Total Control Training
Total Control Training, Inc. is the largest advanced motorcycle training curriculum provider in North America, serving civilian riders, military, law enforcement, and state agencies across 100+ sites with proprietary evidence-based biomechanical and psychological riding methodology.
- Company typePrivate
- Founded2006
- HeadquartersVictorville, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Total Control Training does
Total Control Training, Inc. (TCTI) is a privately held motorcycle training company founded in 2006 by Lee Parks and headquartered at 12520 Business Center Dr Suite C, Victorville, California. The company operates as the largest provider of advanced motorcycle training curricula in North America and serves as the curriculum vendor and program manager for the California Motorcyclist Training Program (CMSP), the largest beginner motorcycle training program in the United States. Since inception, TCTI has trained more than 350,000 students, with 55,000+ beginner students trained annually through the CMSP contract alone, and operates 100+ training sites across California, Pennsylvania, Colorado, Texas, Arizona, Minnesota, Virginia, Ohio, Nevada, Kentucky, New York, and Wisconsin.
TCTI's product portfolio comprises a multi-tiered curriculum of instructor-led riding courses delivered under eight registered trademarks: Beginner Riding Clinic (BRC), Intermediate Riding Clinic (IRC), Advanced Riding Clinic (ARC and ARC Level 2), Track Advanced Riding Clinic (Track ARC), Adventure Bike Clinic (ABC), 3-Wheel Riding Clinic (3WRC) and 3-Wheel Track Clinic, Introduction to Riding (ITR), and Advanced Motor School (AMS) for law enforcement. The underlying methodology is evidence-based and biomechanically oriented, integrating physical riding skills, psychological training, and mechanical instruction. Proprietary frameworks include the SPAT (Speed-Position-Aim-Turn) Cornering Method, the A3 Awareness Strategy, the 10 Steps to Proper Cornering, and riding psychology modules covering fear management, relaxed attentiveness, and beginner's mind. The company also publishes the best-selling book 'Total Control: High Performance Street Riding Techniques' by Lee Parks.
TCTI monetizes through direct training delivery at $175-$350 per course, managed services via the California CMSP contract, government and military contracts (DoD-wide Levels 1-3 approval covering Marine Corps bases, Navy Region Southwest, Air Force, Army, Coast Guard, California Highway Patrol, and Pennsylvania DOT), curriculum licensing to state programs functioning as license waiver pathways, and Control Riders event staffing services for manufacturers including Suzuki USA and CF Moto. An authorized training school (Sharp Rider Motorcycle Training) operates in Ontario, Canada under license. Customer segments include civilian beginner and experienced riders, military personnel across all branches, law enforcement motor officers, state transportation agencies, and motorcycle OEMs. The company is entirely founder-controlled with Lee Parks as President and CEO, with no external institutional capital and related-party operations in Lee Parks Design (motorcycle gear manufacturing) and Compass Kinetics (motorcycle accident reconstruction).
Total Control Training firmographics
Firmographics- Name
- Total Control Training
- Legal name
- Total Control Training, Inc.
- Website
- https://totalcontroltraining.net
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Total Control Training, Inc. is the largest advanced motorcycle training curriculum provider in North America, serving civilian riders, military, law enforcement, and state agencies across 100+ sites with proprietary evidence-based biomechanical and psychological riding methodology.
- Ownership category
- akta.pro rank
Where Total Control Training is headquartered
LocationHeadquarters
- HQ city
- Victorville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Total Control Training business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Motorcycle Training Courses: Fees for direct motorcycle training courses including Beginner Riding Clinic (BRC), Intermediate Riding Clinic (IRC), Advanced Riding Clinic (ARC), Track ARC, Adventure Bike Clinic, and 3-Wheel Riding Clinic. Course fees range from $175-$350 depending on location and course type.
- State Program Management: Contract management for California Motorcyclist Training Program (CMSP), the largest beginner motorcycle training program in the nation. TCTI has trained over 55,000 beginner students annually through this program.
- Government/Military Training Contracts: Training contracts with military (Marine Corps, Navy, Air Force, Army, Coast Guard) and government agencies (California Highway Patrol, Pennsylvania DOT). Approved DoD-wide for Levels 1-3.
- Curriculum Licensing: Licensing of Total Control Training curricula to state programs and training sites. Multiple states use TCT curricula as license waiver programs for DoD personnel and civilian motorcyclists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Intermediate Riding Clinic (IRC) |
| Unit Pricing | One time/ perpetual license | Adventure Bike Clinic (ABC) |
| Unit Pricing | One time/ perpetual license | Beginner Riding Clinic (BRC) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Total Control Training product offering
Product offeringCore offering
Total Control Training, Inc. (TCTI) is the largest provider of advanced motorcycle training and a leader in basic motorcycle training in North America. The company develops and licenses an evidence-based, biomechanically focused curriculum of instructor-led riding courses spanning beginner, intermediate, advanced, track, adventure bike, three-wheel and law enforcement programs, delivered through 100+ training sites and direct contracts with state and military programs.
Product overview
Total Control Training is a comprehensive motorcycle training provider offering a multi-tiered curriculum of instructor-led riding courses. The product portfolio spans from beginner to advanced levels, including the Beginner Riding Clinic (BRC), Introduction to Riding (ITR), 3 Wheel Riding Clinic (3WRC), Intermediate Riding Clinic (IRC), Advanced Riding Clinic (ARC) with Level 1 and Level 2 progressions, Track Advanced Riding Clinic (Track ARC), Adventure Bike Clinic (ABC), and Advanced Motor School (AMS) for law enforcement. The company also publishes the best-selling book 'Total Control: High Performance Street Riding Techniques' and provides Control Riders & Event Staffing services. The training is evidence-based, biomechanically focused, and widely used by military, state, civilian, and government programs across North America.
Differentiator
Problem solved
Functional benefit
Brands
- Total Control Advanced Riding Clinic (TC ARC): Advanced motorcycle riding clinic focusing on traction management, throttle control, vision, and cornering techniques.
- Total Control Intermediate Riding Clinic (TC IRC)
- Total Control Beginner Riding Clinic (TC BRC)
- Total Control Advanced Motor School (TC AMS)
- Total Control Adventure Bike Clinic (TC ABC)
- Total Control Track ARC
- Total Control 3 Wheel Riding Clinic (3WRC)
Products and services
- Total Control Beginner Riding Clinic (BRC) A comprehensive beginner motorcycle course for novice riders with no or limited street-riding experience, comprising five hours of classroom and ten hours of on-cycle instruction covering fundamental motorcycle operation, street riding skills and licensing preparation.
- Total Control Introduction to Riding (TC ITR) An introductory 4-hour course (2 classroom hours and 2 on-vehicle riding hours) for students with zero riding experience, covering either traditional 2-wheel motorcycles or 3-wheel vehicles and teaching the A3 awareness strategy.
- Total Control 3 Wheel Riding Clinic (3WRC) A hands-on course designed to teach experienced motorcycle or 3-wheel vehicle riders (including Can-Am Spyders and trikes) the physical and mental skills necessary to ride safely on the street, combining classroom and on-cycle instruction.
- Total Control Intermediate Riding Clinic (IRC) A course for newer riders looking to improve skills on their own bike and for riders returning after years off, covering throttle control, brake control, vision, line selection, low-speed turns, evasive maneuvers and road-speed cornering; 7-8 hours of classroom and on-cycle instruction priced $175-$350 by location.
- Total Control Advanced Riding Clinic (ARC) An advanced course covering traction management, throttle control, mental state, vision, line selection, body position and suspension setup for experienced riders (typically 1+ years / 3,000+ miles) seeking to enhance skills in a controlled environment.
- Total Control Advanced Riding Clinic Level 2 (ARC L2) An advanced follow-up course building on ARC Level 1, covering riding psychology, speed shifting, maximum braking, trail braking, tightening your line and chassis tuning for experienced riders seeking mastery.
- Total Control Track Advanced Riding Clinic (Track ARC) A track-based training experience where riders practice advanced riding techniques on a designated safe track with professional observation and instruction at real-world speeds, conducted at Willow Springs and other designated tracks.
- Total Control Adventure Bike Clinic (ABC) A comprehensive training experience combining on- and off-road skill development for adventure riding, covering throttle control, traction management, body position, and techniques for inclines, declines, dirt, gravel and obstacles; includes a workbook.
- Total Control Advanced Motor School (AMS) A three-day training program designed for Police Motor Officers who have completed basic training, enhancing operational skills including advanced cornering, obstacle avoidance, limited space maneuvers, advanced braking and road-speed cornering.
- Total Control 3 Wheel Track Clinic A unique learning experience for three-wheeled Can-Am vehicles held at Willow Springs' Horse Thief Mile track, providing advanced riding instruction on a closed course.
- Total Control: High Performance Street Riding Techniques (Book) A best-selling motorcycle riding skills book by Lee Parks providing comprehensive instruction on high-performance street riding techniques, cornering, braking and throttle control; serves as the curriculum's written foundation and an additional revenue stream.
- Control Riders & Event Staffing A service providing professional certified control riders for organizations needing reliable guides for events, including Suzuki USA and CF Moto dealer demonstrations, manufacturer intros and trade events nationwide.
- Curriculum Licensing to State Programs and Training Sites Licensing of the Total Control curricula to state motorcycle safety programs and training sites; multiple states use TCT curricula as license waiver programs for DoD personnel and civilian motorcyclists.
Quantifiable outcome
- 55,000+ beginner students trained annually through California CMSP alone
- +2 more outcomes
Companies that use Total Control Training
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles6 records
Total Control Training technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Total Control Training partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered regional, flagship, core and minor.
- Sharp Rider Motorcycle TrainingregionalAuthorized Total Control Training school operated by Donna Skinner and partners in Mississauga/Ontario, Canada. Teaches TCIRC, TCARC1, TCARC2 and Skills Day Clinic curriculum. Established 2012, first class June 2012. Only Total Control school in the area serving Canadian riders.
- California Motorcyclist Training Program (CMSP)flagshipTCTI is curriculum vendor and program manager for the California Motorcyclist Training Program, the largest beginner motorcycle training program in the nation. TCTI has rewritten the book on changing the culture of safety at the state level.
- Commandant of the Marine Corps, Safety DivisioncoreLong-term training partnership providing motorcycle safety training for Marines across multiple bases including MCI West, MCI East, MCB Okinawa, MCB Hawaii, MCAS Miramar.
- Pennsylvania Department of TransportationcoreState partnership with 26 training locations across Pennsylvania. TCTI curricula used as license waiver program for DoD personnel.
- Navy Region SouthwestcoreNavy motorcycle safety training program providing instruction to naval personnel in the Southwest region.
- California Highway PatrolcoreGovernment agency partnership for motorcycle safety training programs in California.
- Iron Buff Motorcycle Club (Colorado)regionalColorado-based training partner offering Total Control IRC, ARC, and 3WRC courses in Commerce City and other Colorado locations.
- Suzuki USAminorControl rider services for dealer demonstrations and events nationwide. TCTI provides certified instructors for Suzuki events.
- CF MotominorControl rider services for product launches and manufacturer events. TCTI provides certified instructors for CF Moto events.
- Lee Parks DesigncoreLee Parks' motorcycle gear and accessory manufacturing company. Lee Parks is president of Lee Parks Design while also being founder/CEO of Total Control Training. Related-party business relationship.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Total Control Training competitors and assessment
Company assessmentOthers
- Honda Rider Education Centers: Honda Rider Education Centers is the OEM-operated arm of American Honda's motorcycle safety training initiatives, supporting MSF-based curriculum delivery at dealerships. It is an adjacent player in the motorcycle training ecosystem, with thematic overlap to TCTI's OEM partnerships (Suzuki USA, CF Moto) but without direct curriculum competition.
- Lee Parks Design: Lee Parks Design is the founder's motorcycle gear and accessory manufacturing company, sharing brand and customer affinity with TCTI but operating in a distinct product category. It is included as an adjacent ecosystem participant given the related-party relationship and shared 'Total Control' book distribution channel.
Broad incumbents
- Harley-Davidson Riding Academy: Harley-Davidson Riding Academy is the OEM-backed entry-level motorcycle training program delivered through a national dealer network using MSF-based curriculum. It is a broad incumbent competitor in beginner rider education, leveraging Harley-Davidson's brand and dealer footprint rather than TCTI's evidence-based curriculum differentiation.
- American Motorcyclist Association: The American Motorcyclist Association is the largest US motorcyclist advocacy organization and operates AMA-branded training, events, and rider resources. It is a broad incumbent adjacent to TCTI's curriculum and rider education business, with influence over state motorcycle safety policy and rider culture.
Direct peers
- California Superbike School: California Superbike School is a leading advanced motorcycle riding school founded by Keith Code, offering multi-level cornering and traction management courses at tracks. It is a direct peer in the advanced rider training category, competing with TCTI's Advanced Riding Clinic (ARC) and Track ARC for experienced riders seeking high-performance skills.
- Yamaha Champions Riding School: Yamaha Champions Riding School (YCRS), developed by Nick Ienatsch, offers advanced track-based rider training with a curriculum philosophy similar to TCTI's evidence-based, biomechanics-focused approach. YCRS is a direct peer competing for the same advanced/experienced rider segment with comparable methodology and instructor pedigree.
- Motorcycle Safety Foundation: The MSF is the dominant national motorcycle safety training organization in the United States, offering competing beginner (BRC) and advanced curricula used by the majority of state programs. TCTI and MSF directly compete for state curriculum vendor relationships, with TCTI positioning its evidence-based methodology and DoD approval as differentiation against MSF's incumbent scale.
Regional players
- Team Oregon Motorcycle Safety Program: Team Oregon is Oregon's state-affiliated motorcycle safety training program delivering MSF-based curricula to civilian and military riders in the Pacific Northwest. It is a regional peer operating in a comparable driver/motorist safety training capacity, with overlap on government/military contracts in the same geography.
- Idaho STAR Motorcycle Safety Program: Idaho STAR is a state-administered motorcycle safety and skills training program focused on advanced rider techniques developed for law enforcement. It is a regional peer to TCTI's Advanced Motor School (AMS) and Track ARC, serving a similar advanced rider/law enforcement segment in a different geography.
Emerging players
- BMW Rider Training: BMW Rider Training is an OEM-sponsored rider education program offering on- and off-road training to BMW owners through partner schools. It is an emerging player with partial overlap to TCTI's Adventure Bike Clinic and advanced courses, focused on the premium/BMW owner segment rather than mass-market beginner training.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Total Control Training social profiles
Digital presenceTotal Control Training financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Control Training leadership team
Management profileNumber of profiles
Profiles1 record
Total Control Training funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Control Training M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Control Training
What does Total Control Training do?
Total Control Training, Inc. (TCTI) is the largest provider of advanced motorcycle training and a leader in basic motorcycle training in North America. The company develops and licenses an evidence-based, biomechanically focused curriculum of instructor-led riding courses spanning beginner, intermediate, advanced, track, adventure bike, three-wheel and law enforcement programs, delivered through 100+ training sites and direct contracts with state and military programs.
Is Total Control Training a public or private company?
Total Control Training is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Control Training founded?
Total Control Training was founded in 2006. It employs 51 to 100 people.
Where is Total Control Training based?
Total Control Training is headquartered in Victorville, United States, in the North America region.
How does Total Control Training make money?
Four revenue lines are on record. Motorcycle Training Courses are the primary driver. The others are state Program Management, government/Military Training Contracts and curriculum Licensing.
Who are Total Control Training's main competitors?
Others on record are Honda Rider Education Centers and Lee Parks Design. Broad incumbents are Harley-Davidson Riding Academy and American Motorcyclist Association. Direct peers are California Superbike School, Yamaha Champions Riding School and Motorcycle Safety Foundation. Regional players are Team Oregon Motorcycle Safety Program and Idaho STAR Motorcycle Safety Program. BMW Rider Training is listed as an emerging player.
Does Total Control Training have an API?
No public API is recorded for Total Control Training.