Divo

Name

Divo

Legal name

Divo TV Private Limited

Website

https://divo.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Digital Media and Music Distribution

NAICS

Record Production and Distribution (512250), Music Publishers (512230), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Music Aggregators & DIY Distribution Platforms (MPAIAAAD)

Keywords

• Music distribution services
• Music publishing administration
• Digital media distribution
• Video content monetization
• Influencer marketing services

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Music Distribution and Licensing: Distribution of music content to DSPs, video platforms, telcos, radio, TV broadcasters worldwide. Revenue generated from licensing fees and distribution services for artists, music labels, and movie studios.
2. Music Publishing and Royalty Collection: Publishing administration services collecting royalties from copyright societies, performance rights organizations, and public performances. Monitoring and collection of royalties across all revenue streams for sound recordings.
3. Record Label Services: Collaboration with artists, music producers, and soundtrack producers to create music content. Revenue from music production and label operations.
4. Brand Marketing Campaigns: Influencer marketing, branded content, digital media ads planning and marketing for brands. End-to-end media advertising including strategy, buying, social media marketing, and creative services.
5. Online Video Distribution: Monetization strategy for online video content across platforms including video SEO, metadata optimization, and copyright protection services.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels3 records

Core offering

Divo is a digital media and music company that provides end-to-end services spanning online video distribution and monetization across OTT and social platforms, global music distribution to DSPs/telcos/broadcasters, music publishing and royalty administration, record label operations, influencer marketing campaigns, and digital media advertising. It serves content creators, music labels, movie studios, TV channels, video platforms, and brands with integrated content creation, distribution, monetization, and marketing solutions across India and global markets.

Product overview

Divo is a multi-service digital media and music company offering an integrated platform of content creation, distribution, monetization, and marketing services. The core product portfolio consists of Online Video (distribution and monetization across video platforms, OTTs, and social media), Music (comprising music distribution, music publishing/administration, and record label operations), and Brand services (influencer marketing and digital advertising). The company operates as a unified platform connecting content creators, brands, and media organizations with digital audiences across India and globally.

Differentiator

Problem solved

Functional benefit

Brands

• KM Musiq: AR Rahman's music label through which the soundtrack for 'Baab' was released, distributed worldwide by Divo.

Products and services

• Online Video Distribution and Monetization Enterprise service that manages and monetizes video content across video platforms, OTTs, social media apps, and short video apps, including copyright protection, metadata optimization, video SEO, and playlist management for TV channels, studios, and content creators.
• Music Distribution Global music distribution service that connects music labels, artists, and movie studios with Digital Service Providers (DSPs), video platforms, telecom operators, radio, and TV broadcasters worldwide.
• Music Publishing and Royalty Administration Publishing royalty collection and administration that identifies, reports, and collects royalties for sound recordings and compositions from copyright societies, performance rights organizations, and DSPs worldwide.
• Record Label Services Music label operations collaborating with artists, music producers, and soundtrack producers to create and release music content, operating since 2014.
• Influencer Marketing Campaigns Creator-driven marketing campaigns that match brands with influencers and content creators, operating since Divo activated the first creator-driven marketing campaign on digital in South India in 2017 with over 2,000 creators and celebrities across FMCG, OTT, fintech, and edtech categories.
• Digital Media Advertising and Marketing Services End-to-end digital advertising including online media planning, strategy, buying, social media marketing, and creative services for media companies, regional retailers, and D2C brands, executed as a premier partner of Google and other global ad networks.

Quantifiable outcome

• 30,000+ music tracks distributed globally
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered major and core.

• KM Musiq (AR Rahman)majorStrategic or Co-development Partner · 19 June 2026Divo serves as worldwide distributor for AR Rahman's music label KM Musiq. The partnership involves global distribution of soundtracks across major streaming platforms. Notable collaboration includes distribution of the original soundtrack for 'Baab', AR Rahman's first Arabic-language film project, featuring 10 compositions released through KM Musiq.
• Apple TVcoreChannel Partner/ Reseller/ DistributorApple TV partners with Divo for video content distribution and monetization services. Divo provides content management, distribution strategy, and copyright protection for video content on the Apple TV platform.
• Prime VideocoreChannel Partner/ Reseller/ DistributorPrime Video collaborates with Divo for video content distribution services. Divo handles content strategy, metadata optimization, and distribution for content available on Amazon's Prime Video platform.
• MX PlayercoreChannel Partner/ Reseller/ DistributorMX Player partners with Divo for video content distribution and monetization. Divo provides comprehensive video distribution services including content strategy and copyright protection.
• Moj (ShareChat)coreChannel Partner/ Reseller/ DistributorMoj short video platform partners with Divo for content distribution and creator monetization services. Divo enables content creators to reach audiences on the Moj platform through its distribution network.
• Daily HuntcoreChannel Partner/ Reseller/ DistributorDaily Hunt partners with Divo for video content distribution services. Divo provides content management and distribution strategy for content distributed through the Daily Hunt platform.
• Disney StarcoreChannel Partner/ Reseller/ DistributorDisney Star collaborates with Divo for video content distribution and partnership. Divo handles content distribution and monetization for content available through Disney Star's media properties.
• Google (Ad Network)majorChannel Partner/ Reseller/ DistributorDivo is a premier partner of Google ad network, enabling digital advertising solutions for brands. This partnership allows Divo to provide comprehensive online media planning, strategy, and buying services using Google's advertising platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• ShareChat / Moj: India's leading regional social and short-video platform with massive South Indian language user base and a parallel content/creator monetization ecosystem. Comparable to Divo's short-video distribution and creator monetization activities, but from the platform/buyer side rather than the distribution/supply side.

Direct peers

• TuneCore: Global DIY music distribution and publishing administration service owned by Believe, helping independent artists get on Spotify, Apple Music, YouTube and collect publishing royalties. Direct comparable to Divo's music distribution + publishing admin combination.
• Saregama India: One of India's oldest music labels, now a subsidiary of RPG Group, active in music production, publishing/licensing, digital distribution via its own apps and DSPs, and film/TV music. Comparable to Divo's recorded music and music publishing/royalty collection business.
• Believe Digital: Global digital music company providing distribution, label services, and artist marketing solutions to independent artists and labels across 50+ markets. Most direct global comparable to Divo's music distribution and publishing administration model.
• DistroKid: US-based DIY music distribution platform placing independent artists' music on all major DSPs with unlimited releases for a flat annual fee. Direct functional comparable to Divo's aggregator/distribution layer for independent labels and artists.
• Zee Music: Music label arm of Zee Entertainment with a large Bollywood and regional catalog, active in soundtrack releases, YouTube monetization, and DSP distribution. Comparable to Divo's label services and digital music distribution, with much broader language coverage.
• Tips Industries: Mumbai-based Indian music label and film production company with a large Hindi and Indi-pop catalog distributed across streaming platforms and YouTube. Comparable to Divo's recorded music distribution and royalty collection activities.
• Hungama Digital Media: Indian digital media and music company offering music streaming, distribution, video, and brand/influencer services across multiple Indian languages. Closely comparable to Divo's integrated music + video + creator model in the same Indian market.
• T-Series (Super Cassettes Industries): India's largest music label and film music producer, with massive Bollywood and devotional catalogs distributed globally on DSPs and YouTube. Comparable to Divo's music label, soundtrack distribution, and digital publishing business, with much greater Hindi-language catalog scale.

Broad incumbents

• Sony Music India: Indian arm of Sony Music Entertainment, a global major label with end-to-end recorded music, publishing, and artist services across Hindi, regional, and international catalogs. Comparable to Divo's music distribution and publishing/royalty activities, but at vastly greater scale and global reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Divo