Texas Motorplex
Texas Motorplex is a privately held, family-owned 500-acre motorsports venue in Ennis, Texas, operating the world's first single-pour post-tension concrete drag racing track. It hosts NHRA national events, the Stampede of Speed festival, and the Stars of Texas Music Festival, serving drag racing fans, music festival attendees, regional racers, and corporate sponsors.
- Company typePrivate
- Founded1986
- HeadquartersEnnis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Texas Motorplex does
Texas Motorplex is a privately held, family-owned 500-acre motorsports venue and event center located in Ennis, Texas, founded in 1986 by Billy Meyer. It operates the world's first single-pour, post-tension concrete quarter-mile drag racing track — a proprietary racing surface that drivers prefer for its speed and consistency — alongside luxury suites, hospitality facilities, and festival grounds capable of accommodating 15,000 spectators. The company is currently co-owned by Christie Meyer Johnson and operates under the stewardship of the Meyer and Johnson families with no disclosed external institutional investors.
The venue functions as a multi-use event platform hosting NHRA national drag racing events (most prominently the Texas Fall Nationals, in its 41st year in 2026), regional and amateur bracket racing series, specialty events (TX2K, Funny Car Chaos, GT-R Festival USA, NHRDA Diesel World Finals, Jr. Dragster Western Conference Finals), and entertainment experiences (Stampede of Speed 10-day festival, Stars of Texas Music Festival produced with Night Lights Event). Underlying operations include a Layered event calendar spanning roughly February through October each year, with off-season merchandise sales and track rental opportunities extending year-round utility.
The business model is anchored on event ticket sales (tiered General Admission and Champion's Club), corporate sponsorships (Right Trailers, Summit Racing, JEGS, American Hat, SDPC, 360 Wraps, Triple W Rentals), merchandise (shop.texasmotorplex.com), track and facilities rental to third-party promoters, and premium hospitality (luxury suites, $1,000 Champions Dinner tables). Distribution is primarily direct via the official website, dedicated sub-brand sites (stampedeofspeed.com, starsoftexas.com), phone sales, and on-site box office, supplemented by TicketSmarter for ticket resale. Revenue figures are not publicly disclosed.
Texas Motorplex firmographics
Firmographics- Name
- Texas Motorplex
- Legal name
- Texas Motorplex
- Website
- https://texasmotorplex.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Texas Motorplex is a privately held, family-owned 500-acre motorsports venue in Ennis, Texas, operating the world's first single-pour post-tension concrete drag racing track. It hosts NHRA national events, the Stampede of Speed festival, and the Stars of Texas Music Festival, serving drag racing fans, music festival attendees, regional racers, and corporate sponsors.
- Ownership category
- akta.pro rank
Where Texas Motorplex is headquartered
LocationHeadquarters
- HQ city
- Ennis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Texas Motorplex business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain
Revenue model
- Event Tickets and Admissions: Primary revenue from ticket sales for drag racing events, music festivals, and entertainment events. Tiered pricing models with General Admission and Champions Club options.
- Merchandise Sales: Online store selling branded merchandise including shirts, hoodies, hats, and memorabilia through shop.texasmotorplex.com
- Track and Facilities Rental: Revenue from hosting third-party events, corporate rentals, and motorsports events organized by promoters (TX2K, Funny Car Chaos, GT-R Festival, etc.)
- Sponsorships and Partnerships: Corporate sponsorships from companies like Right Trailers, Summit Racing, JEGS, American Hat, and others for events and naming rights
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Stars of Texas Festival - General Admission |
| One time/ perpetual license | Pay-as-you-go | Stars of Texas Festival - Champion's Club |
| One time/ perpetual license | Pay-as-you-go | Champions Dinner VIP Event |
| Unit Pricing | Pay-as-you-go | Ticket Protection |
| One time/ perpetual license | Pay-as-you-go | Merchandise (Off-Season Sale) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Texas Motorplex product offering
Product offeringCore offering
Texas Motorplex operates a 500-acre multi-use motorsports and entertainment venue in Ennis, Texas, anchored by the world's first single-pour, post-tension concrete quarter-mile drag racing track built in 1986. The company sells event admissions (General Admission and Champions Club tiers) for NHRA national events, regional bracket series, street car festivals, music festivals, and corporate/private rentals, and also sells branded merchandise through shop.texasmotorplex.com.
Product overview
Texas Motorplex is a single, unified 500-acre multi-use motorsports venue and event center located in Ennis, Texas. The company operates its core product: the historic all-concrete drag racing track (the world's first single-pour, post-tension concrete track, built in 1986) along with multiple sub-branded event series and sub-products. Key branded events include the Stampede of Speed (10-day festival), Stars of Texas Music Festival (3-day country music festival), NHRA Texas Fall Nationals (national drag racing), Texas Motorplex Bracket Series, TX2K26 (street car event), Funny Car Chaos Classic, GT-R Festival USA, and various NHRA divisional events. Supporting services include Luxury Suites (VIP hospitality), Track & Facilities Rental, and a Merchandise Store (shop.texasmotorplex.com). The venue also offers Ticket Protection as an add-on for event tickets.
Differentiator
Problem solved
Functional benefit
Brands
- Stampede of Speed: The annual 10-day motorsports and entertainment festival featuring drag racing, concerts, and family-friendly events.
- Stars of Texas Music Festival
Products and services
- Texas Motorplex Venue and Event Admissions Access to a 500-acre multi-use motorsports and entertainment venue in Ennis, Texas, featuring the historic all-concrete quarter-mile drag strip. Includes admission to NHRA national events, regional bracket racing, street car events, music festivals, and family entertainment programming for individual spectators.
- Stars of Texas Music Festival A three-day country music festival (October 9-11) kicking off the Stampede of Speed, featuring live music, bull riding, BBQ contests, beer expo, kids zone activities, and lantern releases. Headliners for 2026 include Aaron Watson, Brad Paisley, and Travis Tritt.
- Stampede of Speed
Quantifiable outcome
- 2.065 million viewers for NHRA Texas Fall Nationals telecast on FOX (most-watched in NHRA history)
- +2 more outcomes
Companies that use Texas Motorplex
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Texas Motorplex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature1 record
Texas Motorplex partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- TicketSmarterminorTicketSmarter provides ticket resale and distribution services with exclusive MOTORPLEX5 discount code offering 5% off tickets for Texas Motorplex events.
- Night Lights EventcoreNight Lights Event is a strategic partner producing the magical lantern releases and festival experiences at Texas Motorplex. The partnership created the Stars of Texas Music Festival and Camp Cosmico events, blending live music and cultural experiences with motorsports. Night Lights Event brings expertise in creating unique festival atmospheres with lantern releases.
- Summit Racing (NHRA Summit Racing Jr. Drag Racing League)coreSummit Racing Equipment is the title sponsor of the NHRA Jr. Drag Racing League, with major events including the Western Conference Finals hosted at Texas Motorplex.
- Right TrailerscoreRight Trailers serves as title sponsor of the NHRA Jr. Drag Racing League Western Conference Finals hosted at Texas Motorplex. The partnership supports youth drag racing development and provides title sponsorship for the major junior racing event.
- JEGScoreJEGS is a major sponsor and partner of Texas Motorplex events, including the JEGS All-Stars competition. Provides high-payout racing events and promotional support.
- American Hat CompanyminorAmerican Hat Company is a sponsor of Texas Motorplex, providing custom cowboy hats for NHRA winners as trophies.
- Summit RacingminorSummit Racing Equipment is a sponsor of Texas Motorplex, appearing on the website sponsor logos section.
- SDPC (Scoggin-Dickey Parts Center)minorSDPC is a sponsor of Texas Motorplex events, including title sponsorship of the NHRA Divisional event.
- 360 Wrapsminor360 Wraps is a sponsor of Texas Motorplex events.
- Triple W RentalsminorTriple W Rentals is a sponsor of Texas Motorplex, appearing on the Stars of Texas festival sponsor section.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Texas Motorplex competitors and assessment
Company assessmentDirect peers
- Sonoma Raceway: Multi-purpose motorsports facility in Sonoma, California, hosting NHRA national drag racing events alongside other formats. Comparable as a multi-use motorsports venue with similar event diversification strategy.
- Houston Raceway Park: Drag racing facility in Baytown, Texas. Closest direct geographic peer to Texas Motorplex, competing for the same Texas drag racing audience and sponsor pool.
- Gainesville Raceway: NHRA national-event drag strip in Gainesville, Florida. Direct peer as an NHRA-sanctioned quarter-mile drag racing venue with comparable event operations and fan demographics.
- Lucas Oil Indianapolis Raceway Park: Multi-purpose motorsports complex in Clermont, Indiana, featuring a quarter-mile drag strip that hosts NHRA U.S. Nationals. Comparable in scale, NHRA-sanctioned national-event status, and event-driven revenue model.
- Wild Horse Pass Motorsports Park: NHRA national-event drag strip near Phoenix, Arizona. Direct comparable as a regional NHRA-sanctioned drag racing venue with similar event calendar and ticketing model.
- Summit Racing Equipment Motorsports Park (Norwalk Dragway): NHRA national-event drag strip in Norwalk, Ohio, with title sponsorship from Summit Racing (also a Texas Motorplex sponsor). Direct comparable in event-driven drag racing operations and sponsor ecosystem.
- The Strip at Las Vegas Motor Speedway: Quarter-mile NHRA drag strip co-located with an oval at Las Vegas Motor Speedway. Comparable as a tier-1 NHRA national-event venue combining racing with adjacent entertainment programming.
- Heartland Motorsports Park (Topeka): NHRA national-event drag strip in Topeka, Kansas. Direct comparable in NHRA-sanctioned quarter-mile drag racing operations, regional fan base, and ticketing economics.
- zMAX Dragway: NHRA-sanctioned drag racing facility in Concord, NC (Charlotte area). Direct comparable as a purpose-built drag strip hosting NHRA national events with similar ticketing, sponsorship, and spectator economics.
Broad incumbents
- Circuit of the Americas (COTA): Large multi-purpose motorsports and entertainment venue in Austin, Texas. Comparable as a Texas-based motorsports venue that combines racing events with concerts and lifestyle programming at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Texas Motorplex social profiles
Digital presenceTexas Motorplex compliance and trust
Trust signalCompliance3 records
Texas Motorplex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas Motorplex leadership team
Management profileNumber of profiles
Profiles3 records
Texas Motorplex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas Motorplex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas Motorplex
What does Texas Motorplex do?
Texas Motorplex operates a 500-acre multi-use motorsports and entertainment venue in Ennis, Texas, anchored by the world's first single-pour, post-tension concrete quarter-mile drag racing track built in 1986. The company sells event admissions (General Admission and Champions Club tiers) for NHRA national events, regional bracket series, street car festivals, music festivals, and corporate/private rentals, and also sells branded merchandise through shop.texasmotorplex.com.
Is Texas Motorplex a public or private company?
Texas Motorplex is a private company. It is classified as family owned and is currently operating.
When was Texas Motorplex founded?
Texas Motorplex was founded in 1986. It employs 11 to 50 people.
Where is Texas Motorplex based?
Texas Motorplex is headquartered in Ennis, United States, in the North America region.
How does Texas Motorplex make money?
Four revenue lines are on record. Event Tickets and Admissions are the primary driver. The others are merchandise Sales, track and Facilities Rental and sponsorships and Partnerships.
Who are Texas Motorplex's main competitors?
Direct peers on record are Sonoma Raceway, Houston Raceway Park, Gainesville Raceway, Lucas Oil Indianapolis Raceway Park, Wild Horse Pass Motorsports Park, Summit Racing Equipment Motorsports Park (Norwalk Dragway), The Strip at Las Vegas Motor Speedway, Heartland Motorsports Park (Topeka) and zMAX Dragway. Circuit of the Americas (COTA) is listed as a broad incumbent.
Does Texas Motorplex have an API?
No public API is recorded for Texas Motorplex.