Reaction Audio Visual

What Reaction Audio Visual does

Reaction Audio Visual is a US-based event technology company headquartered in Rancho Santa Margarita, California, with a secondary office in Irving, Texas. Founded in 2005 by Jeff Stora (CEO) and J Ocana (COO) to bridge the gap between corporate AV providers and client-focused service, the company delivers end-to-end audio-visual production for large-scale live events. The client base spans entertainment, gaming/esports, brand activation, corporate, motorsports, beverage, and government segments, with documented work for Disney (Star Wars Celebration), WWE (WrestleMania Week), Pokémon Company International (World Championships 2025), Wizards of the Coast (MagicCon Chicago 2025, 17,000 attendees), Fanatics (Fest NYC 2025, serving 70,000 fans), Meta (MetaQuest VR activation), Bacardi USA, PAX/Penny Arcade Expo, and the Port of Long Beach, among others.

The technical platform centers on owned equipment for premium-tier live production: LED display walls (including 60ft x 11.5ft configurations assembled from 339 tiles and multi-sided jumbotrons), L-Acoustics line-array audio systems, 288-fixture programmable lighting rigs combining Vari-Lite VL2600 and Solaris Flare, double-stacked 32K lumen laser projectors capable of driving screens up to 18x20 ft, multi-camera 4K capture with broadcast engineering to YouTube/Twitch, projection mapping, staging and rigging, and 3D pre-visualization for event design. Delivery is supported by a nationwide roster of freelance technicians that lets the firm scale crews from 5 to over 100 personnel on a per-event basis; the firm explicitly states 'labor is the foundation of production.' Service offerings are organized into three vertical categories—Exhibition Services, Corporate Events Services, and Entertainment Services—underpinned by a common technical stack including Display Solutions, Video Systems, Stream & Broadcast, Staging & Rigging, Content Creation, Audio Systems, Lighting Design, Project Management, Event Design, and Labor Coordination. No mobile or web application, public API/SDK, or technology product exists outside the event-services core.

Revenue is generated on a per-event project basis under custom pricing—scope, scale, duration, and technical mix all factor into contracts—with no standardized pricing tiers disclosed. Five revenue streams are referenced: Event AV Production Services, Exhibition Services, Equipment Rentals, Content Creation, and Live Streaming/Broadcast. The model blends professional-services revenue (production labor, design, content creation, broadcast) with hardware-rental economics (LED walls, audio systems, lighting, projectors), supported by the asset-heavy equipment base. Go-to-market is exclusively direct enterprise sales, with no reseller, marketplace, or self-service channels; the firm pursues event organizers, corporations, entertainment brands, and esports organizations via RFPs, proposals, and relationship-based business development, amplified by content marketing (case studies, resource library, social channels) and credibility derived from on-site execution at industry events such as WWE, PAX, Fanatics Fest, and VidSummit. Customer testimonials from Bacardi, Gen Con, PAX, and the American Association on Aging (a customer since 2014 managing a 3,000-attendee, 38-session annual conference) indicate meaningful repeat-business economics embedded in the book of work.

Name

Reaction Audio Visual

Legal name

Reaction Audio Visual, LLC

Website

https://reactionav.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Reaction Audio Visual is a US-based event technology company providing end-to-end audio, video, lighting, LED display, projection, streaming, and event design services for large-scale live events, serving enterprise clients across entertainment, gaming/esports, corporate, brand activation, motorsports, beverage, and government segments from offices in California and Texas.

Ownership category

akta.pro rank

Product category

Live Event AV Production Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

Keywords

• Event production services
• Audio visual rental
• Live event production
• LED display solutions
• Event staging rigging

Headquarters

HQ city

Rancho Santa Margarita

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Event AV Production Services: Full-service audio-visual production for large-scale events including equipment rental, expert staging, technical support, and event execution. Revenue is generated on a per-event project basis with custom pricing based on event scope, scale, duration, and technical requirements.
2. Exhibition Services: AV services for exhibitions and trade shows, including exhibit booth installations, immersive displays, and interactive brand activations.
3. Equipment Rentals: Rental of audio, video, lighting, LED walls, and staging equipment to event organizers who may self-produce.
4. Content Creation: Custom graphics, videos, and presentations created to enhance events, including live content capture and post-event edits.
5. Live Streaming and Broadcast: Professional live streaming and broadcast production services extending event reach to global online audiences.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Reaction Audio Visual provides full-service audio-visual production for large-scale live events, delivering equipment, labor, and technical expertise across audio, video, lighting, LED displays, projection, staging, rigging, content creation, live streaming, and broadcast. Services are organized into specialized categories for exhibitions, corporate events, and entertainment productions, and scale from 5-person crews to over 100 technicians to support anything from conferences and trade shows to esports tournaments and fan festivals.

Product overview

Reaction Audio Visual is an event technology solutions provider offering a unified portfolio of AV production services organized around a core Audio Visual Production platform with specialized service categories and sub-products. The offering spans Exhibition Services, Corporate Events Services, and Entertainment Services as primary market verticals, supported by technical sub-products including Display Solutions (LED walls, projection mapping), Video Systems (4K cameras, media servers), Stream & Broadcast, Staging & Rigging, Content Creation, Audio Systems, Lighting Design, Project Management, Event Design, and Labor Coordination. The company delivers end-to-end solutions for corporate conferences, fan experiences, esports tournaments, trade shows, concerts, and brand activations, combining technical expertise with 3D rendering design and on-site project management.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Technology Solutions (Audio Visual Production) End-to-end AV production service combining LED displays, projection, audio, lighting, video, staging, rigging, content creation, project management, labor coordination, and event design under a single managed engagement for large-scale event clients.
• Exhibition Services Specialized AV service for trade shows and exhibitions, providing visuals, interactive displays, precision audio and lighting, and immersive exhibit experiences for brands and exhibitors.
• Corporate Events Services Production service for corporate conferences, meetings, product launches, and gala dinners, delivering AV technology and on-site technical support for enterprise event planners.
• Entertainment Services Production service for entertainment events including concerts, festivals, fan activations, esports tournaments, sports events, and live broadcasts, providing immersive audio, visuals, and dynamic lighting.

Quantifiable outcome

• Managed 3,000-attendee conference with 38 daily sessions reliably since 2014
• +4 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• VER (Video Equipment Rentals): Specializes in broadcast, film, and live event video equipment rental including LED walls, cameras, and display technology. Comparable to Reaction AV in LED display and 4K broadcast capabilities, particularly for live-streamed events like PAX and MagicCon.
• Sparks (The Sparks Group): Event production and AV services company focused on corporate events, brand activations, and experiential marketing. Comparable to Reaction AV in providing end-to-end event production for brand activations and corporate clients like Meta and Disney.
• Solotech: Major North American provider of pro audio, lighting, video, and rigging for live events, concerts, and broadcast. Comparable to Reaction AV in offering L-Acoustics systems, large-scale LED, and full-service event production for entertainment clients.
• LMG (Lighting & Media Group): National provider of video, lighting, and audio for corporate events, broadcast, and live shows. Comparable to Reaction AV in serving large corporate conferences, entertainment events, and broadcast productions with end-to-end AV capabilities.
• 4Wall Entertainment: US-based entertainment lighting and video rental company serving concerts, corporate events, and live productions. Comparable to Reaction AV in equipment-led AV rental for live entertainment, though more concentrated on lighting than full-service production.
• Barbizon Lighting: Provider of lighting, rigging, and AV equipment sales and rental for entertainment, broadcast, and architectural applications. Comparable to Reaction AV in professional lighting and AV equipment supply for live events and broadcast productions.

Broad incumbents

• PRG (Production Resource Group): One of the largest global providers of entertainment and event production services, offering lighting, video, audio, and rigging. Directly comparable to Reaction AV in core AV rental and event production, but with vastly larger scale, broader geographic footprint, and integrated venue partnerships.
• Freeman Company: Large-scale event services company specializing in trade shows, exhibitions, and corporate events with integrated AV, design, and logistics. Comparable to Reaction AV on exhibitions and trade shows, though Freeman operates at much larger scale with broader service portfolio.
• Encore (formerly PSAV): Leading provider of event technology and venue-based AV services for hotels, convention centers, and corporate events. Overlaps with Reaction AV on corporate conferences, exhibitions, and large-scale event AV, though Encore's model is heavily anchored in venue partnerships rather than touring/event production.

Regional players

• PRG Scenic / All Things Live: International live event production group offering AV, staging, and content services across multiple geographies. Comparable to Reaction AV in end-to-end event production for concerts and brand experiences, though operates primarily in European and Asian markets where Reaction AV has only ad-hoc presence.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ReactionAV
• YouTubeyoutube.com/@ReactionAV
• Facebookfacebook.com/ReactionAV
• LinkedInlinkedin.com/company/reaction-audio-visual
• Instagraminstagram.com/reactionav

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reaction Audio Visual