NAMI Washington

What NAMI Washington does

NAMI Washington is the Washington State affiliate of the National Alliance on Mental Illness, a 501(c)(3) non-profit organization headquartered at 1107 NE 45th Street, Suite 215 in Seattle. The organization coordinates a network of 20 local affiliates across Washington State and provides free, peer-led mental health support groups, structured educational courses, and public awareness programming. Its service portfolio is organized primarily under the NAMI Signature Programs umbrella, which includes peer-led support groups (NAMI Connection, NAMI Family Support Group), multi-week education courses (Family-to-Family, Basics, Peer-to-Peer, Homefront), and presentations (Ending the Silence, In Our Own Voice, Provider Education). Targeted programs extend reach to specific populations: Sharing Hope serves Black communities, Compartiendo Esperanza and the 'Meet Little Monster' coloring book (in six languages) serve Latinx and multilingual audiences, and NAMI Homefront serves military and veteran families. Youth initiatives include the Youth Advisory Board, the 'Comfortable Uncomfortable Conversations' podcast, and the NAMI on Campus club network.

NAMI Washington's core technology is a services-delivery model rather than a software product. Delivery infrastructure consists of in-person meetings hosted through the 20 local affiliates, supplemented by a HIPAA-compliant Zoom platform for online support groups accessible statewide, and a Wix-hosted public website and NAMIWA Affiliate Portal for affiliate coordination and resource distribution. The organization does not develop proprietary software, mobile applications, or AI systems; its core 'platform' is the standardized NAMI curriculum combined with the trained peer volunteer workforce. Programs are evidence-based (e.g., Ending the Silence is research-validated for student populations) and delivered free of charge, consistent with the non-profit mission to eliminate stigma and expand access.

The business model is non-commercial. NAMI Washington operates as a tax-exempt charity under IRS 501(c)(3), with funding derived from individual donations, grants, and signature fundraising events such as NAMIWalks Washington. All programs are offered at no cost to participants; no tiered pricing, contracts, or commercial revenue streams exist. Distribution is hybrid: grassroots field delivery through 20 affiliates (covering Seattle, Spokane, Tacoma, Kitsap, Lewis, Thurston/Mason, Whatcom, Skagit, Jefferson, Tri-Cities, Yakima, Walla Walla, Kittitas, SW Washington, North Central WA, Eastside, South King County, Pierce, Washington Coast), digital delivery through Zoom and web resources, and school- and community-based presentations. Headcount is reported at 1-10 employees, indicating a lean staff organization that relies heavily on volunteers and the national NAMI brand affiliation.

Name

NAMI Washington

Legal name

NAMI Washington

Website

https://namiwa.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NAMI Washington is the Washington State affiliate of the National Alliance on Mental Illness, coordinating 20 local affiliates to deliver free, peer-led mental health support groups, educational courses, and culturally adapted programs (including Spanish, Black, military, and youth initiatives) across Washington State.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Mental health support
• Peer support groups
• Mental health education
• Mental health advocacy
• Community mental health

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

NAMI Washington is the state affiliate of the National Alliance on Mental Illness in Washington State, coordinating a network of 20 local affiliates that deliver free peer-led mental health support groups, structured educational courses, and community presentations. Its core offerings include the NAMI Signature Programs (Family-to-Family, Basics, Peer-to-Peer, Homefront, Ending the Silence, Provider Education, In Our Own Voice, Connection), culturally specific programs (Sharing Hope for Black communities, Compartiendo Esperanza for Latinx communities), and NAMIWalks Washington, the state's largest mental health awareness event.

Product overview

NAMI Washington is a statewide nonprofit organization providing mental health support, education, and advocacy. The organization operates a network of support groups and educational programs, primarily organized under the NAMI Signature Programs umbrella, which includes peer-led support groups (NAMI Connection, Family Support Group) and structured education courses (Family-to-Family, Basics, Peer-to-Peer, Homefront, Provider Education). Specialized programs target specific communities including Sharing Hope for Black communities and Compartiendo Esperanza for Latinx communities. The organization hosts NAMIWalks, the largest mental health awareness event in the state. Additional offerings include the Meet Little Monster children's coloring book, Mi Mente Mi Fuerza Spanish youth presentation, a Youth Advisory Board with podcast, and NAMI on Campus clubs. The organization coordinates 20+ local affiliates across Washington State through an affiliate portal.

Differentiator

Problem solved

Functional benefit

Products and services

• NAMIWalks Washington The largest mental health awareness event in Washington State, featuring regional walks across the state including Seattle, Wenatchee, Yakima, and Tri-Cities to raise funds and awareness for mental health.
• NAMI Connection Recovery Support Group A 90-minute weekly or bi-weekly peer-led support group for adults (18+) experiencing mental health conditions, available in Spanish as NAMI Conexión.
• NAMI Family Support Group A 60-90-minute weekly or monthly peer-led support group for family members, partners, and friends of people with mental health conditions, available in Spanish.
• NAMI Family-to-Family A free eight-week course for family caregivers of individuals with mental illnesses, covering schizophrenia, bipolar disorder, depression, panic disorder, OCD, and borderline personality disorder.
• NAMI Basics A six-session course for parents and caregivers of youth with mental health symptoms, designed to help them understand conditions and support their child, available in Spanish as Bases y Fundamentos.
• NAMI Peer-to-Peer An eight-session recovery education program for individuals experiencing mental health challenges, teaching communication skills and self-understanding.
• NAMI Homefront A six-class program for military and veteran families supporting Service Members experiencing mental health symptoms, available in-person and online.
• NAMI Ending the Silence A 50-minute evidence-based presentation about mental health conditions for youth, available in three versions: for students, families, and school staff. Includes clock hours for teachers.
• NAMI Provider Education A five-session staff development program for healthcare professionals working with people with mental health conditions, offering 12.5 hours of training.
• NAMI In Our Own Voice A 60-90-minute presentation using personal stories to promote mental health awareness and recovery possibilities, available in Spanish as En Nuestra Propia Voz.
• Sharing Hope A three-part video series exploring mental wellness in Black communities through dialogue and storytelling, covering youth, community leaders, and family perspectives.
• Compartiendo Esperanza A three-part video series in Spanish exploring mental wellness in Hispanic/Latinx communities, covering youth, community leaders, and family perspectives with titles 'Sanando Juntos,' 'Las Raíces de Nuestra Sanación,' and 'La Mesa.'
• Mi Mente Mi Fuerza A culturally aware Spanish-language mental health presentation for secondary and high school students, inspired by the Ending the Silence program.
• Meet Little Monster Coloring Book A free coloring and activity book for children to help them express and explore feelings, developed in response to the COVID-19 pandemic. Available in English, Spanish, Simplified Chinese, Arabic, Korean, and Vietnamese.
• Youth Advisory Board (YAB) A youth leadership program where young people gain leadership skills and represent youth voices regarding mental health through content, initiatives, and activities.
• Comfortable Uncomfortable Conversations Podcast A teen-led podcast exploring unspoken mental health topics, produced by the Youth Advisory Board.
• NAMI on Campus Student-led mental health clubs at colleges and high schools that raise awareness, educate, advocate, and offer NAMI signature programs.
• NAMIWA State Trainings Annual training programs to become a NAMI leader as a facilitator or presenter, offered virtually or in-person with meals, snacks, lodging, and materials covered.
• Spanish Language Support Groups Support groups conducted in Spanish including NAMI Conexión, Mamas Latinas, and De Habla Hispana groups meeting throughout Washington State.
• 988 Crisis Lifeline Information Information and resources about the 988 crisis line, a three-digit number for mental health, substance use, and suicidal crises, with myth-busting information.

Quantifiable outcome

• NAMI Ending the Silence for Students is an evidence-based program shown to be effective in changing middle and high school students' knowledge and attitudes toward mental health conditions and toward seeking help
• +1 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• The Trevor Project: A mission-aligned nonprofit providing crisis support and education for LGBTQ+ youth — comparable to NAMI Washington's youth-focused programs in target demographic, free-service model, and use of digital channels.
• Bring Change to Mind: A nonprofit advancing mental health awareness through storytelling and youth-led programs — comparable to NAMI Washington's In Our Own Voice presentations and youth-led podcast.
• JED Foundation: A nonprofit protecting teen and young adult emotional health via school-based programs and partnerships — overlap with NAMI Washington's Ending the Silence presentations and youth mental health work.
• Active Minds: A nonprofit powering student-led mental health chapters on college and high school campuses — directly comparable to NAMI Washington's NAMI on Campus clubs and youth engagement strategy.
• Crisis Text Line: A nonprofit providing free, 24/7 text-based mental health crisis support — adjacent, technology-enabled nonprofit model that competes for the same donor and participant attention as NAMI Washington.

Broad incumbents

• National Council for Mental Wellbeing: A larger advocacy and membership organization for mental health and substance use providers, offering overlapping mental health training, advocacy, and education capabilities at national scale.
• NAMI (National Alliance on Mental Illness): NAMI's national parent organization, which develops the Signature Programs curricula and brand standards that NAMI Washington delivers locally — directly comparable mission, model, and program architecture.

Others

• Washington State Department of Social and Health Services — Behavioral Health Administration: Washington's public behavioral health authority, which funds and oversees many of the services NAMI Washington participants are referred into — an enabling/ecosystem partner rather than a competing provider.

Direct peers

• American Foundation for Suicide Prevention: A national nonprofit focused on suicide prevention through education, advocacy, and support programs for those affected — directly comparable nonprofit mental health support and awareness model.
• Mental Health America: A national nonprofit providing mental health advocacy, education, peer support, and screening tools — directly comparable to NAMI Washington across mission, free-service model, and grassroots chapter structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC679KLpJUKkC_NFA-X0bV8A
• Facebookfacebook.com/nami.washington
• Instagraminstagram.com/nami_washington/?hl=en
• LinkedInlinkedin.com/company/nami-washington

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAMI Washington