Tipsbladet
- Company typePrivate
- Founded1948
- HeadquartersKøbenhoved, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Tipsbladet firmographics
Firmographics- Name
- Tipsbladet
- Legal name
- Tipsbladet ApS
- Website
- https://tipsbladet.dk
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Tipsbladet industry classification
Industry- Product category
- Sports Media
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Tipsters, Picks & Betting Advice Lead Gen (MPAEAMAE)
- akta.pro secondary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
Keywords
Where Tipsbladet is headquartered
LocationHeadquarters
- HQ city
- Københoved
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Tipsbladet business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Affiliate / Betting Partner Revenue: Tipsbladet generates revenue through partnerships with licensed Danish bookmakers. The site features betting guides, operator reviews, and odds comparisons, earning referral commissions when users sign up or bet through featured bookmakers.
- Display and Programmatic Advertising: As a high-traffic digital media property serving millions of users monthly, Tipsbladet sells display advertising, native content, and sponsored articles to brands and betting operators targeting Danish and Scandinavian audiences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free editorial content for all users |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Tipsbladet product offering
Product offeringCore offering
Tipsbladet operates a digital football media platform (tipsbladet.dk) delivering daily football news, transfer exclusives, live scores, match previews, expert analyses, and betting tips for Danish Superligaen and major European leagues. It supplements the website with two native iOS apps (Tipsbladet App and TjekFodbold App) and the Gamalyze responsible-gambling self-test tool developed in collaboration with Mindway AI. Content is freely accessible to consumers and monetized through display advertising and affiliate partnerships with licensed Danish bookmakers.
Product overview
Tipsbladet is a unified digital platform serving Denmark's leading football media brand. The core offering is Tipsbladet.dk, a comprehensive football news website providing breaking news, transfer coverage, live scores, expert match previews, and betting tips. The portfolio includes two iOS mobile applications (Tipsbladet App and TjekFodbold App) for on-the-go access, and Gamalyze—a gambling self-assessment tool developed in partnership with Mindway AI that helps users evaluate their gambling behavior and risk levels. The platform covers Danish Superligaen, Premier League, Bundesligaen, La Liga, Serie A, and Ligue 1, along with clubs like FC København, Brøndby IF, and FC Midtjylland.
Differentiator
Problem solved
Functional benefit
Brands
- Gamalyze: A self-test tool for responsible gambling that analyzes decision-making through gameplay and provides individual risk profiles.
Products and services
- Tipsbladet.dk Website Denmark's leading football news website providing daily news, transfer coverage, live scores, match previews, expert analyses, and betting tips across Danish Superligaen and major international leagues (Premier League, Bundesligaen, La Liga, Serie A, Ligue 1, Champions League, Europa League, Conference League). Content is free for all visitors.
- Tipsbladet iOS App
Quantifiable outcome
- Millions of users served monthly with news, betting tips, and football coverage
Companies that use Tipsbladet
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Tipsbladet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tipsbladet partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights5 records
Tipsbladet competitors and assessment
Company assessmentDirect peers
- SpilXperten: Danish betting affiliate and odds comparison site focused on football and sports betting. Comparable to Tipsbladet as a Danish betting lead-generation property serving the same bookmaker affiliate ecosystem and Danish bettor audience.
- Bold.dk: Denmark's largest dedicated football news site, providing Superligaen coverage, transfer news, live scores, and betting-related content. Directly comparable as a Danish-language digital football media outlet monetized through advertising and betting partnerships.
- Oddschecker: Global odds comparison and betting affiliate platform covering football and major sports. Comparable to Tipsbladet's odds-comparison and bookmaker review functionality, though operating at a much broader geographic scale.
- Soccerway: International football statistics and results database covering leagues worldwide. Comparable to Tipsbladet's statistics and league-data functionality, with overlapping audience of bettors researching fixtures and form.
Broad incumbents
- Goal.com: One of the world's largest football media brands, covering transfers, live scores, and betting content across 30+ markets. Comparable to Tipsbladet in football editorial scope and betting-adjacent monetization, though at a vastly larger scale.
- Better Collective: Tipsbladet's parent company and one of the world's largest sports betting affiliate media groups, operating similar football and sports media properties across multiple European and US markets. Comparable as the parent operating the same affiliate/content model at greater scale.
- Ekstra Bladet: Major Danish tabloid with substantial sports/football coverage and a former co-publishing partner of Tipsbladet (2013 onwards). Comparable as a Danish mass-market sports content publisher with overlapping football audience and advertising competition.
- TV 2 Sport: Denmark's primary domestic sports broadcaster with a major digital sports portal covering Superligaen, transfers, and live scores. Comparable to Tipsbladet as a Danish sports media outlet competing for the same domestic football audience and advertiser spend.
- BT Sport / ESPN: Global sports media giants with extensive football coverage, betting-adjacent content, and large digital audiences. Comparable to Tipsbladet as broad sports publishers competing for the same football fan attention and advertiser budgets, though at substantially larger scale.
Regional players
- EuroFootball.dk: Nordic/Scandinavian football-focused media site delivering news, statistics, and betting-adjacent content. Comparable to Tipsbladet in football media positioning and adjacent monetization, though serving a broader Scandinavian rather than purely Danish audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tipsbladet social profiles
Digital presenceTipsbladet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tipsbladet leadership team
Management profileNumber of profiles
Profiles1 record
Tipsbladet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tipsbladet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tipsbladet
What does Tipsbladet do?
Tipsbladet operates a digital football media platform (tipsbladet.dk) delivering daily football news, transfer exclusives, live scores, match previews, expert analyses, and betting tips for Danish Superligaen and major European leagues. It supplements the website with two native iOS apps (Tipsbladet App and TjekFodbold App) and the Gamalyze responsible-gambling self-test tool developed in collaboration with Mindway AI. Content is freely accessible to consumers and monetized through display advertising and affiliate partnerships with licensed Danish bookmakers.
Is Tipsbladet a public or private company?
Tipsbladet is a private company. It is classified as corporate owned and is currently operating.
When was Tipsbladet founded?
Tipsbladet was founded in 1948. It employs 11 to 50 people.
Where is Tipsbladet based?
Tipsbladet is headquartered in Københoved, Denmark, in the Europe region.
How does Tipsbladet make money?
Two revenue lines are on record. Affiliate / Betting Partner Revenue is the primary driver. The others are display and Programmatic Advertising.
Who are Tipsbladet's main competitors?
Direct peers on record are SpilXperten, Bold.dk, Oddschecker and Soccerway. Broad incumbents are Goal.com, Better Collective, Ekstra Bladet, TV 2 Sport and BT Sport / ESPN. EuroFootball.dk is listed as a regional player.
Does Tipsbladet have an API?
No public API is recorded for Tipsbladet.
What industry is Tipsbladet in?
Tipsbladet's product category is Sports Media. Its primary akta.pro industry code is MPAEAMAE, Tipsters, Picks & Betting Advice Lead Gen, with a secondary code of MPAEAKAB, Sportsbook Trading, Odds & Feed Providers. Its NAICS code is 541810 and its SIC code is 7310.