SIP

What SIP does

SIP Strojna industrija d.d. is a Slovenian agricultural machinery manufacturer founded in 1954 and headquartered in Šempeter v Savinjski dolini, Slovenia. The company designs and produces grassland and forage equipment, with a product portfolio spanning mowers (SILVERCUT DISC), tedders/rakes (SPIDER, STAR, AIR, FAVORIT), and fertilizer spreaders (ORION). Its offerings are organized into three tiers — ALP for alpine/mountain conditions, ROBUST as the standard professional line, and HD for high-output/heavy-duty applications — covering essentially the full forage handling cycle. The company is 51–100 employees in size and distributes through a multi-decade dealer network that the company states reaches more than 50 countries, with country-specific websites and recurring participation in international trade fairs such as Agritechnica.

The company's commercial model is B2B indirect: SIP sells agricultural equipment through independent dealer and importer channels rather than direct-to-end-user, with pricing and configuration conducted quote-by-quote through dealers, and occasional brand ambassador programs (e.g., Dziechciaronek Farm) supporting end-user awareness. Its R&D activity has been partly underwritten by EU and Slovenian public co-financing (two EU co-funded R&D projects in 2024 and a Slovenia NOO co-financed solar plant installation at the production site in 2024), indicating reliance on government instruments to subsidize innovation and operational capex. Recent product activity includes the AIR 900 T pickup rake launched in April 2024, the AIR 1300 developed in partnership with MGT-e d.o.o. in 2024, and announced new-generation products (DISC HD 1000 D and S-FLOW) for 2026.

Overall, SIP operates as a specialized, mid-sized European OEM in a mature equipment category, with a defensible niche position via brand legacy, multi-tier product breadth, and an established multi-country dealer footprint, financed in part by EU/regional public funding rather than external venture or strategic capital.

Name

SIP

Legal name

SIP STROJNA INDUSTRIJA d.d.

Website

https://sip.si

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

SIP Strojna industrija d.d. is a Slovenian manufacturer of grassland and forage equipment — including mowers, tedders, rakes, and fertilizer spreaders — serving agricultural end-users worldwide through a 50+ country dealer network since 1954.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)

akta.pro secondary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Agricultural machinery
• Grass harvesting equipment
• Disc mowers
• Hay tedders
• Fertilizer spreaders

Headquarters

HQ city

Sempeter V Savinjski Dolini

HQ country

Slovenia

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Machinery Sales: Sale of agricultural machinery including disc mowers, tedders, rakes, and fertilizer spreaders under the SILVERCUT brand and various product lines (ALP, ROBUST, HD)
2. Spare Parts: Sale of replacement parts for agricultural machinery through dedicated parts sales network and distributors
3. Service and Support: Service and repair services for agricultural machinery provided through sales and service network

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SIP manufactures and sells agricultural machinery for grass mowing, hay and silage harvesting, forage collection, and organic fertilizer spreading. The company offers a complete product portfolio across disc mowers (SILVERCUT DISC), tedders (SPIDER), star rakes (STAR), pickup rakes (AIR), belt rakes (FAVORIT), and organic fertilizer spreaders (ORION), organized into three performance tiers: HD for maximum performance, ROBUST for standard conditions, and ALP for alpine/steep terrain.

Product overview

SIP (SIP Strojna industrija d.d.) is a Slovenian agricultural machinery manufacturer with over 70 years of experience specializing in grass harvesting equipment. The company offers a comprehensive portfolio organized into three product lines: HD (high-performance for most demanding users), ROBUST (reliable machines for various conditions), and ALP (designed for alpine and steep terrain). Core products include disc mowers (SILVERCUT DISC series), spider tedders (SPIDER series), star rakes (STAR series), and pickup rakes (AIR series), along with belt rakes (FAVORIT) and organic fertilizer spreaders (ORION). The company provides a 3-year warranty and distributes products globally through an extensive dealer network.

Differentiator

Problem solved

Functional benefit

Brands

• SILVERCUT DISC: Disc mowers product line
• SPIDER
• STAR
• AIR
• FAVORIT
• ORION

Products and services

• DISC HD Disc Mowers High-performance disc mowers in the HD line for the most demanding users, featuring robust construction and maximum capacity. Includes the SILVERCUT DISC HD 1500 T, described as the largest disc mower in the world.
• DISC ROBUST Disc Mowers Robust line disc mowers designed as reliable and durable machines suitable for various agricultural conditions.
• DISC ALP Disc Mowers ALP line disc mowers designed for alpine conditions and steep terrain operations.
• SPIDER Tedders SPIDER series tedders available in HD (high-performance), ROBUST (reliable), and ALP (alpine conditions) variants for turning and tedding forage.
• STAR Star Rakes STAR series star rakes available in HD (high-performance), ROBUST (reliable), and ALP (alpine) variants for professional forage raking operations.
• AIR Pickup Rakes AIR series pickup rakes for efficient forage raking with clean and quality forage output, available in standard and ALP variants.
• FAVORIT Belt Rakes FAVORIT ALP belt rake designed for alpine conditions and steep terrain operations.
• ORION Organic Fertilizer Spreaders ORION series organic fertilizer spreaders available in ALP and ROBUST variants for spreading organic fertilizer across agricultural land.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MGT-e d.o.o.coreStrategic or Co-development Partner · 1 January 2024Technology partner for development of AIR 1300 pickup rake project, co-funded by EU and Slovenian government.
• Spirit SloveniaminorStrategic or Co-development Partner · 1 January 2024Slovenian business development organization co-financing R&D projects for new agricultural machinery development.
• Dziechciaronek FarmminorOthersFamily farm in Poland designated as third SIP ambassador in Poland, representing SIP products at agricultural trade shows.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• John Deere (Deere & Company): Global full-line agricultural OEM offering disc mowers, rakes, and balers as part of a much broader portfolio that includes tractors, combines, and precision agriculture. Competes broadly with SIP in grasslands but at a different scale and breadth.
• Claas: Large German agricultural machinery OEM with a comprehensive grassland portfolio (DISCO mowers, VOLTO tedders, LINER rakes) alongside its headline combine harvesters. Competes with SIP in mowers/tedders/rakes but also offers tractors and full-line solutions that SIP does not.
• New Holland Agriculture (CNH Industrial): Global full-line agricultural OEM with a Disc Mower and Haytools portfolio overlapping directly with SIP's product set, but bundled into a much broader tractor-and-harvester offering.

Direct peers

• Vicon (Kverneland brand): Vicon-brand grassland implements (mowers, tedders, rakes) sit alongside SIP in the same European dealer channels, offering overlapping hay/forage solutions. Direct head-to-head competitor on disc mowers and rakes.
• SaMASZ: Polish manufacturer of grassland machinery (disc mowers, tedders, rakes, collection wagons) competing head-to-head with SIP in Central and Eastern Europe and gaining traction across the EU. Similar mid-sized specialist profile.
• Maschinenfabrik Bernard Krone: German family-owned manufacturer of grassland machinery (mowers, tedders, rakes, loader wagons) and commercial vehicles. Highly comparable product-line breadth and dealer-based GTM in Europe, directly overlapping with SIP in the same buyer use cases.
• Fella-Werke: German manufacturer specialized in disc mowers, drum mowers, tedders, and rakes, now part of the AGCO group. Comparable mid-tier specialist brand competing against SIP, particularly in central Europe.
• Kverneland Group: Norwegian-headquartered (now CNH-owned) agricultural implement manufacturer with disc mowers, tedders, and rakes that compete head-to-head with SIP in the European grassland segment. Similar dealer-driven model and product overlap.
• Kuhn Group: French global manufacturer of agricultural machinery with a strong hay and forage portfolio (disc mowers, tedders, rakes, balers) directly competing with SIP across Europe and North America. Comparable mid-sized OEM competing on similar product categories and dealer-based distribution.
• Pöttinger: Austrian family-owned agricultural machinery manufacturer that, like SIP, specializes almost exclusively in grassland equipment (mowers, tedders, rakes) and loader wagons. Pöttinger is the closest pure-play comparable to SIP's 'grassland specialist' positioning, with overlapping product families and similar Alpine heritage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SIPSlovenia
• Facebookfacebook.com/SIPSlovenia
• LinkedInlinkedin.com/company/sip-strojna-industrija-d-d-
• Instagraminstagram.com/sipslovenia
• TikToktiktok.com/@sipslovenia
• Xx.com/sip_slovenia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIP