Tico Coffee Roasters

What Tico Coffee Roasters does

Tico Coffee Roasters (legal entity Euroconsult CRC LLC) is a privately held specialty coffee roaster founded in 2012 by CEO Mariana Faerron-Gutierrez and headquartered at 1334 Dell Avenue in Campbell, California. The company roasts single-origin, blended, espresso, and decaffeinated coffees — featuring named lots such as Colombia Huila Natural (sourced from 84 family farmers via the ASOPCAFA cooperative), Costa Rica Santa Maria de Dota, Ethiopia Yirgacheffe, and house blends Black Tiger and Flying Dragon — alongside a loose-leaf tea program, branded drinkware and merchandise, and brewing accessories from AeroPress, Stagg, Chemex, and MiiR. The technology and platform stack is a standard Shopify DTC storefront augmented by Recharge Payments for subscription billing, Judge.me for verified reviews, GoodAPI for sustainability impact tracking, Rebuy for product recommendations, Klaviyo for email, Searchanise for on-site search, GovX ID for discount verification, and standard analytics and ad pixels.

The business operates four revenue streams: (1) DTC e-commerce sales of coffee, tea, and accessories at $10-$27 per 12oz bag; (2) monthly subscription clubs (Roaster's Choice, Single Origin, Espresso, Decaf) starting at $19-$21/month; (3) a B2B wholesale program supplying cafes, restaurants, and grocers with equipment planning, menu design, and barista training; and (4) premium mobile espresso bar catering for corporate events, weddings, and private parties, supported by a small physical roastery/retail footprint, in-person classes (Introduction to Espresso at $125), and partnerships with Too Good To Go for surplus food redistribution. Customer segments span specialty coffee enthusiasts, B2B hospitality buyers, event-catering clients, subscription subscribers, tea drinkers, and military/first-responder/teacher discount buyers verified through GovX.

Go-to-market is multi-channel and product-led: content marketing via a podcast and blog, organic social across eight platforms, Google/Facebook/Bing remarketing, an 8%-commission Ambassador Program, and a Golden Beans loyalty rewards scheme. Sustainability positioning — carbon-neutral shipping, tree planting and ocean-plastic removal per order, Fair Trade and USDA Organic certifications, California Green Business Network certification, and Too Good To Go waste-prevention partnership — is central to the brand identity. The company has not raised institutional funding and reports 1-10 employees.

Name

Tico Coffee Roasters

Legal name

Euroconsult CRC LLC

Website

https://ticoroasters.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Tico Coffee Roasters is a privately held, Campbell, California-based specialty coffee micro-roaster founded in 2012, selling single-origin and blended coffees, loose-leaf tea, subscriptions, and brewing accessories direct-to-consumer via Shopify, alongside a wholesale program and mobile espresso bar catering for events.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roaster

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro industry

PRIMARYAFAFADAJ

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing

Agriculture & Food Production/Beverage Production/Coffee & Tea Processing (Roasting, Blending, RTD)

SECONDARYTHAFADAE

Coffee Roasters with Cafe (Roastery Cafes)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

SECONDARYCRAHAGAI

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYTHAFADAD

Espresso Bars & Coffee Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Cafes & Coffee Shops

Keywords

• Specialty coffee roasting
• Coffee subscription service
• Mobile espresso catering
• Wholesale coffee supply
• Loose leaf tea

Headquarters

HQ city

Campbell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coffee and Tea Product Sales: Direct-to-consumer sales of roasted coffee beans, loose leaf teas, and accessories through e-commerce storefront. Products include single origin, blends, espresso, and decaf options in various grind sizes and package sizes
2. Coffee and Tea Subscriptions: Recurring monthly subscriptions (Roaster's Choice, Single Origin, Espresso, Decaf) delivered on scheduled basis. Customers billed automatically; can skip, modify or cancel anytime
3. Wholesale B2B: B2B wholesale accounts for cafes, restaurants, grocers, and hospitality businesses providing green coffee, equipment support, training, and ongoing technical service
4. Espresso Bar Catering: Premium mobile espresso bar catering for events including skilled baristas, equipment, and handcrafted beverages. Package-based service for corporate events, weddings, private parties
5. Online Drink Orders: Pre-ordered cold brew coffee and iced drinks available for pickup or delivery
6. Events and Classes: Paid educational events including Introduction to Espresso classes and anniversary open houses

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Tico Coffee Roasters roasts and sells premium specialty coffee (single origin, blends, espresso, decaf) and loose leaf tea through direct-to-consumer channels, operating four monthly subscription tiers, a wholesale program for hospitality businesses, mobile espresso bar catering, retail beverages, accessories, merchandise, and gift cards. The business is anchored at its Campbell, California roastery and powered by a Shopify storefront with nationwide shipping.

Product overview

Tico Coffee Roasters operates as a specialty coffee and tea retailer offering a comprehensive portfolio of products and services centered around premium roasted coffee. The core product lineup includes whole bean and ground coffees across single origin, espresso, and blended varieties (featuring brands like Sangre de Toro Espresso, Black Tiger, Flying Dragon, Costa Rica Santa Maria de Dota, and Colombia Huila Natural), complemented by a loose leaf tea collection. The subscription service pillar features four subscription tiers—Single Origin, Roaster's Choice, Espresso, and Decaf—all powered by Recharge Payments and delivered monthly from the Campbell roastery. Supporting products include coffee brewing accessories (AeroPress, Stagg Pour-Over, Chemex, MiiR tumblers), branded drinkware and merchandise, cold brew beverages, and espresso-based drinks available for in-store or online ordering. Services extend to espresso bar catering for events, a wholesale program for B2B customers, educational events and classes, and free brewing guides. The company also maintains a mobile app, podcast content, an ambassador affiliate program, and a Golden Beans loyalty rewards program, creating a multi-channel customer engagement ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Coffee (Single Origin, Blends, Espresso, Decaf) Whole bean and ground specialty coffee available in single origin and blended varieties across Medium Light, Medium, Medium Dark, and Dark roasts, with multiple grind sizes (Whole, Espresso, Fine, Regular, Coarse). Includes Fair Trade and USDA Organic certified SKUs such as Ethiopia Yirgacheffe, Colombia Huila Natural (ASOPCAFA), Costa Rica Finca San Luis, Costa Rica La Minita, Costa Rica Microdota Mujer Honey, Costa Rica Santa Maria de Dota, Mexico Bella Vista Mayan Womens Group, and Sumatra Lake Toba Samosir Honey, priced from $10-$27 per 12oz bag.
• Roaster's Choice Coffee Subscription Monthly subscription featuring special micro-lots and one-of-a-kind single origin or blended coffees selected by the Roast Master, roasted to order to highlight unique coffee characteristics. Customers can skip, modify, or cancel anytime; priced from $20 per month for one 12oz bag.
• Single Origin Coffee Subscription Monthly subscription delivering curated single origin coffees, hand-selected by the Roast Master. Subscription is shipped from the Campbell roastery on a recurring schedule, with skip, modify, and cancel options; priced from $21 per month.
• Espresso Coffee Subscription Monthly subscription delivering espresso-optimized coffee blends roasted specifically for espresso preparation, including Rialto Espresso and Sangre de Toro Espresso. Recurring billing with skip, modify, and cancel capabilities; priced from $19 per month.
• Decaf Coffee Subscription Monthly subscription delivering decaf coffee options, including The Watertower Decaf ($24 per 12oz bag). Customers can skip, modify, or cancel anytime; priced from $20 per month.
• Loose Leaf Tea Loose leaf tea collection including Black Tea, Oolong Tea, Green Tea, White Tea, Pu-erh, Herbal, and Fruit Tea varieties sourced from quality tea gardens. Comes with educational tea steeping guides covering water temperatures and steep times.
• Coffee Brewing Accessories Brewing equipment for home coffee preparation including AeroPress Original ($49.95), AeroPress Go ($59.95), AeroPress Micro-Filters ($12.95), Stagg Pour-Over Dripper XF ($70), and MiiR Tumblers ($24.95), alongside Chemex coffeemakers and filters.

Quantifiable outcome

• 4.8/5 customer rating based on 396 reviews
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Too Good To GocoreStrategic or Co-development PartnerPartnership with certified B-Corp Too Good To Go to prevent food waste by offering surprise bags of unsold items through their app. Connects consumers to surplus food that would otherwise be thrown away, helping fight climate change while increasing access to nutritious food for the community.
• EarthLungs Reforestation FoundationcoreStrategic or Co-development PartnerTree planting partnership where every order above $20 plants 1 tree. Trees are planted by EarthLungs Reforestation Foundation in partnership with GoodAPI to support reforestation efforts that revive natural habitats, improve coral reef health, support local livelihoods, and aid in the fight against climate change.
• Plastic BankcoreStrategic or Co-development PartnerOcean-bound plastic removal partnership where every order above $20 removes 10 plastic bottles. Works in collaboration with GoodAPI and Plastic Bank to reduce plastic pollution within 50km of the ocean or ocean bound waterways, exchanging plastic collected by communities for social and financial benefits.
• VeritreecoreStrategic or Co-development PartnerReforestation partnership through GoodAPI for tree planting initiatives supporting environmental sustainability.
• GoodAPIcoreTechnology or IntegrationSustainability technology partner powering tree planting and plastic removal tracking on product pages. Provides the infrastructure for environmental impact measurements and sustainability partner ecosystem.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting the online store. Provides PCI-DSS compliant payment processing, secure data storage, and infrastructure for the direct-to-consumer sales channel.
• GovXminorGTM or Marketing PartnerMilitary and first responder discount verification partnership offering up to 20% discount to verified service members, first responders, government employees, and teachers through GovX ID verification system.
• Casa de la AlegríaminorOthersMentioned as a supported organization with a green banner and smiling face logo on the Tico Coffee Roasters homepage, indicating a charitable or social impact partnership.
• Judge.mecoreTechnology or IntegrationCustomer review platform providing verified reviews with Platinum and Gold badges. Collects and displays customer reviews with verification badges to build trust and social proof.
• Recharge PaymentscoreTechnology or IntegrationSubscription management platform powering the coffee subscription service, enabling automatic recurring deliveries, payment processing, and subscription management capabilities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ritual Coffee Roasters: San Francisco specialty coffee roaster with direct-trade sourcing, cafe presence, and a strong wholesale program to Bay Area restaurants and cafes. Closely aligned with Tico on geography, specialty positioning, and B2B support depth.
• Sightglass Coffee: San Francisco specialty roaster operating roastery cafes, with wholesale distribution and a similar emphasis on single-origin transparency. Directly comparable in operating model combining roasting, cafe, and wholesale.
• Verve Coffee Roasters: California-origin specialty coffee roaster with subscription offerings (Verve Roastery Subscription), retail cafes, and a multi-channel DTC + wholesale model. Closely matches Tico's subscription and direct-trade positioning.
• Heart Coffee Roasters: Portland-based specialty coffee roaster known for single-origin transparency, direct trade, and a comparable cafe + wholesale + subscription model. Similar in size and operating philosophy to Tico.
• Counter Culture Coffee: Specialty coffee roaster with a long-standing direct-trade farmer relationship model, subscription program, and educational offerings. Similar sustainability and education emphasis, comparable in operating philosophy.
• Equator Coffees: Bay Area-based specialty coffee roaster with cafe locations, direct-trade farmer relationships, and wholesale accounts. Highly comparable given overlapping Bay Area geography, similar scale, and parallel emphasis on sustainability and farmer partnerships.
• Mr. Espresso: Oakland-based specialty coffee roaster with strong wholesale presence in Bay Area cafes, restaurants, and Italian foodservice. Comparable in California geographic focus and wholesale-led B2B motion.

Broad incumbents

• Blue Bottle Coffee: Specialty coffee incumbent (owned by Nestlé) operating a large-scale cafe, wholesale, and DTC subscription business. Overlaps with Tico across product, channel, and target customer, but with substantially greater scale and capital backing.
• Stumptown Coffee Roasters: Established specialty roaster (owned by Peet's Coffee / JAB Holding) with cafe, wholesale, and subscription operations across the US. Directly comparable product/market but materially larger scale and corporate backing.

Regional players

• Andytown Coffee: San Francisco-based specialty coffee roaster and cafe operator with a smaller footprint and direct neighborhood focus. Comparable specialty positioning but with limited geographic overlap beyond the Bay Area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ticoroasters
• YouTubeyoutube.com/c/ticoroasters
• Facebookfacebook.com/ticoroasters
• Instagraminstagram.com/ticoroasters
• Pinterestpinterest.com/ticoroasters
• TikToktiktok.com/@ticoroasters

Compliance20 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tico Coffee Roasters