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Reddaway

Full company profile

uuid000h7f2

Namestring
Reddaway
Legal namestring
USF Reddaway
Websiteurl
reddaway.com
Company typeenum
Private
Founded yearint
1900
Descriptiontext

Reddaway (legal name USF Reddaway) was a regional less-than-truckload (LTL) freight carrier founded in 1919, headquartered in Tualatin, Oregon, and operating as a wholly-owned subsidiary of Yellow Corporation. It served commercial shippers requiring regional freight transportation across the United States and Canada, offering LTL pickup and delivery services supplemented by a self-service online portal (my.reddawayregional.com) for shipment tracking, document access, invoice management, claims processing, and operational reporting. As a sub-brand within Yellow Corporation's portfolio of LTL carriers, Reddaway shared back-office infrastructure and terminal assets with sibling brands YRC Freight, Holland, and New Penn, and was positioned as one of the largest regional LTL networks in the US.

The company's business model was the standard regional LTL model: aggregating small-to-medium freight shipments across a defined geographic lane network, pricing per hundredweight (or per piece) with freight-class-based tariffs, and monetizing through contracted commercial shipping volume rather than disclosed public pricing. GTM was horizontal and enterprise-oriented, accessed through the dedicated Reddaway shipping portal embedded in the broader Yellow Corporation platform. Customer segmentation data is limited in the public record, with the company indicating a primary commercial/business segment requiring regional freight delivery.

Reddaway has been operationally defunct since August 6, 2023, when its parent Yellow Corporation and certain affiliates, including USF Reddaway, filed voluntary petitions for relief under Chapter 11 of the U.S. Bankruptcy Code and ceased operations. The parent had previously traded on NASDAQ as YELL, and the Chapter 11 filing ended a nearly 100-year operating history. Rolling stock assets, including tractors, trailers, and terminal equipment across more than 300 former Reddaway terminal locations in the US and Canada, are being liquidated through Ritchie Bros. and Nations Capital. The Reddaway brand and portal persist primarily for historical shipment lookup rather than active commercial service.

Short descriptiontext

Reddaway (USF Reddaway) was a regional less-than-truckload (LTL) freight carrier serving commercial shippers across the US and Canada as a subsidiary of Yellow Corporation. It ceased operations on August 6, 2023, following the parent's Chapter 11 bankruptcy filing.

Operating statusenum
Closed
Ownership categoryenum
Headcount rangeband
1,001–5,000
akta.pro rankint
HeadquartersTualatin, United States
HQ citystring
Tualatin
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
regional LTL freight shipping, less-than-truckload transportation, regional freight carrier, LTL trucking services, freight pickup and delivery
Industry2 codes
1Regional Next-Day LTL Carriers
CodeTLADAEABPrimaryYes
2National/Regional LTL General Freight Carriers
CodeTLADAEAAPrimaryNo
NAICS code2 codes
  • General Freight Trucking, Long-Distance48412
  • General Freight Trucking4841
SIC code2 codes
  • Trucking (No Local)4213
  • Trucking & Courier Services (No Air)4210
Product category
Less-Than-Truckload (LTL) Freight Services
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Reddaway provided regional less-than-truckload (LTL) freight shipping services for commercial customers within the Yellow Corporation network. Services included linehaul pickup and delivery, shipment tracking, document retrieval, invoice management, and claims processing via the dedicated my.reddawayregional.com portal. Operations spanned the western United States and Canada using Yellow's shared terminal infrastructure.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Reddaway is a regional less-than-truckload (LTL) freight shipping brand operating under Yellow Corporation. It is one of four shipping tools in the Yellow portfolio, alongside YRC Freight, New Penn Motor Express, Holland, and Yellow Logistics. The company ceased operations in August 2023 when Yellow Corporation filed for Chapter 11 bankruptcy.

Product and service1 record
1Reddaway Regional LTL Freight Shipping
CategoryRegional LTL Freight Transportation
Description

Regional less-than-truckload (LTL) freight shipping service offering pickup, linehaul, and delivery for commercial customers, supported by online shipment tracking, document retrieval, invoicing, and claims processing through the my.reddawayregional.com portal.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight1 record

Each record includes

Type, Description

Peers10 records
1TForce Freight (TFI International)
TypeDirect peer
Description

North American LTL carrier (formerly UPS Freight) operating a regional/national LTL network with terminal infrastructure directly comparable to Reddaway.

2New Penn Motor Express
TypeDirect peer
Description

Former sister regional LTL brand under Yellow Corporation serving the Northeastern US; directly comparable to Reddaway as a Yellow-family regional LTL carrier.

3Estes Express Lines
TypeDirect peer
Description

Large privately-held LTL carrier with regional next-day and long-haul LTL services in the Eastern US; directly comparable to Reddaway's regional LTL operating model.

4Southeastern Freight Lines
TypeDirect peer
Description

Privately-held regional LTL carrier with next-day service across the Southeast US; operates the same regional LTL model as Reddaway.

5ArcBest (ABF Freight)
TypeDirect peer
Description

Asset-based LTL carrier (ABF Freight) with nationwide and regional coverage, comparable to Reddaway as a unionized general freight LTL operator.

6Old Dominion Freight Line
TypeDirect peer
Description

The largest US LTL carrier by revenue. Operates a national next-day and regional LTL network directly comparable to Reddaway's regional LTL service model.

7R+L Carriers
TypeDirect peer
Description

Privately-held LTL and truckload carrier with regional next-day LTL services across the US, comparable in scale and service mix to Reddaway.

8Saia Inc.
TypeDirect peer
Description

Public LTL carrier with strong regional density and a self-service shipper portal, closely comparable to Reddaway's regional LTL positioning.

9XPO (LTL business spun into GXO/RXO)
TypeDirect peer
Description

Major national LTL carrier with regional LTL operations and terminal networks that overlap Reddaway's service geography.

10Holland (USF Holland)
TypeDirect peer
Description

Former sister regional LTL brand under Yellow Corporation, operating next-day regional LTL in the Midwest and Central US; the closest historical and operational peer to Reddaway.

Market position
Strengths1 record

Each record includes

Headline, Details, Source

Weaknesses3 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks4 records

Each record includes

Headline, Details, Source

Key highlights4 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Reddaway

Less-Than-Truckload (LTL) Freight Servicesreddaway.com

Reddaway (USF Reddaway) was a regional less-than-truckload (LTL) freight carrier serving commercial shippers across the US and Canada as a subsidiary of Yellow Corporation. It ceased operations on August 6, 2023, following the parent's Chapter 11 bankruptcy filing.

What Reddaway does

Reddaway (legal name USF Reddaway) was a regional less-than-truckload (LTL) freight carrier founded in 1919, headquartered in Tualatin, Oregon, and operating as a wholly-owned subsidiary of Yellow Corporation. It served commercial shippers requiring regional freight transportation across the United States and Canada, offering LTL pickup and delivery services supplemented by a self-service online portal (my.reddawayregional.com) for shipment tracking, document access, invoice management, claims processing, and operational reporting. As a sub-brand within Yellow Corporation's portfolio of LTL carriers, Reddaway shared back-office infrastructure and terminal assets with sibling brands YRC Freight, Holland, and New Penn, and was positioned as one of the largest regional LTL networks in the US.

The company's business model was the standard regional LTL model: aggregating small-to-medium freight shipments across a defined geographic lane network, pricing per hundredweight (or per piece) with freight-class-based tariffs, and monetizing through contracted commercial shipping volume rather than disclosed public pricing. GTM was horizontal and enterprise-oriented, accessed through the dedicated Reddaway shipping portal embedded in the broader Yellow Corporation platform. Customer segmentation data is limited in the public record, with the company indicating a primary commercial/business segment requiring regional freight delivery.

Reddaway has been operationally defunct since August 6, 2023, when its parent Yellow Corporation and certain affiliates, including USF Reddaway, filed voluntary petitions for relief under Chapter 11 of the U.S. Bankruptcy Code and ceased operations. The parent had previously traded on NASDAQ as YELL, and the Chapter 11 filing ended a nearly 100-year operating history. Rolling stock assets, including tractors, trailers, and terminal equipment across more than 300 former Reddaway terminal locations in the US and Canada, are being liquidated through Ritchie Bros. and Nations Capital. The Reddaway brand and portal persist primarily for historical shipment lookup rather than active commercial service.

Reddaway firmographics

Firmographics
Name
Reddaway
Legal name
USF Reddaway
Website
https://reddaway.com
Company type
Private
Founded year
1900
Operating status
Closed
Headcount range
1,001–5,000 employees
Short description
Reddaway (USF Reddaway) was a regional less-than-truckload (LTL) freight carrier serving commercial shippers across the US and Canada as a subsidiary of Yellow Corporation. It ceased operations on August 6, 2023, following the parent's Chapter 11 bankruptcy filing.
Ownership category
akta.pro rank

Reddaway industry classification

Industry
Product category
Less-Than-Truckload (LTL) Freight Services
NAICS
General Freight Trucking, Long-Distance (48412), General Freight Trucking (4841)
SIC
Trucking (No Local) (4213), Trucking & Courier Services (No Air) (4210)
akta.pro primary industry
Regional Next-Day LTL Carriers (TLADAEAB)
akta.pro secondary industry
National/Regional LTL General Freight Carriers (TLADAEAA)

Keywords

  • Regional LTL freight shipping
  • Less-than-truckload transportation
  • Regional freight carrier
  • LTL trucking services
  • Freight pickup and delivery

Where Reddaway is headquartered

Location

Headquarters

HQ city
Tualatin
HQ country
United States
HQ region
North America

Markets served

Reddaway business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Distribution channels1 record

Reddaway product offering

Product offering

Core offering

Reddaway provided regional less-than-truckload (LTL) freight shipping services for commercial customers within the Yellow Corporation network. Services included linehaul pickup and delivery, shipment tracking, document retrieval, invoice management, and claims processing via the dedicated my.reddawayregional.com portal. Operations spanned the western United States and Canada using Yellow's shared terminal infrastructure.

Product overview

Reddaway is a regional less-than-truckload (LTL) freight shipping brand operating under Yellow Corporation. It is one of four shipping tools in the Yellow portfolio, alongside YRC Freight, New Penn Motor Express, Holland, and Yellow Logistics. The company ceased operations in August 2023 when Yellow Corporation filed for Chapter 11 bankruptcy.

Differentiator

Problem solved

Functional benefit

Products and services

  • Reddaway Regional LTL Freight Shipping Regional less-than-truckload (LTL) freight shipping service offering pickup, linehaul, and delivery for commercial customers, supported by online shipment tracking, document retrieval, invoicing, and claims processing through the my.reddawayregional.com portal.

Companies that use Reddaway

Customer profile

Segments1 record

Ideal customer profiles1 record

Reddaway technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Reddaway partnerships and signals

Strategic signal

Recent moves4 records

Expansion highlights1 record

Reddaway competitors and assessment

Company assessment

Direct peers

  • TForce Freight (TFI International): North American LTL carrier (formerly UPS Freight) operating a regional/national LTL network with terminal infrastructure directly comparable to Reddaway.
  • New Penn Motor Express: Former sister regional LTL brand under Yellow Corporation serving the Northeastern US; directly comparable to Reddaway as a Yellow-family regional LTL carrier.
  • Estes Express Lines: Large privately-held LTL carrier with regional next-day and long-haul LTL services in the Eastern US; directly comparable to Reddaway's regional LTL operating model.
  • Southeastern Freight Lines: Privately-held regional LTL carrier with next-day service across the Southeast US; operates the same regional LTL model as Reddaway.
  • ArcBest (ABF Freight): Asset-based LTL carrier (ABF Freight) with nationwide and regional coverage, comparable to Reddaway as a unionized general freight LTL operator.
  • Old Dominion Freight Line: The largest US LTL carrier by revenue. Operates a national next-day and regional LTL network directly comparable to Reddaway's regional LTL service model.
  • R+L Carriers: Privately-held LTL and truckload carrier with regional next-day LTL services across the US, comparable in scale and service mix to Reddaway.
  • Saia Inc. Public LTL carrier with strong regional density and a self-service shipper portal, closely comparable to Reddaway's regional LTL positioning.
  • XPO (LTL business spun into GXO/RXO): Major national LTL carrier with regional LTL operations and terminal networks that overlap Reddaway's service geography.
  • Holland (USF Holland): Former sister regional LTL brand under Yellow Corporation, operating next-day regional LTL in the Midwest and Central US; the closest historical and operational peer to Reddaway.

Market position

Strengths1 record

Weaknesses3 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

Reddaway social profiles

Digital presence

Reddaway financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Reddaway leadership team

Management profile

Number of profiles

Reddaway funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Reddaway M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reddaway

What does Reddaway do?

Reddaway provided regional less-than-truckload (LTL) freight shipping services for commercial customers within the Yellow Corporation network. Services included linehaul pickup and delivery, shipment tracking, document retrieval, invoice management, and claims processing via the dedicated my.reddawayregional.com portal. Operations spanned the western United States and Canada using Yellow's shared terminal infrastructure.

Is Reddaway a public or private company?

Reddaway is a private company. It is classified as corporate owned and is currently closed.

When was Reddaway founded?

Reddaway was founded in 1900. It employs 1,001 to 5,000 people.

Where is Reddaway based?

Reddaway is headquartered in Tualatin, United States, in the North America region.

Who are Reddaway's main competitors?

Direct peers on record are TForce Freight (TFI International), New Penn Motor Express, Estes Express Lines, Southeastern Freight Lines, ArcBest (ABF Freight), Old Dominion Freight Line, R+L Carriers, Saia Inc., XPO (LTL business spun into GXO/RXO) and Holland (USF Holland).

Does Reddaway have an API?

No public API is recorded for Reddaway.

What industry is Reddaway in?

Reddaway's product category is Less-Than-Truckload (LTL) Freight Services. Its primary akta.pro industry code is TLADAEAB, Regional Next-Day LTL Carriers, with a secondary code of TLADAEAA, National/Regional LTL General Freight Carriers. Its NAICS code is 48412 and its SIC code is 4213.

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GlobeNewswireYRC Freight and Reddaway Recognized as 2020 Carriers of the Year by GlobalTranzGlobalTranz awarded 2020 Carrier of the Year honors to YRC Freight and Reddaway, based on financial performance, innovation, and customer service. The awards recognize the companies' dedication during a challenging business climate.GlobeNewswireReddaway Honored as 2020 Regional Freight Carrier of the Year by Johnson ControlsReddaway received Johnson Controls' 2020 Regional Freight Carrier of the Year award for on-time performance, damage claim ratio, EDI compliance, and invoice accuracy. The recognition came from Johnson Controls, a major customer, and was praised by YRCW's chief commercial officer.GlobeNewswireReddaway Chosen 2019 Regional LTL Carrier of the Year byReddaway was selected by Transplace as one of its two 2019 Regional LTL Carriers of the Year, based on service metrics and customer relationships. The company also received multiple other awards in 2018 and 2019, including from Unishipper, Global Tranz, DHL Supply Chain, and Inbound Logistics.GlobeNewswireReddaway Chosen as One of the Nation’s Top Military Friendly® EmployersReddaway was named a Military Friendly Employer by VIQTORY, which evaluated over 8,800 employers and selected fewer than 300. The certification recognizes Reddaway's efforts to recruit, hire, and train veterans, and the company expects VA approval for its apprenticeship to allow GI Bill benefits.GlobeNewswireYRC Worldwide Professional Drivers Head to 2019 National Truck Driving ChampionshipsYRC Worldwide announced 21 professional drivers will compete at the 2019 National Truck Driving Championships in Pittsburgh, Aug. 14-17. The team includes 16 from YRC Freight, 2 from Holland, and 3 from Reddaway, competing against over 430 drivers. Winners are determined by overall scores across safety challenges and a written exam.GlobeNewswireReddaway Driving Academy Provides Driver Training ApprenticeshipsReddaway launched a one-year truck driving apprenticeship program that pays a wage and benefits, with successful completion leading to a job. The program reports a 30% drop in accidents for drivers under one year of experience, and Reddaway expects to train over 180 drivers this year.GlobeNewswireReddaway Chosen as 2018 West Coast Regional Carrier of the Year by Worldwide ExpressReddaway was selected as Worldwide Express's 2018 West Coast Regional Carrier of the Year, based on a survey of sales and operations professionals. The award was presented at the Worldwide Express Conference 2019 in Hollywood, Florida, on April 25, 2019. Reddaway has won this award three times in the past four years.GlobeNewswireReddaway Recognized as 2018 LTL Carrier of the Year at DHL Supply Chain’s 2019 Carrier SummitReddaway received the DHL 2018 LTL Carrier of the Year award at the Carrier Summit in Fort Lauderdale. The company has been recognized three times in 2019, including awards from Unishippers and GlobalTranz. Reddaway, a YRC Worldwide subsidiary, provides next-day delivery across the Western U.S. and parts of Canada.GlobeNewswireReddaway Honored as the 2018 Western Regional LTL Carrier Partner of the Year by Unishippers Global LogisticsReddaway received the 2018 Western Regional LTL Carrier Partner of the Year award from Unishippers Global Logistics at its annual convention. The award recognizes service quality, loss and damage, customer service, claims resolution, and partnership commitment. Reddaway has won this award for four consecutive years.GlobeNewswireReddaway Earns 2018 Quest for Quality Awards for Performance ExcellenceReddaway received two Quest for Quality awards for Western Regional LTL Carriers and Expedited Motor Carriers, marking its 24th year of recognition. The awards, based on Logistics Management magazine readers' ratings, highlight Reddaway's next-day and two-day LTL delivery leadership.