What Neurensics does

Neurensics BV is an Amsterdam-based neuromarketing research agency founded in 2011 that measures unconscious consumer responses using neuroscience hardware — primarily fMRI, complemented by EEG, fNIRS, Eye Tracking, and RIAT — combined with proprietary analytical methodologies including Brain Guided Interpretation (BGI), the 13-Emotion Benchmark System, and NeuroPricing™. The firm has accumulated what it describes as over 70,000 brain scans over ten years, building an empirical database that validates its predictive claims against traditional survey methods (e.g., the Bolletje case showed 2.6x stronger correlation to actual 250% sales differences). The technology stack integrates modalities across video, image, audio (NeuroSound Test), and scent (NeuroScent Test), and is grounded in an ISO 27001-certified, GDPR-compliant research operation under the supervision of the University of Amsterdam ethics committee.

Neurensics monetizes through project-based, quote-priced B2B professional services engagements with a floor of approximately €7,500 per project, delivering standard Neuro Ad Testing and NeuroPricing™ turnarounds within three business days. Its product portfolio covers the full marketing-research lifecycle: Neuro Ad Testing and Neuro Concept Testing for creative evaluation; NeuroBranding for brand positioning/tracking; NeuroPricing™ (with market simulator) for pricing optimization; NeuroPackaging, NeuroNeeds, and NeuroValuing for product/customer research; and the specialized NeuroSound Test and NeuroScent Test for sensory branding. The go-to-market is consultative direct sales targeting mid-to-large enterprises across FMCG, financial services and insurance, telecom, energy, and B2B verticals, supported by thought-leadership content (blogs, webinars, podcasts, academy), free inspiration sessions, and a published case-study library.

Customer logos span Unilever, Heineken, Jumbo, ING, Rabobank, Philips, Bol.com, Bolletje, Smint (Perfetti van Melle), Achmea, Centraal Beheer, Tele2, Lebara, Essent, PepsiCo (Lays), and others — concentrated primarily in Benelux with documented international engagements in Turkey and broader Europe, and a German-language website indicating DACH market pursuit. The firm is bootstrapped (no disclosed funding rounds), privately held as a Dutch BV, and led by co-founder Martin de Munnik (Business Developer), CEO Walter Limpens (Client Director), and Andries van der Leij (Head of R&D).

Name

Neurensics

Legal name

Neurensics BV

Website

https://neurensics.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Neurensics is an Amsterdam-based neuromarketing research firm that applies fMRI, EEG, Eye Tracking, and proprietary Brain Guided Interpretation to measure unconscious consumer responses and predict advertising, branding, packaging, and pricing effectiveness for enterprise clients across FMCG, insurance, telecom, and energy.

Ownership category

akta.pro rank

Product category

Neuromarketing Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)

akta.pro secondary industry

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH)

Keywords

• Neuromarketing research
• Consumer behavior analytics
• Advertising effectiveness testing
• Brain-based pricing research
• Brand and packaging research

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Neuromarketing Research Services: Custom neuromarket research projects using fMRI, EEG, RIAT, Eye Tracking, and BGI methodologies. Projects are priced based on type, complexity, and scope, with quotes provided after discovery conversations. Research types include Ad Testing, Concept Testing, Branding research, Pricing research, Packaging research, and Customer Experience research.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Neurensics is a neuromarketing research bureau that measures unconscious consumer brain responses using fMRI, EEG, fNIRS, Eye Tracking, RIAT, and its proprietary Brain Guided Interpretation (BGI) methodology. It delivers custom research projects spanning advertising testing (Neuro Ad Testing, Neuro Concept Testing), brand research (NeuroBranding), pricing (NeuroPricing™), packaging (NeuroPackaging), customer needs (NeuroNeeds), value perception (NeuroValuing), and specialized audio/scent testing (NeuroSound Test, NeuroScent Test) for mid-to-large enterprise clients.

Product overview

Neurensics is a neuromarketing research agency offering a suite of neuro-based market research products. The core portfolio includes Neuro Ad Testing, Neuro Concept Testing, NeuroBranding, NeuroPricing™, NeuroValuing, NeuroPackaging, and NeuroNeeds—all powered by proprietary brain measurement technologies (fMRI, EEG, Eye Tracking) and the Brain Guided Interpretation (BGI) methodology. The products apply neuroscience to predict consumer behavior more accurately than traditional surveys, measuring unconscious emotional responses to advertisements, brand elements, pricing, packaging, and customer needs. Research is conducted at their Amsterdam facility using MRI scanning technology, with turn-around times as fast as 3 business days for standard testing services.

Differentiator

Problem solved

Functional benefit

Brands

• Neuro Ad Testing: fMRI-based advertising effectiveness testing to measure unconscious emotional responses to commercials
• Neuro Concept Testing
• NeuroBranding
• NeuroPricing™
• NeuroPackaging
• NeuroNeeds
• NeuroValuing

Products and services

• Neuro Ad Testing Measures unconscious consumer reactions to finished advertisements using fMRI, Eye Tracking, and Brain Guided Interpretation (BGI) to predict advertising effectiveness and guide creative optimization. Aimed at marketing and brand teams in mid-to-large enterprises seeking evidence-based ad pre-testing.
• Neuro Concept Testing Tests advertising concepts in early development stages using brain imaging to measure which unconscious emotions concepts evoke, allowing optimization before full production. Designed for marketing and creative teams evaluating concept-stage advertising.
• NeuroBranding Brand research solution covering brand positioning, brand tracking, image research, and proposition development using neuroscience methods to understand how brands exist in the consumer brain. Targeted at brand and strategy teams in mid-to-large enterprises.
• NeuroPricing™ Proprietary price research solution using EEG to measure unconscious brain responses to price points, predicting optimal pricing that maximizes revenue, with optional market simulation via the NeuroPricing Market Simulator. Aimed at pricing, revenue management, and category managers.
• NeuroPackaging Tests packaging designs using neuroscience (including Eye Tracking and fMRI) to measure unconscious consumer reactions to visual elements, shapes, and design features. Targeted at packaging, innovation, and brand design teams in FMCG and retail.
• NeuroNeeds Customer needs research solution that uncovers unconscious consumer needs and motivations using brain-based research methods. Designed for innovation and insights teams seeking deep consumer understanding beyond survey-based U&A studies.
• NeuroValuing Assesses the perceived value of products or services using brain measurement to understand unconscious value perception. Aimed at product and service teams seeking evidence-based value-price alignment.
• NeuroSound Test Tests music, voice-over, and sound logos using neuroscience methods to measure unconscious emotional responses to audio branding elements. Targeted at brand marketers and audio branding specialists.
• NeuroScent Test Scent testing solution using neuroscience to measure unconscious responses to product scents and olfactory branding. Aimed at FMCG, retail, and brand experience teams exploring scent-driven marketing.
• NeuroPricing Market Simulator Predictive market simulator used in conjunction with NeuroPricing™ to model price elasticity and forecast revenue scenarios. Targeted at pricing and revenue managers.

Quantifiable outcome

• fMRI correlation factor of 2.6x for effective advertising vs. questionnaire method, matching 250% actual sales difference (Bolletje case)
• +4 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• University of Amsterdam (UvA)coreStrategic or Co-development PartnerNeurensics collaborates with the University of Amsterdam's Department of Psychology ethics committee, ensuring research adheres to ethical standards. The company also works with UvA on academic research and validation of neuromarketing methodologies.
• NIMA (Nederlands Instituut voor Marketing)minorStrategic or Co-development PartnerNeurensics collaborates with NIMA, the Dutch Institute for Marketing, for educational purposes including neuromarketing training sessions and academy programs.
• MOA (Marketing Science Association)minorStrategic or Co-development PartnerNeurensics is a member of MOA (formerly MOA - Center for Marketing Research), a Dutch association for marketing research and insights.
• Beeckestijn Business SchoolminorStrategic or Co-development PartnerNeurensics collaborates with Beeckestijn Business School on neuromarketing education and thought leadership.
• NMSBA (Neuromarketing Science & Business Association)minorStrategic or Co-development PartnerNeurensics is listed as a member of NMSBA, the industry association for neuromarketing science and business.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1733673

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neurensics