The Perth Mint
Government of Western Australia-owned precious metals refinery and mint operating since 1899, processing ~75% of Australia's newly mined gold and exporting bullion, collector coins, jewellery, and depository services to 130+ countries.
- Company typePrivate
- Founded1899
- HeadquartersEast Perth, Australia
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The Perth Mint does
The Perth Mint, established in 1899 and operated by Gold Corporation (ABN 98 838 298 431), is a wholly Government of Western Australia-owned precious metals refinery and mint headquartered at 310 Hay Street, East Perth. It processes approximately 75% of Australia's newly mined gold through a refinery that has operated continuously for over 125 years, and exports products to more than 130 countries. Its operations span the full precious-metals value chain: gold and silver refining and assaying services for Australian miners; minting of bullion coins and bars (gold, silver, platinum) including the Australian Kangaroo, Kookaburra, and Lunar Series; production of premium collector and numismatic coins; jewellery manufacturing featuring Argyle pink diamonds, opals, and other gemstones; secure precious-metals storage via the Depository Program and Depository Online platform; and digital gold investment rails including the ASX-listed PMGOLD ETF (subsequently divested to Goldman Sachs in 2025) and the blockchain-based Perth Mint Gold Token (PMGT).
The company serves four primary customer segments: precious-metals investors and self-managed super fund holders seeking government-backed physical metal exposure; coin collectors and numismatists purchasing limited-mintage proof coins such as the Lunar Series; Australian gold miners requiring refining, assaying, and storage services; and luxury jewellery buyers, alongside corporate and institutional purchasers of custom-minted medallions and gifts. Distribution runs through the perthmint.com e-commerce storefront, a physical retail shop and jewellery boutique at the East Perth headquarters, global distributor SD Bullion (sole distributor outside Australia and New Zealand for select bullion), regional agents such as Coin Palace in Japan, and the 24/7 Depository Online trading platform.
Revenue is generated through one-time sales of bullion, collector coins, and jewellery (priced at unit premiums over spot metal), recurring depository storage fees, professional refining service fees for miners, and subscription/transaction fees on managed products. Pricing is largely unit-based with seasonal promotions of up to 30% off, recurring monthly storage fees, and a 30-day money-back guarantee on most non-bullion products. Recent strategic activity includes the 2025 sale of the PMGOLD ETF to Goldman Sachs amid regulatory scrutiny over the AU$920 million of customer gold and silver allegedly at risk, alongside 2026 product launches in the Lunar Series platinum coin and Queen Elizabeth II commemorative coins, and announced exploration of rare earth elements processing targeting 5,000-10,000 tonnes of oxides annually by 2030.
The Perth Mint firmographics
Firmographics- Name
- The Perth Mint
- Legal name
- Gold Corporation
- Website
- https://perthmint.com.au
- Company type
- Private
- Founded year
- 1899
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Government of Western Australia-owned precious metals refinery and mint operating since 1899, processing ~75% of Australia's newly mined gold and exporting bullion, collector coins, jewellery, and depository services to 130+ countries.
- Ownership category
- akta.pro rank
The Perth Mint industry classification
Industry- Product category
- Precious Metals Minting and Refining
- NAICS
- Jewelry and Silverware Manufacturing (33991), Gold Ore and Silver Ore Mining (21222), Nonferrous Metal (except Aluminum) Smelting and Refining (33141)
- SIC
- Jewelry, Precious Metal (3911), Gold And Silver Ores (1040), Primary Smelting & Refining Of Nonferrous Metals (3330), Jewelry, Silverware & Plated Ware (3910)
- akta.pro primary industry
- Precious Metals Minting & Bullion Products (IMAKAEAJ)
- akta.pro secondary industries
- Precious Metals Smelting & Refining (IMAKAEAE), Precious Metals Ore Processing & Beneficiation (IMAKAEAD), Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)
Keywords
Where The Perth Mint is headquartered
LocationHeadquarters
- HQ city
- East Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Perth Mint business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Bullion Sales (Gold, Silver, Platinum): One-time sale of minted bullion coins, cast bars, and minted bars in gold, silver, and platinum. Revenue is derived from the markup over spot metal prices. Customers purchase online, in-store, or through distributors globally.
- Collector Coins: Sale of premium proof and collector coins in precious metals, often with limited mintage, unique designs, and numismatic value. Includes themed series (Lunar, Australian, Pop culture, Animals, Historical) and commemorative issues. Revenue from premiums over metal spot price.
- Jewellery and Luxury Goods: Sale of jewellery including wedding bands, engagement rings, necklaces, pendants, bracelets, earrings, and luxury items featuring diamonds (including rare Argyle Pink Diamonds), opals, sapphires, emeralds, rubies, and pearls. Both in-store and online channels.
- Depository and Storage Services: Storage of customer-owned precious metals via the Perth Mint Depository Program and Depository Online. Customers pay storage fees for segregated or allocated metal storage, generating recurring fee revenue. The Depository Online enables 24/7 trading of stored metal positions.
- Precious Metals Refinery Services: Refining and processing services for gold miners and industry participants. The Perth Mint refines approximately 75% of Australia's newly mined gold, charging processing fees for assaying, refining, and transforming raw gold into investment-grade products.
- ASX-Listed Products (PMGOLD): The ASX-listed PMGOLD exchange-traded product provides investors with a regulated, exchange-traded exposure to physical gold. The Perth Mint earns management and administration fees from this product.
- Perth Mint Gold Token (PMGT): Digital token product backed by physical gold stored at The Perth Mint, offering tokenised gold investment accessible via blockchain platforms. Revenue derived from token issuance and management fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bullion products — unit pricing based on weight and metal type |
| Unit Pricing | Pay-as-you-go | Collector coins — premium pricing with numismatic markups |
| Unit Pricing | Pay-as-you-go | Jewellery — per-piece pricing based on materials and craftsmanship |
| Usage-based | Monthly | Depository storage — recurring storage fee |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
The Perth Mint product offering
Product offeringCore offering
The Perth Mint refines gold, silver, and platinum (handling approximately 75% of Australia's newly mined gold), mints investment-grade bullion coins and bars, produces limited-mintage collector and numismatic coins, manufactures fine jewellery featuring diamonds and rare gemstones, and operates a precious metals depository with 24/7 online trading. It also offers an ASX-listed gold product (PMGOLD), a blockchain-based gold token (PMGT), and custom minting services for corporate clients.
Product overview
The Perth Mint operates as a comprehensive precious metals company offering a multi-product portfolio. The core offerings include Bullion (gold, silver, and platinum coins and bars such as Australian Kangaroo, Kookaburra, and Lunar Series), Collector Coins (numismatic pieces with themed designs), Jewellery (including diamond and gemstone pieces), and Loose Diamonds (notably Argyle pink diamonds). Investment products include Depository Online (24/7 digital trading platform), Depository Program (physical storage), ASX: PMGOLD (ASX-listed gold product), Australian Origin Gold™ (certified origin gold), and Perth Mint Gold Token (blockchain tokenised gold). Supporting services include Refinery Services (refining and assaying), Custom Minting (corporate and personalised medallions), Storage Options, Savings Plans, and Visitor Attractions. The company serves retail investors, collectors, corporate clients, and miners, processing approximately 75% of Australia's newly mined gold.
Differentiator
Problem solved
Functional benefit
Products and services
- Bullion Coins and Bars (Gold, Silver, Platinum)
Quantifiable outcome
- ~75% of Australia's newly mined gold processed by The Perth Mint
- +4 more outcomes
Companies that use The Perth Mint
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
The Perth Mint technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
The Perth Mint partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SD BullioncoreSD Bullion serves as the sole global distributor of The Perth Mint's Australian Lunar Series platinum bullion coin outside Australia and New Zealand. This collaboration was announced in June 2026 for the 2026 coin release, representing a key international distribution partnership for new product launches in the Lunar Series range.
- Coin Palace Co., Ltd. (Japan)coreCoin Palace Co., Ltd., the official agent of the Royal Mint based in Kobe, Japan, serves as a regional distributor for The Perth Mint's commemorative proof gold and silver coins, including the Queen Elizabeth II 100th birth anniversary series. The coins are marketed in Japan as collectible items for asset preservation.
- Gold CorporationcoreThe Perth Mint is operated by Gold Corporation (ABN 98 838 298 431), which is wholly owned by the Government of Western Australia. Gold Corporation is the legal operating entity that runs The Perth Mint's refinery, treasury, and retail operations.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
The Perth Mint competitors and assessment
Company assessmentDirect peers
- Argor-Heraeus: Swiss precious metals refiner producing bars, coins, and semi-finished products for banks, industry, and retail. Direct comparable to Perth Mint's refinery and minted bar operations with similar LBMA accreditation and global distribution model.
- Royal Canadian Mint: Crown corporation of Canada producing sovereign-backed bullion coins (Maple Leaf series), collector coins, and refining services. Closest direct comparable given government ownership, integrated refinery operations, and globally distributed bullion franchise.
- PAMP Suisse (MKS PAMP GROUP): Swiss-based LBMA-accredited precious metals refiner and producer of PAMP Suisse bars and minted products. Direct competitor in the global investment-grade precious metals market with comparable refining, minting, and retail bullion capabilities.
- Sunshine Minting: US-based private mint producing precious metals blanks, coins, and bars for sovereign mints, central banks, and private bullion brands. Comparable contract minting and bullion production capabilities as Perth Mint's external customer work.
- Royal Mint (UK): UK government-owned mint producing precious metals bullion and collector coins. Direct sovereign peer to Perth Mint with analogous product portfolio (bullion bars, numismatic coins), UK-origin gold branding, and government backing for purity guarantees.
- Valcambi SA: Swiss LBMA-accredited precious metals refiner producing minted bars and coins. Comparable scale refiner competing for global market share in investment-grade bullion alongside Perth Mint's Kangaroo and Lunar products.
Broad incumbents
- Heraeus Precious Metals: German-headquartered precious metals refiner and fabricator with global operations spanning refining, minting, and industrial applications. Larger and more diversified than Perth Mint but directly competes in bullion bars and refining services.
- Asahi Refining: North American precious metals refiner acquired by Asahi Holdings, providing refining, minting, and trading services globally. Competes with Perth Mint for miner refining contracts and investment bullion production capacity.
Emerging players
- BullionVault: Online precious metals trading and vaulting platform allowing users to buy, sell, and store allocated gold, silver, and platinum. Competes with Perth Mint's Depository Online for digitally active precious metals investors seeking low-fee allocated storage.
Regional players
- Australian Bullion Company (ABC Refinery): Australia's largest independent precious metals refinery and refiner of gold and silver bars for the LBMA. Direct domestic competitor to Perth Mint's refinery operations, sharing the same Australian miner customer base and competing on refining fees.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Perth Mint social profiles
Digital presenceThe Perth Mint financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Perth Mint leadership team
Management profileNumber of profiles
The Perth Mint funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Perth Mint M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Perth Mint
What does The Perth Mint do?
The Perth Mint refines gold, silver, and platinum (handling approximately 75% of Australia's newly mined gold), mints investment-grade bullion coins and bars, produces limited-mintage collector and numismatic coins, manufactures fine jewellery featuring diamonds and rare gemstones, and operates a precious metals depository with 24/7 online trading. It also offers an ASX-listed gold product (PMGOLD), a blockchain-based gold token (PMGT), and custom minting services for corporate clients.
Is The Perth Mint a public or private company?
The Perth Mint is a private company. It is classified as state government owned and is currently operating.
When was The Perth Mint founded?
The Perth Mint was founded in 1899. It employs 251 to 500 people.
Where is The Perth Mint based?
The Perth Mint is headquartered in East Perth, Australia, in the Oceania region.
How does The Perth Mint make money?
Seven revenue lines are on record. Bullion Sales (Gold, Silver, Platinum) is the primary driver. The others are collector Coins, jewellery and Luxury Goods, depository and Storage Services, precious Metals Refinery Services, ASX-Listed Products (PMGOLD) and perth Mint Gold Token (PMGT).
Who are The Perth Mint's main competitors?
Direct peers on record are Argor-Heraeus, Royal Canadian Mint, PAMP Suisse (MKS PAMP GROUP), Sunshine Minting, Royal Mint (UK) and Valcambi SA. Broad incumbents are Heraeus Precious Metals and Asahi Refining. BullionVault is listed as an emerging player. Australian Bullion Company (ABC Refinery) is listed as a regional player.
Does The Perth Mint have an API?
No public API is recorded for The Perth Mint.
What industry is The Perth Mint in?
The Perth Mint's product category is Precious Metals Minting and Refining. Its primary akta.pro industry code is IMAKAEAJ, Precious Metals Minting & Bullion Products, with a secondary code of IMAKAEAE, Precious Metals Smelting & Refining. Its NAICS code is 33991 and its SIC code is 3911.