Coast Apparel

What Coast Apparel does

Coast Apparel is a private, for-profit U.S. apparel company founded in 2008 and headquartered in Pawleys Island, South Carolina. The company's stated short positioning — "COAST Apparel is a way of life" — combined with its name and its coastal South Carolina headquarters, suggests a lifestyle apparel brand oriented toward coastal consumers, likely in the southeastern United States, with a brand identity tied to the coastal way of life rather than to a specific technical or performance category.

Beyond these firmographic anchors — including its website (coastapparel.com) and Pawleys Island, SC domicile — no further information is available in the source data regarding product lines, pricing, distribution channels, customer segments, technology stack, headcount, revenue, funding, partnerships, awards, or competitive positioning. As a result, the underlying business model (whether wholesale, direct-to-consumer, e-commerce-led, or mixed), revenue mechanics, and go-to-market motion cannot be characterized with confidence from the data provided.

Name

Coast Apparel

Website

https://coastapparel.com

Company type

Private

Founded year

2008

Headcount range

1–10 employees

Short description

Coast Apparel is a private U.S. apparel company founded in 2008 and headquartered in Pawleys Island, South Carolina, operating in the coastal lifestyle apparel category.

Ownership category

akta.pro rank

Product category

Casual Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industries

Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

Keywords

• Casual apparel
• Lifestyle clothing
• Coastal clothing
• Graphic t-shirts
• Branded apparel

Headquarters

HQ city

Pawleys Island

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Core offering

Coast Apparel is a privately held apparel brand founded in 2008 and based in Pawleys Island, United States, that sells its own branded clothing under the Coast Apparel name. The company positions itself around the tagline "COAST Apparel is a way of life," indicating a lifestyle-oriented apparel offering targeted at customers who identify with a coastal way of living.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Vineyard Vines: Coastal/preppy lifestyle apparel brand selling men's, women's, and children's clothing with a strong identity-based positioning. Directly comparable to Coast Apparel in target customer (coastal lifestyle consumers), product mix (casual apparel and accessories), and go-to-market through DTC and resort/wholesale channels.
• Southern Tide: Coastal Southern lifestyle apparel brand with a 'Skipjack' identity rooted in the Lowcountry coast — the same regional narrative Coast Apparel leverages from Pawleys Island. Comparable in customer, product categories, and growth trajectory.
• Salt Life: Coastal/surf lifestyle apparel and accessories brand sold through DTC, wholesale, and big-box retail. Directly comparable product mix and lifestyle positioning aimed at coastal recreation consumers.
• Tommy Bahama: Island and coastal lifestyle apparel brand offering relaxed clothing, swimwear, and accessories. Highly comparable to Coast Apparel in product categories and lifestyle positioning, though at materially larger scale and broader distribution.
• Billabong: Surf and beach lifestyle apparel brand with comparable casual coastal apparel, swimwear, and accessories. Targets the same beach-and-coast consumer with overlapping product categories.

Broad incumbents

• Sperry: Established marine and coastal footwear and apparel brand. Overlaps with Coast Apparel in the marine/coastal identity but operates at far greater scale with broader product assortment and global distribution.
• Patagonia: Outdoor lifestyle apparel brand with overlap in coastal/outdoor casual wear. While far broader and larger, it competes for the same lifestyle-driven coastal consumer willing to pay a premium for identity-based apparel.
• Quiksilver: Global surf lifestyle apparel brand with comparable coastal/beach product categories and identity-based positioning, though operating at significantly greater scale and global distribution.
• J.Crew: Mainstream American apparel brand whose coastal/preppy lines overlap with Coast Apparel's casual lifestyle category. Useful benchmark for retail apparel go-to-market at scale.
• Brooks Brothers: Heritage American apparel brand with seasonal coastal and resort collections. Adjacent in identity-driven apparel retail but at much larger scale and broader assortment.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat1 record

Key risks4 records

Key highlights3 records

Customer concentration

• Xx.com/CoastApparel
• Facebookfacebook.com/coastapparelllc
• LinkedInlinkedin.com/company/coast-apparel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coast Apparel