Maddd Equities
Maddd Equities is a privately held NYC real estate developer founded in 2009, specializing in affordable and workforce housing, luxury high-rises, hotels, and commercial properties across the five boroughs, with vertical integration through GDI Construction and Verbena Management subsidiaries.
- Company typePrivate
- Founded2009
- HeadquartersBronx, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Maddd Equities does
Maddd Equities is a privately held New York City real estate development firm founded in 2009 by Jorge Madruga, headquartered in Floral Park with operating roots in the Bronx. The firm invests in, develops, constructs, and manages real estate across multiple asset classes—workforce and affordable housing, luxury high-rise residential, hotels, and commercial properties—primarily across the five boroughs of New York City. Since inception it has participated in the development of over 3,000 multi-family units, 1,000 hotel rooms, and more than two million square feet of commercial space, with a stated track record of more than 5,000 affordable homes built and over $500M in economic development leveraged for the Bronx.
Maddd operates through a vertically integrated platform: the parent entity handles investment and development, while wholly-owned subsidiaries GDI Construction LLC executes ground-up and rehab construction across the NYC metro area, and Verbena Management provides asset and property management for a portfolio exceeding 3,000 residential units and 1 million+ square feet of commercial space across the Bronx, Manhattan, Brooklyn, Queens, and Long Island. Service offerings span construction, pre-construction, design-build, and lump-sum contracting, supported by in-house Sustainable Construction Advisors focused on environmental and community-benefit outcomes. Notable projects include the 250-unit 1164 River Avenue tower near Yankee Stadium, the 611-unit North Cove Apartments in Inwood (recipient of the 2025 NYC Housing Partnership Innovation Award), the Kingsbridge Armory 13,000-seat event venue redevelopment, and the $44 million acquisition of the Bronx General Post Office.
The firm's go-to-market is relationship-driven enterprise field sales combined with event-driven regulatory activity. Maddd secures deals through direct partnerships with NYC agencies (EDC, HPD, HDC), co-development JVs (notably with Joy Construction on Kingsbridge and Hudson Yards), institutional capital providers (BNY Mellon, Capital One, Citibank, JP Morgan Chase, KKR, Wells Fargo, Värde Partners), and a community foundation (Madruga Foundation, est. 2015) that supports M/WBE hiring and local nonprofit engagement. Customer/tenant mix spans low- and middle-income residents, market-rate renters, charter schools, medical facilities, supermarkets, and other community-support tenants, with revenue generated through developer fees, construction contracts, and recurring management fees.
Maddd Equities firmographics
Firmographics- Name
- Maddd Equities
- Legal name
- MADDD EQUITIES LLC
- Website
- https://madddequities.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Maddd Equities is a privately held NYC real estate developer founded in 2009, specializing in affordable and workforce housing, luxury high-rises, hotels, and commercial properties across the five boroughs, with vertical integration through GDI Construction and Verbena Management subsidiaries.
- Ownership category
- akta.pro rank
Maddd Equities industry classification
Industry- Product category
- Real Estate Development
- NAICS
- New Housing For-Sale Builders (236117), Real Estate Property Managers (53131)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Operative Builders (1531), General Bldg Contractors - Residential Bldgs (1520), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)
Keywords
Where Maddd Equities is headquartered
LocationHeadquarters
- HQ city
- Bronx
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Maddd Equities business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Real Estate Development: Develops residential (affordable and market rate), commercial properties, hotels, and luxury high-rise buildings across multiple asset classes in New York City
- Construction Services: GDI Construction provides construction services for new construction apartments, schools, commercial and community facility spaces, and rehab/renovation of industrial and historic buildings
- Asset Management: Verbena Management manages over 3,000 residential units and over 1 million square feet of commercial real estate across the five boroughs
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Maddd Equities product offering
Product offeringCore offering
Maddd Equities acquires, develops, owns, and operates residential and commercial real estate across New York City, with a specialty in affordable and workforce housing. The firm operates a vertically integrated platform combining investment, development, construction (via GDI Construction), and asset management (via Verbena Management) to deliver workforce housing, luxury high-rise buildings, hotels, and commercial properties. Since 2009 the company has developed over 3,000 multi-family units, 1,000 hotel rooms, and more than two million square feet of commercial space.
Product overview
Maddd Equities is a real estate development firm operating as a platform-plus-subsidiaries structure. The core company handles investment, development, construction, and asset management across multiple asset classes, supported by two primary subsidiaries: GDI Construction (construction services) and Verbena Management (asset/property management). The portfolio spans workforce/affordable housing (the company's specialty), luxury high-rises, hotels, and commercial developments across New York City's five boroughs. Notable projects include 1164 River Avenue near Yankee Stadium, North Cove Apartments in Inwood (recipient of the 2025 NYC Housing Partnership Innovation Award), and the Kingsbridge Armory redevelopment partnership. The company has developed over 3,000 multi-family units, 1,000 hotel rooms, and over two million square feet of commercial space since its founding in 2009.
Differentiator
Problem solved
Functional benefit
Products and services
- Maddd Equities Real Estate Development
Quantifiable outcome
- Over 5,000 affordable homes built across NYC
- +2 more outcomes
Companies that use Maddd Equities
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles4 records
Maddd Equities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maddd Equities partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, major and minor.
- GDI ConstructioncoreGDI Construction is the construction division of Maddd Equities, handling multiple project sites in the greater New York City metro area. Provides high level construction and development services, completing projects on time and within budget.
- Verbena ManagementcoreAsset management arm of Maddd Equities managing over 3,000 residential units and 1 million+ square feet of commercial space across the Bronx, Manhattan, Brooklyn, Queens and Long Island.
- Joy ConstructionmajorPartnership for Kingsbridge Armory redevelopment into 13,000-seat event venue. Also partnered on Hudson Yards property sales to GO Residential REIT for $230 million.
- Wavecrest Management TeamminorSupport partner for Verbena Management's affordable housing operations.
- Youngwoo & AssociatesminorSeller of Bronx General Post Office to Maddd Equities for $44 million.
- NYC EDC (Economic Development Corporation)majorCity agency partner for economic development projects.
- NYC HPD (Housing Preservation and Development)majorCity agency partner for housing development projects.
- NYC HDC (Housing Development Corporation)majorCity agency partner for housing finance and development.
- NewmarkminorBrokered the transactions for GO Residential REIT acquisition of Hudson Yards properties.
- Friedman ManagementminorSeller of Ivy Tower property to GO Residential REIT for $150.5 million.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Maddd Equities competitors and assessment
Company assessmentDirect peers
- BRP Companies: NYC-based affordable and mixed-income developer active across the five boroughs; comparable focus on affordable housing delivery, mixed-use projects, and public-private partnerships with NYC housing agencies.
- Monadnock Development: Bronx-headquartered affordable and supportive housing developer; highly comparable in terms of geography (Bronx focus), affordable housing specialty, and partnerships with NYC HPD and HDC.
- L+M Development Partners: One of NYC's largest affordable and mixed-income housing developers; directly comparable business model as a vertically integrated developer of multifamily and mixed-use projects financed with public-private partnerships.
- Joy Construction: NYC-focused construction and development firm and Maddd's explicit co-development partner on Kingsbridge Armory and Hudson Yards sales; operates at similar scale in multifamily and commercial projects in the five boroughs.
- Gotham Organization: NYC-focused residential and commercial developer with strong multifamily pipeline; overlaps with Maddd's workforce housing, market-rate, and mixed-use product lines in the five boroughs.
- Phipps Houses: NYC affordable and supportive housing developer with a 70+ year track record; comparable platform in affordable housing delivery, mixed-income communities, and partnerships with NYC housing agencies.
- Mega Group: NYC affordable and market-rate housing developer closely aligned with city housing agencies; comparable affordable/mixed-income pipeline and public-private partnership orientation.
Broad incumbents
- The Related Companies: Large, diversified NYC developer (Hudson Yards, affordable housing via Related Affordable); broader scale and asset class mix than Maddd but overlapping in NYC affordable/market-rate multifamily and mixed-use development.
- The Community Preservation Corporation (CPC): NYC non-profit affordable housing lender/developer; overlaps with Maddd on financing and development of multifamily affordable housing in the five boroughs.
Regional players
- Taconic Investment Partners: NYC-focused multifamily and commercial developer with mixed-income expertise; comparable product mix (market-rate and workforce) across Manhattan and the five boroughs though less concentrated in 100% affordable.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maddd Equities social profiles
Digital presenceMaddd Equities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maddd Equities leadership team
Management profileNumber of profiles
Profiles10 records
Maddd Equities subsidiaries and ownership
Company hierarchySubsidiaries3 records
Maddd Equities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maddd Equities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maddd Equities
What does Maddd Equities do?
Maddd Equities acquires, develops, owns, and operates residential and commercial real estate across New York City, with a specialty in affordable and workforce housing. The firm operates a vertically integrated platform combining investment, development, construction (via GDI Construction), and asset management (via Verbena Management) to deliver workforce housing, luxury high-rise buildings, hotels, and commercial properties. Since 2009 the company has developed over 3,000 multi-family units, 1,000 hotel rooms, and more than two million square feet of commercial space.
Is Maddd Equities a public or private company?
Maddd Equities is a private company. It is classified as family owned and is currently operating.
When was Maddd Equities founded?
Maddd Equities was founded in 2009. It employs 1 to 10 people.
Where is Maddd Equities based?
Maddd Equities is headquartered in Bronx, United States, in the North America region.
How does Maddd Equities make money?
Three revenue lines are on record. Real Estate Development is the primary driver. The others are construction Services and asset Management.
Who are Maddd Equities's main competitors?
Direct peers on record are BRP Companies, Monadnock Development, L+M Development Partners, Joy Construction, Gotham Organization, Phipps Houses and Mega Group. Broad incumbents are The Related Companies and The Community Preservation Corporation (CPC). Taconic Investment Partners is listed as a regional player.
Does Maddd Equities have an API?
No public API is recorded for Maddd Equities.
What industry is Maddd Equities in?
Maddd Equities's product category is Real Estate Development. Its primary akta.pro industry code is IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 6532.