El & Projektering Vetlanda

What El & Projektering Vetlanda does

El & Projektering Vetlanda AB is a privately held Swedish electrical contracting and engineering company founded in 2000 by Michael Lundquist and Roland Fransson, headquartered at Industrigatan 29 in Vetlanda. The company operates a multi-disciplinary service portfolio covering electrical installation, project design (AutoCAD and Dialux), solar energy systems with battery storage, fiber and network infrastructure, alarm and access control systems, EV charging solutions, heat pumps and commercial refrigeration, plus a physical retail store for electrical components and simple appliance repairs. Service delivery is anchored by an in-house design team, certified KAT1 refrigeration technicians, fiber specialists with Robust Fiber (C194) certification, and solar panel installers.

Revenue is generated through project-based one-time installations across five primary customer segments—private homeowners, industrial and commercial enterprises, housing cooperatives (BRF), agricultural operations, and the municipal public sector—supplemented by retail hardware sales and recurring maintenance contracts (heat pump service priced at 1,900 SEK including VAT). The company employs approximately 50 people and serves the Höglandet region (Vetlanda, Eksjö, Nässjö, Sävsjö) with selected projects extending into Tranås. Go-to-market is direct field sales by named account managers (Magnus Teodorsson, Johan Holmberg, Pierre Hultman), supported by a retail storefront, organic social media presence (Facebook, Instagram, LinkedIn), and a reference project library.

Strategic partnerships provide brand choice and technical depth: E.ON for residential solar delivery; Daikin and a multi-brand line-up (IVT, Bosch, Viessmann, Vaillant, Mitsubishi Electric, Thermia, Panasonic, Fujitsu, Toshiba) for heat pumps; Fronius and Ferroamp for solar inverters and battery storage; and Charge Amps, Zaptec, Wallbox, Garo, and CTEK for EV charging hardware. MyMoney provides consumer financing for solar and EV installations, and Elkedjan's Laddväljaren configurator routes EV charging customers to the company for installation. There is no public app, no public API, no disclosed revenue, and no external funding or M&A activity; ownership and leadership (CEO Magnus Teodorsson) reflect a founder-led regional business model.

Name

El & Projektering Vetlanda

Legal name

El & Projektering Vetlanda AB

Website

https://el-projektering.se

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

El & Projektering Vetlanda is a Swedish electrical contracting company founded in 2000, serving homeowners, businesses, housing cooperatives, farms, and municipalities across the Höglandet region with installation, solar, EV charging, heat pump, fiber, and security services.

Ownership category

akta.pro rank

Headquarters

HQ city

Vetlanda

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Installation services (project-based): One-time installation revenue from electrical, solar, fiber, alarm, cooling, and heat pump projects for private individuals, businesses, housing cooperatives, and public sector. Includes total-turnkey projects with in-house design and execution.
2. Retail store sales: Walk-in retail sales of electrical components (LED lamps, tubes, outlets, switches) and simple appliance repairs.
3. Maintenance and service contracts: Ongoing service revenue from heat pump maintenance, refrigeration service, and alarm system servicing. Heat pump service priced at 1,900 SEK including VAT.
4. EV charging solutions (home, BRF, corporate): Revenue from installing and configuring charging boxes and charging stations for homes, housing cooperatives, and businesses, including load balancing systems and billing solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

El & Projektering Vetlanda is a regional Swedish electrical contracting company that sells and installs electrical infrastructure, solar energy systems, fiber optic networks, EV charging stations, alarm and access control systems, and heating/cooling solutions. The company serves private homeowners, businesses, BRF housing associations, agricultural operations, and public-sector clients across the Höglandet region, providing end-to-end design, installation, and ongoing service.

Product overview

El & Projektering Vetlanda is an electrical contracting company offering a comprehensive portfolio of services centered on electrical installations, energy solutions, and climate control systems. The core offerings include electrical installation and project planning services, fiber and network installation, alarm and access control systems, and EV charging solutions. The company has expanded into renewable energy with complete solar panel installations including battery storage solutions using Ferroamp and Fronius technologies, and offers cooling and heating systems including Daikin heat pumps (Emura, Solo XRH, Solo R, Stylish XRH, Caldo II XRH) for residential and commercial applications. Additional services include commercial refrigeration, regular maintenance, and retail sales of electrical supplies. The company operates as a unified service provider rather than a software platform, serving private individuals, businesses, housing associations, and public sector customers across Vetlanda, Eksjö, Nässjö, and Sävsjö in Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Elinstallation (Electrical Installation)
• Solenergi för ditt hem (Solar Energy for Home)
• Solenergi för din gård (Solar Energy for Farm)
• Solenergi för din BRF (Solar Energy for BRF)
• Laddbox / EV Charging Installation
• Fiberinstallation (Fiber Optic Installation)
• Larm och passersystem (Alarm and Access Control)
• Värme & Kyla (Heating and Cooling)
• Projektering (Electrical Design and Project Planning)

Quantifiable outcome

• Lilla Tofta solar installation produced over 30,000 kWh in first 11 months (29.25 kWp, 90 panels)
• +2 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• E.ONcoreStrategic or Co-development PartnerEl & Projektering collaborates with E.ON and installs their solar panel systems in the local Höglandet area. The partnership positions the company as an authorized E.ON installation partner for residential solar in the region.
• DaikincoreTechnology or IntegrationEl & Projektering is a certified Daikin installer offering the full Daikin heat pump and air conditioning range including Emura, Stylish XRH, Solo XRH, Solo R, and Caldo II XRH models. Daikin's product guide is used to help customers select the right product.
• ElkedjanminorChannel Partner/ Reseller/ DistributorElkedjan's online 'Laddväljaren' product configurator drives customer orders for EV charging solutions to El & Projektering as the local installation partner. Elkedjan acts as a channel for charging equipment sales.
• FerroampcoreTechnology or IntegrationPreferred battery storage partner for solar installations. Ferroamp EnergyHub is the recommended battery storage solution for both home and farm solar installations. Ferroamp's system enables energy optimization and off-grid capabilities.
• FroniuscoreTechnology or IntegrationPreferred inverter and battery storage partner. Fronius Gen24 Plus hybrid inverter and Smart Meter are recommended for solar installations. Enables all-in-one energy management, backup power, and off-grid capabilities.
• ByggJohanminorImplementation/ SI/ Consulting PartnerConstruction company with a close partnership for solar panel installation. ByggJohan provides mounting and installation crews and has resources for complete groundworks, building and renovation, and construction service assignments.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bravida: Largest Nordic technical installation contractor (electrical, HVAC, security) with broad portfolio and nationwide Swedish presence. Comparable because it delivers the same electrical, solar, EV-charging, and heat-pump installation services at much larger scale and with greater procurement leverage.
• Assemblin: Major Nordic installer of electrical, heating/plumbing, and ventilation systems. Closely comparable on the electrical and HVAC/heat-pump service mix, with multi-region Swedish coverage and framework contracts that could overlap regional BRF and municipal opportunities.
• Elajo: Swedish electrical installation group with industrial, commercial, and residential capabilities. Overlaps on core electrical contracting, fiber, and solar/heat pump work; larger scale but serves comparable customer segments including housing cooperatives.
• Midroc Electro: Midroc group's electrical installation division operating across Sweden with electrical, telecom, and energy solutions. Comparable on fiber installation, commercial electrical, and energy/solar capabilities; larger project scale and geographic footprint.
• Caverion Sverige: Nordic provider of technical building solutions including electrical, HVAC, and energy systems. Comparable on commercial refrigeration, HVAC/heat pumps, and electrical installations, with greater resources for large municipal and industrial projects.
• Eltel Group: Nordic specialist in electricity distribution and telecom network infrastructure. Comparable on the fiber/Robust Fiber installation side and on power/EV-charging infrastructure projects, though more focused on grid-level telecom and electricity than building electrical.

Direct peers

• Eitech: Swedish technical installer focused on electrical, telecom, and energy solutions. Directly comparable to El & Projektering on the fiber, electrical, and energy service stack, with regional Swedish offices that may compete for similar BRF and industrial projects.
• Sandbäckens: Swedish technical installation company delivering HVAC, plumbing, electrical, and energy services. Closely comparable service portfolio (heating/cooling/electrical) with regional offices in southern Sweden that compete in similar end-markets.

Regional players

• OneCo: Norwegian-based technical installer of electrical, telecom, and energy infrastructure. Comparable service stack including fiber, EV charging, and electrical installations, but operates primarily in Norway rather than Sweden.

Others

• HSB: Swedish housing cooperative federation providing property and energy services to BRF members. Adjacent rather than competing directly — HSB is a large institutional customer and partner for the kind of BRF solar, EV charging, and electrical renovation projects El & Projektering delivers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elprojektering
• LinkedInlinkedin.com/company/el-projektering-ab
• Instagraminstagram.com/elprojektering

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El & Projektering Vetlanda