Provident Trust Group
Provident Trust Group is a self-directed IRA custodian that enables individual investors and small business owners to hold alternative assets — including real estate, precious metals, private notes, and LLC interests — within tax-advantaged retirement accounts, operating as a subsidiary of Ascensus, LLC.
- Company typePrivate
- Founded2008
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Provident Trust Group does
Provident Trust Group is a self-directed IRA custodian that enables individual investors and small business owners to hold alternative assets — including real estate, precious metals, secured and unsecured promissory notes, LLC and partnership interests, and private investments — within tax-advantaged retirement accounts. The firm is organized as Provident Trust Group, LLC, operates from Las Vegas, Nevada (with administrative mailing addresses in Fort Washington, PA and Los Angeles, CA), and is a wholly-owned subsidiary of Ascensus, LLC. Its account offering spans Traditional, Roth, and Inherited IRAs as well as SEP IRA, SIMPLE IRA, and Individual/SOLO 401(k) plans.
The core platform is a web-based client portal that supports online account registration (marketed as taking under 15 minutes), funding, transaction initiation, and investment direction, with credit card payment processing for fees and a separate Agent Portal for third-party administrators and financial advisors. Underlying infrastructure leverages Ascensus's digital ecosystem, and 86% of associates reportedly hold IRA professional designations supporting a VIP Services team and Regional Sales Representatives.
The business model is a recurring per-account subscription. Annual custodial fees range from $395 (Traditional IRA) to $495 (Solo 401(k)), with one-time establishment fees of $50 to $150, plus transactional fees and interest retained on uninvested cash balances — disclosed retained rates averaged 1.50% (2022), 3.61% (2023), 4.00% (2024), and 3.88% (2025). Distribution combines self-service online account opening, inside sales support, advisor channel relationships, and content marketing via an Education Center.
Provident Trust Group firmographics
Firmographics- Name
- Provident Trust Group
- Legal name
- Provident Trust Group, LLC
- Website
- https://trustprovident.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Provident Trust Group is a self-directed IRA custodian that enables individual investors and small business owners to hold alternative assets — including real estate, precious metals, private notes, and LLC interests — within tax-advantaged retirement accounts, operating as a subsidiary of Ascensus, LLC.
- Ownership category
- akta.pro rank
Provident Trust Group industry classification
Industry- Product category
- Self-Directed IRA Custody Services
- NAICS
- Trusts, Estates, and Agency Accounts (52592), Funds, Trusts, and Other Financial Vehicles (525)
- akta.pro primary industry
- Private Banking Custody, Depository & Safekeeping Services (FSABADAI)
- akta.pro secondary industry
- Pension Master Trusts, Superannuation & Provident Funds (FSAAAGAB)
Keywords
Where Provident Trust Group is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Provident Trust Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Annual Custodial Fees: Flat-rate annual fees charged for custodial and administrative services. Fees are charged at account establishment and annually on the anniversary date. No fees based on asset value or number of assets held.
- Account Establishment Fees: One-time fees charged when establishing new accounts. Ranges from $50 to $150 depending on account type.
- Transaction Fees: Transactional fees due at the time of transaction for various account actions and investments.
- Uninvested Cash Float: Interest retained on uninvested cash balances held pending investment instructions or while waiting for distribution checks to clear. Average annual rate retained was 1.50% (2022), 3.61% (2023), 4.00% (2024), 3.88% (2025).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Traditional IRA - $395/year + $50 establishment |
| Subscription | Annual | Roth IRA - Annual fee structure |
| Subscription | Annual | Inherited IRA - Annual fee structure |
| Subscription | Annual | SEP IRA - $445/year + $150 establishment |
| Subscription | Annual | SIMPLE IRA - Annual fee structure |
| Subscription | Annual | Individual/SOLO 401(k) - $495/year + $150 establishment |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Provident Trust Group product offering
Product offeringCore offering
Provident Trust Group is a self-directed IRA custodian that provides custodial and administrative services for retirement accounts holding alternative investments such as real estate, precious metals, private notes, LLCs, and partnerships. The company supports Traditional, Roth, Inherited, SEP, and SIMPLE IRAs as well as Individual/SOLO 401(k) plans, and operates a web-based client portal that allows digital account opening in under 15 minutes, online funding, investment direction, and fee payment.
Product overview
Provident Trust Group is a self-directed IRA custodian offering a unified platform for alternative asset investment within retirement accounts. The core offering includes various IRA account types (Traditional, Roth, Inherited) and business retirement accounts (SEP IRA, SIMPLE IRA, Individual/SOLO 401(k)) that enable clients to invest beyond traditional stocks and bonds. The company provides a client portal for account management, supports alternative investments including real estate, precious metals, private notes, LLCs, and partnerships, and offers an education center with retirement planning resources. As of March 2017, the company transitioned to a new portal platform (formerly Innovue) as part of its technology modernization.
Differentiator
Problem solved
Functional benefit
Brands
- Individual(k): Individual(k) plan (also known as Solo(k), uni-K, or employer-only 401(k)) - a type of 401(k) plan designed specifically for owner-only businesses and self-employed individuals. Trademark of Ascensus, LLC.
Products and services
- Self-Directed IRA Custody Services Custodial and administrative services for self-directed IRAs holding alternative assets such as real estate, precious metals, private notes, LLCs, and partnerships, available to individual investors seeking to diversify retirement portfolios beyond traditional stocks and bonds.
- Traditional IRA Individual retirement account providing tax-deferred growth and potential tax-deductible contributions, subject to income limitations. Priced at $395/year plus a $50 one-time establishment fee.
- Roth IRA After-tax retirement account offering tax-free growth and tax-free withdrawal of earnings when certain requirements are met, with no required minimum distributions.
- Inherited IRA Retirement account established when a beneficiary inherits an IRA or employee-sponsored retirement plan after the original owner's death, with required minimum distributions and no early withdrawal penalties.
- SEP IRA Simplified Employee Pension IRA allowing employers to make tax-deductible contributions to IRAs set up for employees, with higher contribution limits than standard IRAs. Priced at $445/year plus $150 establishment.
- SIMPLE IRA Savings Incentive Match Plan for Employees allowing both employees and employers to contribute, designed for businesses with 100 or fewer employees with employer matching (3%) or non-elective (2%) contributions.
- Individual/SOLO 401(k) 401(k) plan for self-employed individuals or businesses whose only employee is their spouse (also known as Solo(k)), with plan loans up to 50% of plan value or $50,000. Priced at $495/year plus $150 establishment.
- Alternative Investment Custody Custodial service covering alternative assets held within self-directed retirement accounts, including real estate, LLCs, secured and unsecured promissory notes, partnerships, precious metals, and loans and notes receivable.
- Lincoln Stable Value Separate Account Stable value separate account offered as an uninvested cash option for accounts with funds pending direction, provided through a partnership with Lincoln Financial Group.
Quantifiable outcome
- Serving 26,000+ clients with $14B+ assets under custody
- +2 more outcomes
Companies that use Provident Trust Group
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Provident Trust Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Provident Trust Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AscensuscoreAscensus is the parent company and largest independent provider of tax-advantaged savings. Provident Trust Group moved to Ascensus's digital home and operates under Ascensus's technology and infrastructure. Ascensus also provides strategic technology partnerships and related retirement plan services through its family of companies.
- Newport (Ascensus Company)minorNewport is a leading provider of nonqualified deferred compensation, institutional insurance solutions (BOLI/COLI), and consulting services, operating under the Ascensus umbrella alongside Provident Trust Group.
- FuturePlan (Ascensus Company)minorFuturePlan is a leading national TPA provider delivering retirement plan administration, fiduciary compliance, and actuarial and consulting services, operating under the Ascensus umbrella alongside Provident Trust Group.
- Polycomp Administrative ServicesminorPolycomp Administrative Services, an Ascensus company, provides client portal services for certain Provident Trust Group accounts. Mentioned in portal registration and fee payment processes.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Provident Trust Group competitors and assessment
Company assessmentDirect peers
- Equity Trust Company: One of the largest independent self-directed IRA custodians in the U.S., providing custody for alternative assets inside IRAs. Directly comparable to Provident in customer base, product set, and asset-based/flat-fee revenue model.
- New Direction IRA: Self-directed IRA administrator/custodian focused on alternative-asset retirement accounts. Comparable target customer (self-directed individual investors) and product set, with a similar flat-fee-style positioning.
- Strata Trust Company: Self-directed IRA custodian providing custody for alternative investments within retirement accounts. Competes head-to-head with Provident on account types, alternative-asset menu, and digital account-opening experience.
- uDirect IRA Services: Self-directed IRA custodian offering alternative-asset custody including real estate, notes, and private placements. Direct competitor on account types, fees, and self-directed investor target segment.
- Kingdom Trust Company: Self-directed IRA custodian specializing in alternative investments, including real estate, private equity, and precious metals. Closely overlaps Provident's product positioning, target client (high-net-worth self-directed investors), and fee structure.
- Pensco Trust Company: Specialist self-directed IRA custodian for alternative assets such as real estate, private equity, and notes. Directly comparable alternative-asset IRA focus and customer base, with similar regulatory and operational profile.
Emerging players
- Rocket Dollar: Fintech-flavored self-directed retirement platform enabling alternative-asset investing via a tech-forward, often subscription-based model. Competes with Provident for the modern, digital-first SDIRA customer, especially younger investors.
- Alto IRA: Tech-enabled self-directed IRA platform offering alternative investments with a streamlined online experience. Overlaps with Provident on digital onboarding and alternative-asset focus, but with a younger, less credential-heavy operating model.
Broad incumbents
- Charles Schwab (Schwab IRA): Large retail brokerage offering self-directed IRAs with a broad investment menu. While limited on true alternative assets, Schwab is the default incumbent for traditional self-directed investors and an indirect competitive pressure on Provident's positioning.
- Fidelity Investments (Fidelity IRA): Major retail broker with self-directed IRA offerings and a deep retirement platform. Competes with Provident for IRA balances at scale and continues to expand its alternative-asset menu, representing long-term share pressure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Provident Trust Group social profiles
Digital presenceProvident Trust Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Provident Trust Group leadership team
Management profileNumber of profiles
Profiles6 records
Provident Trust Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Provident Trust Group M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Provident Trust Group
What does Provident Trust Group do?
Provident Trust Group is a self-directed IRA custodian that provides custodial and administrative services for retirement accounts holding alternative investments such as real estate, precious metals, private notes, LLCs, and partnerships. The company supports Traditional, Roth, Inherited, SEP, and SIMPLE IRAs as well as Individual/SOLO 401(k) plans, and operates a web-based client portal that allows digital account opening in under 15 minutes, online funding, investment direction, and fee payment.
Is Provident Trust Group a public or private company?
Provident Trust Group is a private company. It is classified as corporate owned and is currently operating.
When was Provident Trust Group founded?
Provident Trust Group was founded in 2008. It employs 11 to 50 people.
Where is Provident Trust Group based?
Provident Trust Group is headquartered in Las Vegas, United States, in the North America region.
How does Provident Trust Group make money?
Four revenue lines are on record. Annual Custodial Fees are the primary driver. The others are account Establishment Fees, transaction Fees and uninvested Cash Float.
Who are Provident Trust Group's main competitors?
Direct peers on record are Equity Trust Company, New Direction IRA, Strata Trust Company, uDirect IRA Services, Kingdom Trust Company and Pensco Trust Company. Emerging players are Rocket Dollar and Alto IRA. Broad incumbents are Charles Schwab (Schwab IRA) and Fidelity Investments (Fidelity IRA).
Does Provident Trust Group have an API?
No public API is recorded for Provident Trust Group.
What industry is Provident Trust Group in?
Provident Trust Group's product category is Self-Directed IRA Custody Services. Its primary akta.pro industry code is FSABADAI, Private Banking Custody, Depository & Safekeeping Services, with a secondary code of FSAAAGAB, Pension Master Trusts, Superannuation & Provident Funds. Its NAICS code is 52592.