bold.dk
Bold.dk is a Danish football-focused digital media platform owned by JP/Politikens Hus A/S, serving Danish football fans with news, live scores, video highlights, podcasts, and a fantasy football game across web and mobile apps via advertising and subscription revenue.
- Company typePrivate
- Founded1999
- HeadquartersKøbenhoved, Denmark
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What bold.dk does
Bold.dk is a Danish football-focused digital media platform operated by Bold/Medieselskabet af 2017 A/S, ultimately owned by JP/Politikens Hus A/S, one of Denmark's largest media conglomerates. Founded in 1999 and headquartered at Rådhuspladsen 37 in Copenhagen, the platform serves Danish football fans with coverage of domestic leagues (3F Superliga, Betinia Liga, and lower divisions) and major international competitions (Premier League, La Liga, Bundesliga, Serie A, Champions League, Europa League, and Conference League). The core product is a news portal delivering live scores, match results, league standings, news articles, and club information, complemented by Bold Play (video highlights and SportLive 24/7 streaming), Bold Podcast, and Super Manager (a fantasy football game). Distribution is multi-channel: the bold.dk website, native iOS and Android applications, and active social media accounts on Facebook, X, Instagram, and TikTok.
The platform operates on a freemium business model. Revenue is generated primarily through advertising, with 264 marketing partners integrated for cookie-based targeted advertising, supplemented by two subscription tiers: Bold+, offering premium content and personalization, and Bold Essentielt, priced at 29 kr/month for an ad-free experience without personalized marketing or tracking. The underlying technology is a web-based media platform with video streaming capabilities delivered via JWPlayer; no API, SDK, or proprietary AI features are disclosed. The customer base is consumer-facing (B2C), with primary users being Danish football enthusiasts and a secondary segment of sports bettors interested in odds and fantasy play. The company is privately held within the JP/Politikens Hus A/S group, with no external venture backing or public ticker.
bold.dk firmographics
Firmographics- Name
- bold.dk
- Legal name
- Bold/Medieselskabet af 2017 A/S
- Website
- https://bold.dk
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bold.dk is a Danish football-focused digital media platform owned by JP/Politikens Hus A/S, serving Danish football fans with news, live scores, video highlights, podcasts, and a fantasy football game across web and mobile apps via advertising and subscription revenue.
- Ownership category
- akta.pro rank
bold.dk industry classification
Industry- Product category
- Sports Digital Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Fantasy Contests, Leagues & Tournament Organizers (MPAEAHAF)
- akta.pro secondary industry
- Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)
Keywords
Where bold.dk is headquartered
LocationHeadquarters
- HQ city
- Københoved
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
bold.dk business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription (Bold+): Premium subscription service providing access to exclusive video content, highlights, and premium articles. Includes Bold+ content with ad-free experience.
- Advertising: The platform displays advertisements and has partnerships with 264 marketing partners for cookie-based targeted advertising. Revenue generated through ad placements on the website and app.
- Bold Essentielt Subscription: Non-personalized advertising subscription tier at 29 kr/month offering access without tracking or targeted marketing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bold+ Premium |
| Subscription | Monthly | Bold Essentielt |
Distribution channels3 records
Marketing channels6 records
bold.dk product offering
Product offeringCore offering
bold.dk is a Danish football-focused digital media platform that publishes news, live scores, results, league standings, and tables covering the Danish Superliga and major international football leagues. It distributes original editorial articles, video highlights, podcasts, and a fantasy football game (Super Manager) through its website, native iOS/Android apps, and Bold Play video streaming product, monetized via advertising and paid subscriptions (Bold+ and Bold Essentielt).
Product overview
Bold.dk is a Danish football-focused media platform offering a comprehensive portfolio of products centered around football news, live scores, and video content. The core offering is the free Bold news portal covering Danish Superliga and international leagues. Premium access is provided through Bold+ subscription for exclusive content, while Bold Essentielt offers an ad-free experience without personalized marketing. Video content is delivered through Bold Play featuring highlights, match clips, and SportLive 24/7 streaming. The platform also includes a fantasy football game (Super Manager), podcast content, and mobile applications for iOS and Android. The product architecture consists of a free ad-supported tier as the primary entry point, with subscription add-ons (Bold+ and Bold Essentielt) providing differentiated premium experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Bold+: Premium subscription service offering exclusive content and features
Products and services
- Bold.dk Football News Portal Danish football news portal providing live scores, match results, league standings, news articles, and club information across Danish domestic leagues (3F Superliga, Betinia Liga, CampoBet 2./3. division, Oddset Pokalen) and major international leagues (Premier League, La Liga, Bundesliga, Serie A, Champions League, Europa League, Conference League). Targeted at Danish football fans and general sports consumers.
- Bold+ Premium Subscription Subscription add-on providing exclusive content, in-depth articles, transfer news, and enhanced editorial coverage beyond the free tier, with ad-free experience and personalized marketing. Available monthly. Targeted at engaged Danish football fans willing to pay for premium editorial.
- Bold Essentielt Subscription Monthly subscription at 29 kr/month providing ad-free access without personalized marketing, tracking, or targeted advertising. Cancellable to end of billing period. Targeted at privacy-conscious users who want a clean, non-personalized reading experience.
- Bold Play Video Platform Video streaming platform offering football highlights, match clips, interviews, match reactions, and original editorial series such as Drømmeklubben, with SportLive 24/7 live streaming. Targeted at Danish football fans seeking video-first content.
- Super Manager Fantasy Football Fantasy football manager game allowing users to create and manage virtual teams competing based on real player performances across seasons. Targeted at Danish football fans seeking interactive engagement beyond passive content consumption.
- Bold Podcast Podcast series featuring football discussions, interviews, and analysis from Bold's editorial team. Distributed as an audio product to Danish football fans.
- Bold Mobile App (iOS and Android) Native mobile applications for iOS (dk.bold) and Android (package id: dk.bold) providing access to news, scores, video content, and subscriptions on mobile devices. Targeted at Danish football fans consuming content on-the-go.
Companies that use bold.dk
Customer profileSegments2 records
Ideal customer profiles2 records
bold.dk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
bold.dk partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 264 Marketing PartnersminorThird-party advertising and cookie partners referenced in the site's privacy consent documentation. These partners receive user data for targeted advertising and marketing purposes.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
bold.dk competitors and assessment
Company assessmentBroad incumbents
- ESPN: Global sports media giant offering football news, scores, video, and fantasy products. Overlaps with bold.dk across news, video, and DFS-adjacent offerings, but at vastly larger scale and broader sport coverage.
- TV 2 Sport: Sports news vertical of TV 2 Denmark, a major commercial broadcaster. Offers Danish-language football news, live scores, and video, serving the same Danish football audience as bold.dk with the backing of broadcast rights.
- Bold's sibling — Jyllands-Posten: Another JP/Politikens Hus title with a significant sports section. Comparable as a same-parent Danish news brand competing for sports reader attention, though football coverage is one vertical within a broader general-interest publication.
- DR Sport: Sports division of the Danish public broadcaster (DR). Competes with bold.dk for Danish football fans via free news, live scores, video highlights, and broad sports coverage, funded through public means.
Direct peers
- The Athletic: Subscription-based sports media company with deep football coverage and premium written content. Comparable in subscription-first monetization and exclusive editorial positioning, though global in scope.
- Tipsbladet: Danish football-focused publication with deep coverage of Superliga and international leagues. Closely comparable vertical specialization, betting/odds integration, and Danish-language audience targeting.
- Ekstra Bladet: Danish tabloid and major sports news outlet, also owned by JP/Politikens Hus A/S. Most direct comparable in Danish football/sports media, sharing the same parent group and competing for the same Danish football audience.
- Goal.com: Global digital football media platform with live scores, news, video, and transfer coverage across leagues. Comparable product architecture (livescores, transfer news, video, multi-platform apps) targeting football fans, though at global scale.
Emerging players
- Bleacher Report: Digital-first sports media brand popular with younger audiences, leveraging social video and short-form content. Comparable in social-distribution-led GTM and youth audience targeting to bold.dk's TikTok and video push.
Regional players
- Sportbnews / Sky Sport (IT/UK): Major European sports media brands (Sky Sports UK; Sportnews IT) offering football news, scores, and video in their respective markets. Comparable format and product mix but serving different national audiences, illustrating how bold.dk's Danish-only model compares to scaled national sports media.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
bold.dk social profiles
Digital presencebold.dk financial estimates
Financial estimateRevenue estimate
Valuation estimate
bold.dk leadership team
Management profileNumber of profiles
Profiles1 record
bold.dk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bold.dk M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bold.dk
What does bold.dk do?
bold.dk is a Danish football-focused digital media platform that publishes news, live scores, results, league standings, and tables covering the Danish Superliga and major international football leagues. It distributes original editorial articles, video highlights, podcasts, and a fantasy football game (Super Manager) through its website, native iOS/Android apps, and Bold Play video streaming product, monetized via advertising and paid subscriptions (Bold+ and Bold Essentielt).
Is bold.dk a public or private company?
bold.dk is a private company. It is classified as corporate owned and is currently operating.
When was bold.dk founded?
bold.dk was founded in 1999. It employs 11 to 50 people.
Where is bold.dk based?
bold.dk is headquartered in Københoved, Denmark, in the Europe region.
How does bold.dk make money?
Three revenue lines are on record. Subscription (Bold+) is the primary driver. The others are advertising and bold Essentielt Subscription.
Who are bold.dk's main competitors?
Broad incumbents on record are ESPN, TV 2 Sport, Bold's sibling — Jyllands-Posten and DR Sport. Direct peers are The Athletic, Tipsbladet, Ekstra Bladet and Goal.com. Bleacher Report is listed as an emerging player. Sportbnews / Sky Sport (IT/UK) is listed as a regional player.
Does bold.dk have an API?
No public API is recorded for bold.dk.
What industry is bold.dk in?
bold.dk's product category is Sports Digital Media. Its primary akta.pro industry code is MPAEAHAF, Fantasy Contests, Leagues & Tournament Organizers, with a secondary code of MPAEAHAD, Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators). Its NAICS code is 51621 and its SIC code is 2741.