Bandimere Speedway

What Bandimere Speedway does

Bandimere Speedway is a privately held, family-owned motorsports operator founded in 1958. It operated a quarter-mile drag-racing facility known as Thunder Mountain in Morrison, Colorado, serving professional NHRA teams and drivers, amateur and enthusiast racers, spectators and families, and corporate sponsors. Historically, the venue hosted more than 130 events annually, nearly 30,000 unique competitors, and 490,000 racers and spectators in 2020; its 28,500-seat grandstands and 119,000-plus spectators at the three-day Dodge Power Brokers Mile High NHRA Nationals demonstrate its event scale.\n\nIts event-driven revenue model combines spectator admissions, racer entry fees, concessions and catering, an on-site Sunoco Race Fuels store, official merchandise, corporate sponsorships and naming rights, and VIP suites or premium seating. Standard racer entries are $110, LODRS entries are $165, and Super Rod entries are $65; spectator pricing is not publicly disclosed. Tickets are distributed online, through two physical box offices, by phone, and at racer-gate entry, with NHRA co-marketing and Fox TV broadcasts used for national-event promotion and coverage.\n\nTrack infrastructure includes a proprietary cooling system that circulates chilled water from 12,000-gallon underground tanks through more than 15,000 feet of lines and reduces surface temperatures by 20-25 degrees. It also features an all-fiber-optic Compulink timing system developed with Bob Brockmeyer, an all-concrete racing surface, and Musco lighting. The company ceased Morrison operations on October 18, 2024 and has no drag-racing events scheduled for 2026 while it pursues an approximately 1,100-acre Hudson site. Annexation and zoning for that site were approved in April 2026, with construction potentially beginning in 2027 after traffic, water, and wastewater assessments.

Name

Bandimere Speedway

Legal name

Bandimere Speedway

Website

https://bandimere.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Bandimere Speedway is a family-owned Colorado drag-racing business serving professional and amateur racers, spectators, sponsors, and automotive enthusiasts through events, admissions, concessions, fuel, merchandise, and hospitality, historically at Thunder Mountain.

Ownership category

akta.pro rank

Product category

Motor Sports Venue

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)

Keywords

• Drag racing events
• Motor sports venue
• NHRA national event
• Drag strip racing
• Motor sports entertainment

Headquarters

HQ city

Morrison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Spectator Admissions and Tickets: Revenue from selling tickets to drag racing events, with each ticket including a pit pass for spectator access to driver areas.
2. Racer Entry Fees: Fees charged to racers for event participation, ranging from $110 for regular racing to $165 at LODRS events. Super Rod entries cost $65.
3. Concessions and Catering: In-house concessions and catering company providing food and beverages during events, including Pepsi and Budweiser products.
4. Sunoco Fuel Store: On-site fuel store operating as one of the largest track suppliers of Sunoco Race Fuels with 13 choices of fuel for racers.
5. Merchandise Sales (Competitive Threads): Sale of official Bandimere Speedway merchandise including apparel, t-shirts, sweatshirts, metal signs, and commemorative items.
6. Corporate Sponsorships and VIP Suites: Revenue from corporate sponsors including naming rights for events, VIP Tower with 13 corporate suites seating 25-75 spectators each, and Top Eliminator Club with 752 premium seats.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Bandimere Speedway operates a quarter-mile drag racing facility at 5,800 feet elevation in Morrison, Colorado, hosting over 130 events annually. The venue hosts the Dodge Power Brokers Mile High NHRA Nationals (one of 24 NHRA national events), weekly bracket racing, specialty automotive events, and offers ancillary services including on-site concessions, Sunoco race fuels, merchandise (Competitive Threads), and corporate hospitality/VIP suites.

Product overview

Bandimere Speedway operates as a quarter-mile drag racing speedway (nicknamed 'Thunder Mountain') at 5,800 feet elevation in Morrison, Colorado. The facility offers a unified motorsports experience combining the core drag racing track with supporting programs: fan engagement through the Fan Guide publication and Burnin' Rubber podcast; youth development via Race to Read and Jr. Street programs; women's community through Nitro Knockouts; and merchandise via Competitive Threads and Nitro Knockouts branded apparel. Technical infrastructure includes a proprietary Compulink Timing System and Track Cooling System. The venue also hosts ancillary businesses including Action Karting (go-karting) and MasterDrive (driving school). Events range from NHRA national competitions to local racing series (Super Series) and specialty automotive events.

Differentiator

Problem solved

Functional benefit

Products and services

• NHRA Drag Racing Events Quarter-mile drag strip racing events including the Dodge Power Brokers Mile High NHRA Nationals, weekly bracket racing, test and tune sessions, grudge runs, and specialty automotive events. Open to spectators (tickets include pit passes) and registered racers across multiple classes.
• Super Series Racing NHRA-indexed racing series featuring Super Comp (9.50 Index), Super Gas (10.50 Index), Super Street (11.50 Index), Super Stock, and Super Rod (12.00 Index) competition classes with point standings and track championships.
• Competitive Threads Merchandise Official souvenir store of Bandimere Speedway selling branded merchandise including apparel, t-shirts, sweatshirts, metal signs, and commemorative items.
• Sunoco Race Fuel Store On-site fuel store operating as one of the largest track suppliers of Sunoco Race Fuels, offering 13 different fuel choices plus simple parts for racers.
• Corporate Hospitality and VIP Suites VIP Tower with 13 corporate suites seating 25-75 spectators each, plus Top Eliminator Club (T.E.C.) pavilion tent with 752 premium seats, plus naming rights and event sponsorship packages for corporate partners.
• Event Concessions and Catering In-house concessions and catering service providing food and beverages during events, including Pepsi and Budweiser products.
• 65th Anniversary Detail Spray Limited edition commemorative automotive detail spray co-branded with Adam's Polishes for the 65th anniversary.
• 65th Anniversary Bourbon Limited edition commemorative bourbon bottle co-branded with Breckenridge Distillery for the 65th anniversary.
• 65th Anniversary 'Burnout' Coffee Blend Limited edition commemorative coffee blend co-branded with Daredevil Coffee for the 65th anniversary.

Quantifiable outcome

• 490,000 racers and spectators attended events in 2020
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• NHRA (National Hot Rod Association)coreStrategic or Co-development PartnerNHRA is the primary sanctioning body for Bandimere Speedway. The track has been sanctioned by NHRA since 1968 and hosts one of 24 NHRA national events - the Dodge Power Brokers Mile High Nationals. The track also hosts Lucas Oil Drag Racing Series (LODRS) events and is one of only three NHRA tracks with all-concrete racing surfaces.
• Dodge/MoparflagshipGTM or Marketing PartnerDodge and Mopar serve as title sponsors of the Dodge Power Brokers Mile High NHRA Nationals. This represents the longest-running national event sponsorship in NHRA history at over 30 years. Dodge provides significant marketing support, race vehicles, and promotional activities for the annual event.
• Sunoco Race FuelscoreChannel Partner/ Reseller/ DistributorSunoco is the exclusive race fuel partner operating an on-site fuel store at Bandimere Speedway. The track is one of the largest track suppliers of Sunoco Race Fuels, offering 13 different fuel choices for racers.
• Tony Stewart RacingcoreGTM or Marketing PartnerTony Stewart Racing competes at Bandimere with Top Fuel (Leah Pruett) and Funny Car (Matt Hagan) entries. The team is sponsored by Dodge Direct Connection and represents a flagship presence at the Mile High NHRA Nationals.
• Musco LightingcoreTechnology or IntegrationMusco Lighting installed the track lighting system in 2008, with subsequent upgrades to provide lighting on both sides of the track, making Bandimere one of the best-lit tracks in the country for night racing events.
• Compulink Timing System / Bob BrockmeyercoreTechnology or IntegrationBandimere worked with Bob Brockmeyer to develop Compulink, the standard timing system for all drag racing, featuring all fiber-optic lines at the track.
• St. Anthony Hospital / Centura HealthminorOthersPartnership with St. Anthony Hospital and West Metro Fire Authority to maintain a fully equipped ambulance on site during events. Safety trucks include multiple fire suppression systems and Holmatro Rescue Tools.
• Action KartingminorOthersAction Karting operates a go-kart track within the Bandimere footprint for rentals, race events, and private events.

Scale indicators10 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Gainesville Raceway: Gainesville Raceway is an NHRA national event track in Florida hosting the Gatornationals, one of the most prestigious stops on the NHRA Camping World Drag Racing Series. It is a direct peer as another drag strip hosting a flagship NHRA national event with comparable professional and amateur racing programs.
• zMAX Dragway (Charlotte Motor Speedway): zMAX Dragway is a four-lane drag racing facility located within the Charlotte Motor Speedway complex in Concord, NC, hosting an NHRA national event (the Four-Wide Nationals). Comparable to Bandimere as an NHRA-sanctioned drag strip with major sponsor relationships and high spectator capacity.
• In-N-Out Burger Pomona Dragstrip (Auto Club Raceway): Auto Club Raceway at Pomona (In-N-Out Burger Pomona Dragstrip) is the historic home of the NHRA Finals and one of the most iconic drag racing venues in the U.S. Comparable to Bandimere as a long-standing NHRA national event host with a deep legacy and major sponsor relationships.
• Sonoma Raceway: Sonoma Raceway in Northern California hosts an NHRA national event (the Sonoma NHRA Nationals) as part of its broader motorsports complex offering drag racing, road course, and NASCAR events. Comparable to Bandimere as a multi-discipline motorsports venue hosting an NHRA national event on the West Coast.
• Heartland Motorsports Park (Topeka): Heartland Motorsports Park in Topeka, Kansas is an NHRA-sanctioned drag strip that has hosted NHRA national events and regional Lucas Oil Drag Racing Series competition. Comparable to Bandimere as a Midwest-based NHRA-affiliated drag racing facility.
• Norwalk Dragway (Summit Racing Equipment Motorsports Park): Summit Racing Equipment Motorsports Park (Norwalk Dragway) in Ohio is an NHRA-sanctioned drag strip hosting the Summit Racing Equipment NHRA Nationals. Comparable to Bandimere as an NHRA national event host with title sponsorship and similar professional/amateur racing programming.
• Bristol Dragway: Bristol Dragway is the drag racing component of Bristol Motor Speedway in Tennessee, hosting NHRA Thunder Valley Nationals. Comparable to Bandimere as an NHRA national event drag strip operating within a broader motorsports/entertainment ecosystem with similar fan engagement programs.
• Texas Motorplex: Texas Motorplex in Ennis, Texas is an NHRA-sanctioned drag strip that has hosted NHRA national events including the Texas NHRA Fall Nationals. Comparable to Bandimere as an NHRA-affiliated drag racing venue with both professional and grassroots racing programming.
• Lucas Oil Indianapolis Raceway Park: Lucas Oil Indianapolis Raceway Park in Indiana hosts the prestigious NHRA U.S. Nationals, the largest drag racing event in the series. Comparable to Bandimere as an NHRA national event host with deep motorsports legacy and significant spectator capacity.

Others

• Penske Entertainment / NHRA: The NHRA (National Hot Rod Association) is the sanctioning body for Bandimere Speedway and the broader drag racing ecosystem. It is a key counterparty rather than a direct competitor — Bandimere's flagship NHRA national event relationship makes NHRA central to its business model, warranting inclusion as a closely related ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bandimere_speedway
• Xx.com/bandimere
• Facebookfacebook.com/BandimereSpeedway
• LinkedInlinkedin.com/company/bandimere-speedway

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bandimere Speedway