Pacific Track Time

What Pacific Track Time does

Pacific Track Time, Inc. is a privately held, founder-owned motorcycle track day event provider based in Redding, California (with operational base in Willows, CA), founded in 2001. The company organizes structured weekend track day events at five major California race tracks — Buttonwillow Raceway, Thunderhill Raceway Park (West and East circuits), Sonoma Raceway, and WeatherTech Raceway Laguna Seca — catering to motorcycle riders ranging from first-time track riders (Group C) to advanced enthusiasts (Group A) and intermediate riders (Group B). PTT claims to have hosted hundreds of events and introduced thousands of riders to track riding over its operating history, and is the only track day provider approved by the American Federation of Motorcycles (AFM) to host New Racer School, which certifies riders for novice AFM racing licenses.

The company's product portfolio consists of individual event passes priced from $219 to $1,149 depending on venue (with premium Laguna Seca events at the top of the range) and a tiered multi-pack structure for the 2026 season including a 5-Pack Track Pass ($1,095), 10-Pack Track Pass ($1,995), and a sold-out full Season Pass ($3,195) that bundles all events across all tracks plus the New Racer School. An AFM New Racer School add-on is available for an additional $50. The underlying technology stack is conventional e-commerce rather than proprietary — the company operates a standard online storefront and email-based customer communications with no mobile app, API, or disclosed data infrastructure.

PTT generates revenue exclusively through direct-to-consumer ticket and pass sales via its e-commerce website (pacifictracktime.com) and email registration, with no third-party resellers or distribution partners. Revenue is one-time per purchase (with passes being non-transferable and non-refundable), and demand is evidenced by multiple sold-out 2026 events across both standard and premium venues. The business is funded entirely by operating cash flow with no disclosed external investment.

Name

Pacific Track Time

Legal name

Pacific Track Time, Inc

Website

https://pacifictracktime.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Track Time is a privately held motorcycle track day event provider operating at five California race tracks, serving riders of all skill levels through weekend events, multi-pack passes, and an AFM-approved New Racer School for competition licensing.

Ownership category

akta.pro rank

Product category

Motorcycle Track Day Events

NAICS

Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsport Event Promoters & Race Organizers (MPAKADAE)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports & Racing Experiences (THAJAFAF), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Motorcycle track days
• Motorsport events
• Racing license school
• Track rider training
• Motorcycle events

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Event Passes: PTT sells individual track day event passes at varying price points based on track location and date. Prices range from $219 to $599 per event. Weekend passes include access to all group sessions (A, B, C) and on-site amenities. Single-day Saturday or Sunday passes are also available at most events.
2. 5-Pack Track Pass: Discounted multi-day ticket pack offering five track days at select tracks throughout the season. Priced at $1,095. Valid for any five days at participating tracks; excludes Laguna Seca, Sonoma Raceway, and The Fast Way school events. Non-transferable and non-refundable.
3. 10-Pack Track Pass: Discounted multi-day ticket pack offering ten track days at all tracks throughout the season. Priced at $1,995. Note: Laguna Seca not eligible; Sonoma Raceway and The Fast Way school require two tickets per event. Non-transferable and non-refundable.
4. Season Pass: Full-season pass providing access to every event throughout the calendar year at all tracks plus any additional events added during the year. Includes New Racer School for competition license certification. Priced at $3,195. Non-transferable and non-refundable.
5. New Racer School (AFM): American Federation of Motorsports-approved New Racer School offered as an add-on to track day events. Additional $50 fee. Includes classroom training, written test, on-track evaluation, and race start practice. Graduates receive certificate for novice AFM racing license.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Pacific Track Time operates organized motorcycle track day events at five California race tracks (Buttonwillow, Thunderhill West, Thunderhill East, Sonoma, and WeatherTech Raceway Laguna Seca), with structured rider groups for novice, intermediate, and advanced skill levels. The company sells individual event passes, multi-day track packs (5-Pack and 10-Pack), and a Season Pass for the year, plus an AFM-approved New Racer School for riders pursuing novice amateur racing licenses.

Product overview

Pacific Track Time is a premier motorcycle track day event provider on the West Coast offering a unified event-based service. The core offering consists of organized track day events at multiple California race tracks (Buttonwillow, Thunderhill West/East, WeatherTech Laguna Seca, and Sonoma Raceway), with structured rider groups (A, B, C) for novice to advanced skill levels. The product portfolio includes individual event passes (Weekend, Saturday, Sunday) and subscription-style passes: the 5-Pack Track Pass (5 days at select tracks), the 10-Pack Track Pass (10 days at all tracks), and the Season Pass (access to all events including the New Racer School for racing license certification). Professional coaching and on-site services like tire support and gear vendors are included with events.

Differentiator

Problem solved

Functional benefit

Products and services

• Track Day Events Weekend motorcycle track day events held at five California race tracks (Buttonwillow Raceway, Thunderhill Raceway Park West and East, Sonoma Raceway, and WeatherTech Raceway Laguna Seca), organized into three structured rider groups — Group A (Advanced), Group B (Intermediate), and Group C (Novice) — and supported by professional coaching and on-site services. Priced from $219 to $599+ per person depending on track and date.
• 2026 PTT 5-Pack Track Pass Discounted multi-event track pass granting entry to five track days at select 2026 PTT tracks (excluding WeatherTech Raceway Laguna Seca, Sonoma Raceway, and The Fast Way school events). Priced at $1,095; non-transferable and non-refundable; registration handled by email with PTT.
• 2026 PTT 10-Pack Track Pass Discounted multi-event track pass covering ten track days at all 2026 PTT tracks; Sonoma Raceway and The Fast Way school require two tickets per event, Laguna Seca not eligible. Priced at $1,995; non-transferable and non-refundable.
• 2026 Season Pass Full-season pass providing access to every 2026 PTT event at all tracks plus any added events during the year, including the AFM New Racer School for competition license certification. Priced at $3,195; non-transferable and non-refundable; currently sold out for 2026.
• AFM New Racer School American Federation of Motorcycles (AFM)-approved New Racer School offered as an add-on to track day events, providing classroom training, a written test, on-track evaluation, and race-start practice; graduates are eligible to receive a novice AFM racing license. Priced at a $50 add-on fee on top of the host track day registration.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• American Federation of Motorcycles (AFM)coreStrategic or Co-development PartnerPacific Track Time has received official approval from the American Federation of Motorcycles (AFM) to host the New Racer School. This partnership enables PTT to provide competition race license certification for riders seeking to enter organized racing. The school includes classroom training, written testing, on-track evaluation, and race start practice, with graduates eligible to receive their novice AFM racing license.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Total Control Training: Lee Parks–founded motorcycle skills training program offered at racetracks and street-rider venues across the U.S. Comparable to PTT on training/coaching format and target customer, though typically shorter-form and not specifically tied to a racing license path.

Direct peers

• N2 Track Days: Mid-Atlantic and expanding motorcycle track-day operator running events at major road courses with structured skill groups and coaching. Closely matches PTT's direct-to-consumer event model and rider-segmented pricing tiers.
• Yamaha Champions Riding School: Premium motorcycle training school operated in partnership with Yamaha at major U.S. road courses. Comparable to PTT's New Racer School in providing structured, sanctioning-body-aligned rider development at premium tracks.
• Sportbike Track Time: One of the largest motorcycle track-day providers in the U.S., running multi-day events at dozens of tracks across multiple regions. Directly comparable to PTT on core product (motorcycle track days), customer (sportbike riders), and A/B/C-style group structures.
• California Superbike School: Keith Code's flagship motorcycle rider training school, run on U.S. road courses with a curriculum-based format. Comparable to PTT on venue footprint (California race tracks) and target customer (aspiring performance riders), though more instructional and less recreational.

Others

• WERA Motorcycle Roadracing: National motorcycle racing sanctioning organization that runs amateur and expert racing series at road courses. Adjacent to PTT because it represents the competition tier that PTT riders aspire to, and competes for track time at the same venue partners.
• American Federation of Motorcyclists (AFM): West Coast motorcycle racing sanctioning body and PTT's core strategic partner. Comparable because AFM licenses riders through PTT's New Racer School and stages the regional racing events that PTT riders graduate into.

Broad incumbents

• NASA (National Auto Sport Association): Large national motorsports sanctioning body running car and motorcycle racing, HPDE, and time-trial programs at road courses nationwide. Comparable to PTT on track-day programming structure and venue relationships, but operates at a much broader (four-wheel plus two-wheel) scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PacificTrackTime
• Xx.com/PacTrackTime
• LinkedInlinkedin.com/company/pacific-track-time-llc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Track Time