Kampagnenforum

What Kampagnenforum does

Kampagnenforum GmbH is a Zürich-based professional services agency founded in 2001 that provides campaigning, strategic consulting, PR and lobbying, and secretariat-management services to Swiss non-governmental organizations, public authorities, and associations. Its four core service lines — Campaigning (Kampagnen), Consulting & Leadership (Beratung & Führung), PR & Lobbying, and Office Management (Geschäftsstellen) — cover the full value chain from strategy formulation through campaign execution, media work, parliamentary engagement, and operational secretariat leadership. The firm serves a roster of marquee institutional clients including Ärzte ohne Grenzen, HEKS, Greenpeace Switzerland, Swissaid, WWF Switzerland, Amnesty International Switzerland, Caritas Switzerland, Helvetas, Terre des Hommes Switzerland, Pro Natura, IGSU, Blutspende SRK, Toxinfo Suisse, and Schweiz Tourismus, with documented campaign outcomes such as 100,000+ petition signatures in weeks, 2.5 million contacts in an awareness campaign, and 5.8 million views for an animal-welfare initiative.

The firm operates from a single Zürich headquarters (Hermetschloostrasse 70, CH-8048 Zürich) with approximately 15 team members, led by Co-Directors Marianne Affolter and Jérome Strijbis, with founder Andreas Freimüller serving as Senior Advisor. It has extended its service offering with a portfolio of branded proprietary tools: Kampamonitor (digital campaign monitoring), Kampatest (experimental argument testing), Kampredict (forecasting), Flyer4Good (digital flyer distribution), Politikradar (Federal Council decision monitoring with RSS/Atom feeds), and Kampagenda (an event-calendar platform for Swiss campaign and political events). The firm also publishes an online magazine with 90+ articles covering campaigning, strategy, and leadership, and operates LinkedIn, Instagram, and Facebook channels for thought leadership and community engagement.

Kampagnenforum generates revenue through professional-services engagements: consulting retainers, project-based campaign management, PR/lobbying mandates, and managed-secretariat contracts, with pricing structured per quote rather than on published rate cards. Distribution is direct-to-client via consultative sales targeting Swiss civic-sector buyers; no intermediaries, channel partners, or international distribution are disclosed. The firm is privately held (Swiss GmbH), management-owned, with no institutional investors or external funding identified, and is celebrating its 25th anniversary in 2026. Operating status is active with no M&A, restructuring, or leadership turnover beyond the planned founder-to-co-director transition already observed.

Name

Kampagnenforum

Legal name

Kampagnenforum GmbH

Website

https://kampagnenforum.ch

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Kampagnenforum GmbH is a Zürich-based professional services agency providing campaigning, strategic consulting, PR/lobbying, and secretariat management to Swiss NGOs, public authorities, and associations. Founded in 2001, it serves clients including MSF, Greenpeace Switzerland, WWF, Amnesty International, and Caritas.

Ownership category

akta.pro rank

Product category

Nonprofit Campaign Consulting

NAICS

Other Management Consulting Services (541618), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Public Sector & Policy Consulting (BPAHACAN)

akta.pro secondary industries

Media Relations & Press Office Services (MPAAADAI), Strategy & Corporate Development Consulting (BPAHACAA), Organization Design & Operating Model Consulting (BPAHAGAB)

Keywords

• Nonprofit campaign consulting
• Political campaign management
• Advocacy and lobbying services
• Strategic communication consulting
• Association management services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting & Strategy Services: Organizational consulting, leadership coaching, and strategic advisory services for NPOs, public authorities, and associations
2. Campaigning Services: Strategic campaign development, implementation, and management including digital and traditional campaigning, advocacy, and mobilization
3. PR & Lobbying Services: Political influence, strategic communication, and comprehensive media services for policy impact
4. Secretariat Management: Full-service secretariat leadership for organizations - operational and strategic management

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Kampagnenforum is a Swiss campaigning and consulting agency that provides four integrated service lines to NGOs, public authorities, and associations: (1) Campaigning - strategic development and execution of political and social campaigns including digital and grassroots mobilization; (2) Consulting & Leadership - organizational analysis, strategic planning, moderation, and coaching; (3) PR & Lobbying - political influence, strategic communication, and media relations; and (4) Office Management - full-service secretariat operations for NPOs. The firm also develops proprietary digital tools (Kampamonitor, Kampatest, Kampredict, Flyer4Good, Politikradar, Kampagenda) that support its campaigning work.

Product overview

Kampagnenforum is a Swiss NPO agency offering an integrated suite of four core service areas: Campaigning (strategic campaign development and execution), Consulting & Leadership (organizational analysis and coaching), PR & Lobbying (political influence and media relations), and Office Management (full-service secretariat operations for NPOs). The agency also develops internal tools including Kampamonitor, Kampatest, and Kampredict for campaign monitoring and prediction, Flyer4Good for digital flyer distribution, Politikradar for political decision monitoring, and Kampagenda for event calendar management. The company operates from Zürich and serves NGOs, authorities, and associations across Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• Kampamonitor: Digital monitoring tool for comprehensive digital campaigning
• Kampatest
• Kampredict
• Flyer4Good
• Kampagenda
• Politikradar
• Kampadmin
• Innovationsgenerator

Products and services

• Campaigning (Kampagnen) Strategic campaign development and execution for political initiatives, popular votes, and social causes. Includes digital campaigning, grassroots mobilization, and multi-channel reach. Built for NGOs, public authorities, and associations running votations, referendums, popular initiatives, awareness campaigns, and member mobilization.
• Consulting & Leadership (Beratung & Führung) Organizational analysis, strategic planning, moderation, coaching, and leadership support for NPOs and authorities. Designed to help organizations achieve measurable impact through clearer strategy and stronger leadership.
• PR & Lobbying Political influence, strategic communication, and media relations for policy impact. Includes press work, parliamentary engagement, and coalition building for NGOs, public authorities, and associations.
• Office Management / Secretariat Services (Geschäftsstellen) Full-service operational and strategic management of NPO secretariats, including administration, financial management, membership support, and project leadership. Provided to associations, federations, and advocacy organizations.

Quantifiable outcome

• 2 million contacts achieved with CHF 20,000 budget
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• KampagendacoreStrategic or Co-development PartnerKampagenda is a companion platform to Kampagnenforum, providing event management and campaign calendar tools for Swiss organizations. Listed as a key navigation item on Kampagnenforum website, indicating integrated service offering.
• PolitikradarcoreTechnology or IntegrationDaily overview of Federal Council decisions filtered, summarized, and evaluated for NGO relevance. Kampagnenforum provides this tool for clients to use political data directly in their strategies.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Large European integrated communications and campaign group with public-interest and corporate clients. Competes for bigger integrated mandates combining campaigns, PR and digital.
• Ketchum: Global communications consultancy with public affairs and social-impact practices. Reaches Kampagnenforum's international NGO clients at global/regional level, creating overlap on multi-market mandates.
• Burson Cohn & Wolfe (BCW): Global public relations and public affairs network serving multinational NGOs and corporates. Competes for large international advocacy and campaign briefs Kampagnenforum cannot serve solo.
• Weber Shandwick: Global PR network with deep public affairs and purpose-driven campaign practice. Serves many of the same international NPO clients (MSF, WWF, Amnesty) for which Kampagnenforum provides Swiss-market support.
• Havas PR: Global communications group with a public affairs and purpose-led campaigning arm. Operates as an integrated full-service alternative for clients seeking campaign, PR and digital under one roof.

Regional players

• fischerAppelt: Germany-based full-service communications group with a strong public affairs and NGO practice. Closest DACH analogue, serving similar advocacy/NGO clients in a neighboring market.

Direct peers

• othermanagement (otherway): Swiss NPO/sustainability-focused agency combining strategy, campaigning and communication services. Closest direct competitor within Switzerland's NPO specialist agency landscape.
• Furrer Hugi & Partner: Leading Swiss public affairs and political communications consultancy, headquartered in Bern, serving associations, NPOs and public authorities. Competes head-to-head for political campaigns, association mandates and PA engagements.
• JAGGI Communication: Swiss PR and communications agency with a strong NPO/association client base. Comparable in size and scope on strategy, media relations and campaign work for advocacy organizations.

Emerging players

• M+R Strategic Services: US-based agency exclusively focused on nonprofits, associations and campaigns. Closest international analogue in pure NPO/advocacy specialization, particularly on digital mobilization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Kampagnenforum
• LinkedInlinkedin.com/company/kampagnenforum
• Instagraminstagram.com/kampagnenforum
• Xx.com/kampagnenforum

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kampagnenforum