Seal King

What Seal King does

Seal King is a Canadian manufacturer and wholesale distributor of hardscape sealers and surface-protection products, founded in 1998 and headquartered in Guelph, Ontario with manufacturing and packaging operations in Toronto, Ontario and Orlando, Florida. The company is a wholly owned subsidiary of Korzite Coatings Inc. and operates as a private, for-profit business with 11-50 employees.

Its product portfolio spans a full ecosystem of sealants, coatings, cleaners, adhesives, repair compounds, decorative finishes, and proprietary application equipment for substrates including paving stones, concrete, asphalt, natural stone, wood, masonry, and epoxy floor systems. Core technical differentiators include siloxane-based penetrating water repellents offering up to 10 years of masonry protection, "Special Hybrid Technology" enabling application over existing oil-based sealers, and the TRI-POXY™ lined-steel coating used in the X-Treme Pump Sprayer line.

Seal King generates revenue through wholesale and retail distribution via a network of 250+ retail partners across Canada and the United States — including hardware stores, home improvement retailers, paint and coatings retailers, landscape/garden supply outlets, and construction material suppliers — supplemented by an approved applicator network of professional contractors, an online B2B dealer portal, and an online dealer locator that drives consumer traffic to retail partners. Customer segments include SMB contractors, specialty applicators, and DIY homeowners, supported by marketing channels spanning digital advertising, social media, co-branded retail campaigns, application video tutorials, and the 2026 Before and After Transformation Contest.

Name

Seal King

Legal name

Seal King Inc.

Website

https://sealking.ca

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Seal King is a Canadian manufacturer and wholesale distributor of hardscape sealers, coatings, cleaners, adhesives, and application equipment for paving stone, concrete, asphalt, natural stone, wood, and masonry surfaces, selling through 250+ retail partners across North America to contractors, applicators, and DIY homeowners.

Ownership category

akta.pro rank

Product category

Hardscape Sealers & Protective Coatings

NAICS

Brick, Stone, and Related Construction Material Merchant Wholesalers (42332)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Sealants (Construction & Industrial) (IMAEAGAI)

akta.pro secondary industries

Construction Sealants (Joint, Façade & Perimeter) (IMADAOAB), Stone Sealing & Stain Protection (Marble, Granite, Travertine) (HSAGAGAI), Concrete/Brick/Stone Sealing (Masonry Sealants) (HSAGADAH), Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK), Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

Keywords

• Hardscape sealers
• Paver sealants
• Concrete coatings
• Stone sealers
• Outdoor surface protection

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardscape Sealer and Maintenance Product Sales: Seal King manufactures and sells a broad range of surface protection products including sealers, cleaners, adhesives, coatings, polymeric sand, and application equipment through a network of 250+ retail partners and distributors across North America. Revenue is generated through wholesale and retail distribution channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Seal King manufactures and distributes hardscape sealers, sealants, cleaners, and surface maintenance products engineered to protect and enhance outdoor paver, concrete, and natural stone installations. Founded in 1998 in Guelph, Ontario, the company sells through wholesale distribution and 250+ retail partners serving hardware stores, landscape supply yards, and masonry dealers, while also providing DIY homeowner education and product guidance.

Product overview

Seal King is a manufacturer and supplier of hardscape sealers and maintenance products. The product portfolio includes protection products for paving stone, wood, natural stone, epoxy surfaces, concrete, and asphalt, along with cleaning products, specialty products, and application equipment. Core sealer products fall into solvent-based and water-based formulations using acrylic polymers, siloxane, and epoxy technologies. The product line includes standalone sealers, combination cure-and-seal products, decorative coatings, repair compounds, and cleaning/maintenance solutions. Equipment offerings comprise industrial pump sprayers and replacement parts. Products are designed for both residential DIY users and professional landscape contractors, distributed through 230+ retail partners across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardscape Sealers Hardscape-specific protective sealers formulated to shield outdoor paver, concrete, and stone installations from weathering, staining, and UV damage; sold through 250+ retail partners and wholesale distributors for use by contractors and homeowners.
• Hardscape Cleaners and Surface Maintenance Products Complementary cleaners, strippers, and restoration treatments designed to prepare hardscape surfaces prior to sealing or to maintain sealed surfaces over time; targeted at hardscape contractors and DIY homeowners.
• DIY Homeowner Application Support Educational content and application guidance accompanying sealer products to help DIY homeowners properly select and apply hardscape sealers on residential outdoor surfaces.

Quantifiable outcome

• Asphalt Sealer provides up to 7 years of weather-resistant protection
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• Resource Productivity & Recovery Authority (RPRA)minorOthersRPRA is a regulatory organization in Ontario focused on resource productivity and waste reduction. Seal King displays the RPRA logo on its website, suggesting membership or compliance with industry stewardship programs.
• Landscape OntariominorOthersLandscape Ontario is a trade association for the horticulture industry. Seal King displays the Landscape Ontario logo, indicating membership or industry association partnership.
• Guelph Chamber of CommerceminorOthersThe Guelph Chamber of Commerce is a local business association in Guelph, Ontario, where Seal King's head office is located. Displaying the logo indicates membership and local business community engagement.
• CanprominorOthersCanpro (Canpro Group) is a Canadian promotional products and marketing solutions company. The logo is displayed on Seal King's website, suggesting a marketing or promotional partnership.
• Canadian Paint and Coatings Association (CanPaint)minorOthersThe Canadian Paint and Coatings Association represents paint and coating manufacturers in Canada. Seal King displays the CanPaint logo, indicating industry membership and alignment.
• Florida Nursery, Growers and Landscape Association (FNGLA)minorOthersFNGLA is a Florida-based landscape industry association. Seal King displays the FNGLA logo, indicating association with the Florida landscape market where the company also manufactures products.
• Supply Build CanadaminorOthersSupply Build Canada appears to be a Canadian construction supply or building materials association. The logo is displayed on Seal King's website.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Techniseal: Techniseal is a Canadian-headquartered manufacturer of sealers, polymeric sand, and cleaners specifically engineered for paving stones and hardscape surfaces — effectively Seal King's closest direct competitor across the same core product categories.
• SRW Products: SRW Products manufactures and distributes hardscape sealers, polymeric sand, cleaners, and adhesives through a North American dealer network, overlapping directly with Seal King's full system of paving stone and concrete protection products.
• Alliance Gator (Alliance Designer Products): Alliance Gator is a leading North American brand of polymeric sand, sealers, and cleaners for paver and hardscape installations, competing head-to-head with Seal King in the same retail and pro channels.
• Glaze 'N Seal: Glaze 'N Seal produces masonry, stone, and concrete sealers sold through specialty building supply and hardscape retailers, with a product line that directly mirrors Seal King's stone and concrete protection offering.
• Foundation Armor: Foundation Armor manufactures concrete and masonry sealers (siloxane, penetrating, and topical) sold through online and specialty retail channels, competing with Seal King's Spall Shield and masonry sealer lines.
• Surebond: Surebond produces sealers, adhesives, and cleaners for the hardscape industry and serves both retail and professional applicator channels, closely paralleling Seal King's distribution and product strategy.

Emerging players

• Black Diamond Coatings: Black Diamond Coatings is a smaller, emerging manufacturer focused on specialty concrete coatings and sealers, with overlapping product technology but a narrower distribution footprint than Seal King.
• EaCo Chem: EaCo Chem produces specialty cleaners, sealer strippers, and restoration products for concrete and hardscape, overlapping with Seal King's cleaners (Efflorescence, Easy Strip, Oil Off) line.

Broad incumbents

• Korzite Coatings: Korzite Coatings is the parent company of Seal King and a broader industrial coatings manufacturer; while not a direct product peer, its portfolio overlap in industrial coatings and its role as owner makes it the closest structural comparable.
• Mapei: Mapei is a large global manufacturer of construction adhesives, sealants, and surface care products; it offers polymeric sand, stone sealers, and concrete protection that compete with Seal King at the building-materials retail tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SealKingInc
• Facebookfacebook.com/sealkingcanada
• LinkedInlinkedin.com/company/seal-king-gta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seal King