FSRental

What FSRental does

FSRental (legal entity: Futurestore Serviços de Tecnologia LTDA) is a privately held Brazilian IT equipment rental company headquartered in Barueri, São Paulo state. The company rents notebooks, desktops, smartphones, tablets, servers, UPS systems, storage, thermal printers, barcode collectors, LED panels, interactive displays, and commercial automation devices under subscription contracts ranging from 12 to 60 months, marketed under DaaS, HaaS, PCaaS, and XaaS frameworks. Service bundling includes immediate hardware replacement, ITIL-based Service Desk support with a 2-hour first response, IMAC-standard asset lifecycle management, nationwide logistics from four distribution centers, and the MyFS customer portal for contract and inventory tracking.

The company reaches end customers through a hybrid model combining direct enterprise sales, inside sales, and the FSPlus channel partner program with over 6,000 active resellers. Served verticals include education, financial services, healthcare, retail and wholesale, industry, logistics, and corporate. FSRental holds distribution partnerships with major OEMs and software vendors including HP, Lenovo, Microsoft, Intel, Huawei, Google, Motorola, Zebra, TOTVS, and SOTI, and positions itself as a national sales leader for HP and Lenovo rental volumes. The company reports 527+ clients, over 11,634 devices under rental, and a contract portfolio exceeding R$33.8 million.

The revenue model is primarily subscription-recurring with monthly fees tied to equipment type, quantity, and contract duration, supplemented by bundled managed services (support, logistics, asset management). End customers must hold a Brazilian CNPJ corporate tax ID, indicating a B2B-only model with no consumer segment.

Name

FSRental

Legal name

Futurestore Serviços de Tecnologia LTDA

Website

https://fsrental.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FSRental is a Brazilian IT equipment rental company offering subscription-based DaaS and HaaS services for notebooks, smartphones, tablets, servers, and commercial automation devices to B2B clients across education, finance, healthcare, retail, industry, logistics, and corporate sectors via direct sales and a 6,000+ reseller network.

Ownership category

akta.pro rank

Headquarters

HQ city

Barueri

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. IT Equipment Rental/Subscription: Monthly subscription fees for renting IT equipment including notebooks, desktops, smartphones, tablets, servers, UPS systems, and other technology. Contracts range from 12 to 60 months with flexible terms. Revenue is recurring in nature based on equipment rental agreements.
2. Technical Support Services: Included technical support services with all rental contracts. Service desk support, onsite and offsite technical assistance throughout Brazil, and unlimited warranty from first to last day of contract.
3. Logistics and Delivery: Integrated logistics and delivery services included in rental contracts. Equipment delivery throughout Brazil with delivery times starting from 8 business hours.
4. Customized Project Solutions: On-demand solutions customized according to company needs. Flexible contract terms and conditions customized for each reseller and end customer.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

FSRental rents IT equipment (notebooks, desktops, smartphones, tablets, servers, UPS, storage, thermal printers, barcode collectors, POS terminals, self-service kiosks, networking gear, LED panels, and interactive screens) to Brazilian businesses on multi-year subscription contracts of 12 to 60 months. Contracts bundle in technical support via ITIL-based Service Desk, IMAC lifecycle asset management, immediate hardware replacement, nationwide delivery from four distribution centers, and access to the MyFS online portal for contract and inventory management.

Product overview

FSRental operates as a Brazilian IT equipment rental company offering technology subscription services under various as-a-service models (DaaS, HaaS, XaaS, PCaaS). The core portfolio centers on equipment categories including notebooks/desktops, smartphones/tablets, servers/UPS/storage, thermal printers/barcode collectors, self-service kiosks/POS terminals, connectivity, commercial automation, LED panels, and interactive displays for education and enterprise collaboration. Services are bundled with support offerings including Service Desk with 2-hour response, SLA management, asset tracking (IMAC), immediate replacement, logistics delivery from 8 hours, and monthly indicator reports. The company also operates the FSPlus channel partner program for resellers and provides the MyFS customer portal for contract and inventory management. A TOTVS partnership enables hardware plus food service software subscriptions.

Differentiator

Problem solved

Functional benefit

Brands

• FSPlus: Partner channel program of FSRental offering tools and exclusive resources to boost sales, with tiered membership levels (Bronze, Silver, Gold) for resellers.

Products and services

• Notebook and Desktop Rental Rental of notebook and desktop computers from major brands (HP, Lenovo, Dell, Apple, Positivo/VAIO, Acer, AOC, BenQ) on multi-year subscription contracts for Brazilian businesses, including customizable configurations and corporate image pre-installation.
• Smartphone and Tablet Rental Rental of smartphones and tablet devices for enterprise use, including latest-generation models with high performance and long battery life, sourced from Huawei, Motorola, Apple, and other manufacturers.
• Servers, UPS and Storage Rental Rental of servers, UPS (nobreak) power protection systems, and storage solutions for enterprise infrastructure deployments.
• Thermal Printers and Data Collectors Rental Rental of thermal label printers and barcode/data collectors for logistics and retail operations, sourced primarily from Zebra.
• Self-Service Kiosks and POS Terminals Rental Rental of self-service kiosks and point-of-sale (POS) terminals for retail and service environments, bundled with maintenance and immediate replacement support.
• Connectivity Equipment Rental Rental of networking and connectivity equipment for enterprise connectivity needs, including routers, switches, and wireless infrastructure.
• Commercial Automation Equipment Rental Rental of commercial automation equipment including POS systems, fiscal printers, SAT systems, scales, and related solutions for business operations, from partners including Bematech, Elgin, and Epson.
• LED Panel Display Rental Rental of LED panel displays for digital signage and visual communication applications.
• Interactive Display Screens Rental Rental of interactive display screens for conference rooms and executive offices featuring intelligent handwriting recognition, HD video conferencing, and wireless screen sharing, also used in education and collaboration settings.
• Asset Management Service (IMAC) Full lifecycle management service covering installation, moves, additions, and changes following IMAC standards, with complete asset tracking in the contract database feeding dashboards and reports.
• MyFS Customer Portal Online customer portal for managing equipment rental contracts, viewing simplified inventory, monthly indicator reports, contract updates, and submitting service requests.
• FSPlus Channel Partner Program Channel partner program with over 6,000 active resellers across Brazil offering tiered membership (Bronze, Silver, Gold) with quarterly awards, special pricing, exclusive campaigns, and commercial support for resellers.
• DaaS (Device as a Service) Subscription Device as a Service subscription providing hardware-as-a-service with integrated technical support, maintenance, and continuous technology refresh under a single monthly contract.
• HaaS (Hardware as a Service) Subscription Hardware as a Service model allowing companies to contract hardware on demand with included support, maintenance, and continuous technology updates under a flexible subscription.
• TOTVS Food Service Hardware + Software Bundle Hardware plus TOTVS software subscription bundle targeting the food service segment, providing complete point-of-sale and management solutions for restaurants, pizzerias, hamburger shops, and cafeterias.

Quantifiable outcome

• 96% SLA compliance rate
• +3 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• TOTVScoreTechnology or IntegrationStrategic partnership with TOTVS, Brazil's leading software provider, to commercialize software by subscription in the Food Service segment. FSRental provides hardware while TOTVS provides software, offering complete solutions for restaurants, pizzerias, hamburger shops, cafeterias, and other food service businesses.
• GooglemajorTechnology or IntegrationOfficial partner providing Google for Education solutions and Google services integration. Partnership enables provision of Chromebooks and Google Workspace solutions.
• HuaweimajorTechnology or IntegrationOfficial partnership for Huawei technology products including smartphones, tablets, and networking equipment.
• HP (Hewlett-Packard)majorTechnology or IntegrationOfficial HP distributor providing notebooks, desktops, printers, and other HP technology products. FSRental is a leader in HP sales in the national market.
• IntelmajorTechnology or IntegrationPartnership for Intel processor technology in computer and notebook solutions.
• LenovomajorTechnology or IntegrationOfficial Lenovo distributor providing notebooks, ultrabooks, and desktops. FSRental is a leader in Lenovo sales in the national market.
• MicrosoftmajorTechnology or IntegrationOfficial Microsoft distributor providing Windows operating systems, Microsoft Office, and other Microsoft software solutions.
• MotorolamajorTechnology or IntegrationPartnership for Motorola smartphones and mobile devices.
• Positivo (VAIO)majorTechnology or IntegrationPartnership with Positivo for VAIO-branded technology products including notebooks and computers.
• ZebramajorTechnology or IntegrationPartnership for Zebra barcode readers, scanners, and mobile computing solutions for retail and logistics automation.
• JLA ReciclaminorOthersEnvironmental certification partnership. FSRental received JLA Recicla green seal for sustainable practices and proper equipment disposal and recycling.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Multiedro: Brazilian POS and commercial automation rental provider serving retail and food service. Overlaps with FSRental's commercial automation and POS terminals product line.
• Dell APEX (Dell Technologies): Dell's APEX portfolio offers PCs-as-a-Service and infrastructure subscriptions. Closely comparable offering in Brazil and globally for enterprise device and server subscription.
• Lenovo DaaS: Lenovo's device-as-a-service program covering PCs, ultrabooks, and lifecycle services. Operates globally including Brazil and competes for the same enterprise subscription hardware contracts.
• Positivo Tecnologia (Rental/DaaS arm): Major Brazilian OEM offering notebooks and a hardware rental/DaaS line; competes head-to-head with FSRental in education and SMB segments with locally manufactured devices.
• HP Device as a Service (HP DaaS): HP's own DaaS subscription offering notebooks, desktops, and support globally and in Brazil. Direct overlap on hardware-as-a-service with bundled lifecycle support for enterprise customers.

Broad incumbents

• Microsoft Device as a Service / Managed Desktop: Microsoft's broader DaaS/managed device ecosystem for Windows, Surface, and Endpoint Manager; tangential competitor and ecosystem partner rather than a focused hardware rental firm.
• Arrow Electronics (Brazil): Global IT distribution and lifecycle services provider operating in Brazil; comparable in distribution scale and enterprise IT services breadth rather than narrow rental focus.
• Ingram Micro Brasil: Large IT distributor in Brazil covering hardware, software, and increasingly services. Adjacent incumbent for procurement channels and competes for some B2B IT services share.

Regional players

• Loc租用 (Locaweb/equivalent Brazilian IT rental players): Brazilian cloud/IT services providers with adjacent hardware subscription offerings; not direct core competitors but channel and customer overlap in the same enterprise IT budget.

Emerging players

• Aloo Tecnologia: Brazilian emerging IT rental/DaaS provider serving SMB and enterprise customers; niche overlap with FSRental's inside-sales and reseller motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@FSRental
• Facebookfacebook.com/fsrental.tech
• LinkedInlinkedin.com/company/fsrental
• Instagraminstagram.com/fsrental

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FSRental