What Rx Optical Laboratories, Inc. does

Rx Optical Laboratories, Inc. is a Kalamazoo, Michigan-based optometry and optical retail company founded in 1947, operating more than 50 retail eye care locations across Indiana and Michigan under the Rx Optical brand. The company was acquired by MyEyeDr., a national vision care provider, and now operates as a subsidiary brand within the MyEyeDr. network while retaining its locations, doctors, and staff. Its core services include comprehensive eye examinations (including video-assisted exams and retinal imaging), prescription eyeglasses with progressive lens options, contact lenses, prescription safety glasses for workplace use, and an expanding portfolio of wearable technology products such as Nuance Audio glasses, Oakley Meta AI glasses, and Ray-Ban Meta glasses. The business model is transaction-based, generating revenue from direct consumer payments, vision insurance reimbursements (notably VSP and EyeMed), and employer/member group discount programs such as the Vision Advantage Program; the company has also introduced a recurring-revenue contact lens subscription (MyAnnualSupply). GTM motion is sales-led, executed primarily through physical retail storefronts supplemented by digital tools for online appointment scheduling, prescription access, and contact lens re-ordering. Post-acquisition, Rx Optical has gained access to MyEyeDr.'s broader insurance partnerships, expanded eyewear selection, and updated optometry equipment, while the company itself reports 251-500 employees. No revenue figures, funding events, or detailed financial disclosures are available in the source material.

Name

Rx Optical Laboratories, Inc.

Legal name

Rx Optical Laboratories, Inc.

Website

https://rxoptical.com

Company type

Private

Founded year

1947

Operating status

Acquired

Headcount range

251–500 employees

Short description

Rx Optical Laboratories, Inc. is a Michigan-based optometry retail chain operating 50+ eye care locations across Indiana and Michigan, offering eye exams, prescription eyewear, contact lenses, and wearable technology products, now operating as a subsidiary of national vision care provider MyEyeDr.

Ownership category

akta.pro rank

Product category

Retail Optometry / Eye Care Services

NAICS

Offices of Optometrists (621320), Offices of Optometrists (62132), Optical Goods Retailers (45613)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optometry Clinics (Primary Eye Care) (HLAKAKAB)

akta.pro secondary industries

Comprehensive Eye Exams & Vision Care (HLAKAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)

Keywords

• Retail eye care
• Optometry services
• Prescription eyewear
• Contact lenses
• Vision insurance

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices54 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Eye Care Services and Products: Revenue generated from eye examinations, prescription eyeglasses, and contact lenses sold directly to consumers at retail locations. Services are paid for through direct out-of-pocket payment, vision insurance plans, and employer/member group discount programs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rx Optical Laboratories, Inc. (now part of MyEyeDr.) operates a retail optometry chain providing comprehensive eye examinations, prescription eyeglasses, and contact lenses directly to consumers through 50+ storefront locations across Indiana and Michigan. Services are paid for via out-of-pocket payment, vision insurance plans, and the Vision Advantage Program employer/member discount channel.

Product overview

Rx Optical Laboratories, Inc., now part of MyEyeDr., operates as an optometry practice offering a unified suite of eye care products and services. The core offerings include comprehensive eye exams (including video-assisted examinations), prescription eyeglasses with progressive lens options, and contact lenses (with MyAnnualSupply subscription). The portfolio extends to specialized offerings including prescription safety glasses, retinal imaging, and innovative wearable technology such as Nuance Audio glasses, Oakley Meta AI glasses, and Ray-Ban Meta. Supporting services include vision insurance integration (VSP, EyeMed), HSA/FSA payment options, and the Vision Advantage employer/member program. The acquisition by MyEyeDr. expanded the selection of eyewear and contacts while adding enhanced digital tools for appointment scheduling and prescription management.

Differentiator

Problem solved

Functional benefit

Products and services

• Eye Exams Comprehensive eye examinations performed by optometrists, including video-assisted eye health exams with updated technology and equipment, available to individual consumers at retail locations across Indiana and Michigan.
• Prescription Glasses Eyeglasses with prescription lenses, including progressive lens options, offered with an expanded frame selection to individual consumers.
• Contact Lenses Contact lens fittings and supply, available for daily, weekly, or monthly wear, sold in-store and through the online shop portal.
• Prescription Safety Glasses Prescription safety glasses for workplace eye protection, offered in a wide variety of style selections to individual consumers.
• Retinal Imaging High-resolution retinal imaging technology used during comprehensive eye health examinations to support diagnosis and monitoring.
• Nuance Audio Glasses All-in-one vision and hearing eyewear combining prescription lenses with hearing assistance technology.
• Oakley Meta Glasses AI-powered eyewear engineered for action, integrating Meta AI technology for hands-free functionality.
• Ray-Ban Meta Glasses Iconic style eyewear integrated with Meta AI, combining fashion with artificial intelligence capabilities.
• MyAnnualSupply Program Annual contact lens supply subscription program ensuring customers always have fresh contacts on hand.
• Vision Advantage Program

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MyEyeDr.coreStrategic or Co-development PartnerRx Optical has been acquired by MyEyeDr., a national eye care provider with 20+ years of experience partnering with vision insurance companies. The partnership enhances the Rx Optical patient experience through expanded eyewear selection, updated technology, and improved digital tools for appointment scheduling and prescription management.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Target Optical: Optical retail concept operated inside Target stores by a Luxottica-affiliated partner, offering eye exams and eyewear — comparable retail optical offering but as part of a mass-market general merchandise retailer.

Direct peers

• LensCrafters: National optical retail chain offering comprehensive eye exams, prescription glasses, and contact lenses through company-owned storefronts — directly comparable to Rx Optical's retail eye care model, with broader geographic reach.
• Sterling Optical: Regional optical retail chain offering eye exams, glasses, and contact lenses — comparable store-based optician/optometry retail format competing for similar insured and walk-in customers.
• Warby Parker: Direct-to-consumer eyewear brand with physical retail showrooms offering eye exams, prescription glasses, and contact lenses — overlapping customer base with Rx Optical but with a digitally native, vertically integrated model.
• Pearle Vision: Multi-state optical retailer providing eye exams, eyewear, and contact lenses in mall and street-front locations owned and franchised by Luxottica — direct competitor in the insured retail optical category.
• America's Best Contacts & Eyeglasses: High-volume national optical chain offering eye exams and discounted prescription eyewear and contact lenses — competes on value and convenience in many of the same insured retail segments Rx Optical serves.
• For Eyes Optical: Multi-state optical retailer offering eye exams, prescription glasses, and contact lenses — directly comparable store-based optical retail concept with overlapping customer segments.

Emerging players

• Zenni Optical: Pure-play online eyewear retailer offering low-priced prescription glasses and lenses — competes for the same value-oriented eyewear customers Rx Optical serves, but without in-person exam services.
• Costco Optical: In-warehouse optical department offering eye exams, glasses, and contact lenses at value price points — comparable optical retail services delivered through a membership warehouse model that competes for price-sensitive customers.

Regional players

• Clarkson Eyecare: Regional optometry group across the Midwest and South operating eye care clinics with eyewear dispensing — closely comparable to Rx Optical's Midwest optometry-plus-retail model, though with a somewhat different geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MyEyeDrVideos?feature=watch
• Facebookfacebook.com/rx-optical-1437331389852435
• LinkedInlinkedin.com/company/rx-optical-laboratories-inc.
• Instagraminstagram.com/myeyedr
• TikToktiktok.com/@myeyedr_
• Xx.com/rxoptical

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rx Optical Laboratories, Inc.