First Financial Corporate Services

What First Financial Corporate Services does

First Financial Corporate Services, operating as First Financial Equipment Leasing, is a privately held commercial equipment leasing and financing company headquartered at 750 The City Drive South, Suite 300, Orange, California. Founded circa 2000–2002 and operating for over 20 years, the company originates and services equipment leases across five primary verticals — Healthcare, Material Handling & Automation, Technology/IT, Construction & Industrial, and Solar/Renewable Energy — serving middle-market through Fortune 500 businesses in the United States, Canada, and Mexico. Deal sizes range from $100,000 to over $50 million, with structured offerings including FMV (Fair Market Value) operating leases, capital/finance leases, technology asset refresh programs, and vendor/dealer finance programs that bundle equipment, delivery, installation, software, maintenance, extended warranty, and insurance into a single monthly payment.

The business model is a recurring subscription-style revenue stream backed by multi-year lease contracts, with pricing determined by customer creditworthiness, equipment type, term length, and residual assumptions. Go-to-market combines direct field sales organized by vertical (Healthcare/IT, Material Handling/Automation, Construction, Inside Sales/Vendor Programs) with embedded vendor and dealer partnerships at the point of equipment sale. The technology stack is a conventional equipment leasing and financing platform with no proprietary AI, API, SDK, or disclosed patents. The company is a wholly-owned subsidiary within the JA Mitsui Leasing global network — itself a joint venture of Mitsui & Co. (2022 revenue $96B) and Norinchukin Bank (2022 assets $1.05 trillion) — which provides access to over $15B in parent-level assets under management and structural funding cost advantages. NMLS-licensed (No. 2332288), the company has been recognized on the Monitor 100 ranking in both 2023 and 2024 and ranked #20 on the Orange County Business Journal Fastest Growing Midsize Private Companies list with 74.3% two-year revenue growth.

Organizationally, First Financial operates with a lean headcount of 11–50 employees, reflecting an asset-light origination model that leverages the parent balance sheet. Leadership is anchored by co-founder and co-CEO Tom Slevin (20+ years technology leasing expertise) and a tenured senior team including Dave Sanborne (National Sales Manager, material handling), Jeff Whitcomb (SVP, Construction Sales Director USA/Canada), Darren Lang (SVP, Inside Sales), and Canadian subsidiary leaders Robert MacFarlane (SVP, formerly NorFund Capital founder) and Grant MacFarlane (Regional VP). The company acquired NorFund Capital in December 2022 to establish First Financial Canadian Leasing, formalized a strategic partnership with America In Motion in August 2024 for AGV/mobile robot financing, and launched the inaugural NextCon Summit in Dallas in February 2025 to build an industry ecosystem around fleet management and equipment ownership.

Name

First Financial Corporate Services

Legal name

First Financial Holdings, LLC

Website

https://ffequipmentleasing.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

First Financial Equipment Leasing is a privately held commercial equipment lessor serving middle-market and Fortune 500 businesses across Healthcare, IT, Material Handling/Automation, Construction, and Solar verticals in the US, Canada, and Mexico. It is a subsidiary of JA Mitsui Leasing, with deal sizes from $100K to $50MM+.

Ownership category

akta.pro rank

Product category

Equipment Leasing & Financing

NAICS

Commercial and Industrial Machinery and Equipment Rental and Leasing (5324), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (53249), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Finance Lessors (6172), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

SME Equipment & Asset Finance (Leasing, Fleet, Capex) (FSABABAH)

Keywords

• Equipment leasing
• Commercial equipment financing
• Technology asset financing
• Healthcare equipment leasing
• Construction equipment financing

Headquarters

HQ city

Placentia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Leasing: Operating leases and capital leases for equipment acquisition. FMV (Fair Market Value) leases allow businesses to use equipment for specified periods with regular payments, with options to return, extend, or purchase at end of term. Capital/finance leases function similarly to loans with ownership-like responsibilities.
2. Technology Asset Refresh Financing: Financing programs for IT hardware, software, cybersecurity, cloud solutions, and technology refresh. Enables companies to acquire latest technology without large upfront costs.
3. Renewable Energy Project Financing: Lease financing for solar, wind, and renewable energy projects. Structured financing for clean technology and sustainable infrastructure projects in Canada.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

First Financial Equipment Leasing provides equipment leasing and financing solutions for businesses across multiple verticals including healthcare, technology/IT, material handling and automation, construction and industrial, and solar/renewable energy. The company offers operating leases (FMV leases) and capital/finance leases that enable businesses to acquire equipment with 100% financing, no down payment, and bundled service/maintenance/warranty/insurance options, with deal sizes ranging from $100,000 to over $50 million across the US, Canada, and Mexico.

Product overview

First Financial Equipment Leasing is a privately held equipment financing company offering a portfolio of leasing solutions across multiple vertical markets. The company operates as a unified platform providing technology asset refresh programs, healthcare equipment leasing, material handling and automation financing, construction equipment leasing, and solar/renewable energy financing. Core products include FMV (Fair Market Value) leases enabling businesses to use equipment without full ownership, and vendor finance programs that allow dealers to offer leasing to their customers. The company serves markets in the US, Canada, and Mexico, with financing capabilities ranging from $100,000 to over $50 million. First Financial Canadian Leasing operates as a division focused on Canadian markets, while the parent company maintains over 20 years of industry experience as part of the JA Mitsui Leasing global network.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Equipment Leasing

Quantifiable outcome

• Small hospital achieved 40% reduction in diagnostic wait times and improved scan quality through leased MRI and CT systems
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• America In MotioncoreStrategic or Co-development Partner · 20 August 2024Partnership to offer 100% financing for AGV Mobile Robots. First Financial handles all upfront costs, deposits, and expenses from concept through processing, delivery, and installation, resulting in significant day-one savings for customers.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Marlin Business Services (now part of HPS Investment Partners): Independent equipment finance provider serving small and mid-market businesses with direct and vendor channel programs. Overlaps with FFEL on equipment financing for working capital preservation and technology refresh.
• Crest Capital: Equipment financing company offering leases and loans to small and mid-sized businesses across multiple verticals including construction, healthcare, and IT. Similar transaction size range ($100K to multi-million) and customer profile.
• North Star Leasing: Independent equipment lessor specializing in vendor and dealer finance programs. Directly comparable in size, business model, and channel approach to FFEL, particularly in the construction and material handling verticals.
• Balboa Capital: Independent equipment financing company offering leases and loans for various verticals including construction, healthcare, and IT. Similar middle-market focus and direct sales model competing for the same SMB/mid-market customers.
• Ascentium Capital: Equipment finance and leasing provider backed by Varadero Capital, serving small to mid-sized businesses across verticals. Similar vertical focus including construction, healthcare, and technology equipment financing.
• GreatAmerica Financial Services: Independent equipment lessor specializing in healthcare, IT, and material handling/automation verticals. Closest direct competitor to FFEL with similar vertical specialization, vendor program model, and middle-market to enterprise customer focus.
• Time Payment Capital: Equipment leasing and financing provider serving small to mid-sized businesses with vendor program and direct sales channels. Comparable business model focused on equipment financing across similar verticals.

Emerging players

• Currency Capital: Online equipment financing marketplace and direct lessor focused on small business customers. Offers a tech-enabled approach to equipment leasing that competes with FFEL's direct sales model for smaller-ticket transactions.

Broad incumbents

• DLL (De Lage Landen): Global vendor finance and equipment leasing subsidiary of Rabobank, active in construction, material handling, healthcare, and renewable energy verticals. Overlaps directly with FFEL's vendor program strategy and North American focus.
• CIT Group (now part of First Citizens Bank): Large diversified equipment financier offering capital finance and leasing across multiple verticals including healthcare, construction, and IT. Much larger scale than FFEL but competes on the same middle-market and enterprise transactions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/first-financial-corporate-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Financial Corporate Services