Fit4Kids
Fit4Kids is a Richmond, Virginia-based nonprofit founded in 2010 that delivers school-based children's health and wellness programs—including Learning Gardens, Game On Girl!, Safe Routes to School, and Wellness Integration—to K-12 students, teachers, and families across six Virginia public school districts.
- Company typePrivate
- Founded2010
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fit4Kids does
Fit4Kids (legally Greater Richmond Fit4Kids) is a 501(c)-style nonprofit organization founded in 2010 in Richmond, Virginia, dedicated to improving children's health and wellness through physical activity and healthy eating. It serves K-12 students, educators, and school communities across six Virginia public school districts: Chesterfield County, Henrico County, Hopewell City, Richmond City, Prince George, and Petersburg. The organization is funded primarily through individual donations (including a 'Healthy Roots' monthly giving program), corporate sponsorships, foundation grants, and planned/stock gifts, with stated program-spend efficiency above 80% of budget.
The organization delivers a portfolio of school-based programs, including Learning Gardens (hands-on garden and nutrition education reaching 6,000+ students annually, with 50 school gardens built as of August 2025), Game On, Girl! (after-school physical activity and nutrition program for middle school girls at 8 schools), Wellness Integration (classroom-based movement and health training reaching 3,000 students in Petersburg, Hopewell, and Prince George), Safe Routes to School (including a crossing guard program that grew from 8 to 100+ guards in three years), Making the Most of Recess, and the NIH-funded Hydrate RPS partnership with VCU. The technology stack is light: a content library of free, SOL-aligned active lesson plans, a free online Active Classroom Teacher Certification course (pre-approved for 15 recertification points in Henrico and Chesterfield), and a WordPress-based website; there is no public API or software platform.
Fit4Kids operates a community-led go-to-market model in which staff and AmeriCorps service members deliver programming directly into partner schools, supplemented by free self-serve educator resources, signature fundraising events (Fun Fest, Eat and Greet), and policy advocacy led through the Greater Richmond Coalition for Healthy Children. Its 11-person staff is supported by a Board of Directors (~17 members) and a Young Professionals' Board (~19 members). The organization holds a 2024 GuideStar Gold Seal for Transparency.
Fit4Kids firmographics
Firmographics- Name
- Fit4Kids
- Legal name
- Greater Richmond Fit4Kids
- Website
- https://grfit4kids.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fit4Kids is a Richmond, Virginia-based nonprofit founded in 2010 that delivers school-based children's health and wellness programs—including Learning Gardens, Game On Girl!, Safe Routes to School, and Wellness Integration—to K-12 students, teachers, and families across six Virginia public school districts.
- Ownership category
- akta.pro rank
Fit4Kids industry classification
Industry- Product category
- School-based children's health and wellness programs
- NAICS
- Educational Support Services (611710), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Physical Education & Health Instruction (EDAJAFAL)
- akta.pro secondary industry
- Physical Education (PE) & Fitness Programs (EDAJAJAC)
Keywords
Where Fit4Kids is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fit4Kids business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Individual donors contribute one-time or recurring gifts. Monthly giving program called 'Healthy Roots' allows donors to give monthly. Donation amounts suggested include $550 for Game On Girl! nutrition lesson supplies, $150 for bike helmets, $50 for school garden seedlings, and $20 monthly for recess equipment.
- Corporate & Foundation Grants: Corporate sponsors and foundation grants provide major funding. Corporate partners include Robins Foundation (founding partner), Sports Backers (founding partner), CarMax, Dominion Energy, Kroger, Allianz, ABS Foundation, Cameron Foundation, Jackson Foundation, Optima, VFHY. NAP Tax Credits available through Virginia Department of Education for gifts of $500+.
- Planned Gifts: Planned giving opportunities for long-term sustainability donors.
- Stock Gifts: Donors can transfer stock from brokerage or investment accounts to Fit4Kids.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free programs for schools and students |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fit4Kids product offering
Product offeringCore offering
Fit4Kids is a nonprofit that delivers school-based children's health and wellness programs — including Learning Gardens, Game On Girl!, Wellness Integration, Safe Routes to School, and Making the Most of Recess — to K-12 students and schools across the Greater Richmond area. It also provides free educational resources such as SOL-aligned Active Lesson Plans, Garden Lesson Plans, and an online Active Classroom Teacher Certification for educators. All programs and resources are provided at no cost to schools, students, and teachers, funded by donations, corporate sponsors, and foundation grants.
Product overview
Fit4Kids is a nonprofit organization (Greater Richmond Fit4Kids) offering a portfolio of school-based health and wellness programs focused on physical activity and healthy eating for children. The core offerings include Learning Gardens (hands-on school garden and nutrition education), Game On, Girl! (after-school program for middle school girls), Wellness Integration (classroom-based movement programs), Safe Routes to School (walking and biking safety), and Making the Most of Recess. Supporting educational resources include free Active Lesson Plans (hundreds of kinesthetic learning activities aligned with Virginia SOLs) and Active Classroom Teacher Certification. Programs serve students from early childhood through high school across multiple Virginia school districts including Richmond City, Henrico County, Chesterfield County, Hopewell, Petersburg, and Prince George.
Differentiator
Problem solved
Functional benefit
Brands
- Learning Gardens: School-based garden programs teaching children to plant, grow, harvest, and taste fresh produce.
- Game On, Girl!
- Wellness Integration
- Safe Routes to School
- Making the Most of Recess
Products and services
- Learning Gardens School-based garden program in which Fit4Kids educators lead SOL-aligned lessons at partner schools, visiting each site 24 times per school year. Students plant, grow, harvest, and taste fresh produce through hands-on outdoor classroom experiences. Engages more than 6,000 students each school year across 50+ Learning Gardens.
- Game On, Girl! After-school physical activity and wellness program for middle school girls featuring a 10-week curriculum with coaches introducing various activities (lacrosse, yoga, dance) and nutrition lessons. Includes a Summer Summit of four action-packed days of outdoor adventure. Reaches over 150 girls at 8 middle schools in Richmond City, Chesterfield County, and Henrico County each year.
- Wellness Integration Program empowering classroom teachers to incorporate kinesthetic strategies and health promotion messaging in classrooms. Wellness Integration Specialists work with teachers, provide school-wide training, and lead district-wide wellness initiatives. Reaches 3,000 students in Petersburg, Hopewell, and Prince George.
- Safe Routes to School Program encouraging students to walk and bike safely to school through crossing guard placement, infrastructure improvements, and equipment such as bike racks. Works with 9 Richmond elementary schools with direct programming and grew the RPS Crossing Guard program from 8 to over 100 guards in three years.
- Making the Most of Recess School partnership program focused on improving the quality and consistency of recess. Provides technical assistance to principals, trains teachers, educates policymakers, and donates recess equipment to increase physical activity levels.
- Hydrate RPS Hydration program in partnership with Virginia Commonwealth University (VCU), funded by the National Institutes of Health, piloting in Richmond Public Schools to improve children's health and wellness through healthy hydration.
- Girls Flag Football League Girls flag football league launched in partnership with Richmond Public Schools, bringing girls flag football to all eight RPS high schools in 2025 as part of Fit4Kids' strategic plan expansion into high-school programming.
- Early Childhood Program Early childhood pilot program launched at 5 centers in Fall 2025 as part of the Growing Healthy Kids strategic expansion, extending Fit4Kids' school-based health and wellness model to early childhood centers.
- Active Classroom Teacher Certification Free at-your-own-pace online course training elementary school teachers in the Richmond region to use kinesthetic strategies and health promotion messaging. Pre-approved for 15 recertification points in Henrico and Chesterfield counties.
- Teacher Training Free professional development opportunities at Title I schools in Richmond, Henrico, Chesterfield, Hopewell, Petersburg, and Prince George. Topics include movement in the classroom, making the most of recess, and using school gardens as outdoor classrooms.
- Active Lesson Plans Hundreds of free active SOL-based lessons available for educators covering math, language arts, science, social studies and other subjects. Lessons incorporate movement into academic instruction for grades K-5.
- Policy Advocacy Policy work addressing key issues affecting children's health through collaboration with caregivers, advocates, and policymakers. Past successes include daily active recess policy, school breakfast improvements, and wellness hydration policy. Fit4Kids leads the Greater Richmond Coalition for Healthy Children in this work.
Quantifiable outcome
- Learning Gardens reach over 6,000 students annually with garden-based nutrition education
- +4 more outcomes
Companies that use Fit4Kids
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Fit4Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Fit4Kids partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered major.
- Virginia Commonwealth University (VCU)majorPartnership with VCU on the Hydrate RPS program, a hydration initiative in Richmond Public Schools powered by water and funded by the National Institutes of Health.
- Greater Richmond Coalition for Healthy ChildrenmajorFit4Kids leads this coalition bringing together collaborative partners focused on advancing programs and policies promoting physical activity and nutritious food access.
- Voices for Virginia's ChildrenmajorPartner organization co-hosting Healthy School Meals for All Lobby Day and advocating for legislation ensuring healthy school meals for every student.
Scale indicators13 records
Recent moves10 records
Expansion highlights5 records
Fit4Kids competitors and assessment
Company assessmentDirect peers
- FoodCorps: National nonprofit that places service members in schools to deliver hands-on garden, nutrition, and food education - directly comparable to Fit4Kids' Learning Gardens and AmeriCorps-staffed delivery model, but operating at national scale.
- Action for Healthy Kids: National nonprofit focused on school-based physical activity and nutrition programs; competes for the same corporate and foundation funders as Fit4Kids and serves a similar K-12 audience with similar program categories (recess, nutrition education, classroom movement).
- Playworks: National nonprofit focused specifically on recess quality and safe, inclusive play in elementary schools - directly comparable to Fit4Kids' Making the Most of Recess program and similar school-based service delivery model.
- Healthy Schools Campaign: Chicago-based nonprofit combining school wellness program delivery with policy advocacy at the district and federal level - directly comparable to Fit4Kids' combined program-plus-policy model, especially around Healthy School Meals for All.
- Life Time Foundation: Nonprofit funded by Life Time that works with K-12 schools on nutrition and physical activity programs (similar in-school delivery model to Fit4Kids, with comparable curriculum resources and corporate backer).
Broad incumbents
- Alliance for a Healthier Generation: Established national nonprofit (founded by the American Heart Association and Clinton Foundation) operating school wellness programs at far larger scale; provides the incumbent reference point for Fit4Kids' PE/nutrition portfolio and policy advocacy work.
- KaBOOM!: Large national nonprofit building playgrounds and advocating for kids' play equity; comparable to Fit4Kids' Safe Routes to School and recess programming, but with a much larger infrastructure-building footprint and corporate partner base.
Others
- National Farm to School Network: Information and advocacy network supporting farm-to-school programs (gardens, local procurement, nutrition education) nationwide; relevant peer for Fit4Kids' Learning Gardens curriculum and policy advocacy work, though primarily an enabling network rather than a direct program operator.
- Garden Coworking / Captain Planet Foundation: Foundation funding school and community garden projects with hands-on environmental and food-education curricula; comparable to Fit4Kids' Learning Gardens and Garden Lesson Plans but functions primarily as a grantmaker rather than a direct program operator.
Regional players
- Real Food for Kids: Regional (Northern Virginia/DC) nonprofit advocating for healthier school meals and nutrition education; directly comparable mission and policy-advocacy focus, but operates in a different Virginia geography from Fit4Kids.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Fit4Kids social profiles
Digital presenceFit4Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fit4Kids leadership team
Management profileNumber of profiles
Profiles11 records
Fit4Kids funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fit4Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fit4Kids
What does Fit4Kids do?
Fit4Kids is a nonprofit that delivers school-based children's health and wellness programs — including Learning Gardens, Game On Girl!, Wellness Integration, Safe Routes to School, and Making the Most of Recess — to K-12 students and schools across the Greater Richmond area. It also provides free educational resources such as SOL-aligned Active Lesson Plans, Garden Lesson Plans, and an online Active Classroom Teacher Certification for educators. All programs and resources are provided at no cost to schools, students, and teachers, funded by donations, corporate sponsors, and foundation grants.
Is Fit4Kids a public or private company?
Fit4Kids is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Fit4Kids founded?
Fit4Kids was founded in 2010. It employs 11 to 50 people.
Where is Fit4Kids based?
Fit4Kids is headquartered in Richmond, United States, in the North America region.
How does Fit4Kids make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate & Foundation Grants, planned Gifts and stock Gifts.
Who are Fit4Kids's main competitors?
Direct peers on record are FoodCorps, Action for Healthy Kids, Playworks, Healthy Schools Campaign and Life Time Foundation. Broad incumbents are Alliance for a Healthier Generation and KaBOOM!. Others are National Farm to School Network and Garden Coworking / Captain Planet Foundation. Real Food for Kids is listed as a regional player.
Does Fit4Kids have an API?
No public API is recorded for Fit4Kids.
What industry is Fit4Kids in?
Fit4Kids's product category is School-based children's health and wellness programs. Its primary akta.pro industry code is EDAJAFAL, Physical Education & Health Instruction, with a secondary code of EDAJAJAC, Physical Education (PE) & Fitness Programs. Its NAICS code is 611710 and its SIC code is 8200.