What Pro Citrus Network does

Pro Citrus Network, Inc. (PCN) is a private, family-owned fresh citrus marketing and distribution company founded in 2004 and headquartered in Visalia, California. The company specializes in supplying year-round high-quality fresh citrus — Navel oranges, Valencia oranges, lemons, mandarins, Cara Cara navels, grapefruit, and the exclusive MandaRosa specialty red-flesh mandarin — sourced from a vetted network of domestic and international growers and sold to retail and foodservice buyers across North America and select international markets. Operations are organized around three sales divisions (West Coast in Visalia CA, East Coast in Vero Beach FL, Texas via sister company Foremost Fresh Direct in Houston) supported by operational facilities in Reedley CA, Vineland NJ, and Savannah GA.

PCN's core offering is a vertically coordinated supply chain: grower network curation and contract negotiation (led by a dedicated purchasing/pricing function), tailored short- and long-term pricing strategies, consolidation and freight logistics, and food-safety controls spanning cultivation to shipping. The exclusive marketing rights to the MandaRosa variety — a Mandared cultivar of Blood orange and Clementine originally developed in Sicily — function as a category-exclusive specialty SKU and the company's most differentiated product asset. A parallel sister company, Foremost Fresh Direct, provides captive cold storage, logistics, imports management, packing, and distribution capabilities from Houston, TX, lowering supply-chain cost and adding capacity for future commodity expansion.

The business model is wholesale fresh citrus sales on a transactional, quote-based, per-unit basis with tailored multi-year contracts. Go-to-market is B2B sales-led via the multi-division field sales force targeting retail and foodservice buyers, supplemented by a consumer-facing content marketing layer (owned website recipes/brand storytelling, Facebook, Instagram, LinkedIn) intended to drive retail pull-through. PCN is privately held by the Dodge, Ediger, and Gonzalez families, with no external investors disclosed, and operates with 11–50 employees led by a deep VP-level team.

Name

Pro Citrus Network

Legal name

Pro Citrus Network, Inc.

Website

https://pcnbrand.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Pro Citrus Network is a private, family-owned fresh citrus distributor founded in 2004 in Visalia, California, supplying year-round oranges, lemons, mandarins, grapefruit, and exclusive MandaRosa specialty citrus to retail and foodservice buyers across North America via a multi-division field sales force.

Ownership category

akta.pro rank

Product category

Fresh Citrus Wholesale Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Fresh Fruit Wholesale (AFAIACAA)

Keywords

• Fresh citrus wholesale
• Produce distribution
• Citrus supply chain
• Foodservice produce supplier
• Specialty mandarins

Headquarters

HQ city

Visalia

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale fresh citrus sales to retail and foodservice: Primary revenue stream: sale of high-quality fresh citrus (Navel, Valencia, Lemons, Mandarins, Cara Cara Navels, Grapefruit, and exclusive MandaRosa variety) to retail and foodservice markets throughout North America and other countries, on a transactional/per-unit basis with tailored short- and long-term pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pro Citrus Network markets and distributes high-quality fresh citrus (Navel and Valencia oranges, lemons, mandarins, Cara Cara navels, grapefruit, and the exclusive MandaRosa specialty mandarin) to retail and foodservice buyers across North America and other countries. It sources from a vetted network of domestic and international growers, offers year-round (365-day) supply, and bundles tailored short- and long-term pricing, consolidation, freight logistics, and rigorous food-safety controls from cultivation to shipping.

Product overview

Pro Citrus Network (PCN) operates a single unified fresh-citrus distribution offering rather than a platform-plus-modules architecture. The core offering centers on year-round high-quality fresh citrus supply, organized around a portfolio of named citrus varieties — Navel Oranges, Valencia Oranges, Lemons, Mandarins, Cara Cara Navels, Grapefruit, and the exclusive specialty MandaRosa — sourced from a vetted network of domestic and international growers and sold to retail and foodservice markets across North America and other countries. Supporting this core, PCN bundles in supply-chain services (tailored pricing strategies, consolidation, efficient freight logistics, and rigorous food-safety controls from cultivation to shipping) and pairs the citrus portfolio with the PCN Recipes content offering. Operationally, the offering is extended by the sister company Foremost Fresh Direct, which provides cold storage, logistics, packing, and distribution in Houston, Texas, and is operated by the same founding team under the same principles.

Differentiator

Problem solved

Functional benefit

Brands

• MandaRosa: A special variety of mandarin (Mandared cultivar, a cross between a Blood orange and Clementine), originally developed in Sicily, Italy, grown in California's central valleys. PCN is the exclusive marketer of this specialty red-flesh citrus.

Products and services

• Navel Oranges Sweet, seedless oranges with thick meaty flesh and easy-to-peel rinds; PCN supplies domestic Navels November–June and imported Navels July–October to retail and foodservice buyers.
• Valencia Oranges Sweet and juicy oranges with thinner skin and some seeds, excellent for juicing; subject to regreening but skin color does not affect sweetness; supplied to retail and foodservice buyers.
• Lemons Versatile, tart citrus whose juice adds flavor to sweet and savory foods; PCN supplies domestic Lemons year-round and imported Lemons July–September to retail and foodservice buyers.
• Mandarins Small, easy-to-peel, usually seedless citrus prized for a complex balance of tart and sweet; PCN supplies domestic Mid-November–Mid-May and imports June–October to retail and foodservice buyers.
• Cara Cara Navels Cara Cara navel offering a delightful infusion of sweet and tangy with vibrant rose-hued flesh; high in vitamin C, fiber, and antioxidants like Lycopene; domestic December–May to retail and foodservice buyers.
• Grapefruit Available in Marsh White, Ruby Red, and Flame varieties; zero fat, iron, or sodium; rich in vitamins and calcium; imports January–Mid-October to retail and foodservice buyers.
• MandaRosa (exclusive specialty mandarin) A natural cultivar of a Blood orange and Clementine (Mandared variety), originally developed in Sicily, Italy, with over 50% juice content, high Brix, and a distinct flavor; PCN is the exclusive marketer of this red-flesh specialty citrus; domestic February–March to retail and foodservice buyers.

Quantifiable outcome

• Year-round (365 days) fresh citrus availability to retail and foodservice markets across North America and other countries.
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Foremost Fresh Directflagship / sister companyStrategic or Co-development PartnerForemost Fresh Direct is PCN's sister company, operated by the same principles and leadership (Allan Dodge, Jacquie Ediger). It specializes in fresh produce cold storage, supply management, and imports logistics services in the Houston area, with a broad commodity range. As a sister company to PCN, FFD operates a dedicated team to serve logistics and fresh produce supply goals. Allan Dodge's leadership spans both PCN and Foremost Fresh Direct, and Jacquie Ediger serves as Executive Vice President and co-founder of both California-based PCN and Houston-based FFD.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Limoneira Company: Publicly traded Santa Paula, California-based grower and marketer of citrus (lemons, oranges, mandarins, specialty citrus) plus avocados and other fresh produce; comparable to PCN as a California-anchored citrus marketer selling to retail and foodservice, though at materially larger scale and with owned orchards rather than a marketer-only model.
• Wonderful Citrus: The largest fresh citrus grower and shipper in the United States, owned by the Wonderful Company (Resnick family), supplying mandarins, oranges, lemons, grapefruit and specialty varieties to retail and foodservice; comparable to PCN as a year-round, multi-variety citrus marketer but with owned groves, vertically integrated packing, and vastly greater scale and brand investment.
• Bee Sweet Citrus: Fresno, California-based grower, packer and shipper of Navels, Valencias, mandarins, lemons, grapefruit and specialty citrus serving retail and foodservice customers; highly comparable to PCN in geography, citrus portfolio breadth, and B2B sales motion, operating at a similar mid-market scale.
• Sunkist Growers: Long-standing California/Arizona citrus grower cooperative marketing Navels, Valencias, lemons, mandarins, grapefruit and limes to retail and foodservice globally; comparable to PCN in product portfolio and customer base, but operates at much larger cooperative scale with a strong consumer-facing brand.
• Sun Pacific: California-based grower and marketer of citrus (including the Cuties mandarin brand), table grapes, kiwifruit and tomatoes serving retail and foodservice; directly comparable to PCN in citrus portfolio and retail/foodservice motion, with stronger consumer brands (Cuties) and larger scale.
• Florida's Natural Growers: Florida citrus cooperative best known for Florida's Natural orange juice but also a significant fresh grapefruit and citrus marketer to retail and foodservice; comparable to PCN as a citrus marketer selling to the same retail and foodservice channels, though concentrated in Florida rather than California and with a stronger consumer brand.
• Duda Farm Fresh Foods: Florida-based vertically integrated fresh produce grower, packer and shipper across celery, citrus, leafy greens and vegetables serving retail, foodservice and wholesale; comparable to PCN in the multi-region fresh produce distribution model and shared retail/foodservice customer base, though at substantially larger scale.
• Pacific Trellis Fruit / Dulcinea Farms: Specialty fresh produce grower, importer and marketer (Dulcinea, Pacific Trellis, Frutura brands) of melons, grapes, stone fruit, citrus and other categories serving retail and foodservice; comparable to PCN in the specialty/multi-variety fresh produce marketer model with a focus on retail-driven varieties.
• Index Fresh: California-based grower, packer and marketer of avocados and other fresh produce serving retail and foodservice across the US; comparable to PCN as a California-headquartered fresh produce marketer with a multi-region US distribution footprint and a similar mid-market B2B sales motion, though avocados-focused.

Broad incumbents

• Mission Produce: Publicly traded global leader in avocado sourcing, ripening and distribution with operations across the US, Mexico and Peru; comparable to PCN in the vertically integrated grower-to-retail/foodservice fresh produce model and California presence, but focused on avocados rather than citrus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/procitrusnetwork
• LinkedInlinkedin.com/company/pro-citrus-network-inc.
• Instagraminstagram.com/procitrus
• Xx.com/citruspro

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pro Citrus Network