Norris Injury Lawyers

What Norris Injury Lawyers does

Norris Injury Lawyers is a Birmingham, Alabama-based personal injury law firm founded in 1983 and family-owned across the Norris family, with Robert McKim Norris Jr. as founding shareholder, David B. Norris as co-owner, Stephen C. Norris as president, and Robert M. Norris III as CFO. The firm maintains a headcount of 11-50 employees and operates from a single headquarters at 201 Vulcan Rd, Birmingham, with 24/7 intake via phone (800-477-7510), online contact forms, and live chat. Norris serves individual injury victims in Alabama and, for select case types such as asbestos/mesothelioma and now maritime, across the United States.

The firm operates a 15-practice portfolio covering auto accidents, asbestos and mesothelioma, wrongful death, motorcycle accidents, slip and fall, defective consumer products, workers compensation, nursing home abuse, veterans benefits, longshore and maritime, legal malpractice, environmental injury, and life insurance fraud. Its core commercial offering is the trademarked "No Fee Guarantee®" — a contingency-fee structure under which clients pay no upfront costs and owe nothing unless the firm recovers compensation, with fees governed by Alabama state law caps. The firm cites $61M+ recovered for asbestos cancer clients and 65,000+ claims filed for asbestos victims as its headline outcome metrics, supported by 100+ years of combined attorney experience.

Revenue is generated exclusively through contingency fees on successful cases; no retainer or upfront fees are charged. Go-to-market is direct-to-consumer via a sales-led motion across phone, web, and chat channels, supplemented by SEO-driven educational content on the firm blog and a social media presence. A strategic partnership with ChasenBoscolo Injury Lawyers extends case-handling capacity into federal maritime and longshore matters (LHWCA, Jones Act, Defense Base Act), enabling nationwide intake for that vertical. There is no disclosed use of AI, no API or technology product offering, and no platform architecture beyond the firm's website and standard intake tooling.

Name

Norris Injury Lawyers

Legal name

Norris Injury Lawyers

Website

https://norrisinjurylawyers.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Norris Injury Lawyers is a family-owned Birmingham, Alabama personal injury law firm that represents individual injury and asbestos victims under a No Fee Guarantee® contingency model, serving Alabama clients and select national matters through 15 practice areas.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Claims Advocacy & Loss Recovery Services (FSAEADAH)

Keywords

• Personal injury law
• Accident representation
• Wrongful death claims
• Car accident legal
• Premises liability

Headquarters

HQ city

Birmingham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Legal Services - Contingency Fees: Operates on a contingency fee basis where clients pay no upfront costs or fees. The firm only receives payment if they successfully recover compensation for the client. Fees are deducted as a percentage of the settlement or award, in accordance with Alabama state laws. If no recovery is made, clients owe nothing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Norris Injury Lawyers provides plaintiff-side personal injury legal representation to individuals in Alabama who have been harmed by negligence, including victims of vehicle accidents, unsafe premises, nursing home abuse, defective products, medical malpractice, and workplace injuries. The firm operates on a contingency-fee basis under its "No Fee Guarantee," meaning clients pay no attorney fees unless compensation is recovered. Service delivery is supported by offices in Birmingham, Huntsville, Mobile, and other Alabama locations, with free initial consultations offered across the practice-area portfolio.

Product overview

Norris Injury Lawyers is a Birmingham, Alabama-based personal injury law firm operating as a single unified legal practice with over 40 years of experience. The firm offers its trademarked No Fee Guarantee® as the core service model, providing free initial consultations with no fees unless compensation is recovered. The practice encompasses multiple specialized legal service areas including Auto Accident, Asbestos/Mesothelioma, Wrongful Death, Motorcycle Accident, Slip and Fall, Defective Consumer Products, Workers Compensation, Nursing Home Abuse, Veterans Benefits, Longshore and Maritime, Legal Malpractice, Environmental Injury, and Life Insurance Fraud. These services are delivered through a team of attorneys and support staff, with 24/7 consultation availability and offices in Birmingham serving clients throughout Alabama.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Accident Representation
• Truck Accident Representation

Quantifiable outcome

• $61,000,000+ recovered for Asbestos Cancer clients
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ChasenBoscolo Injury LawyerscoreStrategic or Co-development PartnerNorris Injury Lawyers has partnered with ChasenBoscolo Injury Lawyers to serve injured workers nationwide. This partnership focuses on Longshore and Maritime injury cases, combining Norris's Alabama presence with ChasenBoscolo's 30+ years of legal experience and deep understanding of federal maritime law including the Jones Act, LHWCA, Defense Base Act, and NAFIA.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Morgan & Morgan: Largest U.S. personal injury plaintiff firm with a television-advertising-driven mass-tort and auto accident practice; competes for the same Alabama PI caseload as Norris with materially greater marketing scale and a broader national footprint.

Direct peers

• Morris Bart, LLC: Large regional plaintiff personal injury firm across the Gulf Coast (Louisiana, Mississippi, Alabama, Arkansas) running a contingency-fee, advertising-led model; near-direct competitor for Alabama auto accident and general PI work.
• Jacoby & Meyers: Long-established plaintiff personal injury firm with a contingency-fee, multi-state office footprint; competes for similar auto accident, premises liability, and mass-tort claimants.
• ChasenBoscolo Injury Lawyers: Plaintiff injury firm focused on Longshore, maritime, and federal workers' compensation (LHWCA, Jones Act, Defense Base Act); Norris's existing strategic partner and the most comparable firm in the niche practice areas of maritime injury.
• The Levin Firm: Mid-Atlantic and Southeast plaintiff PI firm running a contingency-fee, mass-tort-plus-auto-accident model; comparable in practice breadth and contingency-only pricing.
• Cellino Law (Cellino & Barnes / Cellino Law): Heavily-advertised plaintiff personal injury firm with contingency fees across auto, premises liability, and wrongful death; comparable mid-sized regional PI practice with strong brand-led intake.
• Jim S. Adler & Associates: Texas-based contingency-fee personal injury firm with a strong advertising presence; directly comparable as a regional advertising-led plaintiff PI firm, though serving a different geography.
• Dolman Law Group Accident Injury Lawyers: Plaintiff personal injury firm running contingency-fee auto accident, premises liability, and mass tort practice; similar contingency model, mass-tort adjacency, and digital intake approach.
• Allen & Withrow: Plaintiff personal injury firm serving Virginia and surrounding Southeast states with contingency fees across auto accident and wrongful death matters; comparable mid-sized regional PI practice.

Regional players

• Wettermark & Keith, LLC: Alabama-based plaintiff personal injury firm with a contingency-fee model across auto, trucking, and wrongful death cases; directly regional competitor to Norris within Alabama.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/norrisinjurylaw
• LinkedInlinkedin.com/company/norris-injury-lawyers

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norris Injury Lawyers