Soul Circus

What Soul Circus does

Soul Circus, Inc., doing business as UniverSoul Circus, is a US-based touring live entertainment company founded in 1994 by Cedric Walker and headquartered in Atlanta, Georgia. The company operates a single core product — a highly interactive circus production combining acrobatics, theater, and live music — performed under a Big Top tent in metropolitan venues across the United States on a seasonal, city-by-city basis. The show features a rotating roster of named acts (Vertigo, Soul Skaters, Caribbean Carnival, Extreme Riders, and others) with artists drawn from multiple countries, positioning the production around cultural diversity and family audiences.

The business model is event-driven consumer entertainment. Revenue is generated primarily through individual ticket sales starting at $25, distributed through Ticketmaster, the company's own website, and on-site box offices at each tour venue, supplemented by a group-sales channel for parties of 20 or more and a GovX military discount program. Supporting infrastructure includes mobile ticketing with digital wallet and transfer capability and a multi-channel marketing presence across Instagram, TikTok, Facebook, X, and an email newsletter. The company reports a headcount of 11-50 and operates without disclosed institutional investors, parent entities, or external funding.

The company overlays its commercial operations with three community-facing programs: Food for the Soul (a 2005-vintage food-drive partnership with metro-area schools and Hosea Helps food bank), the Family Open House (free shows for homeless families with children), and the Humanitarian Awards (recognizing entertainment industry figures such as LL Cool J, Chance the Rapper, and Wanda Smith for community contributions). These programs function as both brand-building assets and recurring relationships with schools, municipalities, and nonprofit partners in each tour market. No proprietary technology stack, AI/ML systems, patents, or institutional funding are disclosed in available source material.

Name

Soul Circus

Legal name

Soul Circus, Inc.

Website

https://universoulcircus.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

UniverSoul Circus is a US-based, Atlanta-headquartered touring live entertainment company founded in 1994, producing a culturally diverse Big Top circus for family audiences across multiple cities each season, generating revenue through ticket and group sales distributed via Ticketmaster and on-site box offices.

Ownership category

akta.pro rank

Product category

Live Circus Entertainment

NAICS

Amusement, Gambling, and Recreation Industries (713), Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Circus & Physical Theatre (MPAGABAL)

akta.pro secondary industry

Circus, Magic & Variety Shows (THAJAFAH)

Keywords

• Live circus entertainment
• Family circus shows
• Touring circus performances
• Community outreach programs
• Live family entertainment

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from individual and group ticket sales to circus performances. Tickets are sold through Ticketmaster and the company's own website. Standard tickets start at $25 with promotional Kids Free Weekend offers.
2. Group Sales: Specialized sales channel for groups of 20 or more people attending the same performance, with dedicated group pricing and service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Soul Circus, Inc. (DBA UniverSoul Circus) operates a touring live circus that travels to US metropolitan venues, staging performances under a Big Top tent featuring international acrobats, aerialists (Vertigo), extreme motorcycle riders, roller skaters (Soul Skaters), and culturally diverse acts. The company sells individual and group tickets through Ticketmaster, its own website, and venue box offices, and runs community programs including Family Open House free shows for homeless families and Food for the Soul food bank drives with local schools.

Product overview

UniverSoul Circus is a single, unified live entertainment product—a touring circus that celebrates diversity through performances featuring artists from around the world. The company operates as a traditional circus with scheduled shows in cities across the United States, supported by community outreach programs including the Family Open House (free shows for homeless families), Humanitarian Awards (recognizing entertainment industry leaders), and Food for the Soul (food bank partnership program). Additional services include mobile ticketing, group sales for parties of 20+, and a newsletter subscription for updates on tour dates and special offers.

Differentiator

Problem solved

Functional benefit

Products and services

• UniverSoul Circus Live Show The core touring live circus show performed under a Big Top tent in US cities, featuring international acrobats, aerialists, extreme motorcycle riders, roller skaters, and culturally diverse acts. Tickets are purchased by individual families and consumers via Ticketmaster, the company website, or on-site box offices.
• Group Sales Discounted ticket packages for groups of 20 or more attendees purchasing for the same performance, supported by a dedicated sales representative and self-service group booking page on the company site; bookings handled via [email protected].

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Hosea Helps (formerly Hosea Feed the Hungry and Homeless Food Bank)coreStrategic or Co-development PartnerLong-standing community partnership where the Food for the Soul program supplies food to the Hosea Helps Food Bank. The program began in Atlanta in 2005 and has been a major food supplier for the food bank since that time. Students collect non-perishable food items through their schools to help feed thousands of people in need throughout the year.
• Local School DistrictscoreStrategic or Co-development PartnerPartnership with metro area school districts for the Food for the Soul program. Students collect non-perishable food items in a competition where the winning school receives tickets to the UniverSoul Circus for the entire school, including students, teachers, and staff.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary online ticketing partner for all UniverSoul Circus shows. Tickets sold through Ticketmaster platform for all venue locations including Gwinnett Place Mall, Sam Houston Race Park, and The Shops at RedBird.
• GovXminorGTM or Marketing PartnerMilitary discount partner offering special pricing to military personnel and veterans through the GovX platform.
• Local Media OutletsminorGTM or Marketing PartnerCommunity media partnerships supporting the Food for the Soul program, helping to promote the food collection initiative and community events.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ringling Bros. and Barnum & Bailey Circus: The most iconic US touring circus and the closest direct peer to UniverSoul, now revived and touring cities with a Big Top format and family-focused ticketed shows. Directly comparable as a touring tent circus targeting families across multiple US markets.
• Big Apple Circus: A New York-based touring tent circus performing family-focused one-ring shows in major US cities. Directly comparable as a tent-based circus with a community and educational mission similar to UniverSoul's outreach programs.
• Cavalia: A touring big-top entertainment production blending equestrian arts with acrobatics, music, and theatrical staging. Comparable as a touring tent live entertainment experience with family appeal and similar per-show economics to UniverSoul.
• Circus Vargas: A California-based touring tent circus that travels between West Coast and select US cities with family-focused traditional and contemporary circus acts. Directly comparable in tent-based touring format, family ticket pricing, and US regional tour structure.
• Cirque Dreams: A US-based theatrical circus entertainment producer staging Broadway-style and touring shows featuring acrobatics, aerial acts, and themed productions. Comparable as a US touring circus-arts entertainment brand at similar accessibility to UniverSoul.
• Cirque Italia: A touring water-based circus performing under a Big Top tent across US cities with family-focused shows and acrobatic acts. Directly comparable in touring tent format, US regional route planning, and value-tier family ticket pricing.

Broad incumbents

• Cirque du Soleil: The dominant global live circus-style entertainment brand, operating resident shows, touring arena shows, and theatrical productions. Comparable as a high-end circus-arts experience with global touring acts, though Cirque operates at a higher price point and larger scale than UniverSoul.
• Medieval Times Dinner Theatre: A themed dinner-and-show entertainment operator with multiple US castle venues delivering family live entertainment with stunts, horsemanship, and theatrical production. Comparable in delivering affordable ticketed family live entertainment with similar target demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/universoulcirc
• Facebookfacebook.com/universoulcircus
• Instagraminstagram.com/universoulcircus
• TikToktiktok.com/@universoulcircus?_t=8jrGMNXIORK&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul Circus