10 Star Agency

What 10 Star Agency does

10 Star Agency is a privately held, full-service experiential marketing and brand activation agency founded in 2010 and headquartered in North Vancouver, British Columbia. The firm designs, produces, and executes immersive brand experiences for enterprise clients across festivals, sports venues, arenas, and on-premise channels, operating from five offices in North America (North Vancouver, Toronto, Etobicoke, Calgary, and Dallas) with a national warehouse and brand ambassador workforce. Its five service modules—Strategy & Data, Creative & Content, Production & Development, Activation Management, and 360° On-Premise Solution—are sold as integrated engagements rather than discrete products, allowing the agency to manage everything from market research and creative concepting through fabrication, staffing, and on-premise trade coverage.

The company's proprietary operational technology includes custom fabrication capabilities, a Brand Ambassador mobile app for consumer insight capture, a "Sound Shower" audio personalization system, custom laser engraving personalization, and a "Ryde Response Team" with dedicated vehicle for street-level guerrilla marketing. Its go-to-market is event-driven and relationship-mediated: the firm markets primarily through its case-study portfolio, social channels (YouTube, Instagram, Facebook), and client testimonials, while demand generation is reinforced through strategic alliances with festival producers (Country Thunder, Calgary Stampede, Live Nation) and venue operators (MLSE, Vancouver Whitecaps). Pricing is quote-based and tailored to campaign scope, with revenue derived from project-based agency fees, production services, and on-premise retainer work.

Name

10 Star Agency

Legal name

10 Star Agency

Website

https://10staragency.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

10 Star Agency is a North American experiential marketing agency that designs, produces, and executes brand activations, festival experiences, and on-premise channel campaigns for enterprise clients including Red Bull, Marriott, Asahi, Crowdstrike, and White Claw.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Experiential marketing services
• Brand activation agency
• Event marketing campaigns
• On-premise marketing
• Festival brand activations

Headquarters

HQ city

North Vancouver

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Experiential Marketing Campaigns: Project-based agency fees for designing and executing experiential marketing campaigns, brand activations, and event productions for corporate clients.
2. On-Premise Channel Activation: Ongoing retainer and campaign fees for on-premise marketing services including brand ambassador deployment, merchandising, trade relations, and consumer engagement at bars, restaurants, and retail venues.
3. Production & Development Services: Fees for custom fabrication, brand asset development, pop-up experiences, and large-scale event structure production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

10 Star Agency is a full-service experiential marketing agency that designs and executes brand activations, event campaigns, festival experiences, and on-premise marketing programs for enterprise brands. The agency combines strategy, creative, production, brand ambassador deployment, and on-premise channel coverage to deliver immersive brand experiences at venues, sporting events, music festivals, and street-level locations across North America.

Product overview

10 Star Agency is a full-service experiential marketing agency offering a portfolio of five interconnected service modules: Strategy & Data (market research and strategic planning), Creative & Content (concept development and content production), Production & Development (fabrication and technical execution), Activation Management (brand ambassador deployment and event management), and 360° On-Premise Solution (on-premise channel activation and trade relations). The agency serves major brands including Red Bull, Marriott, Ryde, Asahi, and Crowdstrike, delivering experiential campaigns that combine these services to create brand experiences at festivals, events, and street-level activations across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Data Market research, strategic planning, data capture and analysis, sponsorship negotiations, program development, and social listening and reporting designed to fuel experiential campaign success for enterprise brand clients.
• Creative & Content Creative concepting, industrial design, customer experience design, 2D and 3D renderings, branded assets, and live-action content production for immersive brand experiences delivered to corporate marketing teams.
• Production & Development Technical engineering, fabrication and execution, creative tech innovation, UI/UX design, event production, and touring solutions for brand asset development and large-scale event structures.
• Activation Management Brand ambassador recruitment and training, crew workforce management, compliance management, warehouse and logistics, and field force deployment for experiential activations at festivals, sports venues, and on-premise locations.
• 360° On-Premise Solution Full on-premise channel strategy and coverage including full-time trade coverage, merchandising development, product sales support, on-premise ambassadors, consumer experiences, and semi-permanent experiential marketing installations at bars, restaurants, and retail venues.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Blueprint EventscoreStrategic or Co-development PartnerStrategic production partner for events and festivals. Blueprint Events is a prominent Vancouver-based event production company; 10 STAR collaborates on festival activations and experiential campaigns.
• Country ThundercoreStrategic or Co-development PartnerCountry music festival producer across North America. 10 STAR provides brand activation services at Country Thunder festivals, delivering experiential marketing for sponsors and brands.
• MLSE (Maple Leaf Sports & Entertainment)coreStrategic or Co-development PartnerMajor sports and entertainment organization operating NHL, NBA, MLS, and other teams in Toronto. 10 STAR partners with MLSE for brand activations at Scotiabank Arena and BMO Field venues.
• Live NationcoreStrategic or Co-development PartnerGlobal live entertainment company. 10 STAR collaborates with Live Nation on concert and festival brand activations across North American venues.
• Calgary StampedecoreStrategic or Co-development PartnerAnnual rodeo and festival event. 10 STAR created VIP experiences at Badlands Music Festival during Calgary Stampede, including custom VIV lounge and brand activations.
• Patron SpiritsminorGTM or Marketing PartnerPremium tequila brand; 10 STAR provides experiential marketing activations featuring Patron at on-premise venues and events.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• George P. Johnson Experience Marketing: GPJ is a global experiential marketing agency known for large-scale event productions, brand activations, and trade show experiences. It is a broad incumbent that competes for the same enterprise brand activation RFPs as 10 Star but at much larger scale.
• Jack Morton Worldwide: Jack Morton is a large global brand experience agency operating across experiential marketing, events, and sponsorship for major enterprise clients. It is comparable as a higher-scale, multi-region incumbent in the same brand activation space 10 Star competes in.
• Mosaic Group: Mosaic is a North American experiential marketing and field marketing agency serving CPG and consumer brands with activations, in-store demos, and event programs. It overlaps with 10 Star on brand ambassador deployment and on-premise activation services, though Mosaic operates at a much larger scale.
• The Brand Union (Landor & Fitch): Landor & Fitch is a global branding and experiential design firm that delivers brand experiences, environments, and activation programs. It is a broad incumbent operating in adjacent, larger-scale experiential and brand experience work.

Direct peers

• MKG (MKG Experiences): MKG is a women-owned experiential marketing agency creating brand experiences and event activations for consumer and lifestyle brands. It is a close peer in the brand activation and event-driven experiential marketing segment.
• G7 Entertainment Marketing: G7 is a Canadian experiential marketing and promotions agency that builds brand experiences at events, festivals, and on-premise venues. It directly competes with 10 Star in the Canadian activation and on-premise channel space.
• Sparks: Sparks is a global experiential marketing agency that designs and produces brand experiences, events, and sponsorships for major brands, overlapping directly with 10 Star's core activation and event production services. Like 10 Star, Sparks serves beverage, sports, and consumer brand clients with measurable experiential campaigns.
• Imprint Group: Imprint is a Canadian experiential marketing agency delivering brand activations, mobile tours, and event programs for major brands. It is a direct North American peer of similar size, sharing a focus on consumer brand experiential campaigns.

Regional players

• Struthaus: Struthaus is a Canadian creative and experiential marketing agency that designs activations and brand experiences primarily in Western Canada. It is a regional peer with overlapping capabilities in creative and activation services.

Emerging players

• Amplify (AMPLIFY): Amplify is a global brand activation and experiential marketing agency that creates immersive brand experiences, sampling campaigns, and event activations. It is an emerging-to-mid-sized global peer with strong overlap in event-driven brand experience work.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCQ5FeZBjWJhYlv3tZcurpPw?view_as=subscriber
• Facebookfacebook.com/10STARagency
• Instagraminstagram.com/10star_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 10 Star Agency