What Beyond Analysis does

Beyond Analysis, operating as 'Beyond: Putting Data to Work,' is a UK-based data strategy and AI transformation consulting firm headquartered in London (7 Bell Yard, London WC2A 2JR). Founded in 2004 and operating with 11-50 employees, the firm serves enterprise clients across six verticals: Private Equity, B2B Services, Healthcare, Retail, Travel & Hospitality, and Financial Services. Named enterprise customers include DFS, AP Moller-Maersk, NHS Professionals, Commonwealth Bank of Australia, and Visa Europe. The company is led by co-founder and CDO William Beresford and founder and CEO Paul Alexander.

The firm's service architecture is built around nine modular offerings organised across five transformation stages: Stage 0 (AI Innovation Studio for strategic vision), Stage 1 (Data Vision & Strategy Accelerator and Data Environment & Architecture Review for foundations), Stage 2 (Core Reporting, Customer Insight Sprint, and Dark Data Revenue Accelerator for immediate value), Stage 3 (AI Planning & Implementation Playbook and Agentic AI Enablement for AI excellence), and Stage 4 (Complete Transformation for enterprise programmes). Three free assessment tools (C-Suite Readiness Check, AI Readiness Diagnostic, Data Quality Assessment) support lead generation. Proprietary technical capabilities span generative AI, agentic AI, predictive analytics, NLP-driven analysis of unstructured data, anomaly detection, and optimisation. The firm holds ISO 27001, SOC 2 Type II, and GDPR certifications and maintains Google Cloud Partner Cloud Excellence designation alongside Microsoft Azure delivery capabilities.

The commercial model is pure project-based professional services delivered via direct enterprise sales to C-suite executives, with fixed-price modules ranging from £15,000 (AI Innovation Studio, 2-3 weeks) to £1,200,000 (enterprise-scale transformation, 6-18 months). Hybrid outcome-based pricing is offered selectively. Marketing is concentrated on LinkedIn thought leadership, an executive newsletter with 10,000+ subscribers, webinars, and assessment-tool-driven inbound demand. The firm claims 100+ client organisations served, £500M+ total client value unlocked, 85% average client ROI, and a '5x faster' delivery claim relative to traditional consulting approaches.

Name

Beyond Analysis

Legal name

Beyond: Putting Data to Work

Website

https://beyondanalysis.info

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based data strategy and AI transformation consulting firm with 11-50 employees offering nine modular fixed-price engagements (£15K-£1.2M) across six verticals including private equity, healthcare, retail, financial services, and travel and hospitality for enterprise clients.

Ownership category

akta.pro rank

Product category

Data Strategy Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Computer Systems Design and Related Services (54151), Other Computer Related Services (541519)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• Data strategy consulting
• AI transformation services
• Enterprise data advisory
• Customer intelligence analytics
• Data infrastructure consulting

Headquarters

HQ city

Wimbledon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Consulting Services: Fixed-price modular consulting engagements ranging from short-term strategy sprints (£15K-25K) to comprehensive enterprise transformations (£400K-1.2M). Revenue is generated through project-based professional services with defined deliverables and timelines. Engagement model allows for progressive expansion as value is proven.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Beyond Analysis is a UK-based data strategy and AI consulting firm that delivers fixed-price modular services to help enterprises turn data into measurable business decisions. The offering comprises nine consulting modules organized across five transformation stages (AI Innovation Studio, Data Vision & Strategy Accelerator, Data Environment & Architecture Review, Core Reporting & Performance Monitoring, Customer Insight Sprint, Dark Data Revenue Accelerator, AI Planning & Implementation Playbook, Agentic AI Enablement, and Enterprise-Scale Transformation), supplemented by proprietary readiness assessment tools. Engagements range from £15K entry-point strategy sprints to £400K-£1.2M multi-year enterprise transformations.

Product overview

Beyond Analysis operates as a data studio offering a modular service architecture consisting of nine distinct service modules organised across five transformation stages: Stage 0 (AI Innovation Studio for strategic vision), Stage 1 (Data Vision & Strategy Accelerator and Data Environment & Architecture Review for foundations), Stage 2 (Core Reporting & Performance Monitoring, Customer Insight Sprint, and Dark Data Revenue Accelerator for immediate value), Stage 3 (AI Planning & Implementation Playbook and Agentic AI Enablement for AI excellence), and Stage 4 (Complete Transformation for enterprise-scale programmes). The company also offers three assessment tools (C-Suite Readiness Check, AI Readiness Diagnostic, Data Quality Assessment) and five core service categories (Data & AI Transformation, Data Strategy & Consulting, Data Analytics & AI Solutions, Data Infrastructure Services, Customer Experience Transformation). The modular approach allows clients to select specific services based on their data maturity level, starting with foundation modules and scaling to advanced AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Innovation Studio Stage 0 strategic vision module bringing together senior business strategists and technical visionaries to develop breakthrough AI concepts. Features C-suite strategy sessions, AI opportunity mapping, and executive prototype development, delivered over 2-3 weeks. Designed for enterprise leadership seeking to frame their AI ambition.
• Data Vision & Strategy Accelerator Stage 1 foundation module that defines an organisation's data vision, aligns stakeholders, and creates a clear roadmap with quick-win strategies over 2-4 weeks. Includes concise data vision, prioritised roadmap, and stakeholder alignment deliverables.
• Data Environment & Architecture Review Stage 1 foundation module evaluating and improving current data infrastructure, quality, and governance through comprehensive audits and benchmarking over 3-5 weeks. Includes architecture improvement plans, governance frameworks, quality assessments, and compliance review.
• Core Reporting & Performance Monitoring Stage 2 immediate value module establishing consistent, actionable reporting frameworks linking financial performance with operational and customer-driven levers over 3-4 weeks. Features standardised reporting, performance dashboards, and data-driven decision templates.
• Dark Data Revenue Accelerator Stage 2 immediate value module monetising unstructured data sources through AI-driven insights over 3-4 weeks. Documented typical returns of £18M+ from revenue opportunity dashboards and unstructured data insights.
• Agentic AI Enablement Stage 3 AI Excellence module supporting adoption of autonomous AI agents capable of decision-making and proactive tasks over 5-7 weeks. Includes AI agent roadmaps, risk frameworks, pilot designs, and automation strategies.
• Data & AI Enterprise Transformation Stage 4 enterprise-scale transformation offering end-to-end programme leadership for comprehensive data and AI change over 6-18 months. Includes programme leadership, change management, organisational design, delivery coordination, and capability building for large enterprises.
• C-Suite Readiness Check 2-minute online assessment evaluating an organisation's readiness for data-driven leadership and transformation. Used to qualify prospects for follow-on consulting engagements.
• AI Readiness Diagnostic 2-minute diagnostic assessing current AI readiness level and potential for AI adoption. Used to qualify prospects for follow-on consulting engagements.
• Data Quality Assessment Comprehensive online evaluation of an organisation's data infrastructure, quality, and strategic value. Used to qualify prospects for follow-on consulting engagements.

Quantifiable outcome

• 5x faster delivery compared to traditional consulting
• +6 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

One partnership is on record.

• Google CloudcoreTechnology or IntegrationGoogle Cloud Partner status with Cloud Excellence designation, demonstrating technical capability and proven delivery on Google Cloud Platform. Enables Beyond to deliver cloud-based data and AI transformation solutions using Google Cloud infrastructure and services.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tiger Analytics: US- and India-based data and AI analytics consulting firm delivering AI, advanced analytics, and data engineering across retail, healthcare, financial services and travel — directly comparable to Beyond's vertical mix and modular data/AI service catalogue.
• Fractal Analytics: AI and analytics services firm serving Fortune 500 enterprises across consumer goods, healthcare, and financial services with decision intelligence, AI engineering, and generative AI offerings — closely analogous to Beyond's data strategy and AI enablement practice.
• Latentview Analytics: Data and analytics consulting firm specialized in digital analytics, AI/ML engineering and data engineering for retail, CPG, financial services and technology — comparable in scale, vertical orientation, and AI-led consulting orientation to Beyond.
• AbsolutData: Mid-sized AI and analytics consulting firm delivering data strategy, AI engineering and customer analytics for consumer, retail and B2B services — closely comparable in size, vertical focus and modular offering structure to Beyond.

Broad incumbents

• Slalom: Global consulting firm with a significant data and AI practice serving enterprise clients across healthcare, financial services, retail and travel — broader scale but overlapping capability and customer-base profile to Beyond.
• ZS Associates: Global consulting firm with a strong data, AI and analytics capability serving pharma, healthcare, financial services and consumer industries — overlaps with Beyond's healthcare and financial services verticals at enterprise scale.
• QuantumBlack (McKinsey): McKinsey's AI and advanced analytics arm serving global enterprises on data strategy, AI transformation and decision intelligence — competes with Beyond for high-end AI strategy and transformation mandates.
• Accenture Applied Intelligence: Accenture's data and AI practice delivering analytics, AI engineering and data-led transformation across all major verticals — broadest-scale incumbent competing for the same enterprise wallet as Beyond.
• EY-Parthenon (Data & Analytics): Strategy and consulting arm of EY with a major data analytics and AI transformation offering; particularly relevant given Beyond's private-equity portfolio-value-creation positioning which competes with EY-Parthenon's value-creation teams.
• WNS Analytics: Global analytics services firm providing data management, advanced analytics and AI services to financial services, retail and travel/hospitality — adjacent competitor with deeper offshoring delivery model but overlapping verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beyondpdtw

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beyond Analysis