Zoma
Zoma is a Scottsdale-based D2C sleep products company selling performance-engineered hybrid mattresses and bedding accessories primarily to athletes and active consumers, via a direct-to-consumer e-commerce site using athlete endorsements, a 100-night trial, and Klarna financing.
- Company typePrivate
- Founded2019
- HeadquartersScottsdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zoma does
Zoma is a direct-to-consumer sleep products company that engineers and sells performance-focused mattresses and bedding accessories targeted primarily at athletes and physically active individuals. The company operates under the legal entity Zoma Sleep LLC out of Scottsdale, Arizona, and sells exclusively through its e-commerce website (zomasleep.com) with shipping limited to the contiguous 48 United States. Its product portfolio centers on three hybrid mattress tiers — Zoma Start Hybrid (entry, Queen $599 regular), Zoma Hybrid (mid-range, Queen $949), and Zoma Boost (luxury, Queen $1,349) — currently sold at a 30% sitewide discount. The mattresses incorporate proprietary technologies including AirCloth breathable covers, Reactiv responsive foam, Triangulex zoned cutouts, graphite-infused cooling memory foam, pocketed coil systems, and CertiPUR-US certified, USA-made, fiberglass-free construction. Complementary accessories include the Zoma Sports Pillow, Zoma Body Pillow, adjustable bed frame, foundation, Tencel sheets, Recover+ protector, and Balance Pad, plus bundle offers such as the Adjustable Bed Bundle.
The business model is a product-led D2C motion with no physical retail presence. Marketing is built around a roster of professional athlete endorsers across MLB, NFL, NBA, and NHL, supported by editorial recognition from outlets including Reviewed.com, Tom's Guide, Business Insider, CNN, and SleepJunkie. Conversion levers include a chiropractor-reviewed mattress quiz, a 100-night risk-free trial, a 10-year warranty, free shipping, and Klarna 0% APR financing that supports higher-ticket adjustable bed sales. The company is privately held, has 1-10 employees, has not disclosed any venture capital or private equity funding, and shows no parent company, subsidiaries, M&A activity, or leadership changes in the source data. No revenue, GMV, or unit volume figures are publicly disclosed, and there is no evidence of AI/ML capabilities, API platforms, or third-party integrations beyond the Klarna payment partnership.
Zoma firmographics
Firmographics- Name
- Zoma
- Legal name
- Zoma Sleep LLC
- Website
- https://zomasleep.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zoma is a Scottsdale-based D2C sleep products company selling performance-engineered hybrid mattresses and bedding accessories primarily to athletes and active consumers, via a direct-to-consumer e-commerce site using athlete endorsements, a 100-night trial, and Klarna financing.
- Ownership category
- akta.pro rank
Zoma industry classification
Industry- Product category
- Sleep Products / Mattresses
- NAICS
- Mattress Manufacturing (33791), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)
- akta.pro secondary industries
- Adjustable Beds & Bases Retail (CRAIABAB), Pillows & Pillow Systems Retail (CRAIABAC), Bed Frames, Foundations & Headboards Retail (CRAIABAE), Sleep Accessories Retail (Toppers, Pads, Wedges, Blankets, White Noise) (CRAIABAF)
Keywords
Where Zoma is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Markets served
Zoma business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Mattress Sales: One-time sale of mattresses (Zoma Start Hybrid, Zoma Hybrid, Zoma Boost) directly to consumers through e-commerce. Products are priced at $419-$1,349 per Queen mattress before current 30% sale discounts.
- Accessories Sales: Sale of complementary bedding products including pillows ($80-$120), mattress foundations ($225), adjustable beds ($1,050-$1,260), mattress protectors, and sheets.
- Financing Services: Partnership with Klarna offering 'Pay Later' installment payments allowing customers to pay over time, driving higher average order values.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Zoma Start Hybrid - Best Value Entry Level |
| Unit Pricing | Pay-as-you-go | Zoma Hybrid - Balanced Performance (Popular Upgrade) |
| Unit Pricing | Pay-as-you-go | Zoma Boost - Elite Performance (Luxury) |
| Unit Pricing | Pay-as-you-go | Zoma Sports Pillow |
| Unit Pricing | Pay-as-you-go | Zoma Body Pillow |
| Unit Pricing | Pay-as-you-go | Zoma Foundation |
| Unit Pricing | Pay-as-you-go | Zoma Adjustable Bed |
| Unit Pricing | Pay-as-you-go | Zoma Adjustable Bed Bundle |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Zoma product offering
Product offeringCore offering
Zoma designs, manufactures, and sells performance-focused mattresses and sleep accessories directly to consumers through its own e-commerce website (zomasleep.com). The core lineup includes three hybrid mattresses (Start Hybrid, Hybrid, Boost) engineered for athletic recovery, supported by specialty pillows, adjustable bed bases, foundations, and bedding accessories, with all products made in the USA from CertiPUR-US certified foam.
Product overview
Zoma is a direct-to-consumer sleep products company offering a portfolio of performance-focused mattresses and accessories designed primarily for athletes and active individuals. The product lineup consists of three distinct mattress models: the Zoma Start Hybrid (entry-level, firm support at 10 inches), Zoma Hybrid (mid-range balanced performance at 12 inches), and Zoma Boost (premium luxury at 15 inches with graphite cooling). These are complemented by pillows (Sports Pillow and Body Pillow), bed bases (Adjustable Bed with massage/USB features and Foundation), and bedding accessories (Tencel Sheets, Recover+ Protector, Balance Pad). A mattress finder quiz and 100-night trial round out the customer experience. All products are made in the USA with CertiPUR-US certified foam.
Differentiator
Problem solved
Functional benefit
Products and services
- Zoma Hybrid Mattress
Quantifiable outcome
- 90% of users report improved sleep quality
- +5 more outcomes
Companies that use Zoma
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
Zoma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Zoma partnerships and signals
Strategic signalScale indicators7 records
Recent moves5 records
Expansion highlights5 records
Zoma competitors and assessment
Company assessmentDirect peers
- Bear Mattress: Bear Mattress is a D2C mattress brand explicitly positioned for athletic recovery and active lifestyles, nearly identical in target customer and value proposition to Zoma. Both compete on cooling, recovery-focused design, and fitness-lifestyle branding.
- Casper: Casper pioneered the D2C mattress-in-a-box model and offers hybrid mattresses, pillows, and bedding through a similar e-commerce motion. Zoma competes for the same online mattress buyer but differentiates via athletic-recovery positioning.
- Purple: Purple is a D2C mattress brand built around proprietary comfort technology (the Purple Grid) with a similar product-led online sales motion and ecosystem of pillows, bases, and bedding. Overlaps with Zoma on technology-led marketing and direct online sales.
- Helix Sleep: Helix sells D2C mattresses online with a personalization quiz and tiered product lineup closely mirroring Zoma's quiz-driven, multi-model approach. Both brands compete for buyers researching hybrid and specialty mattresses online.
- Tuft & Needle: Tuft & Needle is a D2C mattress-in-a-box brand selling foam and hybrid mattresses, pillows, and bases through its own e-commerce site. Comparable in channel, business model, and price-tier structure to Zoma.
- Nectar Sleep: Nectar is a D2C mattress brand selling memory foam and hybrid mattresses online with aggressive promotional pricing, free trial, and bundled bedding accessories. Direct overlap with Zoma in channel, model, and trial-led sales motion.
- DreamCloud Mattress: DreamCloud is a D2C hybrid and luxury mattress brand with tiered models, white-glove delivery options, and online direct sales. Comparable to Zoma on premium hybrid positioning and direct e-commerce distribution.
- Brooklyn Bedding: Brooklyn Bedding manufactures and sells its own mattresses directly online across multiple sub-brands (Brooklyn Aurora, Spartan, etc.). Overlaps with Zoma on hybrid/foam construction, USA manufacturing, and direct-to-consumer channel.
- Leesa Mattress: Leesa is a D2C mattress-in-a-box brand with a tiered lineup of foam and hybrid mattresses, pillows, and bases sold through its own website. Comparable to Zoma in online sales motion, product breadth, and target consumer.
- Avocado Green Mattress: Avocado is a D2C mattress brand emphasizing eco-certified materials, USA manufacturing, and premium hybrid construction. Comparable to Zoma in D2C model, domestic manufacturing, and certification-driven positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights3 records
Customer concentration
Zoma social profiles
Digital presenceZoma compliance and trust
Trust signalCompliance2 records
Zoma financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoma leadership team
Management profileNumber of profiles
Profiles1 record
Zoma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoma
What does Zoma do?
Zoma designs, manufactures, and sells performance-focused mattresses and sleep accessories directly to consumers through its own e-commerce website (zomasleep.com). The core lineup includes three hybrid mattresses (Start Hybrid, Hybrid, Boost) engineered for athletic recovery, supported by specialty pillows, adjustable bed bases, foundations, and bedding accessories, with all products made in the USA from CertiPUR-US certified foam.
Is Zoma a public or private company?
Zoma is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zoma founded?
Zoma was founded in 2019. It employs 1 to 10 people.
Where is Zoma based?
Zoma is headquartered in Scottsdale, United States, in the North America region.
How does Zoma make money?
Three revenue lines are on record. Mattress Sales are the primary driver. The others are accessories Sales and financing Services.
Who are Zoma's main competitors?
Direct peers on record are Bear Mattress, Casper, Purple, Helix Sleep, Tuft & Needle, Nectar Sleep, DreamCloud Mattress, Brooklyn Bedding, Leesa Mattress and Avocado Green Mattress.
Does Zoma have an API?
No public API is recorded for Zoma.
What industry is Zoma in?
Zoma's product category is Sleep Products / Mattresses. Its primary akta.pro industry code is CRAIABAA, Mattress & Bed Retail (Innerspring, Foam, Hybrid), with a secondary code of CRAIABAB, Adjustable Beds & Bases Retail. Its NAICS code is 33791 and its SIC code is 5712.