Fella-Werke
FELLA-Werke GmbH is a German agricultural machinery manufacturer (founded 1918, Feucht) producing disc mowers, tedders, and turbo rakes for professional forage harvesting, sold through a distribution network across 27+ countries.
- Company typePrivate
- Founded1918
- HeadquartersFeucht, Germany
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fella-Werke does
FELLA-Werke GmbH is a German agricultural machinery manufacturer headquartered in Feucht, Bavaria (Fellastrasse 1-3, 90537 Feucht), operating from a 46,000 m² facility of which 18,000 m² is covered. Founded in 1918 originally as a harrow producer, the company has spent more than a century building a focused portfolio in forage harvesting technology, organized around three equipment categories: disc mowers and disc mower conditioners (Mäher/Scheibenmähwerk), tedders (Heuer), and rakes including turbo rakes (Schwader/Turboschwader). The company explicitly claims the broadest product palette on the market in these three categories, spanning compact models (e.g., SM 208, SM 260) up to high-capacity professional units (TS 1452 jubilee, TS 1502) plus a specialty Alpin-Serie for mountain and steep-terrain operations, positioning itself as 'Technik für Profis' (Technology for Professionals).
The product line is engineered around classic mechanical mowing, tedding, and raking functions for hay and silage production, with continuous practice-oriented development driven by close customer contact. The company generates revenue through hardware sales to professional farmers and agricultural contractors, with no recurring software, service subscription, or data-driven revenue streams disclosed. Go-to-market operates through a multi-tiered distribution model: direct sales in Germany, dedicated regional sales managers for major European territories (Austria, Switzerland, Netherlands, Scandinavia), and an extensive international distributor network covering 27+ countries including the UK, France, Italy, Spain, Greece, Poland, Czech Republic, Hungary, Romania, Canada, the United States, South Africa, Australia, and New Zealand. Distribution partners provide sales, spare parts, and after-sales service; marketing relies on trade shows (SIMA Paris, Green Agro Show, Grassland UK), field demonstrations, dealer training, and downloadable multilingual product catalogs.
The company is structured as a private Gesellschaft mit beschränkter Haftung (GmbH), registered at Amtsgericht Nürnberg, with no public ticker, no disclosed parent company, and no subsidiaries. Management consists of two Managing Directors (Geschäftsführer) Valerio Morra and Mario Scapin, supported by Export Director Stefan Sprock, sales contact Dagmar von der Linden, and IT lead Detlev Struzyna. Headcount is reported in the 1,001-5,000 range. The operating status is active, but the most recent dated evidence in the source materials is from 2009, which limits any forward-looking assessment.
Fella-Werke firmographics
Firmographics- Name
- Fella-Werke
- Legal name
- FELLA-Werke GmbH
- Website
- https://fella-werke.de
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- FELLA-Werke GmbH is a German agricultural machinery manufacturer (founded 1918, Feucht) producing disc mowers, tedders, and turbo rakes for professional forage harvesting, sold through a distribution network across 27+ countries.
- Ownership category
- akta.pro rank
Fella-Werke industry classification
Industry- Product category
- Agricultural Machinery / Forage Harvesting Equipment
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers) (AFAAAAAE)
- akta.pro secondary industry
- Forage Processing & Conditioning (Kernel Processors, Cut-Length Systems, Blowers) (AFAAAEAH)
Keywords
Where Fella-Werke is headquartered
LocationHeadquarters
- HQ city
- Feucht
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Fella-Werke business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Machinery Sales: Sale of forage harvesting equipment including mowers, tedders, and rakes to professional farmers and agricultural businesses. The company offers the broadest product portfolio in the market for these equipment categories.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Fella-Werke product offering
Product offeringCore offering
FELLA-Werke manufactures and sells forage harvesting equipment for professional agriculture. The product portfolio spans three core categories: disc mowers (Mäher/Scheibenmähwerk) for cutting grass and forage crops, hay tedders (Heuer) for turning and drying hay/silage, and rakes/turbo rakes (Schwader/Turboschwader) for gathering cut forage into windrows. The company claims to offer the broadest product palette in the market across these three equipment types.
Product overview
FELLA-Werke GmbH is a German agricultural machinery manufacturer specializing in forage harvesting technology. The company offers a comprehensive product portfolio organized around three core equipment categories: Mowers (Mäher/Disc Mowers), Tedders (Heuer), and Rakes (Schwader). As the company states, they offer the broadest product palette in the market for these three equipment types. The product line includes specific models such as disc mowers (SM series including SM 420 TL, SM 991, SM 310 TL, SM 260, SM 208), turbo tedders and rakes (TS series including TS 301/351 DS, TS 1452, TS 301/351/391 DN, TS1302, TS1502, TS 880 pro, TS 671, TH 680), and the Alpin-Serie for mountain operations. The company positions itself as 'Technik für Profis' (Technology for Professionals) with emphasis on high work quality, operational reliability, and ease of use. The company operates from a 46,000 m² facility in Feucht, Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Mäher — Disc Mowers (Scheibenmähwerk)
- Heuer — Hay Tedders
- Schwader / Turboschwader — Rakes
- Alpin-Serie
- SM 420 TL Disc Mower
- TS 301/351 DS Turboschwader
- TS 1452 Anniversary Turboschwader
- TS 301/351/391 DN Turboschwader Series
- SM 991 Scheibenmähwerk (Disc Mower)
- TS 1302 Turboschwader
- TS 1502 Turboschwader
- TS 880 pro Turboschwader
- SM 310 TL Disc Mower
- SM 260 Disc Mower
- SM 208 Disc Mower
- TH 680 Tedder (Heuer)
- TS 671 Turboschwader
Companies that use Fella-Werke
Customer profileSegments1 record
Ideal customer profiles1 record
Fella-Werke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Fella-Werke partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered core and minor.
- MTI Canada Inc.coreDistributor for Canada covering Quebec region, located at 1720 boul. De la Rive-Sud, Saint-Romuald, Quebec G6W 5M6.
- Braber EquipmentcoreOntario distributor at 110 Thompson Drive, Cambridge, ON N1T 2E5, and Western Canada at 1264 Riverside Road, Abbotsford, BC V2S 7P3.
- Tarver Sales CorporationcoreUS distributor located at 84636 Highway 25, Folsom, LA 70437, serving the United States market.
- Williams Adams Pty. Ltd.coreAustralian distributor attended by Mr. Ryan O'Doherthy, located at 25-27 Standing Drive, Traralgon, Vic 3844, Australia.
- CB Norwood Distributors LtdcoreNew Zealand distributor attended by Mr. Paul Collins, located at PO Box 1265, 888 Tremaine Avenue, Palmerston North, New Zealand. Provides service training for technicians.
- ARGO Industrial PTY LtdcoreSouth African distributor located at No. 1 West Street, ZA-1459 Boksburg East.
- Farmec Ireland Ltd.coreIrish distributor located at Cloncross Drumree, IR-Co. Meath.
- Lena Maskin A.S.coreNorwegian distributor located at N-2870 Dokka.
- Nordfarm Maskin ABcoreSwedish distributor located at Surgatan, S-60228 Norrköping.
- KonefarmicoreFinnish distributor located at Kärsämäentie 47, FI-20360 Turku.
- VELAVER HFcoreIcelandic distributor located at Lagmuli 7, P.O. Box 8535, IS-128 Reykjavik.
- Slovak Republic DistributionminorDistribution presence in Slovakia for product sales.
- Heiress S. BartzoscoreGreek distributor located at 16th KM Thessaloniki-Kavala, GR-Kavalari-Lagada.
- AUSAMA IBERICA 2008 S.L.coreSpanish distributor located at Lugar A Peroxa S/N, E-36579 Lamela-Silleda.
- AGENCJA Handlowa NordagricorePolish consultant represented by Marek Kolasa, located at ul. Tomasza Zana 6/1, 04-313 Warszawa.
- S.A. MarbaixcoreBelgian distributor located at 140 rue de Liberchies, B-6238 Luttre.
- France DistributioncoreDistribution presence in France with French language support materials.
- Rustons Engineering Co. LtdcoreUK distributor located at Brampton Rd, Huntingdon, Cambs PE29 3BS.
- MEGAZET MezogazdasagicoreHungarian distributor located at Gep-Es Alkatresz Kere Kisto U 13, H-8202 Veszprem.
- MEWI Import-Export Agrar Industrietechnik S.R.L.coreRomanian distributor located at DN 69 Timisoara-Arad KM 22, RO-307305 Ortisoara.
- Stenderup A/ScoreDanish distributor located at Terpvej 73, DK-6630 Roedding.
- Netherlands Regional ContactscoreRegional sales organization for Netherlands with contacts Frits Anema (North Netherlands) and Hans Vesterink (South Netherlands).
- SIA BALTIC FARMcoreLatvian partner located at Exh. Complex Ramava, LV-1076 Riga, contact: Massimiliano Martinelli.
- Italy DistributioncoreDistribution presence in Italy with Italian language product downloads and support.
- Protractor GmbHminorSwiss spare parts warehouse operator for FELLA replacement parts.
- Austria Regional SalescoreRegional sales managers Mario Haringer (North) and Kurt Wipfler (South) covering Austrian territory.
- LelyminorPartnership for demonstration events in Lelystad, Netherlands in June 2009.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Fella-Werke competitors and assessment
Company assessmentDirect peers
- KRONE: German agricultural machinery manufacturer headquartered in Spelle with a closely overlapping product range of disc mowers, tedders, rakes and also balers. Directly competes with Fella across the same three equipment categories and shares a similar European dealer model.
- Kuhn Group: French agricultural implement maker that is a global leader in hay and forage equipment (mowers, tedders, rakes, balers). Comparable product portfolio and customer base to Fella, with broader global reach.
- Pöttinger: Austrian manufacturer specializing in grassland implements (mowers, tedders, rakes) and tillage equipment. Directly competitive with Fella across the professional forage harvesting segments.
Broad incumbents
- John Deere: World's largest agricultural equipment manufacturer, with John Deere branded mowers, tedders and rakes sold through its extensive North American and European dealer network — overlapping with Fella in many territories including US, Canada, France and Netherlands.
- CNH Industrial / New Holland: Global agricultural equipment OEM with New Holland brand offering disc mowers, tedders and rakes as part of its professional haytools portfolio. Competes with Fella in nearly all of Fella's export markets.
- CLAAS: Major German agricultural OEM with extensive forage harvesting line (mowers, tedders, rakes, balers, loaders) plus tractors and combines. Overlaps with Fella's professional forage equipment niche but operates as a much broader full-line OEM.
- AGCO / Massey Ferguson: Global full-line agricultural machinery group whose brands (Fendt, Massey Ferguson, Hesston) include disc mowers, tedders and rakes directly competitive with Fella, but distributed through a much broader tractor-combine dealer network.
Emerging players
- SIP Strojna Industrija: Slovenian manufacturer of mowers, tedders and rakes that directly competes with Fella in the mid-size professional forage equipment segment across Central/Eastern Europe.
- Lely: Dutch agricultural technology company with significant presence in forage harvesting (teds, rakes) and dairy automation. Has a direct partnership reference with Fella (WXWXWX), and competes on innovation in automated/robotic haytools.
Others
- Kverneland Group: Norwegian-rooted implement maker (now part of Kubota) with disc mowers and tedders that compete with Fella in Northern Europe; relevant as an adjacent implement platform rather than a direct head-to-head.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Fella-Werke social profiles
Digital presenceFella-Werke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fella-Werke leadership team
Management profileNumber of profiles
Profiles5 records
Fella-Werke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fella-Werke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fella-Werke
What does Fella-Werke do?
FELLA-Werke manufactures and sells forage harvesting equipment for professional agriculture. The product portfolio spans three core categories: disc mowers (Mäher/Scheibenmähwerk) for cutting grass and forage crops, hay tedders (Heuer) for turning and drying hay/silage, and rakes/turbo rakes (Schwader/Turboschwader) for gathering cut forage into windrows. The company claims to offer the broadest product palette in the market across these three equipment types.
Is Fella-Werke a public or private company?
Fella-Werke is a private company. It is classified as unknown and is currently operating.
When was Fella-Werke founded?
Fella-Werke was founded in 1918. It employs 1,001 to 5,000 people.
Where is Fella-Werke based?
Fella-Werke is headquartered in Feucht, Germany, in the Europe region.
How does Fella-Werke make money?
One revenue line is on record: agricultural Machinery Sales.
Who are Fella-Werke's main competitors?
Direct peers on record are KRONE, Kuhn Group and Pöttinger. Broad incumbents are John Deere, CNH Industrial / New Holland, CLAAS and AGCO / Massey Ferguson. Emerging players are SIP Strojna Industrija and Lely. Kverneland Group is listed as an others.
Does Fella-Werke have an API?
No public API is recorded for Fella-Werke.
What industry is Fella-Werke in?
Fella-Werke's product category is Agricultural Machinery / Forage Harvesting Equipment. Its primary akta.pro industry code is AFAAAAAE, Hay & Forage Machinery (Mowers, Rakes, Tedders, Balers, Wrappers), with a secondary code of AFAAAEAH, Forage Processing & Conditioning (Kernel Processors, Cut-Length Systems, Blowers). Its NAICS code is 333111 and its SIC code is 3523.