship and major.

• GooglecoreStrategic or Co-development PartnerCorporate partner for the Virtual Business Professional (VBP) Project where students analyze and provide recommendations for improving Google's online corporate communication. Students from multiple universities worldwide collaborate on real business challenges for partner companies.
• AmazoncoreStrategic or Co-development PartnerCorporate partner for the Virtual Business Professional (VBP) Project where students analyze and provide recommendations for improving Amazon's online corporate communication. Students from multiple universities worldwide collaborate on real business challenges for partner companies.
• AudicoreStrategic or Co-development PartnerCorporate partner for the Virtual Business Professional (VBP) Project. Students developed market entry strategy for Audi AG's Universal Traffic Recorder, with winning team receiving recognition from Audi. Students from multiple countries and time zones collaborate on real business challenges.
• StarbuckscoreStrategic or Co-development PartnerCorporate partner for the Virtual Business Professional (VBP) Project where students analyze and evaluate Starbucks's online presence. Students from multiple universities worldwide collaborate on real business challenges for partner companies.
• NetflixcoreStrategic or Co-development PartnerCorporate partner for the Virtual Business Professional (VBP) Project where students analyze Netflix's corporate online communication. Teams interact with Netflix lead Technology Auditor and present recommendations.
• International Partner Universities (30+)coreStrategic or Co-development PartnerInternational exchange program partnerships with over 30 universities worldwide including Australia National University, Copenhagen Business School, ESADE, Peking University, Bocconi, HEC Paris, INSEAD, LSE, and others for student exchanges and collaborative programs.
• Hong Kong University of Science and Technology (HKUST)flagshipStrategic or Co-development PartnerPartner institution for the World Bachelor in Business (WBB) program - the only 4-year, 3-continent, 3-degree program in the world. Students earn degrees from USC Marshall, HKUST, and Bocconi University.
• Bocconi University (Milan, Italy)flagshipStrategic or Co-development PartnerPartner institution for the World Bachelor in Business (WBB) program - the only 4-year, 3-continent, 3-degree program in the world. Students earn degrees from USC Marshall, HKUST, and Bocconi University.
• USC Viterbi School of EngineeringflagshipStrategic or Co-development PartnerJoint degree partner for BS Artificial Intelligence for Business (BUAI) program, combining business education with engineering expertise in AI and machine learning.
• USC Sol Price School of Public PolicymajorStrategic or Co-development PartnerJoint degree partner for BS Real Estate Finance and Development (REFD) program, combining Marshall's real estate finance strengths with Price's development and urban planning expertise.
• USC Leventhal School of AccountingflagshipStrategic or Co-development PartnerPartnership for joint BS Accounting and Finance (ACFN) degree and shared resources within the Marshall School of Business ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kellogg School of Management (Northwestern): Kellogg offers full-time, part-time, and executive MBA programs. It is a highly comparable peer across MBA formats and corporate recruiting that competes with Marshall for working professional candidates.
• UCLA Anderson School of Management: UCLA Anderson is a top-ranked Los Angeles-based business school offering MBA, specialized master's, and executive programs. It is the closest in-market peer to Marshall in the LA ecosystem.
• Harvard Business School: HBS is the largest and one of the most prestigious full-time MBA programs, with strong executive education. It is a top-tier competitor for Marshall's MBA and executive education candidates.
• Chicago Booth School of Business: Booth offers full-time, part-time, and executive MBA programs alongside specialized master's degrees. It is a direct competitor for Marshall's MBA and specialized master's candidates.
• Wharton School (University of Pennsylvania): Wharton is the benchmark top-tier U.S. business school offering undergraduate, MBA, executive, and specialized master's programs. It is the most direct comparison point for Marshall's program portfolio and competitive positioning.
• Stanford Graduate School of Business: Stanford GSB is a leading global business school with MBA, executive, and specialized master's programs. It competes directly with Marshall for top MBA applicants, corporate recruiters, and joint cross-disciplinary programs.
• UC Berkeley Haas School of Business: Berkeley Haas offers undergraduate, MBA, specialized master's, and executive programs. It competes directly with Marshall for West Coast applicants and corporate recruiter attention.
• NYU Stern School of Business: NYU Stern offers undergraduate, MBA, specialized master's, and executive programs based in New York. It is a direct competitor for Marshall's full portfolio, particularly in finance and entertainment industry connections.
• Columbia Business School: Columbia offers full-time, executive, and specialized master's programs in business, finance, and analytics. It is a direct competitor for Marshall's MBA and specialized master's applicants.
• MIT Sloan School of Management: MIT Sloan offers MBA, executive, and specialized master's programs with deep ties to engineering and technology. It is a direct peer for Marshall's AI-for-Business and analytics offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/uscmarshall
• YouTubeyoutube.com/c/USCMarshallSchoolofBusiness
• Facebookfacebook.com/uscmarshall
• LinkedInlinkedin.com/edu/school?id=17972&trk=tyah&trkInfo=tarId%3A1404924261796%2Ctas%3Ausc%20marshall%2Cidx%3A2-1-4
• Instagraminstagram.com/uscmarshall

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Southern California Marshall School of Business