Eaton Marketing

What Eaton Marketing does

Eaton Marketing is a family-owned manufacturer's representative firm founded in 1995 and headquartered in Clearwater, Florida. The company represents more than 50 commercial kitchen and bar equipment manufacturers across Florida, covering all 67 counties through a network of local dealers, regional sales representatives, and two state-of-the-art test kitchens (in Clearwater and Fort Lauderdale). Eaton operates as a commission-earning intermediary in the foodservice equipment value chain rather than a direct seller; customers engage Eaton for equipment selection guidance and then transact through local dealers. The represented portfolio spans cooking (Middleby Marshall, Blodgett, Nieco, TurboChef, Jade, Beech, Imperial), refrigeration and bar (Perlick), ventless frying (Perfect Fry), beverage systems (Concordia, Synesso), and proprietary Eaton Boomerang branded equipment.

The business model is commission-based, with revenue generated from manufacturer-side commissions on equipment specifications and sales facilitated through dealer channels. GTM is multi-modal: a sales-led rep network, event-driven demand generation via test kitchen demonstrations and training, and channel-partner distribution through local dealers across Florida. Customer segments span restaurants (primary), country clubs, K-12 schools, hotels and resorts, breweries, and enterprise chains. Eaton recently launched Eaton Essentials, a smallwares division, signaling product-line expansion beyond capital equipment representation. The firm is privately held, family-run, with no institutional investors or PE backing disclosed, and no public funding rounds.

Operationally, Eaton employs between 11-50 staff including a Corporate Chef, Senior Quoting Specialist, CRM Specialist, regional sales reps, and a Director of Salesforce focused on process automation and AI-enabled CRM functionalities. Recent investments include geographic deepening within Florida (South Florida office), new sales hires across regions, and digital workflow partnerships (SpecPath) — consistent with a mature regional operator pursuing incremental share gains and adjacent-category expansion rather than rapid scale.

Name

Eaton Marketing

Legal name

Eaton Marketing

Website

https://eaton-marketing.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Eaton Marketing is a family-owned Florida manufacturer's representative firm, founded in 1995, representing 50+ commercial kitchen and bar equipment brands across all 67 Florida counties through local dealers and two test kitchens.

Ownership category

akta.pro rank

Product category

Commercial Foodservice Equipment Distribution

SIC

Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)

akta.pro secondary industries

Commercial Cooking Equipment & Parts Wholesale (AFAIALAJ), Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)

Keywords

• Commercial kitchen equipment
• Foodservice equipment representation
• Bar equipment distribution
• Restaurant equipment sales
• Foodservice consulting services

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Manufacturer's Representative Commissions: Eaton Marketing represents manufacturers of commercial kitchen and bar equipment, earning commissions from the brands they represent. They do not sell equipment directly but work with customers and dealers throughout the buying process.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels6 records

Core offering

Eaton Marketing is a family-run manufacturer's representative company that has served Florida's foodservice industry since 1995, representing 50+ commercial kitchen and bar equipment brands. The company works with customers and a local dealer network throughout the buying process, offering equipment selection guidance, hands-on test kitchen demonstrations, training events, and free foodservice equipment assessments to operators across all 67 Florida counties.

Product overview

Eaton Marketing is a family-owned manufacturers' representative company serving Florida's foodservice industry since 1995, representing over 50 equipment brands. The company operates as a multi-brand distribution partner offering commercial kitchen and bar equipment including refrigeration (Perlick), cooking equipment (Middleby Marshall conveyor ovens, Blodgett convection ovens, Nieco broilers, TurboChef rapid cook ovens, Jade Range, Imperial Range), beverage systems (Concordia coffee, Synesso espresso, Evo griddles), fryers (Perfect Fry ventless, Pitco Solstice), and specialized equipment (Beech stone hearth ovens, Carter-Hoffmann holding, Josper charcoal grilling). The company provides equipment selection guidance, test kitchen demonstrations, and free assessments to help foodservice operators find optimal solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Eaton Essentials: Florida-based commercial smallwares division providing back-of-house and front-of-house solutions for foodservice professionals

Products and services

• Perlick Commercial Refrigeration and Bar Equipment

Quantifiable outcome

• More than 60% of Florida schools use Blodgett equipment represented by Eaton Marketing

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Middleby Corporation (Multiple Brands)coreChannel Partner/ Reseller/ DistributorEaton Marketing represents numerous Middleby Corporation brands including Middleby Marshall, TurboChef, Blodgett, Carter-Hoffmann, Jade Range, Beech Ovens, Globe, Pitco, Doyon, Crown Steam, and others. Since April 2018, most Middleby foodservice solutions brands are available through Eaton Marketing.
• PerlickcoreChannel Partner/ Reseller/ DistributorLeading manufacturer of commercial-grade refrigeration, underbar, and beverage dispensing equipment. Perlick specializes in wine storage, cocktail stations, beer systems, and complete bar solutions.
• BlodgettcoreChannel Partner/ Reseller/ DistributorOver 165-year history providing foodservice equipment. More than 60% of Florida schools use Blodgett equipment, including convection ovens and DFG oven series.
• Perfect FrycoreChannel Partner/ Reseller/ DistributorLeading supplier of innovative and simple-to-operate countertop ventless deep frying solutions since 1986.
• NiecocoreChannel Partner/ Reseller/ DistributorManufacturer of automatic flame broilers with patented BroilVection hybrid broiling technology for consistent cooking results.
• MAFSI (Manufacturers' Agents National Foodservice Association)minorChannel Partner/ Reseller/ DistributorIndustry association membership connecting foodservice manufacturers' representatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Edward Don & Company: Largest US foodservice equipment distributor with broad manufacturer representation and dealer/distributor relationships. Comparable because Edward Don operates a parallel go-to-market model (manufacturer rep/distribution to operators via dealer network) and is also a named counterparty in Eaton's customer ecosystem.
• Singer Equipment: Foodservice equipment distributor and dealer serving restaurants, schools, and hospitality operators. Comparable because Singer operates a similar manufacturer-to-dealer-to-operator model with overlapping customer verticals (restaurants, schools, hospitality).
• Boelter Companies: Foodservice equipment, smallwares, and design services provider serving operators across multiple US regions. Comparable because Boelter combines manufacturer representation, dealer relationships, and design services in a model that closely mirrors Eaton's commercial kitchen and bar focus.
• Cobalt Sales: Regional foodservice equipment manufacturer's representative firm operating across multiple US territories. Comparable because Cobalt operates the same rep-agency model, representing major manufacturers to dealers and operators in a defined geographic territory.

Broad incumbents

• TriMark USA: National foodservice equipment and supplies distributor with design, equipment, and smallwares offerings. Comparable because TriMark serves the same operator and dealer ecosystem as Eaton but at far greater scale and with broader geographic and product coverage.
• The Restaurant Store: Restaurant supply retailer/wholesaler with catalog and showroom model serving small and mid-market operators. Comparable because it competes for the same small-operator foodservice equipment and smallwares spend that Eaton's manufacturer rep model influences.

Regional players

• Consolidated Foodservice Companies (CFC): Texas-based foodservice equipment manufacturer's representative. Comparable because CFC runs the same multi-manufacturer rep model serving dealers and operators in its territory, making it a direct regional analog to Eaton's Florida franchise.

Others

• Middleby Corporation: Largest US commercial cooking equipment manufacturer whose portfolio (Blodgett, Middleby Marshall, TurboChef, etc.) is represented by Eaton. Comparable because Middleby sits upstream of Eaton in the value chain and any changes to Middleby's rep strategy materially affect Eaton's economics.
• MAFSI (Manufacturers' Agents National Foodservice Association): National industry association for foodservice manufacturer's representatives. Comparable because Eaton is a member and MAFSI defines the peer ecosystem of independent rep firms that compete for the same manufacturer line cards.
• SpecPath: Project specification and document management platform for foodservice design-build projects. Comparable because SpecPath is a named technology partner of Eaton and serves the same consultant/dealer workflow that drives commercial foodservice equipment specification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EatonMarketing
• YouTubeyoutube.com/channel/UCcAP4IrI4lg7uCI0M-tKOJA
• Facebookfacebook.com/EatonMarketingAssociates
• LinkedInlinkedin.com/company/eaton-marketing-&-associates
• Instagraminstagram.com/eatonmarketingfl

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eaton Marketing