Novin

What Novin does

Novin (نوین) is an Iranian digital marketing education platform and marketing services holding company headquartered in Tehran, founded in 2002 by CEO Saeed Rahbari (سعید رهبری). Operating under the DBA names Novin Academy (نوین آکادمی) and Novin Marketing Agency (آژانس بازاریابی نوین), the company has accumulated 18+ years of internet business experience and runs a holding structure comprising over 10 online businesses. Its core product is a video-based learning platform delivering 20+ specialized digital marketing courses through SpotPlayer (اسپات پلیر) software, with desktop and mobile access, downloadable offline content, and concurrent use on two devices per license. Course topics span SEO, content marketing, social media (with emphasis on Instagram admin), Google Ads, Google Analytics, Tag Manager, Search Console, Looker Studio, mobile content production, and applied generative AI tools.

The company monetizes primarily through one-time course purchases and bundled packages priced in Iranian Tomans (flagship 22-course bundle: 14.9M Tomans discounted from 33M), supplemented by installment plans (2–4 installments, no fees), corporate training packages with customized pricing, and EUR-denominated bundles for international students (€56.9–€329.9). The platform bundles an "Experts Platform" marketplace that connects Academy graduates with employers seeking digital marketing talent, a dedicated Jobs Board, free Persian-language tutorials and a content marketing blog, and three free utility tools (Google Snippet Preview, UTM Builder, AdWords Preview Generator) used for top-of-funnel acquisition.

Go-to-market is primarily direct-to-consumer via novin.com, with a Persian-language interface, online enrollment, an affiliate/referral program, SEO-driven organic discovery, Telegram-based customer support (t.me/novin_dm), and an international student payment page. Target segments are Iranian business owners, aspiring entrepreneurs, career changers, and marketing agencies; secondary audiences include international Persian-speaking learners. The business is bootstrapped (no disclosed funding rounds), privately held under founder leadership, and operates as a domestic Iranian education provider with limited but explicit international expansion.

Name

Novin

Legal name

Novin

Website

https://novin.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Novin (نوین) is an Iranian digital marketing education platform founded in 2002, offering 20+ video courses via SpotPlayer covering SEO, social media, Google Ads, and AI tools. It serves Iranian business owners, aspiring entrepreneurs, and career changers with bundled packages, an expert marketplace for job placement, and installment payment plans.

Ownership category

akta.pro rank

Product category

Digital Marketing Education

NAICS

Professional and Management Development Training (61143), Computer Training (61142)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online Learning Content & Course Publishing Platforms (BPAMAJAL)

akta.pro secondary industries

Career & Technical Education (CTE) & Trade Skills Media (EDAGALAG), Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)

Keywords

• Digital marketing education
• SEO training courses
• Content marketing academy
• Social media marketing training
• Online marketing certification

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Course Sales: Primary revenue from selling digital marketing courses and bundled packages to individual consumers and businesses. Courses range from individual courses to comprehensive packages. Revenue is one-time per course purchase with lifetime access granted.
2. Installment Payments: Offered payment plans allowing customers to pay in 2-4 installments without additional fees, with immediate full access after first payment.
3. Corporate/Enterprise Training: Organizational training packages with customized pricing for multiple employees or corporate gifting purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Novin is an Iranian digital marketing education academy that sells structured video-based online courses and bundled learning packages covering SEO, content marketing, social media marketing, Google Ads and Analytics, Instagram administration, AI tools, mobile content production, and YouTube monetization. Courses are delivered via the SpotPlayer application with lifetime access, supplemented by 13 e-books, free tutorials, and a graduate-to-employer Experts marketplace. The company also offers customized corporate training packages for organizational buyers.

Product overview

Novin is a digital marketing education platform offering structured online courses, a hiring marketplace, and free tutorials. The core Academy platform provides 20+ specialized courses organized into bundles (Digital Marketing, SEO, Content Marketing, Online Income, Google Tools, Instagram Admin, AI, Mobile Graphics), complemented by the Experts marketplace for job placement and a free content section. Course delivery is via video (SpotPlayer app), supplemented by e-books. The platform serves Iran-based students seeking digital marketing skills for employment or business growth.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Graduates can earn 10-70 million Tomans per month depending on skills and location
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ahrefs Academy: Free SEO training from Ahrefs covering keyword research, link building, and technical SEO; niche but high-quality competitor to Novin's SEO bundle at zero price point.
• Moz Academy: SEO-focused online training from Moz with certification; overlaps with Novin's SEO course content and serves the same learner persona of SEO practitioners.

Direct peers

• HubSpot Academy: HubSpot's free online training platform for inbound marketing, SEO, content, and sales; the closest international direct peer to Novin's bundled digital-marketing curriculum with similar course-catalog and certification structure.
• Google Skillshop: Google's official training and certification program for Google Ads, Analytics, and other marketing tools; directly overlaps with Novin's Google Tools bundle (Ads, Analytics, Tag Manager, Search Console, Looker Studio).
• SEMrush Academy: Free SEO and digital-marketing course platform offered by the SEO tooling vendor; directly comparable to Novin's SEO bundle in topic coverage (keyword research, on-site, off-site, technical SEO).
• Digital Marketing Institute: Globally recognized provider of certified digital-marketing training programs; comparable to Novin's comprehensive Digital Marketing package in curriculum scope and professional-certification positioning.

Broad incumbents

• Udemy: Global multi-instructor course marketplace with extensive Persian-language and English-language digital-marketing courses; competes for the same Iranian learner segment where VPN access is feasible.
• Coursera: Large online learning platform with university-backed digital-marketing specializations; a broad incumbent alternative that Iranian learners can access for professional credentials.
• LinkedIn Learning: Professional-development video course library owned by LinkedIn; competes in the same professional-skills-upskilling category, particularly for career changers.
• Skillshare: Subscription-based creator-led course marketplace with strong content-marketing, social-media, and creative categories; comparable to Novin's creator-driven course model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/novincompany
• Facebookfacebook.com/Novin-508535279355805
• LinkedInlinkedin.com/company/novin-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novin