What Recipe does

Recipe (branded as RCP or RCP LDN) is an independent creative advertising agency headquartered in central London at 21 Stephen Street, founded in 2012 by Jim Yorath. The agency operates under the Not Normal Group, a parent or group-level structure that houses sister entities. RCP delivers integrated creative services to enterprise brand clients across brand strategy, campaign development, design, social media management, and platform (digital/web) development. Its client portfolio spans more than 15 industries including FMCG (Old Spice, Aussie, New York Bakery), beverages (Coca-Cola, Diet Coke, SMARTWATER), gaming and betting (BetMGM, 888), financial services (interactive investor, Zurich Insurance Group), airlines (Ryanair), technology (Audible), automotive (AutoTrader), postal services (Royal Mail), and nonprofit (CALM).

The agency's core offering is an integrated creative services bundle rather than a modular product set. Work is delivered on a project and retainer basis, with revenue generated through professional services fees negotiated per scope. The go-to-market approach is direct sales to brand marketers, supported by a portfolio-led website showcase, presence on Instagram, LinkedIn, and YouTube, and a dedicated new business email channel. The agency competes on creative quality and integrated execution rather than on proprietary technology or data assets; no AI/ML capabilities, patents, or proprietary platforms are evidenced.

The business serves enterprise clients almost exclusively, with notable accounts spanning multiple sequential campaigns (BetMGM, Audible). Operating geography is primarily EMEA/UK, though the client portfolio includes global brands. The agency is private, with no disclosed funding, no M&A activity, and no public-company indicators. Lead generation and new business contact are managed through a dedicated email ([email protected]), and a general inquiry line ([email protected]) provides a single point of contact.

Name

Recipe

Legal name

RCP

Website

https://reci.pe

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Recipe (RCP) is an independent London-based creative agency founded in 2012, serving enterprise brand clients with integrated brand strategy, campaign development, design, social media, and digital platform services across 15+ industries.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Creative Agency Services: Revenue is generated through professional services fees for creative campaigns, brand strategy, social media management, design, and platform development. Services are delivered on a project and retainer basis to enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Recipe (RCP) is an independent creative advertising agency that delivers brand strategy, campaign development, design, social media management, and platform development services to enterprise brand clients. Services are delivered as an integrated offering on a project and retainer basis, with work produced for clients such as Audible, Old Spice, Coca-Cola, Ryanair, BetMGM, AutoTrader, Hello Fresh, and Zurich Insurance Group.

Product overview

RCP is an independent creative agency using strategy, technology and love to change everything for brands. The agency offers a unified set of creative services including brand strategy, campaign development, design, social media management, and platforms development. Their work spans across major brands such as Audible, Old Spice, 888, Interactive Investor, Ryanair, Coca-Cola, AutoTrader, BetMGM, Hello Fresh, and Zurich Insurance Group. Services are delivered as an integrated offering rather than discrete product modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic brand development services for enterprise clients, covering positioning and brand-led thinking as part of integrated creative engagements.

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Not Normal GroupminorOthersNot Normal Group is referenced as the parent or associated group company of RCP. Located at the same London address with linked branding. Nature of relationship appears to be a holding or sister agency structure.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Wieden+Kennedy: Independently owned global creative agency with London presence, serving major enterprise brands across integrated campaigns. Comparable to RCP for independent ownership and integrated creative work.
• Droga5: Independently owned creative agency (now part of Accenture Song) known for integrated brand strategy and award-winning campaigns. Comparable to RCP for integrated creative work for major enterprise brands, though larger scale.
• The&Partnership: London-headquartered independent agency network offering creative, media, design and platform services. Directly comparable to RCP in integrated services and enterprise client focus.
• Mother London: Independent London creative agency known for integrated campaigns across brand strategy, advertising, design and digital. Directly comparable to RCP in scale, independence, service mix and London HQ serving global enterprise brands.
• Anomaly: Independently held creative agency with offices in London, NYC and LA offering brand strategy, advertising, design and digital products. Highly comparable to RCP as a non-network, founder-built shop competing for global enterprise creative mandates.
• Lucky Generals: Independent London creative agency working with major brands on brand strategy, campaigns and integrated creative. Similar in scale, independence and service mix to RCP.
• BBH (Bartle Bogle Hegarty): London-founded independent creative agency known for iconic integrated campaigns for brands like Audi, Tesco and Levis. Comparable to RCP as a storied independent creative shop serving major global enterprise clients.
• Uncommon Creative Studio: Independent London creative agency built by ex-Mother founders, working with global brands on integrated campaigns and brand platforms. Closely comparable to RCP in size, independence and integrated creative offering.

Broad incumbents

• Ogilvy UK: WPP-owned global creative network with substantial London operations offering brand strategy, advertising, and integrated campaigns. Comparable to RCP on integrated creative services for enterprise brands, but with network-scale resources.
• Saatchi & Saatchi London: Publicis-owned major creative network operating in London with full-service creative capabilities. Comparable to RCP as a London creative agency serving large enterprise brands, but part of a global network with significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpApRi2zLaKkVnBdoPJLP7A
• LinkedInuk.linkedin.com/company/rcpldn
• Instagraminstagram.com/rcpldn
• Xx.com/recipelondon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recipe