McNicholas & McNicholas
- Company typePrivate
- Founded1993
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
McNicholas & McNicholas firmographics
Firmographics- Name
- McNicholas & McNicholas
- Legal name
- McNicholas & McNicholas, LLP
- Website
- https://mcnicholaslaw.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
McNicholas & McNicholas industry classification
Industry- Product category
- Plaintiff-Side Legal Services (Personal Injury and Employment Law)
- NAICS
- Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Personal Injury & Insurance Defense (BPAHAAAM)
Keywords
Where McNicholas & McNicholas is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
McNicholas & McNicholas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Legal Representation - Contingency Fees: Primary revenue from contingency fee arrangements in personal injury, wrongful death, product liability, and class action cases where fees are collected as a percentage of settlements or verdicts won for clients
- Legal Representation - Hourly/Retainer: Hourly billing and retainer arrangements for employment law matters, discrimination cases, and other legal services
- Co-Counsel Referrals: Revenue from co-counsel arrangements with other law firms on large cases (e.g., wildfire litigation, mass torts)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Initial Consultation |
| Transaction based/ take rate | Pay-as-you-go | Contingency Fee Representation |
| Subscription | Monthly | Hourly/Retainer (Employment Matters) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
McNicholas & McNicholas product offering
Product offeringCore offering
McNicholas & McNicholas, LLP is a plaintiff-side litigation firm representing individuals in personal injury, product liability, wrongful death, employment discrimination, harassment, retaliation, whistleblower, and workers' compensation retaliation matters. It also handles class actions, mass torts, wildfire disaster recovery litigation, and emerging-practice areas such as AI harm, data breach and privacy, social media liability, sexual abuse, and sex trafficking claims. Matters are primarily taken on contingency fee for plaintiff cases, with hourly/retainer billing used for certain employment matters, and initial consultations are offered free of charge.
Product overview
McNicholas & McNicholas is a Los Angeles-based personal injury and employment law firm offering comprehensive legal services. The firm provides a unified portfolio of legal practice areas rather than a platform-plus-modules architecture. Core services include Personal Injury representation (covering auto accidents, truck accidents, catastrophic injuries, and product liability), Employment Law (wrongful termination, discrimination, harassment, and whistleblower claims), First Responder Claims (representing police officers, firefighters, and EMTs), Wildfire Disaster Recovery and Litigation, and Emerging Litigation services (AI and Technology Harm, Data Breach and Privacy Litigation, and Social Media Liability). The firm also handles Class Action matters, Corporate Misconduct cases, and Wrongful Death claims. Founded by a family of attorneys spanning three generations, the firm has recovered over $3 billion for clients and has over 100 years of combined trial experience across its partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Injury Legal Services Legal representation for individual victims of personal injury, including car accidents, motorcycle accidents, truck accidents, bicycle and pedestrian accidents, burn injuries, catastrophic injuries, spinal injuries, and traumatic brain injuries.
- Employment Law Services Legal representation for employees facing workplace issues including wrongful termination, sexual harassment, employment discrimination, whistleblower claims, and wage and hour violations.
- Product Liability Legal Services Legal representation for victims harmed by defective products including defective vehicles, tires, machinery, fire extinguishers, and e-cigarettes.
- First Responder Claims Legal representation for police officers, firefighters, and first responders who have suffered discrimination, harassment, retaliation, or wrongful termination.
- Truck Accidents Legal Services Legal representation for victims of commercial truck crashes, including cases involving driver negligence, defective truck equipment, and improper cargo.
- Wildfire Disaster Recovery and Litigation Legal representation for victims of California wildfires, including claims against utility companies, contractors, and landowners for property damage and losses.
- AI and Emerging Technology Harm Legal representation for victims who have been harmed by the misuse of AI and other emerging technologies.
- Data Breach and Privacy Litigation Legal representation for victims who face an increased risk of identity theft and other harm due to a data breach.
- Social Media Liability Legal representation for civil compensation claims related to social media platform liability and harm to minors.
- Class Action Litigation Legal representation in class action lawsuits including mass torts, consumer protection, and large-scale civil matters.
- Corporate Misconduct and Business Fraud Legal representation for clients who suffer harm from corporations due to corporate misconduct or business fraud.
- Wrongful Death Claims Legal representation for families seeking accountability and closure after losing loved ones to negligence or unsafe conditions.
Quantifiable outcome
- Over $3 billion recovered for clients since 1993
- +5 more outcomes
Companies that use McNicholas & McNicholas
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
McNicholas & McNicholas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
McNicholas & McNicholas partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Becker Law GroupminorCo-counsel partnership with Becker Law Group on Eaton Fire lawsuit against Southern California Edison.
- Singleton SchreiberminorCo-counsel partnership with Singleton Schreiber on Eaton Fire lawsuit against Southern California Edison.
- Los Angeles Police Protective League (LAPPL)corePanel Counsel relationship providing legal representation to LAPD officers who are members of the union. Firm handles employment law matters including discrimination, harassment, retaliation, and wrongful termination cases.
- United Firefighters of Los Angeles City (UFLAC)corePanel Counsel relationship providing legal representation to Los Angeles firefighters. Firm handles employment law matters including discrimination, harassment, retaliation, and workers compensation cases.
- Kent | PincinminorCo-counsel partnership with employment law firm Kent | Pincin on disability discrimination lawsuit against Hilmar Cheese Company.
- Alexandroff Law GroupminorCo-counsel partnership with Alexandroff Law Group on disability discrimination lawsuit against Hilmar Cheese Company.
Scale indicators13 records
Recent moves5 records
Expansion highlights5 records
McNicholas & McNicholas competitors and assessment
Company assessmentDirect peers
- Panish | Shea | Boyle | Ravipudi LLP: Los Angeles-based plaintiffs' trial firm with a parallel practice in catastrophic personal injury, product liability, and aviation litigation, regularly securing nine- and ten-figure verdicts in California. It is one of the closest comparables to McNicholas & McNicholas in plaintiff-side PI and employment work.
- Lieff Cabraser Heimann & Bernstein: San Francisco-based plaintiffs' firm with deep mass tort, class action, and product liability practices, often serving as lead or co-counsel in California class actions. Highly comparable in its plaintiff-side class action and mass tort work overlapping with McNicholas's mass tort and consumer protection cases.
- The Dominguez Firm: Los Angeles-based personal injury and employment law firm with a large plaintiff practice covering auto accidents, workplace injuries, and employment claims. Comparable in California plaintiff-side PI and employment focus with multilingual capabilities.
- Wilshire Law Firm: California-based plaintiff firm handling personal injury, employment law, and class action matters with offices across Southern California. Direct competitor in California PI and employment plaintiff work.
- Greenberg Gross LLP: Los Angeles plaintiffs' trial boutique focused on complex civil litigation including personal injury, product liability, and commercial matters. Comparable mid-size plaintiff firm with similar PI and complex trial work in California.
- Kabateck LLP: California-based plaintiffs' firm with practice areas in personal injury, employment law, and class actions, founded by a former president of Consumer Attorneys of California. Comparable plaintiff-side PI and employment work.
Broad incumbents
- Simmons Hanly Conroy: National mass tort and class action plaintiff firm headquartered in Illinois with significant California mass tort and asbestos practice. Comparable in mass tort and class action work but operates at significantly larger national scale.
- Milberg Coleman Bryson Phillips Grossman: National class action and mass tort plaintiff firm with offices in California and a long history in consumer protection and securities class actions. Comparable in class action litigation scale and consumer-oriented plaintiff work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
McNicholas & McNicholas social profiles
Digital presenceMcNicholas & McNicholas financial estimates
Financial estimateRevenue estimate
Valuation estimate
McNicholas & McNicholas leadership team
Management profileNumber of profiles
Profiles4 records
McNicholas & McNicholas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McNicholas & McNicholas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McNicholas & McNicholas
What does McNicholas & McNicholas do?
McNicholas & McNicholas, LLP is a plaintiff-side litigation firm representing individuals in personal injury, product liability, wrongful death, employment discrimination, harassment, retaliation, whistleblower, and workers' compensation retaliation matters. It also handles class actions, mass torts, wildfire disaster recovery litigation, and emerging-practice areas such as AI harm, data breach and privacy, social media liability, sexual abuse, and sex trafficking claims. Matters are primarily taken on contingency fee for plaintiff cases, with hourly/retainer billing used for certain employment matters, and initial consultations are offered free of charge.
Is McNicholas & McNicholas a public or private company?
McNicholas & McNicholas is a private company. It is classified as family owned and is currently operating.
When was McNicholas & McNicholas founded?
McNicholas & McNicholas was founded in 1993. It employs 1 to 10 people.
Where is McNicholas & McNicholas based?
McNicholas & McNicholas is headquartered in Los Angeles, United States, in the North America region.
How does McNicholas & McNicholas make money?
Three revenue lines are on record. Legal Representation - Contingency Fees are the primary driver. The others are legal Representation - Hourly/Retainer and co-Counsel Referrals.
Who are McNicholas & McNicholas's main competitors?
Direct peers on record are Panish | Shea | Boyle | Ravipudi LLP, Lieff Cabraser Heimann & Bernstein, The Dominguez Firm, Wilshire Law Firm, Greenberg Gross LLP and Kabateck LLP. Broad incumbents are Simmons Hanly Conroy and Milberg Coleman Bryson Phillips Grossman.
Does McNicholas & McNicholas have an API?
No public API is recorded for McNicholas & McNicholas.
What industry is McNicholas & McNicholas in?
McNicholas & McNicholas's product category is Plaintiff-Side Legal Services (Personal Injury and Employment Law). Its primary akta.pro industry code is BPAHAAAM, Personal Injury & Insurance Defense. Its NAICS code is 5411 and its SIC code is 8111.