What Black Diamond Coatings does

Black Diamond Coatings (also operating as BDC Brands) is a privately held, veteran-owned manufacturer of water-based coatings, sealers, and stabilizers for outdoor hardscape surfaces, founded in 2013 and headquartered in Brooksville, Florida with a secondary site in Dade City. The company sells through three registered brand families: DOMINATOR (paver sealers, polymeric sand, mulch and rock anchors), AQUA-X (penetrating concrete, stone, and grout sealers), and OBSESS (plant-based, oxygen-infused household cleaners). Its core technology is proprietary water-based polymer chemistry, headlined by the SolidFlex joint-stabilization system in DOMINATOR Polymeric Sand, which the company states cures rain-safe in 45 minutes, alongside zero/low-VOC formulations positioned as safer and easier to apply than solvent-based alternatives.

The product line spans the full outdoor surface lifecycle — sealing (high-gloss, low-gloss, no-gloss, and stone finishes), joint stabilization, mulch and rock anchoring, penetrating protection, and cleaning — with unit pricing from roughly $5.99 for polymeric sand bags to $89.00 per gallon for professional-grade sealers, plus $4.99 trial sizes. Products are sold direct-to-consumer via a Shopify-powered storefront with free shipping over $100, and through four major U.S. retail channels: Lowe's (nationwide for DOMINATOR XL Mulch Anchor), Home Depot, Walmart, and Amazon. The company also ships to Canada.

The business model is a hybrid DTC-plus-mass-retail CPG operation with a horizontal segmentation approach targeting DIY homeowners, professional contractors, landscaping professionals, and eco-conscious consumers. Revenue is one-time unit sales across all channels (no subscription model), with volume-based tiering by container size. The company is privately held with no disclosed institutional ownership or external funding rounds, and revenue, employee count, and detailed financials are not publicly disclosed.

Name

Black Diamond Coatings

Legal name

Black Diamond Coatings

Website

https://blackdiamondcoatings.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Black Diamond Coatings is a privately held, veteran-owned manufacturer of water-based sealers, polymeric sand, mulch anchors, and plant-based cleaners sold under the DOMINATOR, AQUA-X, and OBSESS brands to DIY homeowners and contractors via Shopify DTC plus Lowe's, Home Depot, Walmart, and Amazon.

Ownership category

akta.pro rank

Product category

Specialty Coatings and Sealants

NAICS

Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Primers, Sealers & Undercoats (IMADAKAJ)

akta.pro secondary industries

Primers, Bonding Agents & Surface Preparation Products (IMADAOAK), Outdoor Hard Surface Cleaners (Patio/Deck/Siding) (CRAJACAJ), Countertop & Vanity Stone Care (Cleaning/Polishing/Sealing) (HSAEAOAL)

Keywords

• Paver sealers
• Polymeric sand
• Concrete sealers
• Outdoor hardscape coatings
• Eco-friendly sealants

Headquarters

HQ city

Brooksville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Direct Sales: Direct-to-consumer sales through owned Shopify e-commerce platform. Products sold at varying sizes (64oz, 1 gallon, 2.5 gallon, 5 gallon) with tiered pricing based on volume. Free shipping offered on orders over $100.
2. Retail Distribution: Distribution through major home improvement retailers including Lowe's (national), Home Depot, Walmart, and Amazon marketplace. Products available in physical retail locations alongside traditional and online channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Black Diamond Coatings manufactures and sells water-based paver and concrete sealers, polymeric jointing sand, mulch-anchoring products, and plant-based surface cleaners for outdoor hardscape applications. Products are marketed under the DOMINATOR, AQUA-X, and OBSESS brands and are sold to DIY homeowners and professional contractors. Distribution is via the company's own DTC e-commerce site and major national retailers including Lowe's, Home Depot, Walmart, and Amazon.

Product overview

Black Diamond Coatings is a veteran-owned manufacturer offering three distinct product brands for DIY home improvement: DOMINATOR (sealers and polymeric sand for concrete, stone, and pavers), AQUA-X (natural appearance penetrating sealers), and OBSESS (plant-based non-toxic cleaning products). The DOMINATOR line includes polymeric sand with Revolutionary Ceramic Flex technology, wet-look paver sealers in high gloss, low gloss, and no gloss finishes, stone sealers, concrete sealers, and mulch/rock anchor stabilizers. AQUA-X provides natural-look penetrating sealers for concrete, stone, and grout. OBSESS offers multi-surface cleaners, grout deep cleaners, stain removers, and grout sealers. Products are sold through retailers including Amazon, Walmart, Home Depot, and Lowe's, with distribution across the US.

Differentiator

Problem solved

Functional benefit

Brands

• DOMINATOR®: Professional home improvement products including concrete, stone & paver sealers and polymeric sand, featuring advanced technology and eco-friendly formulas.
• AQUA-X®
• OBSESS®

Products and services

• DOMINATOR Polymeric Sand Polymeric jointing sand used to stabilize joints between pavers and hardscape stones; for DIY homeowners and hardscape contractors.
• DOMINATOR Paver Sealer Water-based sealer for concrete and clay pavers; sold under the DOMINATOR brand for residential and contractor use.
• DOMINATOR STONE+ GLOSS High-gloss sealer formulated to deliver a wet-look finish on pavers, stone, and concrete surfaces.
• DOMINATOR Mulch Anchor Liquid mulch-binding product designed to lock mulch in place in landscape beds and prevent washout.
• AQUA-X 11 Penetrating, water-based, VOC-compliant sealer for concrete and paver surfaces sold under the AQUA-X brand.
• OBSESS Multi-Surface Cleaner Plant-based, eco-friendly cleaner formulated for outdoor hardscape surfaces, sold under the OBSESS brand.

Quantifiable outcome

• DOMINATOR Polymeric Sand rain-safe in 45 minutes (SolidFlex technology)
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Lowe'scoreChannel Partner/ Reseller/ DistributorStrategic retail partnership with Lowe's for nationwide distribution of DOMINATOR XL Mulch Anchor products. Products available at Lowe's stores nationwide with in-store and online availability. Partnership includes dedicated store locator tool on BDC website to help customers find nearest Lowe's location.
• Home DepotcoreChannel Partner/ Reseller/ DistributorMajor home improvement retailer partnership for distribution of DOMINATOR sealer products including High Gloss Paver Sealer, Low Gloss Paver Sealer, and Stone/Clay Brick Sealer. Products available in physical stores and online through Home Depot marketplace.
• WalmartcoreChannel Partner/ Reseller/ DistributorRetail distribution partnership for DOMINATOR sealer products including Low Gloss Paver Sealer available in multiple sizes through Walmart stores and online marketplace.
• ShopifycoreTechnology or IntegrationE-commerce platform partnership powering the blackdiamondcoatings.com online store. Shopify provides the online e-commerce platform enabling product sales, order processing, payment handling, and store management. Shopify also supports personalized advertising and enhanced features using merchant and user data.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sherwin-Williams: Largest U.S. paint and coatings manufacturer with specialty/concrete sealer lines sold through company stores and Home Depot; competes broadly in the DIY protective coatings category BDC addresses.
• EcoClean Solutions / Simple Green: Established eco-friendly cleaning brand with multi-surface and stone cleaners sold through mass retail; competes with BDC's OBSESS line for the eco-conscious DIY cleaning buyer.
• Rust-Oleum: Diversified coatings giant selling concrete and specialty sealers through mass retail and hardware channels; overlaps with BDC's paver/concrete sealer SKUs but spans a much broader coatings portfolio.
• Behr (Behr Process / Masco): Major architectural coatings brand (Home Depot exclusive) with expanding specialty/concrete sealer offerings; competes for DIY outdoor-surface maintenance spend overlapping with BDC's customer base.

Direct peers

• SEK-Surebond: Manufacturer of sealers, adhesives, and cleaners for stone, pavers, and masonry; comparable specialty-coatings portfolio aimed at hardscape installers and contractors similar to BDC.
• Miracle Sealants: Specialty manufacturer of penetrating and topical sealers for stone, tile, grout, and concrete; comparable to BDC's AQUA-X 11 and OBSESS Grout Sealer products for natural-stone protection.
• Alliance Gator: Major North American supplier of polymeric sand, sealers, and cleaners for pavers and concrete; competes head-to-head with BDC's DOMINATOR and AQUA-X products across DIY and pro channels.
• Techniseal: Long-established specialist in polymeric sand, paver sealers, and hardscape surface care — directly overlapping BDC's DOMINATOR line of polymeric sand and paver/concrete sealers.
• Black Diamond Stoneworks: Independent DTC and retail brand selling stone, tile, and grout cleaners and sealers — closely comparable to BDC's OBSESS and AQUA-X product positioning despite the similar brand name.

Emerging players

• Chomp / CPR Cleaning Products: Specialty consumer brand in grout, tile, and stone cleaners/stain removers sold through Home Depot and Amazon; competes with BDC's OBSESS grout and stain remover SKUs in the same channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/black-diamond-coatings-inc
• Instagraminstagram.com/p/DLZzzKwRnI7
• Xx.com/BDCbrands

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Diamond Coatings