Endless Domains
Endless Domains is a Web3 identity platform that mints permanent .og identities to user wallets across multiple blockchains, supporting 60+ TLDs, a peer-to-peer marketplace, parked-identity revenue, and a reputation scoring system. It serves Web3 users and crypto enthusiasts through a self-serve, product-led model with payments via crypto, card, and mobile wallets.
- Company typePrivate
- Founded2020
- HeadquartersKowloon City, Hong Kong SAR China
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Endless Domains does
Endless Domains, operated by Magic Fly Labs Limited, is a Web3 identity platform founded in 2020 that has built an Identity OS for permanent, on-chain digital identity. Its core product is the .og identity, a blockchain-native handle minted directly to a user's wallet in a single transaction, with no renewals, no expiry, and no platform reversion rights. The platform also includes an identity aggregator that unifies names from ENS, Bonfida, Unstoppable Domains, Space ID, and Tezos Domains across 60+ TLDs on EVM and non-EVM chains including Ethereum, BNB Chain, Solana, Arbitrum, Starknet, Avalanche, and Tezos. Surrounding the core identity, the platform offers a peer-to-peer marketplace for identity trading, a parked-identity feature for passive revenue, a 0-1000 reputation score derived from on-chain activity, and a tiered perks program (Bronze, Silver, Gold, Platinum) with USDT rewards and coupons.
The company serves Web3 users and crypto enthusiasts who want permanent, portable digital identity rather than renting usernames from platforms. Its go-to-market is product-led and community-led: users self-serve through the website, connect wallets, and mint in a single transaction, with payments accepted via crypto, credit card, Apple Pay, Google Pay, and Link. Revenue is generated from one-time identity minting fees (starting at $2), marketplace transaction fees, and parked-identity revenue sharing. Distribution is supported through partnerships with major Web3 protocols and naming services, plus Discord and Twitter/X community channels. The company has shipped a roadmap through 2026-2027 that includes an EndlessID Open API, matchmaking and airdrop discovery, and a full ecosystem (dMail, dChat, dSocial) positioning the identity as a foundation for decentralized communications.
The company is private, headquartered in an undisclosed jurisdiction, with no disclosed funding rounds, management team, headcount, or revenue. Scale signals indicate 20K+ registered users, 4,000+ .og identities claimed, 60+ supported TLDs, and $5K+ in community rewards distributed. The business model and product strategy are well-articulated, but capitalization, ownership, and current monetization levels remain undocumented.
Endless Domains firmographics
Firmographics- Name
- Endless Domains
- Legal name
- Magic Fly Labs Limited
- Website
- https://endlessdomains.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Endless Domains is a Web3 identity platform that mints permanent .og identities to user wallets across multiple blockchains, supporting 60+ TLDs, a peer-to-peer marketplace, parked-identity revenue, and a reputation scoring system. It serves Web3 users and crypto enthusiasts through a self-serve, product-led model with payments via crypto, card, and mobile wallets.
- Ownership category
- akta.pro rank
Endless Domains industry classification
Industry- Product category
- Web3 Identity Platform
- NAICS
- Software Publishers (5132)
- SIC
- Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Decentralized Identity (DID) & Identity Wallets (DID methods, DIDComm, identity agents) (FSAPACAG)
- akta.pro secondary industries
- Cross-Chain Identity & Naming (multi-chain DID, ENS cross-chain resolution) (FSAPAKAH), Domain Names & Digital Identity NFT Marketplaces (FSADANAK)
Keywords
Where Endless Domains is headquartered
LocationHeadquarters
- HQ city
- Kowloon City
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Markets served
Endless Domains business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Identity Minting Sales: One-time revenue from minting new .og identities directly to user wallets. Users pay a single upfront fee to own the identity permanently with no renewal costs.
- Marketplace Transaction Fees: Revenue from facilitating peer-to-peer identity trades on the marketplace. Transactions settle atomically on-chain with transparent, irreversible settlements.
- Parked Identity Revenue: Revenue share or fees from users who park their identities to generate passive yield while continuing to hold them.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Base .og Identity - Starting at $2 |
| Other | Pay-as-you-go | Bronze Tier Rewards - $2 coupon |
| Other | Pay-as-you-go | Silver Tier Rewards - $5 coupon + $2 USDT |
| Other | Pay-as-you-go | Gold Tier Rewards - $7.50 coupon + $5 USDT |
| Other | Pay-as-you-go | Platinum Tier Rewards - $10 coupon + $10 USDT |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Endless Domains product offering
Product offeringCore offering
Endless Domains operates Identity OS, a blockchain-based operating system for on-chain digital identity. Users mint a permanent .og identity directly to their crypto wallet in a single transaction with no renewals, expiry, or platform revocation. The platform also aggregates names from ENS, Bonfida, and Unstoppable Domains in one dashboard, hosts a peer-to-peer marketplace for trading identities, and aggregates on-chain activity into a verifiable reputation score from 0 to 1000.
Product overview
Endless Domains operates as a unified platform called Identity OS for on-chain digital identity. The core offering is the .og Identity, a permanent blockchain domain minted directly to the user's wallet with no renewals or expiry. This serves as the foundation for the platform's integrated ecosystem: the Marketplace enables peer-to-peer trading of identities; Parked Domains generate passive revenue; the Reputation System builds a verifiable 0–1000 score from on-chain activity; and the Perks & Rewards program (Bronze to Platinum tiers) delivers USDT rewards and domain coupons based on reputation standing. The Identity Aggregator unifies ENS, Bonfida, and Unstoppable Domains in a single dashboard. The platform supports 60+ TLDs across EVM and non-EVM chains including Ethereum, BNB Chain, Solana, Arbitrum, Starknet, Avalanche, and Tezos, with payments accepted via CoinGate, Cryptomus, Apple Pay, Google Pay, and Link. Starting price is $2 per identity.
Differentiator
Problem solved
Functional benefit
Brands
- Identity OS: The operating system layer for on-chain identity, providing reputation tracking, credentials, and utility features.
- .og
- Marketplace
- Parked Domains
- EndlessID
Products and services
- .og Identity The primary blockchain identity product minted directly to a user's wallet in a single transaction for a starting price of $2. It is permanent, non-revocable, and owned entirely by the user with no renewals, no expiry, and no conditions. Serves as the root identifier that unlocks Identity OS features including reputation, perks, parking, and marketplace access. Targeted at individual Web3 and crypto users who want full ownership of their on-chain identity.
- Marketplace Peer-to-peer marketplace for buying, selling, and trading identities as live on-chain assets. Transactions settle atomically on-chain through trustless smart contracts with fair fees, no broker, and zero friction. Targeted at individual identity holders and traders in the Web3 ecosystem.
- Identity Aggregator Unified dashboard service that lets users buy and manage Web3 names from multiple providers (ENS, Bonfida, Unstoppable Domains, Space ID, Tezos Domains) in a single interface. Covers 60+ TLDs across EVM and non-EVM chains. Targeted at Web3 users who hold identities across multiple naming services.
- Parked Domains Revenue-generating offering that allows .og identity holders to park their identities on the platform and earn passive yield, representing an expanding layer of on-chain utility that makes held identities work harder over time.
- Perks & Rewards Tiered rewards program (Bronze 0–249, Silver 250–474, Gold 475–724, Platinum 725+) that unlocks USDT rewards ($2–$10), .og domain coupons ($2–$10), protocol early drops, and ecosystem partner benefits based on reputation score. Targeted at .og holders seeking ongoing incentives.
Quantifiable outcome
- 20K+ active users and 4,000+ .og identities claimed
- +1 more outcomes
Companies that use Endless Domains
Customer profileSegments1 record
Ideal customer profiles1 record
Endless Domains technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature5 records
Endless Domains partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Ethereum Name Service (ENS)coreIntegration partnership with the Ethereum Name Service, one of the largest Web3 naming systems. ENS is displayed as a partner in the Strong Partners section, indicating interoperability and cross-referral within the Web3 identity ecosystem.
- Binance Smart ChaincoreIntegration with Binance Smart Chain for cross-chain identity resolution. Users can resolve their .og identity on BSC alongside other major chains.
- SolanacoreIntegration with Solana blockchain for cross-chain identity resolution. Endless Domains aggregates names from Bonfida (Solana's naming service) alongside other providers.
- BonfidacorePartnership with Bonfida (Solana's naming service). Endless Domains was the first identity aggregator to include Bonfida alongside ENS and Unstoppable Domains in one dashboard.
- Unstoppable DomainscorePartnership with Unstoppable Domains, a major Web3 naming service competitor and partner. Endless Domains aggregates Unstoppable Domains names in its dashboard alongside other providers.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Endless Domains competitors and assessment
Company assessmentEmerging players
- IDX (BrightID): Decentralized identity and sybil-resistance network providing portable reputation scores. Comparable because both build a 0–1000-style reputation concept on-chain and target protocol-level identity verification, though BrightID is more focused on proof-of-personhood.
- Farcaster: Decentralized social protocol using on-chain identity primitives (FIDs, usernames). Comparable as a Web3 identity platform pursuing reputation, social graph, and ecosystem utility similar to Endless Domains' Identity OS roadmap.
- Lens Protocol: Decentralized social graph protocol built on on-chain identity (Handles/Lens Profiles). Comparable because it competes for the same Web3 identity + reputation layer, with a stronger focus on social graph utility rather than domain naming.
- Spruce ID: Decentralized identity and credentialing infrastructure provider (DIDKit, OAuth integration). Comparable because it offers cross-chain identity and reputation tooling aimed at the same enterprise and developer audience that Endless Domains targets with its planned EndlessID API.
Broad incumbents
- Civic: Decentralized identity and KYC provider offering reusable on-chain identity verification. Comparable as a Web3 identity platform with a broader compliance/KYC focus that intersects with Endless Domains' reputation and identity aggregation play.
- Ethereum Name Service (ENS): The largest Web3 naming service on Ethereum, operating .eth names. Direct competitor in Web3 identity and an integration partner for Endless Domains' aggregator; comparable because both sell permanent and renewal-based on-chain names to the same Web3 user base.
Direct peers
- Bonfida: Solana's leading naming service (.sol domains). Direct peer because Endless Domains was the first aggregator to integrate Bonfida alongside ENS and Unstoppable; both serve the same cross-chain identity resolution use case on Solana.
- Unstoppable Domains: Major Web3 domain registrar selling .crypto, .nft, .x, and .wallet names as permanent NFTs. Direct competitor to .og and listed as a 'Strong Partner' for Endless Domains' aggregator; nearly identical product, pricing tier, and target customer.
- Space ID: Multichain naming service with .arb, .bnb, and .eth support. Direct peer in Web3 identity; Space ID is already a listed Endless Domains partner, and both compete to be the default cross-chain naming layer.
Regional players
- Tezos Domains: Naming service for the Tezos ecosystem. Comparable because Endless Domains lists Tezos Domains as a partner and aggregates .tez names; primarily serves the Tezos community rather than competing head-to-head in EVM markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Endless Domains social profiles
Digital presenceEndless Domains financial estimates
Financial estimateRevenue estimate
Valuation estimate
Endless Domains leadership team
Management profileNumber of profiles
Endless Domains funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Endless Domains M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Endless Domains
What does Endless Domains do?
Endless Domains operates Identity OS, a blockchain-based operating system for on-chain digital identity. Users mint a permanent .og identity directly to their crypto wallet in a single transaction with no renewals, expiry, or platform revocation. The platform also aggregates names from ENS, Bonfida, and Unstoppable Domains in one dashboard, hosts a peer-to-peer marketplace for trading identities, and aggregates on-chain activity into a verifiable reputation score from 0 to 1000.
Is Endless Domains a public or private company?
Endless Domains is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Endless Domains founded?
Endless Domains was founded in 2020. It employs 11 to 50 people.
Where is Endless Domains based?
Endless Domains is headquartered in Kowloon City, Hong Kong SAR China, in the Asia region.
How does Endless Domains make money?
Three revenue lines are on record. Identity Minting Sales are the primary driver. The others are marketplace Transaction Fees and parked Identity Revenue.
Who are Endless Domains's main competitors?
Emerging players on record are IDX (BrightID), Farcaster, Lens Protocol and Spruce ID. Broad incumbents are Civic and Ethereum Name Service (ENS). Direct peers are Bonfida, Unstoppable Domains and Space ID. Tezos Domains is listed as a regional player.
Does Endless Domains have an API?
No public API is recorded for Endless Domains.
What industry is Endless Domains in?
Endless Domains's product category is Web3 Identity Platform. Its primary akta.pro industry code is FSAPACAG, Decentralized Identity (DID) & Identity Wallets (DID methods, DIDComm, identity agents), with a secondary code of FSAPAKAH, Cross-Chain Identity & Naming (multi-chain DID, ENS cross-chain resolution). Its NAICS code is 5132 and its SIC code is 6221.