What Batra Group does

Batra Group is a 100% family-owned global brand management platform founded in 1947 in Bombay (now Mumbai) by Ram Batra and currently controlled by his sons Rajesh and Rajiv Batra. Headquartered in Watford, UK (legal entity BB (UK) Limited), the group specialises in brand licensing, design, sourcing, and distribution across apparel, footwear, and accessories, holding long-term EMEA licences for 25+ heritage brands spanning luxury fashion, urban street, sport active, and outdoor lifestyle — including Fila, Reebok, Juicy Couture, Vera Wang, Hunter Boots, Hi-Tec, Sergio Tacchini, Hoodrich, Pony, Magnum, Ted Baker Sport, and Russell Athletic.

The business operates a vertically integrated model: it covers EMEA for licensed brands through 5,000+ retail doors and 400+ wholesale partners, and sources/supplies on a FOB basis for the rest of the world through 100+ compliant factories certified under WRAP, SEDEX, BSCI, ISO 9001, and ISO 14001. Revenue is generated through licensing royalties, design and sourcing professional services fees, and brand e-commerce across owned storefronts. The group is differentiated by 75+ years of continuous operation, deep heritage brand IP (including two Royal Warrants via Hunter Boots), and an ESG programme (Project Zero).

The most material recent strategic action is the partnership with WHP Global (announced 2025–2026) to launch Vera Wang's first contemporary luxury ready-to-wear collection (AW26) at accessible price points (£270–£1,350), debuting via Paris Fashion Week private appointments and expanding to UK and EU retail — marking Batra Group's entry into the luxury fashion vertical as a new growth pillar alongside its sport-active and outdoor heritage core.

Name

Batra Group

Legal name

BB (UK) Limited

Website

https://batragroup.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Brand Licensing: The company builds and manages global brands through licensing arrangements, covering design to market, concept to creation. Their global brand portfolio spans luxury fashion, urban street, sport active and outdoor lifestyle sectors.
2. Design & Sourcing: Offering design skills, market innovation and sourcing experience to create full brand and product stories with integrity and proven success. Sources and supplies products on a FOB basis.
3. E-commerce: Digitally markets and communicates all brands' DNA and product values whilst strategically growing brand awareness with consumers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Batra Group is a vertically integrated brand licensing, design, sourcing and distribution company managing 25+ licensed brands across apparel, footwear and accessories for luxury fashion, urban street, sport active and outdoor lifestyle sectors. The company holds EMEA licensing rights for brands such as Fila, Juicy Couture, Vera Wang, Reebok, Hunter Boots, Hi-Tec, Hoodrich and Sergio Tacchini, and distributes products to 5000+ retail doors and via owned e-commerce storefronts.

Product overview

Batra Group is a diversified global organization specializing in brand licensing, design, sourcing, and distribution for sports fashion and lifestyle brands. The company operates as a platform offering multiple licensed brands across luxury fashion, urban street, sport active, and outdoor lifestyle sectors, covering EMEA for licensed brands while sourcing and supplying products on a FOB basis for the rest of the world. The core portfolio includes major international brands such as Fila, Juicy Couture, Vera Wang, Reebok, Hunter Boots, and Hi-Tec, alongside sub-brands like Dirty London and HTS74, as well as brands such as Hoodrich, Russell Athletic Sport, Pony, Magnum, Ted Baker Sport, Stirling Cooper, and Rampant Sporting. Supporting the brand portfolio are service offerings including brand licensing (full lifecycle management), e-commerce (digital marketing and brand communication), and design and sourcing services (product development and supply chain management). The company is 100% family owned with a global footprint spanning UK offices, design centers in UK and Italy, sourcing structure, and European logistics operations.

Differentiator

Problem solved

Functional benefit

Brands

• Project Zero: Environmental and sustainability initiative focused on reducing carbon footprint, using recycled materials in packaging, and achieving carbon neutrality goals.
• The Batra Foundation
• Fila
• Juicy Couture
• Vera Wang
• Reebok
• Hunter Boots
• Hoodrich
• Hi-Tec
• Sergio Tacchini
• Dirty London
• Russell Athletic Sport
• Magnum
• Stirling Cooper
• Rampant Sporting
• Pony
• HTS74
• Ted Baker Sport

Products and services

• Fila

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core.

• WHP GlobalcoreStrategic or Co-development Partner · 23 January 2026WHP Global partnered with Batra Group to launch Vera Wang's modern ready-to-wear collection for autumn/winter 2026. This marks Vera Wang's first entry into the contemporary luxury market at accessible price points (£270 to £1,350), debuting through private appointments in Paris during Fashion Week and expanding to UK and EU markets. Batra Group is using this launch to kickstart its luxury division, establishing a long-term ready-to-wear presence for Vera Wang in Europe.
• WHP GlobalcoreStrategic or Co-development Partner · 26 June 2025WHP Global partnered with Batra Group to launch a Vera Wang advanced contemporary ready-to-wear collection in the U.K. and Europe for fall 2026. This represents WHP Global's first major licensing deal since acquiring Vera Wang, aimed at expanding the brand's geographical presence and product categories in Europe.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• WHP Global: Brand-management and licensing platform that owns and manages global consumer brands including Vera Wang, Toys R Us, and Anne Klein. Directly comparable to Batra Group: both monetise third-party brand IP through licensing, design, and distribution, and they are explicitly partnered on the Vera Wang ready-to-wear launch.
• Authentic Brands Group: Large global brand-licensing platform that owns and licenses apparel, lifestyle, and entertainment IP (including Reebok, Forever 21, Brooks Brothers). Direct competitor and brand-owner counterparty to Batra, with broadly overlapping mechanisms: portfolio licensing, third-party distribution, and royalty monetisation.
• Li & Fung: Hong Kong-headquartered global sourcing, design, and distribution group serving apparel and lifestyle brands. Mirrors Batra's vertically integrated design, sourcing, and distribution model across apparel, footwear, and accessories, although Li & Fung is more sourcing-led and Batra is more licensing-led.
• G-III Apparel Group: US apparel company that designs, sources, and distributes branded and private-label apparel under licensed and owned brands (DKNY, Karl Lagerfeld, Donna Karan, Levi's). Highly comparable: combines licensing of third-party brands with owned wholesale and e-commerce distribution across categories Batra also operates in.
• Centric Brands: US-based apparel and accessories company that licenses and distributes consumer brands including Tommy Hilfiger, Michael Kors, and Frye. Closely comparable to Batra's apparel/accessories licensing and distribution model in luxury, sportswear, and lifestyle categories.
• Iconix Brand Group: Brand-management company that owns and licenses consumer brands such as Eddie Bauer, Umbro, and Lee Cooper. Comparable business model to Batra — monetising brand IP through licensing across apparel, footwear, and lifestyle categories on a global basis.
• Marquee Brands: Brand-licensing platform managing consumer brands including BCBG, Ben Sherman, and Martha Stewart. Competes with Batra in licensing, building brand equity and managing global distribution through third-party partners for fashion and lifestyle IP.
• Xcel Brands: US brand-management and licensing company focused on fashion and consumer brands (Isaac Mizrahi, Judith Ripka). Overlaps with Batra's licensing-led model for fashion, jewellery, and home categories, though smaller scale.

Broad incumbents

• PVH Corp: Large global apparel platform owning Tommy Hilfiger and Calvin Klein with both owned-retail and licensed/wholesale distribution. Broad incumbent competing with Batra across multiple categories including sportswear-adjacent segments and European distribution.
• Tapestry: US-listed house of brands (Coach, Kate Spade, Stuart Weitzman) operating across fashion and lifestyle. A broad incumbent with overlapping EMEA distribution and licensing mechanisms that competes for similar department-store and multi-brand retail real estate as Batra.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/filauk

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Batra Group