Butterfly Labs
Butterfly Labs (ButterFly Labs Magazine) is a WordPress-based online lifestyle magazine that publishes free articles across more than ten categories and monetizes traffic through the Amazon Services LLC Associates Program affiliate referral model.
- Company typePrivate
- Founded2010
- HeadquartersLeawood, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Butterfly Labs does
Butterfly Labs, doing business as ButterFly Labs Magazine (butterflyslabs.com), is a WordPress-based online lifestyle publication that distributes free editorial content across more than ten categories, including Animals, Cars, Celebs, Games, Health, House, Lifestyle, Sport, Style, and Tech, with the heaviest content accumulation in Business (318 articles), Health (288), House (280), Tech (267), Tips (231), and Travel (122). The site hosts 288 published pages spanning news, how-to guides, product comparisons, and buying recommendations aimed at commercial-intent search queries (e.g., home security on a budget, pavé diamond ring design, residential interior design, car-wash technique, airport car-rental savings, content-creator accessories), consistent with an SEO-driven editorial model rather than a niche-expert franchise.
The company monetizes exclusively through the Amazon Services LLC Associates Program, earning advertising fees when readers click through to Amazon.com and complete purchases linked from editorial content. There is no paywall, subscription product, advertising sales operation, sponsored content offering, or app/API distribution; the single owned WordPress website is the only published distribution channel. No patents, trademarks, certifications, or compliance frameworks are disclosed, and the website does not publish an "About" leadership team, ownership structure, or investor roster. Operational contact is limited to a generic email address ([email protected]), and the bylined author pool comprises a small number of named contributors (anita, Joanna Macleod, Kieren Chandler, knjazmilos, Aaron Rowe), suggesting a lean editorial operation.
The first-party website data (captured) describes a content-publication business with one material revenue dependency (the Amazon Associates program) and no proprietary technology beyond commodity WordPress; the asset is a horizontal lifestyle blog targeting general consumers rather than a defined enterprise or vertical customer base.
Butterfly Labs firmographics
Firmographics- Name
- Butterfly Labs
- Website
- https://butterflylabs.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Butterfly Labs (ButterFly Labs Magazine) is a WordPress-based online lifestyle magazine that publishes free articles across more than ten categories and monetizes traffic through the Amazon Services LLC Associates Program affiliate referral model.
- Ownership category
- akta.pro rank
Butterfly Labs industry classification
Industry- Product category
- Online Lifestyle Magazine
- NAICS
- Web Search Portals and All Other Information Services (51929)
- akta.pro primary industry
- Consumer Lifestyle & Fashion Magazines (MPAJAEAA)
- akta.pro secondary industries
- Science, Technology & Gaming Magazines (MPAJAEAL), Travel & Outdoors Magazines (MPAJAEAH), Sports & Recreation Magazines (MPAJAEAJ), Health, Fitness & Wellness Magazines (MPAJAEAD)
Keywords
Where Butterfly Labs is headquartered
LocationHeadquarters
- HQ city
- Leawood
- HQ country
- United States
- HQ region
- North America
Markets served
Butterfly Labs business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Affiliate Advertising Revenue: The company participates in the Amazon Services LLC Associates Program, an affiliate advertising program that earns advertising fees by advertising and linking to Amazon.com. This generates revenue when site visitors make purchases through Amazon affiliate links.
Distribution channels1 record
Marketing channels2 records
Butterfly Labs product offering
Product offeringCore offering
ButterFly Labs Magazine is a WordPress-based online publication that produces free editorial articles, how-to guides, product comparisons, and buying advice across diverse lifestyle categories (Animals, Cars, Celebs, Games, Health, House, Lifestyle, Sport, Style, Tech). The site monetizes through the Amazon Services LLC Associates Program, earning advertising fees when readers click affiliate links and purchase products on Amazon.com.
Product overview
Butterfly Labs Magazine is an online publication and blog that produces content across diverse lifestyle categories including Animals, Cars, Celebs, Games, Health, House, Lifestyle, Sport, Style, and Tech. The site operates as a single content platform powered by WordPress, featuring articles, guides, and news across these topic areas. The publication monetizes through the Amazon Services LLC Associates Program, an affiliate advertising program.
Differentiator
Problem solved
Functional benefit
Products and services
- ButterFly Labs Magazine
Companies that use Butterfly Labs
Customer profileSegments1 record
Ideal customer profiles1 record
Butterfly Labs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Butterfly Labs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Amazon.comprimaryButterflyLabs.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program. The site earns advertising fees by advertising and linking to Amazon.com. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.com, Inc. or its affiliates.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Butterfly Labs competitors and assessment
Company assessmentBroad incumbents
- CNET: CNET is a major digital publisher covering tech, home, money, and lifestyle categories with extensive affiliate-driven product reviews and buying guides — a closely analogous model to Butterfly Labs Magazine's content-plus-affiliate approach, though at vastly greater scale.
- Dotdash Meredith: Dotdash Meredith operates a large portfolio of lifestyle and informational brands (Verywell, The Spruce, Investopedia, People) monetised through affiliate links and display, making it a comparable horizontal content-to-commerce publisher.
- BuzzFeed: BuzzFeed operates as a broad horizontal digital publisher across lifestyle, entertainment, news, and commerce — overlapping Butterfly Labs Magazine's multi-category editorial scope, though at much larger scale and with more diversified revenue.
Direct peers
- The Penny Hoarder: The Penny Hoarder is a personal-finance and lifestyle publication built around affiliate partnerships and SEO-driven content across multiple consumer categories — directly comparable in revenue model and editorial structure to Butterfly Labs Magazine.
- SheKnows: SheKnows is a women-focused lifestyle digital publisher covering home, family, entertainment, and style with affiliate-supported editorial — overlapping several of Butterfly Labs Magazine's categories (Lifestyle, Style, Health, House).
- Ranker: Ranker publishes crowdsourced and editorial listicles across entertainment, sports, lifestyle, and pop culture, monetised largely through affiliate links and display — directly comparable to Butterfly Labs Magazine's mix of listicle-style content and affiliate commerce.
- WiseBread: WiseBread is a personal-finance and frugal-living site monetised through affiliate links and partnerships, structurally similar to Butterfly Labs Magazine's SEO-led content strategy and Amazon Associates revenue model.
- Listverse: Listverse is a list-based digital publisher covering lifestyle, entertainment, science, and general-interest topics, monetised through display and affiliate links — comparable in editorial format and SEO-driven organic strategy to Butterfly Labs Magazine.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Butterfly Labs social profiles
Digital presenceButterfly Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Butterfly Labs leadership team
Management profileNumber of profiles
Butterfly Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Butterfly Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Butterfly Labs
What does Butterfly Labs do?
ButterFly Labs Magazine is a WordPress-based online publication that produces free editorial articles, how-to guides, product comparisons, and buying advice across diverse lifestyle categories (Animals, Cars, Celebs, Games, Health, House, Lifestyle, Sport, Style, Tech). The site monetizes through the Amazon Services LLC Associates Program, earning advertising fees when readers click affiliate links and purchase products on Amazon.com.
Is Butterfly Labs a public or private company?
Butterfly Labs is a private company. It is classified as unknown and is currently operating.
When was Butterfly Labs founded?
Butterfly Labs was founded in 2010. It employs 51 to 100 people.
Where is Butterfly Labs based?
Butterfly Labs is headquartered in Leawood, United States, in the North America region.
How does Butterfly Labs make money?
One revenue line is on record: affiliate Advertising Revenue.
Who are Butterfly Labs's main competitors?
Broad incumbents on record are CNET, Dotdash Meredith and BuzzFeed. Direct peers are The Penny Hoarder, SheKnows, Ranker, WiseBread and Listverse.
Does Butterfly Labs have an API?
No public API is recorded for Butterfly Labs.
What industry is Butterfly Labs in?
Butterfly Labs's product category is Online Lifestyle Magazine. Its primary akta.pro industry code is MPAJAEAA, Consumer Lifestyle & Fashion Magazines, with a secondary code of MPAJAEAL, Science, Technology & Gaming Magazines. Its NAICS code is 51929.