New Zealand Mint
New Zealand Mint is a privately held Auckland-based precious metals dealer, founded 1967, selling gold and silver bullion coins and bars directly to retail investors in New Zealand and internationally, with integrated buy-back and insured vault storage services plus business issuing-authority and custom minting work.
- Company typePrivate
- Founded1967
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What New Zealand Mint does
New Zealand Mint is a privately held precious metals dealer headquartered in Auckland, New Zealand, founded in 1967. It operates a direct-to-consumer model selling gold and silver bullion coins and bars — including its flagship registered 1 oz Gold Kiwi® coin and 1 oz Silver Fern coin — through an own-brand e-commerce platform, toll-free domestic and international phone lines, and direct customer consultation by an in-house Bullion Team. The integrated platform surfaces live buy and sell spot prices referencing LBMA PM fix rates and offers an investment calculator and educational resources aimed at first-time and high-value retail investors.
Beyond transactional sales, the company derives revenue from a buy-back service that settles within one business day and a recurring-revenue vault storage product that provides insured, monitored custody for customer-owned bullion. The live spot pricing display and vault monitoring system constitute the core technology stack; the firm holds no APIs, SDKs, or third-party integrations and discloses no digital or AI capabilities. A dedicated business division supports wholesale procurement, custom minting projects, and issuing authority services for government and corporate clients, leveraging New Zealand-based production relationships.
The revenue model rests on four streams: (1) bid-ask spreads on bullion product sales, (2) transaction fees on buy-backs, (3) managed storage fees, and (4) professional services for business and government entities. Pricing is unit-based, set as spot price plus or minus a transparent premium that varies by product and metal. The company employs 11-50 staff, has no disclosed funding rounds, no parent company, and no known institutional ownership, operating as an independent New Zealand-focused dealer with limited but explicit cross-border capability.
New Zealand Mint firmographics
Firmographics- Name
- New Zealand Mint
- Legal name
- New Zealand Mint
- Website
- https://nzmint.com
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Zealand Mint is a privately held Auckland-based precious metals dealer, founded 1967, selling gold and silver bullion coins and bars directly to retail investors in New Zealand and internationally, with integrated buy-back and insured vault storage services plus business issuing-authority and custom minting work.
- Ownership category
- akta.pro rank
New Zealand Mint industry classification
Industry- Product category
- Precious Metals Bullion
- NAICS
- Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)
- SIC
- Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Precious Metals Minting & Bullion Products (IMAKAEAJ)
- akta.pro secondary industries
- Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD), Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF)
Keywords
Where New Zealand Mint is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
New Zealand Mint business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Bullion Product Sales: One-time transaction sales of gold and silver bullion coins and bars. Revenue generated from the spread between spot price and retail premium charged to customers.
- Buy-Back Services: Bullion buy-back service where the company purchases gold and silver from customers at market rates minus premium, providing fast settlement typically within one business day.
- Secure Storage Services: Professionally managed storage in high-security, monitored vault facilities with insurance coverage for customer-owned precious metals.
- Business Services: Issuing authority services, custom projects, and wholesale bullion for business customers and government entities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gold and silver bullion products with transaction-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
New Zealand Mint product offering
Product offeringCore offering
New Zealand Mint is a privately held precious metals dealer that buys, sells, and stores physical gold and silver bullion. It sells its own minted coins such as the 1 oz Gold Kiwi and 1 oz Silver Fern, sources globally recognised bullion products from reputable mints and refiners, and prices transactions off live LBMA spot rates. It also offers insured vault storage, a fast buy-back service, and a business division providing issuing authority, wholesale bullion, and custom minting projects.
Product overview
New Zealand Mint is a precious metals dealer offering a portfolio of gold and silver bullion products, including the flagship 1 oz Gold Kiwi coin and 1 oz Silver Fern coin. The company provides integrated services for buying, selling, and secure storage of precious metals. Business services include issuing authority services, custom minting projects, and wholesale bullion distribution.
Differentiator
Problem solved
Functional benefit
Products and services
- 1 oz Gold Kiwi Bullion Coin
Quantifiable outcome
- Fast settlement typically within one business day for bullion buy-backs
Companies that use New Zealand Mint
Customer profileSegments2 records
Ideal customer profiles2 records
New Zealand Mint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
New Zealand Mint partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
New Zealand Mint competitors and assessment
Company assessmentEmerging players
- Scottsdale Mint: US-based private mint producing branded gold/silver bullion coins and bars with retail and wholesale distribution. Comparable to NZ Mint as a non-sovereign precious metals mint combining branded coin issuance with retail sales.
Broad incumbents
- APMEX: One of the largest online precious metals retailers globally, offering a broad catalog of gold/silver coins, bars, and storage. Comparable to NZ Mint in product breadth and D2C bullion e-commerce, but at significantly larger scale.
- Kitco: Global precious metals platform offering bullion retail, live spot prices, and storage. Comparable to NZ Mint in combining transparent LBMA-linked spot pricing with retail bullion and vaulting services.
- JM Bullion: Major US-based online bullion dealer with a broad product range and storage offerings. Comparable to NZ Mint's D2C bullion e-commerce and vault storage model, operating at much greater scale.
- PAMP Suisse: Global Swiss precious metals refiner and producer of branded gold/silver bars widely traded in retail and wholesale channels. Comparable to NZ Mint at the wholesale/issuing authority tier as an upstream source of bullion products.
Regional players
- BullionByPost: UK's largest online bullion dealer offering gold/silver coins and bars with live pricing and storage. Comparable as a D2C online bullion retailer serving individual investors in a domestic market.
- ABC Bullion: Australia's largest independent bullion dealer offering gold/silver bars, coins, and secure storage. Comparable as an Oceanic precious metals retailer and storage provider; competes for similar cross-Tasman retail investor demand.
- Ainslie Bullion: Australian bullion dealer offering gold/silver products, storage, and live spot pricing. Operates a similar D2C model to NZ Mint and is a logical regional comparable in the smaller Oceanic bullion market.
Direct peers
- Royal Canadian Mint: Canadian government-owned mint issuing gold/silver bullion coins (e.g., Maple Leaf) and providing precious metals storage. Comparable to NZ Mint as a sovereign mint operator with issuing authority, branded bullion coins, and direct retail channels.
- Perth Mint: Australia's national precious metals mint, operating as both an issuing authority and bullion retailer with gold/silver coins, bars, and storage services. Directly comparable to NZ Mint in product mix, issuing authority model, and Oceanic retail focus.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
New Zealand Mint social profiles
Digital presenceNew Zealand Mint financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Zealand Mint leadership team
Management profileNumber of profiles
Profiles1 record
New Zealand Mint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Zealand Mint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Zealand Mint
What does New Zealand Mint do?
New Zealand Mint is a privately held precious metals dealer that buys, sells, and stores physical gold and silver bullion. It sells its own minted coins such as the 1 oz Gold Kiwi and 1 oz Silver Fern, sources globally recognised bullion products from reputable mints and refiners, and prices transactions off live LBMA spot rates. It also offers insured vault storage, a fast buy-back service, and a business division providing issuing authority, wholesale bullion, and custom minting projects.
Is New Zealand Mint a public or private company?
New Zealand Mint is a private company. It is classified as unknown and is currently operating.
When was New Zealand Mint founded?
New Zealand Mint was founded in 1967. It employs 11 to 50 people.
Where is New Zealand Mint based?
New Zealand Mint is headquartered in Auckland, New Zealand, in the Oceania region.
How does New Zealand Mint make money?
Four revenue lines are on record. Bullion Product Sales are the primary driver. The others are buy-Back Services, secure Storage Services and business Services.
Who are New Zealand Mint's main competitors?
Scottsdale Mint is listed as an emerging player. Broad incumbents are APMEX, Kitco, JM Bullion and PAMP Suisse. Regional players are BullionByPost, ABC Bullion and Ainslie Bullion. Direct peers are Royal Canadian Mint and Perth Mint.
Does New Zealand Mint have an API?
No public API is recorded for New Zealand Mint.
What industry is New Zealand Mint in?
New Zealand Mint's product category is Precious Metals Bullion. Its primary akta.pro industry code is IMAKAEAJ, Precious Metals Minting & Bullion Products, with a secondary code of IMAKAJAD, Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM). Its NAICS code is 42394 and its SIC code is 5094.