MultiOpticas

What MultiOpticas does

MultiOpticas (legal entity MÓ GLOBAL EYEWEAR S.L.) is a Spain-headquartered optical retail chain founded in 1989, operating an affiliate network of physical optical stores across Spain alongside a direct-to-consumer e-commerce storefront at multiopticas.com. The company sells prescription eyeglasses, sunglasses, contact lenses, hearing aids, and related accessories, with prescription eyewear dispensed through in-store visits as required by Spanish regulation. The e-commerce platform supports home delivery, Click & Collect at partner optical stores with a 15-day pickup window, virtual try-on (PRO AI), and online appointment booking for eye examinations. The technology stack is a standard retail e-commerce platform with bolt-on features for subscription management and AI-assisted virtual try-on.

The revenue model combines one-time retail product sales (across multiple price tiers from €49 entry-level sunglasses to €229 progressive-lens bundles), a recurring contact-lens subscription service with automated delivery and reminder notifications, professional in-store optical services (eye exams, prescription fitting), and hardware sales in the newer audiology category (Multisound hearing aids, Nuance hearing glasses). Private-label house brands (Multilens for contact lenses, Multisound and Nuance for hearing, MO Studio for customization) underpin margin and price competitiveness versus third-party-brand optical retailers. Payment integrations include Klarna, PayPal, Visa, MasterCard, and American Express. Designer capsule collaborations (Moisés Nieto, Bonet, Silbon, Avellaneda, Down, IQ, Lunar) and a brand-ambassador curatorship (Jorge Redondo) function as recurring fashion-led differentiation.

MultiOpticas serves a broad consumer base across Spain and, more recently, Peru, segmented across vision conditions (myopia, hyperopia, astigmatism, presbyopia), lifestyle use cases (sunglasses, blue-light protection, sports eyewear, contact lenses), and the audiology category. Marketing is executed through a 150,000+-subscriber newsletter, six social platforms, an SEO-driven multilingual health-education blog, and the designer collaboration program. The company is privately held with 101–250 employees, two operational hubs (Colmenar Viejo HQ and an Arucas warehouse), and no disclosed funding, M&A, or public-market activity.

Name

MultiOpticas

Legal name

MÓ GLOBAL EYEWEAR S.L.

Website

https://multiopticas.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

MultiOpticas is a Spain-headquartered optical retail chain, founded in 1989, selling prescription glasses, sunglasses, contact lenses, and hearing aids through a network of affiliated optical stores, an e-commerce storefront, and a subscription contact-lens service, serving consumers in Spain and Peru.

Ownership category

akta.pro rank

Product category

Optical Retail

NAICS

Optical Goods Retailers (45613), Ophthalmic Goods Merchant Wholesalers (423460)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

akta.pro secondary industries

Contact Lenses & Care Systems (Soft/RGP/Scleral Lenses; Cleaning/Disinfection Solutions) (HLAHAJAE), Reading Glasses (OTC) (CRAAAKAG)

Keywords

• Optical retail
• Prescription eyewear
• Contact lenses
• Hearing aids
• Eye care services

Headquarters

HQ city

Colmenar Viejo

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: One-time sales of optical products including sunglasses, prescription glasses, contact lenses, and accessories through e-commerce and physical stores
2. Contact Lens Subscriptions: Recurring subscription model for periodic contact lens delivery with automatic renewal and management through customer account. Includes reminder notifications and flexible scheduling.
3. Professional Optical Services: Eye examinations, prescription services, and personalized fitting services at physical store locations
4. Audiology Products: Sale of hearing aids (Multisound) and hearing-related products including Nuance hearing glasses

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MultiOpticas is a Spanish optical retail chain that sells prescription eyeglasses, sunglasses, contact lenses, hearing aids, and eyewear accessories through a hybrid network of affiliated physical optical stores and a direct-to-consumer e-commerce platform. The company also provides professional optical services including eye examinations, prescription fittings, and audiology services, complemented by subscription-based contact lens delivery with at-home trial options.

Product overview

Multiópticas is an optical retail chain offering a comprehensive eyewear and hearing care portfolio. The core product lines include prescription and non-prescription sunglasses (gafas de sol) and prescription eyeglasses (gafas graduadas) across multiple sub-brands including MO Studio for custom frames, La Cockteleria seasonal collections, and designer collaborations (MO x). Contact lenses are available as daily and monthly disposables under the Multilens brand, with specialized variants for astigmatism and presbyopia. The company has expanded into audiology with hearing aids (Multisound) and hearing glasses (Nuance), and offers related accessories including lens solutions, cases, and blue light filtering glasses. Services include contact lens subscription programs with free trial options, the MO Vision Plan for ongoing vision care, and an AI-powered PRO AI feature for visual health assessment.

Differentiator

Problem solved

Functional benefit

Brands

• MO STUDIO: Customization service for prescription and non-prescription eyewear.
• MO VISION PLAN
• Multilens
• Multisound
• Nuance
• PRO AI
• Incorregibles

Products and services

• Sunglasses (Gafas de sol) Prescription and non-prescription sunglasses for men, women, and children, including sports models, fashion frames, and limited-edition designer capsule collaborations.
• Prescription Eyeglasses (Gafas graduadas) Prescription eyeglasses including progressive/multifocal lenses, reading glasses, blue light filtering glasses, sports glasses, and clip-on options for men, women, and children.
• Contact Lenses (Lentillas) Contact lenses under the proprietary Multilens brand, including daily and monthly disposables, silicone hydrogel variants, toric lenses for astigmatism, multifocal lenses for presbyopia, and colored/fantasy lenses.
• Blue Light Glasses (Gafas de luz azul) Non-prescription glasses with blue light filtering lenses designed for digital device protection and screen-related eye strain.
• Hearing Aids (Multisound) Hearing aids offered through MultiOpticas' audiology department for hearing loss correction, available in-store and online.
• Hearing Glasses (Nuance) Hearing glasses that combine visual correction with hearing assistance technology in a single wearable device, marketed under the Nuance brand.
• Eyewear Accessories Eyewear accessories including cords, clip-ons, cases, cleaning solutions, and branded bags and totes.
• Contact Lens Solutions and Care Products Contact lens cleaning and disinfecting solutions, artificial tears for eye hydration, and contact lens storage cases for daily lens care.
• Contact Lens Subscription Recurring delivery service for Multilens contact lenses with customizable frequency, automatic reordering, and reminder notifications ten days before shipment; customers can pause, modify, or cancel through their account.
• Free Contact Lens Trial Free at-home trial of selected Multilens contact lens models, allowing customers to test lenses before subscription commitment; the trial converts to an active subscription after 15 days if not cancelled.
• MO Studio Custom Frames Made-to-order customization and styling service for sunglasses and prescription glasses, offering personalized frame designs under the MO STUDIO sub-brand.
• MO Vision Plan Subscription-based vision care plan offering ongoing eye health monitoring, member benefits, and access to optical services for enrolled members.
• Gift Cards Digital gift cards in selectable denominations that can be redeemed online at multiopticas.com for any product category.

Quantifiable outcome

• 150,000+ newsletter subscribers indicating strong customer engagement

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Moisés NietominorStrategic or Co-development PartnerDesigner collaboration for MÓ x Moisés Nieto capsule collection featuring limited edition eyewear designs
• BonetminorStrategic or Co-development PartnerDesigner collaboration for MÓ x Bonet capsule collection featuring exclusive eyewear designs
• SilbonminorStrategic or Co-development PartnerDesigner collaboration for MÓ x Silbon capsule collection
• AvellanedaminorStrategic or Co-development PartnerDesigner collaboration for MÓ x Avellaneda capsule collection
• DownminorStrategic or Co-development PartnerDesigner collaboration for MÓ x Down capsule collection
• IQminorStrategic or Co-development PartnerDesigner collaboration for MÓ x IQ capsule collection
• LunarminorStrategic or Co-development PartnerDesigner collaboration for MÓ x Lunar capsule collection
• Jorge RedondocoreStrategic or Co-development PartnerBrand ambassador and curator for 'Selected by Jorge Redondo' collection, providing style guidance and curated eyewear selections for the brand

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EssilorLuxottica: Global vertically integrated eyewear and lens manufacturer/retailer (Ray-Ban, Oakley, LensCrafters). Comparable as the dominant supply-side and branded-frame counterparty in the same optical value chain that MultiOpticas operates within.
• De Rigo: Italian eyewear manufacturer and parent of Óptica 2000; produces and distributes branded frames (Police, Lozza) and operates retail. Comparable as a wholesale/retail optical peer whose brands compete for the same frame shelf space.
• Specsavers (España): International optical retail chain with a Spanish presence offering prescription eyewear, contact lenses, and audiology services. Comparable in omnichannel model and audiology diversification, though backed by significantly larger international scale.

Emerging players

• Mister Spex: European online optical retailer with presence in Spain selling prescription glasses, sunglasses, and contact lenses. Comparable as a digitally native challenger in the same Spanish online optical category.
• Vision Direct (Spain): Online-first optical retailer selling contact lenses, sunglasses, and prescription eyewear direct to Spanish consumers. Comparable in contact lens and sunglasses e-commerce offering, with stronger digital-only focus versus MultiOpticas' hybrid model.

Direct peers

• General Óptica: One of the largest optical retail chains in Spain with a comparable multi-store footprint, prescription and sunglasses assortment, contact lens offerings, and promotional value-tier pricing. Directly competes with MultiOpticas for Spanish optical consumers across physical and online channels.
• Indo (Indioptics): Spanish optical chain offering prescription eyewear, sunglasses, and contact lenses through a multi-store network. Comparable as a domestic Spanish optical retailer competing in the same mid-market segment.
• Óptica 2000: Spanish optical retail chain (part of De Rigo) operating a multi-store network across Spain with prescription eyewear, sunglasses, and contact lenses. Closely comparable in store-format, customer base, and product mix to MultiOpticas.
• Alain Afflelou (España): International optical retail chain with a significant Spanish store network offering prescription eyewear, contact lenses, and audiology services. Directly competes with MultiOpticas in Spanish optical retail and has overlapping adjacencies into hearing care.

Regional players

• Federópticos: Spanish cooperative optical retail group with affiliated stores across Spain. Comparable as a federated/affiliated optical retail model competing in overlapping Spanish geographies with MultiOpticas' partner store network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mo_multiopticas
• YouTubeyoutube.com/channel/UCc2oMh8hDVpId446zPBmEng
• Facebookfacebook.com/Multiopticas
• Instagraminstagram.com/moeyewear
• TikToktiktok.com/@moeyewear
• Pinterestpinterest.es/moeyewear

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MultiOpticas